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L. L. Bean: The Making of an American Icon

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Chronicles L.L. Bean's rise to American icon.

If you're fascinated by the alchemy of brand longevity and success, this exploration of L.L. Bean is for you. Through the detailed history of this iconic company, you'll get an insider's view on how it weathered various challenges to become a symbol of American entrepreneurship and outdoor lifestyle. Leon A. Gorman, the grandson of the founder, offers an authentic narrative that's both educational and inspiring for business enthusiasts and brand builders.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

L. L. Bean: The Making of an American Icon

Regular price $10.90
Unit price
per
ISBN: 9781578511839
Authors: Leon Gorman
Date of Publication: 2006-10-03
Format: Hardcover
Related Collections: Business, Biographies & Memoirs
Related Topics: Management, Biography, Memoir
Goodreads rating: 3.69
(rated by 300 readers)

Description

L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L.L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L.L.Bean legacy during the best and worst of times.
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Chronicles L.L. Bean's rise to American icon.

If you're fascinated by the alchemy of brand longevity and success, this exploration of L.L. Bean is for you. Through the detailed history of this iconic company, you'll get an insider's view on how it weathered various challenges to become a symbol of American entrepreneurship and outdoor lifestyle. Leon A. Gorman, the grandson of the founder, offers an authentic narrative that's both educational and inspiring for business enthusiasts and brand builders.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.