Likely to Sell Fast
Discover books that readers consistently add to cart! This collection features highly sought-after titles that tend to move quickly, from Booker Prize winners to TikTok sensations. With prices starting from just $3.90 and limited copies available, these popular reads don't stay on our shelves for long.
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Gregg Levoy
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Harmony
Callings: Finding and Following an Authentic Life
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Goodreads rating: 4.08
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If you've ever felt like there's something more out there for you—something that pulls at your soul or whispers to your heart—'Callings' might just be the map you need. Gregg Levoy artfully combines spirituality with practical wisdom, showing us how to recognize and respond to the callings that resonate with our true selves. It's a guidebook for those yearning to live an authentic life, an inspiration to trust your intuition, and an invitation to embrace your personal journey toward fulfillment.
Stephen Hanselman, Ryan Holiday |
Portfolio
The Daily Stoic: 366 Meditations for Clarity, Effectiveness, and Serenity
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Goodreads rating: 4.37
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Imagine starting each day with a moment of ancient wisdom that's been guiding minds far greater for centuries. 'The Daily Stoic' isn't just a read; it's a journey through a year, offering daily doses of philosophical insight that focus on self-improvement, resilience, and peace. If you're looking to infuse your routine with thoughtfulness and introspection inspired by the greatest Stoic thinkers, this book could become a steadfast companion, delivering serenity and clarity with each page.
Malcolm Gladwell
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Penguin
Books
David and Goliath: Underdogs, Misfits and the Art of Battling Giants
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Goodreads rating: 3.97
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If you've ever felt like the odd one out, or found yourself rooting for the underdog, "David and Goliath" will resonate with you. Malcolm Gladwell challenges conventional wisdom, arguing that what we perceive as weaknesses can actually be the source of great strength. It's a book that will flip your perception of power on its head and leave you feeling empowered to tackle your own giants.
Annie Lawson
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Murdoch
Books
Stoic at Work: Ancient Wisdom to Make Your Job a Bit Less Annoying
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Goodreads rating: 3.51
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If your job sometimes feels overwhelming or frustrating, "Stoic at Work" might be a breath of fresh air. Annie Lawson offers a clever spin on ancient philosophy, making Marcus Aurelius's stoic wisdom incredibly relatable for the modern professional. It's a practical guide that could help you navigate office politics and personal challenges with a calm, collected demeanor.
Daniel Goleman, Cary Cherniss |
Penguin
Business
Optimal: How to Perform at Your Best and Create Emotionally Intelligent Teams
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Goodreads rating: 3.38
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If you've ever felt the rush of nailing something flawlessly, only to struggle with consistency thereafter, 'Optimal' could be a game-changer for you. Imagine being equipped with strategies to have not just sporadic peak moments, but consistently productive days. Daniel Goleman taps into emotional intelligence – a realm where he holds mastery – to offer a sustainable blueprint for high performance. It's a promising read for anyone wanting a practical approach to enhancing daily satisfaction and productivity.
E.B. White, William Strunk Jr. |
Pearson
Longman
The Elements of Style
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Goodreads rating: 4.18
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If you're looking to refine your writing skills, "The Elements of Style" is a timeless companion. It's the little book with big insights into crafting sentences that are not only correct but also compelling. Think of it as your pocket-sized mentor for communication that impresses.
Taleb [Nassim Nicholas]
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Penguin
Skin in the Game: Hidden Asymmetries in Daily Life
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Goodreads rating: 3.9
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If you've ever questioned the fairness of societal norms or the real-world implications of risk, "Skin in the Game" could be a game-changer for you. Nassim Nicholas Taleb challenges readers to reconsider the balance of risk and reward across various sectors by illuminating the crucial importance of having something to lose. For a thought-provoking read that scrutinizes personal responsibility and the structures of power, dive into this bold narrative.
Just Arrived
Seth Godin
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Penguin
Business
The Song of Significance
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Goodreads rating: 3.84
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If you've been feeling the strain of modern workplace challenges, Seth Godin's "The Song of Significance" could be a breath of fresh air for you. Godin provides an earnest critique of contemporary work environments and offers tangible advice for leaders looking to foster significance over surveillance. This book might just change the way you view your role in the workplace, whether you're an employee seeking meaning or a manager wanting to inspire genuine engagement.
Matthew Syed
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John
Murray
Rebel Ideas: The Power of Diverse Thinking
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Goodreads rating: 4.26
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If you're feeling stuck in an echo chamber or if you're seeking fresh, unconventional approaches to challenges at your workplace or in your personal life, "Rebel Ideas" might be just what you need. Matthew Syed illustrates the power of cognitive diversity with compelling case studies, which may inspire you to embrace differing perspectives and create a space where the best ideas can flourish. This book isn't just for teams; it's for anyone looking to revamp their thinking and problem-solving toolkit.
Arianna Huffington
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Harmony
Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
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Goodreads rating: 3.69
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If you're feeling the weight of your ambitions starting to crush your sense of joy, then "Thrive" is like a lifeline thrown into the frantic sea of modern success. Arianna Huffington draws from her personal crash-and-burn to show you that clinging to traditional success metrics can undermine your health, happiness, and relationships. This book could be your gateway to a balanced life, where well-being and wisdom walk hand in hand with achievement.
Just Arrived
Andrew Greta, Donald Luskin |
Wiley
I Am John Galt: Today's Heroic Innovators Building the World and the Villainous Parasites Destroying It
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Goodreads rating: 3.9
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If Ayn Rand's philosophy intrigues you, "I Am John Galt" could offer an enlightening exploration into how her ideas play out in the real world. Luskin and Greta delve into the lives of contemporary innovators who embody Rand's ideals and the antagonists they face, providing not just inspiration, but also a critical look at modern-day capitalism and the people who shape it. Whether you agree with Rand or not, this book presents thought-provoking parallels that could stimulate your intellectual curiosity.
Just Arrived
Louis Ferrante
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Portfolio
Mob Rules: What the Mafia Can Teach the Legitimate Businessman
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Goodreads rating: 3.82
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Imagine if you could blend the cunning edge of mob leadership with the legitimacy of mainstream business tactics. "Mob Rules" cleverly does just that, offering an unconventional perspective on management that's as intriguing as it is practical. Louis Ferrante's insights are not only captivating for their novelty but provide a fresh lens on building trust and leading effectively without resorting to fear – a method that could be the unexpected game changer in your career or business endeavors.
Just Arrived
Lucy Kellaway
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Ebury
Press
Re-Educated: How I Changed My Job, My Home, My Husband and My Hair
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Goodreads rating: 3.98
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If you're considering a life overhaul or love stories of profound personal change, Lucy Kellaway's "Re-Educated" might resonate deeply with you. Her candid recounting of her own midlife transformation is both inspiring and amusing. It's for anyone who's ever been curious about what it's like to hit the reset button on life's big decisions.
Jason Barron
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Mariner
Books
The Visual MBA: Two Years of Business School Packed Into One Priceless Book of Pure Awesomeness
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Goodreads rating: 3.73
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If you're considering an MBA but are pressed for time or funds, "The Visual MBA" might be just what you need. Jason Barron has distilled the intensive experience of business school into a digestible, visually stimulating format. Imagine grasping complex concepts through the simplicity and clarity of illustrations — this book promises precisely that, making it an unconventional yet impactful learning tool.
Guy Raz
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Pan
Books
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
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Goodreads rating: 4.17
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If you're contemplating diving into entrepreneurship or just love soaking up stories of invention and persistence, "How I Built This" is a goldmine. Guy Raz distills conversations with innovators into a narrative that not only motivates but provides practical advice. It's like having mentors in book form, ready to share their entrepreneurial wisdom and spark that fire within you to pursue your own ventures.
Just Arrived
Philip Fernbach, Steven Sloman |
Riverhead
Books
The Knowledge Illusion: Why We Never Think Alone
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Goodreads rating: 3.84
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This book could really resonate with you if you're fascinated by the complexities of human cognition. Sloman and Fernbach delve into how we compensate for our individual cognitive limits by leaning on society's collective understanding. It's a compelling read that will give you a new perspective on how knowledge works and might even change how you think about your own thought processes.
Kim Malone Scott
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Pan
Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity
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Goodreads rating: 3.79
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If you've ever felt that your workplace could benefit from a more inclusive and respectful environment, "Just Work" by Kim Malone Scott could be a valuable guide for you. Scott, known for her insightful approach to management in "Radical Candor," offers a practical framework to address bias, prejudice, and bullying. This isn't just about ethics; it's about making your team, and by extension your business, stronger through fairness and diversity. Exploring this could be a step towards creating the professional culture you believe in.
Neil Hoyne
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Portfolio
Converted: The Data-Driven Way to Win Customers' Hearts
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Goodreads rating: 3.9
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If you're looking to step up your digital marketing game, "Converted" could be the secret weapon you've been searching for. Neil Hoyne distills his expertise from Google into a playbook that is both practical and insightful, focused on forging long-term customer relationships through data-driven strategies. His perspective challenges the short-term focus that pervades the industry and offers a compelling route to sustainable success and competitive advantage.
Just Arrived
Peter L. Brandt
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Wiley
Diary of a Professional Commodity Trader: Lessons from 21 Weeks of Real Trading
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Goodreads rating: 3.84
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If you're intrigued by the raw, authentic experience of commodity trading, Peter Brandt's "Diary of a Professional Commodity Trader" offers more than just strategies—it's a deep dive into the psychological rollercoaster and disciplined mindset required for this high-stakes profession. Through a detailed 21-week diary, you'll be privy to the inner workings of a seasoned trader, the emotional resilience required, and the stark reality that success hinges on much more than just good picks. This isn't a mere how-to manual; it's a mentorship in paperback, perfect for anyone yearning to understand what trading truly entails.
Just Arrived
Mr. Money Mustache, Scott Rieckens |
New
World
Library
Playing With Fire: Financial Independence Retire Early - How Far Would You Go for Financial Freedom?
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Goodreads rating: 3.75
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If you've ever felt trapped in the grind for a life that's not quite fulfilling, Scott Rieckens's story in "Playing With FIRE" could be the wake-up call you need. It's a real-life adventure about sacrificing material comforts for a chance at genuine happiness. This book could show you that financial independence isn't just for the wealthy elite; it's achievable, and it might redefine what you consider a life of success.
Lois Kelly, Carmen Medina |
O'reilly
Media
Rebels at Work
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Goodreads rating: 3.8
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"Rebels at Work" might just resonate with you if you're feeling a bit stuck or unheard at your job. It's like having a wise mentor guiding you on how to thoughtfully disrupt the status quo—without stepping on too many toes. For anyone who believes in positive change but isn't in the top-tier management, this book could be the playbook to making your voice heard and your ideas take flight.
David Gelles
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Profile
Books
Ltd
Mindful Work: How Meditation Is Changing Business from the Inside Out
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Goodreads rating: 3.74
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If you're feeling the weight of the corporate world, "Mindful Work" could be your breath of fresh air. David Gelles marries the ancient practice of meditation with modern business strategies, inviting you on a transformative journey that benefits both your peace of mind and your portfolio. It's a revolutionary read that could enlighten your approach to success and well-being in the workplace.
Dale Carnegie
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Arrow
(random)
How to Win Friends and Influence People
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Goodreads rating: 4.22
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Whether you're looking to enhance your social skills or seeking to grow professionally, "How to Win Friends and Influence People" by Dale Carnegie is an outstanding guide. It wraps time-honored wisdom in an exuberant style that's as engaging today as it was when first published. If making meaningful connections and inspiring others is high on your list, this book might just be the trusty companion you didn't know you needed.
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If you've ever wondered why seemingly similar situations result in wildly different outcomes, "Noise" could be an enlightening read for you. It's like peeling back the layers of human decision-making, exposing the inconsistency—what the authors call noise—that pervades even the most critical judgments. The book doesn't just diagnose the issue; it offers a host of strategies to mitigate this noise, aiming to improve decision-making in fields ranging from medicine to law. Whether you're in a professional field that requires frequent judgment calls or simply intrigued by the psychology behind human errors, the insights here can be profound and potentially transformative.
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Sönke Ahrens
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Createspace
Independent
Publishing
Platform
How to Take Smart Notes: One Simple Technique to Boost Writing, Learning, and Thinking - For Students, Academics, and Nonfiction Book Writers
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Goodreads rating: 4.08
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"How to Take Smart Notes" is a must-read if you're often overwhelmed by your research or writing process. Sönke Ahrens breaks down a practical method rooted in psychological science that could transform the way you collect and organize your thoughts. Whether you're an academic grappling with articles, a student striving for coherent essays, or a nonfiction author mapping out your next book, this guide will likely offer you a streamlined approach that saves time and amplifies clarity in your work.
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Angela Duckworth
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Scribner
Grit: The Power of Passion and Perseverance
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Goodreads rating: 4.08
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"Grit" resonates with anyone chasing success, regardless of their field. Angela Duckworth dismantles the age-old myth that talent reigns supreme, replacing it with a robust, research-backed argument for grit as the true driver of achievement. Her blend of personal anecdotes and scientific study makes for an empowering read that encourages resilience and the pursuit of excellence through passion and perseverance. Whether you're an aspiring entrepreneur, a dedicated educator, or simply someone who wants to overcome obstacles, Duckworth's insights offer a powerful catalyst for personal growth.
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Philip E. Tetlock, Dan Gardner |
Random
House
Books
Superforecasting: The Art and Science of Prediction
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Goodreads rating: 4.08
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If you're intrigued by how some people can seemingly predict the future better than trained experts, "Superforecasting" might just be the eye-opener you need. Tetlock's examination of the astonishingly accurate 'average Joes' blends the thrill of discovering hidden talents with practical techniques to sharpen your own forecasting abilities. It's not just about predicting—it's about enhancing decision-making in all facets of life.
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Og Mandino
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Bantam
The Greatest Salesman in the World
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Goodreads rating: 4.21
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"The Greatest Salesman in the World" isn't just about improving sales techniques; it's a life-changing philosophy presented through captivating storytelling. If personal growth and pursuit of success are what you're after, Mandino's parable offers profound insights that resonate beyond the sales field. Whether you're in sales or simply looking to inspire your own life's journey, this book's lessons are universally applicable and enduring.
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David C. Novak
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Harvard
Business
Review
Press
How Leaders Learn: Master the Habits of the World's Most Successful People
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Goodreads rating: 4.04
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If you've ever felt like your curiosity could be your greatest professional asset, "How Leaders Learn" might just reinforce that belief. David Novak's blend of engaging stories and actionable advice offers a path not just for climbing the career ladder, but for enriching every aspect of your life. This isn't just a book; it's a conversation with achievers who reveal that the key to their success is a commitment to continuous learning and adaptation. Whether you're aspiring to lead or looking to inject new life into your current role, Novak's insights could be the catalyst you need.
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Mo Gawdat
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Bluebird
Publishing
That Little Voice in Your Head: Adjust the Code That Runs Your Brain
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Goodreads rating: 4.05
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If negative inner dialogue often hinders your peace, Mo Gawdat's "That Little Voice in Your Head" might offer some tangible relief. Imagine leveraging the precision of a programmer's mindset coupled with the wisdom gleaned from spirituality to hack into your brain's default settings. This book isn't just theory; it's a practical toolkit that could help you recalibrate your thoughts and, as a result, your life, towards a happier you.
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Jacqueline Carter, Rasmus Hougaard |
Harvard
Business
Review
Press
The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results
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Goodreads rating: 3.92
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If you're grappling with what it means to be a leader in today's complex corporate environment, "The Mind of the Leader" could shine a light on the path forward. With its evidence-based approach blending mindfulness, selflessness, and compassion, it challenges conventional leadership models. It's not another 'quick-fix' leadership book; it presents a profound shift that begins with the leader's inner development and radiates outward, ideally reshaping their approach to engaging and inspiring their team.
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Shane Snow
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Harper
Business
Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
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Goodreads rating: 3.88
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If you're fascinated by lightning-fast success stories and tired of the grind without progress, "Smartcuts" might just be the insight-filled read you need. Shane Snow delves into the powerful concept of lateral thinking, challenging the traditional notions of hard work and time investment. Imagine finding the keys to unlock rapid growth in your career or business—it's like discovering a new gear you never knew you had.
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Dalai Lama XIV, Howard C. Cutler |
Penguin
Publishing
Group
The Art of Happiness at Work
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Goodreads rating: 3.93
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If the daily grind is wearing you down, "The Art of Happiness at Work" might just be the balm you need. It's not your everyday career guide; it intertwines profound insights from the Dalai Lama with practical psychology. Imagine feeling a deeper sense of fulfillment from your 9-to-5, transforming what might feel like a mere job into a true calling. This book takes you on that transformative journey.
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Darrell Rigby, Steve Berez, Sarah Elk |
Harvard
Business
Review
Press
Doing Agile Right: Transformation Without Chaos
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Goodreads rating: 3.79
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If your business feels bogged down by sluggish processes and siloed operations, "Doing Agile Right" might be the just what you need. This book isn't just about jumping on the agile bandwagon; it's about understanding the intricacies of implementing agile methods effectively. The authors, experts from Bain & Company, offer clear guidance on avoiding the pitfalls that come with misapplying agile principles and show how to balance the need for innovation with the necessity for reliability in business operations. This is for the pragmatists who want a grounded approach to agility.
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Anne-Laure Le Cunff
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Profile
Books
Ltd
Tiny Experiments: How to Live Freely in a Goal-Obsessed World
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Goodreads rating: 4.09
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If you're feeling overwhelmed by the pressure of big goals and the constant chase for success, "Tiny Experiments" could provide the refreshing perspective you need. Anne-Laure Le Cunff's approach is a gentle nudge towards experimentation, allowing you to find your own way in a world that often demands rigid paths to achievement. It's an invitation to find productivity and satisfaction through mini-ventures that align more authentically with who you are and who you want to be.
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Leonard Mlodinow
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Vintage
Subliminal: How Your Unconscious Mind Rules Your Behavior
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Goodreads rating: 4.05
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If you're fascinated by the mysterious workings of the human mind, "Subliminal" is a treasure trove you won't want to miss. Leonard Mlodinow takes you on an intriguing journey through the unconscious, exploring how it shapes everything from our relationships to our memories. Imagine understanding the secret influences behind your decisions—this book could be the key to unlocking those hidden aspects of your behavior.
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Rudrapatnam Shamashastry, Chanakya |
Aziloth
Books
The Arthashastra
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If you're intrigued by realpolitik and the intricate mechanisms of governance from a historical perspective, "The Arthashastra" has a lot to offer. You’ll delve into ancient India's depth of strategic thought, finding it surprisingly relevant in understanding today's political landscapes. Kautilya’s treatise is dense, but for those with an appetite for political philosophy and the history of statecraft, it's a banquet of ideas you won't find elsewhere.
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Jonathan Rosenberg, Eric Schmidt, Alan Eagle |
John
Murray
Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell
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If you're enchanted by the likes of Google, Apple, and the faces behind these tech behemoths, "Trillion Dollar Coach" is a trove of insights from a man who stood as a cornerstone in their success stories. Bill Campbell's knack for fostering growth and his mentorship philosophy bleed through the pages, offering not just a glimpse into the trenches of Silicon Valley, but also actionable guidance for any leader aiming to elevate their team or company to new heights.
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Eric Barker
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Harperone
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
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Forget what you've been told about success; "Barking Up the Wrong Tree" is a game-changer. Eric Barker digs into the science of success and flips the script on traditional beliefs. If you're ready to challenge the norms and harness your perceived weaknesses as hidden strengths, this book might just reshape your approach to achieving your goals. It's a compelling read for anyone who feels stuck in conventional "paths to success" and is seeking a more authentic and scientifically-backed approach to personal achievement.
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If you're aiming high, aiming for greatness and autonomy, "The Concise Mastery" can be your playbook. Greene distills centuries of strategy and struggle into a guide that's as much about self-discovery as it is about external achievement. Reading this, you can find the hidden codes to success and, most importantly, learn how to bend them to highlight your unique path and vision.
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Ximena Vengoechea
Listen Like You Mean It: Reclaiming the Lost Art of True Connection
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If you've ever felt like conversations are slipping through your fingers, "Listen Like You Mean It" might just be the tool you need to anchor them down. Vengoechea is not just telling us to listen; she's guiding us on how to make each word we hear count towards building more meaningful relationships, both in our personal lives and at work. This book could change the way you engage with the world – one ear at a time.
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Joseph Parent
|
Harpersport
Zen Golf: Mastering the Mental Game
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Goodreads rating: 4.22
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If the mental hurdles of golf frustrate you as much as a sand trap, "Zen Golf" might just change your game—and perhaps even your outlook on life. Dr. Parent's fusion of Zen principles and golf coaching provides a refreshing angle, helping you to find balance and focus on and off the course. This isn't just about lowering your handicap; it's about raising your inner game.
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Maria Konnikova
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Harper
Collins
Publ.
Uk
The Biggest Bluff: How I Learned to Pay Attention, Take Control and Master the Odds
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If you’ve ever felt intrigued by the interplay between chance and skill, "The Biggest Bluff" is a compelling read for you. Maria Konnikova takes you along her unexpected journey into professional poker with no previous experience, revealing life lessons with each hand dealt. Her story will captivate you with its blend of personal growth, psychological insight, and high-stakes action, reshaping your understanding of luck and decision-making.
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David Spiegelhalter
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Pelican
The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck
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Goodreads rating: 3.87
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If you've ever felt overwhelmed by the unknown, Spiegelhalter's "The Art of Uncertainty" could be your guide to clarity. By translating complex probabilities into everyday scenarios, this book might just change how you weigh risks and embrace chance. It's a thought-provoking read, especially if you appreciate a balance between theoretical insights and practical advice.
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Jenna Kutcher
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Dey
Street
Books
How Are You, Really? Living Your Truth One Answer at a Time
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Goodreads rating: 3.88
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Considering the whirlwind of hustle culture, Jenna Kutcher's "How Are You, Really?" feels like a breath of fresh air. If you're all in for personal fulfillment over just professional success, this book is like a comforting chat with a wise friend who's been there. Jenna's honest recount of her own journey, infused with practical advice for investing in your dreams, can help you navigate toward a life that resonates with your true self. It's the nudge you might need to earnestly ask yourself the title's question.
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Considering you're always on the lookout for innovative approaches in your professional life, "The Infinite Game" by Simon Sinek could be a game-changer for you. Sinek's perspective on achieving sustainable success in business through an 'infinite mindset' resonates well for those who aim for longevity and impact over quick wins. It's a thought-provoking read that inspires a shift from a victory-focused short-term approach to a legacy-building long-term strategy.
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Carol J. Loomis
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Portfolio
Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012
$8.90
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Goodreads rating: 3.98
$8.90
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60% off est. retail
For anyone with a keen interest in investment and the persona of Warren Buffett, "Tap Dancing to Work" could be an invaluable addition to your library. Being penned by someone who has not only covered Buffett’s career for decades but has also developed a personal friendship, this book offers an intimate glimpse into the mind of the investment giant. You’ll find yourself understanding Buffett’s decisions, strategies, and philosophies on a much deeper level than the average biography or investment guide could offer.
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Simon Sinek
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Portfolio
Leaders Eat Last: Why Some Teams Pull Together and Others Don't
$8.90
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Goodreads rating: 4.09
$8.90
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64% off est. retail
If the thought of a workplace where everyone leaps out of bed, motivated and ready to collaborate sounds appealing to you, "Leaders Eat Last" is a must-read. Sinek expertly weaves in real stories to illustrate how the finest leaders put their teams first, fostering an environment of trust that leads to success. Anyone interested in transforming their organization's culture and nurturing a spirit of togetherness will find invaluable insights in these pages.
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Nir Eyal, Ryan Hoover |
Portfolio
Hooked: How to Build Habit-Forming Products
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Goodreads rating: 4.12
$8.90
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74% off est. retail
If you're intrigued by the psychology behind successful products and want to know how they become a staple in daily routines, "Hooked" is a compelling read. Nir Eyal's insights could transform how you approach product design or marketing, and you'll find his Hook Model especially valuable if you're in the tech industry looking to craft engaging, habit-forming experiences for customers.
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David Epstein
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Macmillan
Range: How Generalists Triumph in a Specialized World
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Goodreads rating: 4.14
$12.90
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If you've ever felt boxed in by the idea that you need to pick one path and stick to it, "Range" by David Epstein will be incredibly liberating. This book bucks the trend of hyper-specialization, making a compelling case that a diverse set of experiences is actually the secret sauce to achieving great things. It's perfect for anyone who loves to learn, is at a career crossroads, or simply enjoys understanding the mechanics of success.