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Built-In Social: Essential Social Marketing Practices for Every Small Business

by Jeff Korhan
$14.90
Built-In Social: Essential Social Marketing Practices for Every Small Business
Built-In Social: Essential Social Marketing Practices for Every Small Business

Transformative guide for profitable social marketing synergy.

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Built-In Social: Essential Social Marketing Practices for Every Small Business

by Jeff Korhan
$14.90
ISBN: 9781118529744
Authors: Jeff Korhan
Publisher: Wiley
Date of Publication: 2013-04-15
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Business, Personal Development, Communication, Entrepreneurship, Leadership, Productivity
Goodreads rating: 3.69
(rated by 26 readers)

Description

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community―even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Transformative guide for profitable social marketing synergy.

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.