The Revenge of Analog : Real Things and Why They Matter

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Unique Rediscover the joy of physical objects in digital age.

This book would be a great read for anyone seeking to understand the resurgence of analog goods and the reasons behind their growing popularity in our digital-driven world. Through fascinating stories and keen observations, David Sax explores how businesses that were once seen as outdated are thriving again, capturing the essence of our desire for tangible experiences. Whether you're a fan of vinyl records, love browsing independent bookstores, or simply curious about the psychology behind our shopping habits, this book offers valuable insights and a refreshing perspective on the intersection of technology and humanity.

  • Andrew Carnegie Medal Nominee for Nonfiction (2017)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Revenge of Analog : Real Things and Why They Matter

Regular price $6.06
Unit price
per
ISBN: 9781610398213
Authors: David Sax
Publisher: PublicAffairs
Date of Publication: 2017-10-24
Format: Paperback
Related Collections: Music, Science, Business, History, Sociology
Related Topics: History, Psychology, Technology, History
Goodreads rating: 3.78
(rated by 2560 readers)

Description

A #1 Washington Post bestseller One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life--and the robust future of the real world outside it.
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Unique Rediscover the joy of physical objects in digital age.

This book would be a great read for anyone seeking to understand the resurgence of analog goods and the reasons behind their growing popularity in our digital-driven world. Through fascinating stories and keen observations, David Sax explores how businesses that were once seen as outdated are thriving again, capturing the essence of our desire for tangible experiences. Whether you're a fan of vinyl records, love browsing independent bookstores, or simply curious about the psychology behind our shopping habits, this book offers valuable insights and a refreshing perspective on the intersection of technology and humanity.

  • Andrew Carnegie Medal Nominee for Nonfiction (2017)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.