Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Global Marketing - Thryft
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Warren J. Keegan Mark Green | January 1, 1791

Global Marketing

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Restoring Our Competitive Edge : Competing Through Manufacturing - Thryft
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Steven C. Wheelwright, Robert H. Hayes  | Wiley

Restoring Our Competitive Edge : Competing Through Manufacturing

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Restoring Our Competitive Edge offers a comprehensive guide for businesses looking to improve their manufacturing strategies and regain a competitive edge. Hayes draws on examples from successful world-class manufacturers to illustrate effective strategies for regaining preeminence in the marketplace.
The Performativity Of Value - On The Citability Of Cultural Commodities - Thryft
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Recommendation: - This book is a fascinating exploration of the influence of cultural commodities on social identity. Through the lens of language, the author delves into the concept of "performative" value and its impact on the cultural economy. If you're interested in understanding how our society assigns meaning to objects, this thought-provoking read is for you.
Microeconomic Theory - Basic Principles And Extensions - Thryft
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Microeconomic Theory - Basic Principles And Extensions

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Microeconomic Theory would be a good read for individuals looking to understand the principles of microeconomics in depth. With its focus on insights into economic modeling for real-world applications, the book aims to deliver a comprehensive understanding of microeconomic theory, along with its practical implications. The authors' use of visual aids is also helpful in conveying complex concepts in a more comprehensive and digestible format.
Hegemony or Survival : America's Quest for Global Dominance - Thryft
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Noam Chomsky | Penguin Books

Hegemony or Survival : America's Quest for Global Dominance

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Hegemony or Survival is Noam Chomsky's essential polemic on American foreign policy.Noam Chomsky, the world's foremost intellectual activist, presents an irrefutable analysis of America's pursuit of total domination and the catastrophic consequences that are sure to follow.From the funding of repressive regimes to the current 'war on terror', from the toppling of governments opposing its beliefs to the invasion of Iraq, America pursues its global strategy no matter what the cost. With the rigour and insight that have made him our most important unraveller of accredited lies, Noam Chomsky reveals the truth and the true motives behind America's quest for dominance - and seeks also to show how the world may yet step back from the brink.'A devastating history of American foreign policy since 1945 as well as a dissection of the current "war on terror"' Tim Adams, Observer'Anybody who thinks about American foreign policy has to read and contemplate Hegemony or Survival' Independent'One of the radical heroes of our age. A towering intellect' GuardianNoam Chomsky is the author of numerous bestselling political books, including Hegemony or Survival, Failed States, Interventions, What We Say Goes, Hopes and Prospects, How the World Works and Occupy, all of which are published by Hamish Hamilton/Penguin.
Management Redeemed : Debunking the Fads That Undermine Our Corporate Performance - Thryft
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"Management Redeemed" would be a great read for individuals seeking to learn about prevalent but misconceived management practices. The author, Lex Donaldson, takes a comprehensive look at several global companies and debunks the myths they have adopted. The book focuses on the notion that a strong management system can improve an organization's performance contrary to popular beliefs that the opposite is true. Donaldson's expertise in organizational design comes through in his writing style, making the book an enjoyable and informative read for anyone interested in debunking corporate myths.
Creative Destruction : How Globalization Is Changing the World's Cultures - Thryft
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Recommendation: - This book could be a good read for those interested in understanding the impact of globalization on cultures. Tyler Cowen explores the relationship between market exchange, aesthetic quality, and cultural diversity. Through colorful examples and clear prose, the book challenges the notion of cultural destruction, arguing that cross-cultural trade actually enhances the vibrancy of individual cultures. It presents a thought-provoking perspective on the subject and encourages readers to participate in the ongoing debate.
Mega-Urban Regions In Pacific Asia - Urban Dynamics In A Global Era - Thryft
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This book offers a unique perspective on the urbanization of Southeast Asia by examining the untold story of its mega urban regions. Using unpublished census data and considering population size and social changes, the authors offer a comprehensive understanding of mega urban regions that continue to grow and affect national populations. A must-read for city planners and anyone interested in urbanization in Asia.
Credit Derivatives - A Primer On Credit Risk, Modeling, And Instruments - Thryft
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Recommendation: Credit Derivatives provides a clear and simple explanation of credit risk market for working professionals to understand. It presents effective methods and instruments such as total return swaps, credit spread options, and credit linked notes to manage and isolate risk. This book will be useful for anyone looking to master the credit risk market and manage risk effectively in their organization.
The Handbook of International Corporate Governance : A Definitive Guide - Thryft
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This book would be a valuable read for business owners and managers with international responsibilities. It provides comprehensive coverage of laws, codes, and corporate governance practices for multiple jurisdictions, helping readers understand the legal landscape they operate in and the expectations of various stakeholders. Additionally, the commentary from prominent organizations gives readers a real-world perspective on corporate governance.
Fundamentals Of Financial Management - Thryft
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Eugene F. Brigham, Joel F. Houston  | South-western College Pub

Fundamentals Of Financial Management

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Fundamentals of Financial Management is an excellent starting point for those interested in understanding finance. The book is structured and explained in an easily accessible manner, with useful tools for both students and educators. Its strength lies in the seamless integration of online resources, such as iLrn Finance and Thomson ONE, which add value and facilitate learning. Overall, the book is a classic that continues to deliver comprehensive and practical guidance to its readers.
Harvard Business Review on Doing Business in China - Thryft
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This book is a useful guide for companies and managers who are planning to enter and compete in China's rapidly growing market. It explains the current stage of the country's development and provides strategies and insights for navigating its unique business environment. Readers will learn about the impact of cultural differences, political and legal frameworks, and evolving consumer behaviors on business operations in China. The book is a must-read for anyone seeking to establish a strong foothold in the Chinese marketplace.
Statistical Techniques in Business and Economics - Thryft
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Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of business-focused examples that are relevant to the current world of a college student. Known as a 'student's text,' Lind's supporting pedagogy includes self reviews, cumulative exercises, and coverage of software applications including Excel, Minitab, and MegaStat for Excel. The new 15th edition puts more emphasis on the interpretation of data and results and supports Lind's student-centric, step-by-step approach with McGraw-Hill's industry leading online assessment resource Connect Business Statistics.
Visualizing Project Management : Models and Frameworks for Mastering Complex Systems - Thryft
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Hal Mooz, Kevin Forsberg  | Wiley

Visualizing Project Management : Models and Frameworks for Mastering Complex Systems

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THE PROJECT MANAGEMENT CLASSIC-REVISED AND EXPANDED Now Includes Downloadable Forms and Worksheets Projects are becoming the heart of business. This comprehensive revision of the bestselling guide to project management explains the processes, practices, and management techniques you need to implement a successful project culture within your team and enterprise. Visualizing Project Management simplifies the challenge of managing complex projects with powerful, visual models that have been adopted by more than 100 leading government and private organizations. In this new Third Edition, the authors-leading thinkers and practitioners in the field-keep you on the cutting edge with a sophisticated approach that integrates project management, systems engineering, and process improvement. This advanced content can help take your career and your organization well beyond the fundamentals. New, downloadable forms, templates, and worksheets make it easy to implement powerful project techniques and tools. Includes references to the Project Management Institute Body of Knowledge and the INCOSE Handbook to help you "I recommend this book to all those who aspire to project management [and] those who must supervise it."―Norman R. Augustine, former chairman and CEO Lockheed Martin Corporation "The importance of this excellent book, able to encompass these two key disciplines [systems engineering and project management], cannot be overemphasized."―Heinz Stoewer, President, INCOSE
Jack Welch & The G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO - Thryft
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"Jack Welch's innovative and breakthrough leadership strategies as CEO have transformed GE into a highly productive, labor-efficient powerhouse with a staggering $200 billion-plus market capitalization. In this book, readers can discover how to work the Welch magic on their own companies and learn the insights and strategies that Jack Welch used to create the most valuable corporation in history."
G.C.S.E Economics Paper - Thryft
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John Quillfeldt, Robert Paisley, J Quillfeldt  | Pearson Education Ltd

G.C.S.E Economics Paper

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GCSE Economics is an ideal text for middle and lower ability students. The more complex extension sections will stretch higher achievers as well as providing an introduction to the concepts required at a higher level.
True and Fair : History of Price Waterhouse - Thryft
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Edgar Jones | Hamish Hamilton

True and Fair : History of Price Waterhouse

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Price Waterhouse is one of the oldest established accountancy practices in the world. It is also one of the largest. This history is the story of commercial of how a small Victorian City partnership grew, in less than 150 years, to employ more than 50,000 people in 118 countries.Few Victorian partnerships have survived, let alone with their founding principles and ideals still driving the business. True and Fair shows how Price Waterhouse adapted to the changing fortunes of the British and then global economy and a rapidly developing commercial environment. Among the themes discussed are Edwin Waterhouse's unprecedented success in building an audit practice, the internationalisation of the partnership and setting up of an operation in America, the meteoric career of Sir Gilbert Garnsey, a company doctor during the 1920s, the impact of two world wars, the growth of management consultancy, and latterly the firm's involvement in privatisation.This study seeks to explain how Price Waterhouse could remain at the forefront of its profession for over 140 years when so many famous practices have disappeared through amalgamation or take-over. Edgar Jones was granted full access to the firm's archives and has spent over four years researching this exemplary and definitive company history.
The New Strategic Thinking - Thryft
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Michel Robert | Mcgraw Hill

The New Strategic Thinking

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Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategiesIn this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
World Economy, The: Pearson New International Edition : Geography, Business, Development - Thryft
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Frederick P. Stutz | Pearson

World Economy, The: Pearson New International Edition : Geography, Business, Development

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive text explores contemporary geographic topics and perspectives relating to the world economy. The authors provide a strong theoretical and practical foundation for understanding the global economy in an era of shifting borders, restructuring economies, and regional realignments. Economic theory is combined with geography to address critical problems of growth, distribution, and development, along with their impact on international business. Recent geopolitical changes are vividly portrayed in a series of superb full-color maps and striking photographs. The Sixth Edition includes updated tables and data, color maps, 2009 economic statistics, a detailed analysis of the global shift in world trade and development, eleven new Case Studies, and a new Premium Website with videos, weblinks, RSS feeds, and quizzes.
Rethinking Strategy: How to anticipate the future, slow down change, and improve decision making - Thryft
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This book is a must-read for anyone looking to navigate the unpredictable landscape of today's business environment. Tighe's approach to strategy will teach you how to anticipate market shifts, make better decisions, and stay ahead of the competition. Through practical tools and insightful case studies, you'll learn how to turn uncertainty into opportunity and transform your organization into a future-proof powerhouse. It's time to rethink your approach to strategy and seize the advantage in an ever-changing world.
Investments - Thryft
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Zvi; Kane Bodie | Mcgraw - Hill

Investments

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BRAND NEW ,EXCELENT AND RELIABLE SERVICE!
Organizational Behavior : Concepts, Controversies and Applications - Thryft
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Organizational Behavior : Concepts, Controversies and Applications

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This book could be a good read for managers who are seeking practical insights on organizational theory. The real-world examples from publications such as "The Wall Street Journal," "Business Week," and "Forbes" make it relatable and engaging. The addition of case studies of well-known corporations and a revised chapter on strategy with new material on types of strategy, Porter's competitive strategies, and Miller's integrative framework make it a valuable resource for implementing change in organizations.
Show Me The Money Book 3: Fighting Paralysis In A Market Meltdown And Other Curious Facts - Thryft
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Teh Hooi Ling | Straits Times Press

Show Me The Money Book 3: Fighting Paralysis In A Market Meltdown And Other Curious Facts

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The book could be a good read for those who want to be financially prepared for economic downturns. It uniquely combines practical financial advice with interesting anecdotes and curious facts. Users may appreciate the author's personal experiences and perspective as a successful entrepreneur.
Globalization and Its Discontents - Thryft
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Joseph E. Stiglitz | Allen Lane

Globalization and Its Discontents

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This book would be a good read for anyone seeking a fresh perspective on globalization. Stiglitz, a Nobel Prize-winning economist, offers a compelling argument that challenges the traditional narrative. Through his expertise and authority, he sheds light on the mishandling of globalization by the West and the importance of listening to anti-globalization protestors. Prepare to be enlightened and rethink your views on global politics.
The Elephant and the Dragon : The Rise of India and China and What It Means for All of Us - Thryft
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"A comprehensive primer on the development of these Asian tigers."—Noam Lupu, San Francisco ChronicleThe Elephant and the Dragon is the essential guide to understanding how India and China are reshaping our world. With labor now unbound from geographic borders, we're seeing startling shifts in how—and where—nearly everything we buy is made. In a compelling mix of history and on-the-ground reporting, veteran journalist Robyn Meredith untangles the complex web of business and politics, as well as environmental and cultural issues that entwine India, China, and the West. She also outlines how Americans—business leaders, workers, politicians, even parents—can understand the vast changes coming and thrive in this new age.
Innovation - Thryft
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Rosabeth Moss Kanter, John J. Kao, Fred Wiersema  | Harper Business

Innovation

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This book is an excellent read for entrepreneurs and business owners who want to take their businesses to the next level. The book provides insights from the CEOs and chief officers of innovation at successful companies like Pfizer, DuPont, Rubbermaid, 3M, General Electric, and others. It provides a step-by-step guide to creating and sustaining innovation and creativity within a company. The book is full of fascinating and entertaining anecdotes, such as DuPont's invention of the covered golf ball and 3M's invention of the Wet-or-Dry sandpaper. It is also introduced by Tom Peters, an undisputed leader on the subject of innovation.
The Complete Idiot's Guide To American History - Thryft
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Alan Axelrod | Alpha Books

The Complete Idiot's Guide To American History

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This guide will give you an overview of American history from early, Native American history to modern times. It covers the milestones of the country's history, provides biographical sketches of the most important figures of each era, gives a chronologies of the nation's leaders, and defines key historical terms.
This book could be a good read for individuals seeking a fresh perspective on leadership and management. The book highlights the peaceful and win-win collaborative paradigm of Zheng He's Art of Collaboration versus the aggressive and antagonistic mindset of Sun Zi's Art of War. It offers a unique approach to doing business in the twenty-first century and provides an understanding of Zheng He's specific work as a leader and manager. Readers can expect to gain an alternative perspective on business and leadership from this book.
Recommendation: - If you're curious about China's growing influence and want to anticipate the future, "When China Rules The World" is the ultimate guide. Through an engaging exploration of China's history and culture, Martin Jacques challenges the Western perspective and introduces unique ideas that will reshape your understanding of the world. With updated material and statistics, this book is an eye-opening journey into a powerful civilization-state that is set to redefine the global order. Get ready to be captivated by the cultural and political transformation that awaits us all.
Retire Smart: Financial Planning Made Easy - Thryft
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Lorna Tan | Straits Times Press

Retire Smart: Financial Planning Made Easy

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Following the success of her first two books, Talk Money and More TalkMoney, financial journalist Lorna Tan is back with her third personalfinance guide, this time focusing on retirement planning.In this compilation of articles published from 2015 to 2017, The SundayTimes Invest Editor cuts through complex financial concepts, schemesand jargon to help the layman make sense of what is important forplanning his financial future and growing his nest egg.The timely topics covered include tips on making the most of the variousCentral Provident Fund schemes and enhancements, plugging gaps inones insurance coverage, and investing smartly without falling prey toscams. There are also sections devoted to legacy planning, credit anddebt planning and consumer protection.Suitable for both the fresh school graduate and the more seasonedinvestor, Retire Smart will empower them to take charge of theirfinancial journey as they look ahead to retiring well.The selection of articles includes:-10 ways to hack the CPF system-$1m in CPF by age 65-Your wealth and how to trust it-New grad? Never too early to think of retirement-Deep in debt? Theres help-When things get critical, how healthy is your plan?-Lessons on bond investments- Dont rush into investments linked to virtual currencies
Analyzing Politics - Rationality, Behavior, And Institutions - Thryft
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Mark S. Bonchek | W. W. Norton & Company

Analyzing Politics - Rationality, Behavior, And Institutions

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Recommended for political science students to understand institutions.
The Theory of Incentives : The Principal-Agent Model - Thryft
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Economics has much to do with incentives--not least, incentives to work hard, to produce quality products, to study, to invest, and to save. Although Adam Smith amply confirmed this more than two hundred years ago in his analysis of sharecropping contracts, only in recent decades has a theory begun to emerge to place the topic at the heart of economic thinking. In this book, Jean-Jacques Laffont and David Martimort present the most thorough yet accessible introduction to incentives theory to date. Central to this theory is a simple question as pivotal to modern-day management as it is to economics What makes people act in a particular way in an economic or business situation? In seeking an answer, the authors provide the methodological tools to design institutions that can ensure good incentives for economic agents.This book focuses on the principal-agent model, the "simple" situation where a principal, or company, delegates a task to a single agent through a contract--the essence of management and contract theory. How does the owner or manager of a firm align the objectives of its various members to maximize profits? Following a brief historical overview showing how the problem of incentives has come to the fore in the past two centuries, the authors devote the bulk of their work to exploring principal-agent models and various extensions thereof in light of three types of information adverse selection, moral hazard, and non-verifiability. Offering an unprecedented look at a subject vital to industrial organization, labor economics, and behavioral economics, this book is set to become the definitive resource for students, researchers, and others who might find themselves pondering what contracts, and the incentives they embody, are really all about.
Microeconomics - Thryft
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David Besanko | John Wiley & Sons Ltd

Microeconomics

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As a study guide, this handbook really stands out. It explains the principles very clearly in a logical order and it uses a lot of examples and cases for students to practise the new techniques. The chapters start with a story to show the reallife relevance of the concepts, which is clearly appreciated by the students. Highly recommended for teaching first-year students! Dr Catherine Schaumans, University of Tilburg, The Netherlands
Pan-Industrial Revolution: How New Manufacturing Titans Will Transform the World - Thryft
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Richard A. D'Aveni | Mariner Books

Pan-Industrial Revolution: How New Manufacturing Titans Will Transform the World

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A stunning look at what will happen to global industry as 3-D printing quickly becomes a worldwide phenomenon–and how this will influence our economic and geopolitical landscape. Best‑selling author Richard D’Aveni contends that the advent of massive, industrial‑scale 3‑D printing is already happening quietly under the radar, and that it will have a far‑reaching impact that most corporate and governmental leaders have yet to anticipate or understand.3-D printing, now called additive manufacturing, has moved far beyond a desktop technology used by hobbyists to churn out trinkets and toys. In this eye-opening account, D’Aveni reveals how recent breakthrough advances have been secretly adapted by powerful Fortune 500 companies so that they can now manufacture jet engines, huge turbines, airplanes, automobiles, and so much more in a greatly shortened time frame.  Not only is this revolutionary technology transforming the landscape of manufacturing everywhere, but as D’Aveni contends, it is also destined to have a dramatic effect on the world economy. A handful of massively powerful corporations—what D’Aveni calls pan‑industrials—will become as important as any tech giant in re-structuring the global order.
Third World Politics - A Comparative Introduction - Thryft
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If you are interested in gaining a broad understanding of the political history and context of different regions in the third world, this book is for you. The authors' expertise and experience give readers an insightful perspective on the subject matter.
Credit Derivatives And Credit Linked Notes - Thryft
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Satyajit Das | Wiley

Credit Derivatives And Credit Linked Notes

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This book on Credit Derivatives and Credit Linked Notes is highly recommended for finance professionals and students interested in understanding and managing credit risk. It provides a clear and updated guide on how to structure and apply credit derivatives to solve risk management problems as well as how to price and value these instruments. The book covers the regulatory framework for credit derivatives in addition to new topics added in the second edition such as credit-linked notes, pricing models, default statistics, and credit portfolio management. The book's most unique feature is the comprehensive coverage on the market developments and prospects in the rapidly evolving field of credit derivatives.
Brand Breakout : How Emerging Market Brands Will Go Global - Thryft
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Modeling Monetary Economies - Thryft
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The approach of this text for upper-level undergraduates is to teach monetary economics using the classical paradigm of rational agents in a market setting. By teaching from first principles, the authors aim to instruct students not only in the monetary policies and institutions that exist today in the United States but also in what policies and institutions may or should exist tomorrow and elsewhere. The text builds on a simple, clear monetary model and applies this framework consistently to a wide variety of monetary questions. The authors have added in this second edition new material on speculative attacks on currencies, social security, currency boards, central banking alternatives, the payments system, and the Lucas model of price surprises. Discussions of many topics have been extended, presentations of data greatly expanded, and new exercises added.
Property Investment Appraisal - Thryft
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Neil Crosby, Andrew Baum  | Thomson Learning

Property Investment Appraisal

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This book provides a comprehensive guide to analyzing property investment opportunities. The authors cover a range of topics from financial modeling to market research. The most unique aspect of this book is its focus on using the latest technology to aid in property investment analysis. Overall, it is a great read for anyone looking to enhance their property investment skills.
Financial Statement Analysis and Security Valuation - Thryft
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This book describes valuation as an exercise in financial statement analysis. Students learn to view a firm through its financial statements and to carry out the appropriate financial statement analysis to value the firm's debt and equity. The book takes an activist approach to investing, showing how the analyst challenges the current market price of a share by analyzing the fundamentals. With a careful assessment of accounting quality, accounting comes to life as it is integrated with the modern theory of finance to develop practical analysis and valuation tools for active investing.
How : Why How We Do Anything Means Everything... in Business (and in Life) - Thryft
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Business ethics and behavior expert Dov Seidman’s New York Times bestseller How: Why HOW We Do Anything Means Everything, is now available on audio in its new expanded edition.The flood of information, unprecedented transparency, increasing interconnectedness—and our global interdependence—are dramatically reshaping today’s world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. “Whats” are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.     For almost two decades, Dov Seidman’s pioneering organization, LRN, has helped some of the world’s most respected companies build “do it right,” winning cultures and inspire principled performance throughout their organizations. Seidman’s distinct vision of the world, business, and human endeavor has helped enable more than 15 million people doing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, How includes a new preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.     Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired “hows” of twenty-first-century success and significance.
Empire - Thryft
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Antonio Negri, Michael Hardt  | Harvard University Press

Empire

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"Empire is a thought-provoking analysis of the contemporary economic, cultural, and legal transformations taking place across the globe. It examines the emerging global order that draws on elements of U.S. constitutionalism, with its tradition of hybrid identities and expanding frontiers. The book discusses how this shift in concepts forms the philosophical basis of modern politics and how it's different from the imperialism of European dominance and capitalist expansion in previous eras. It's a must-read for political philosophy enthusiasts seeking an alternative political paradigm for a truly democratic global society."
Global Tilt : Leading Your Business Through the Great Economic Power Shift - Thryft
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This book offers practical guidance for business leaders to navigate the shifting global economy. Charan encourages readers to challenge their assumptions about national and managerial superiority, develop soft skills for leading a global organization, and equip their organizations to face necessary shifts in decision-making and resource allocation. His insights, based on his unparalleled experience with global leaders and companies, will light the way for readers on their journey to pursue opportunities in a tilted world.
The Search : How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture - Thryft
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The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. In this fascinating narrative of the past, present, and future of search, Battelle draws on more than 350 interviews with executives at Google, Microsoft, Yahoo!, and other companies, including Google founders, Larry Page and Sergey Brin and CEO, Eric Schmidt. Battelle explores how search technology works, the amazing power of targeted advertising as a business model, and the frenzy of the Google IPO when the company tried to rewrite the rules of Wall Street and declared, don't be evil as one of its core goals. Battelle is equally enlightening about the cultural impact of the search industry. Every day, billions of searches reveal the wants, needs, fears, and obsessions of humankind - an unprecedented record that Battelle calls the database of intentions. What will Google and other companies do with all that information? Will the government regulate the search business? And what happens to privacy when every word ever written about someone is permanently archived and searchable in a fraction of a second? For anyone who wants to understand how Google succeeded and what its success means for all of us, The Search is indispensable.top
Profit At The Bottom Of The Ladder - Creating Value By Investing In Your Workforce - Thryft
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Jody Heymann | Harvard Business Review Press

Profit At The Bottom Of The Ladder - Creating Value By Investing In Your Workforce

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In this book, Heymann and Barrera present a compelling case for companies to prioritize investing in their employees, even those at the lowest rungs of the corporate ladder. They highlight the success stories and benefits of doing so, such as higher job satisfaction and employee loyalty, leading to increased productivity and profit. For users looking to improve their company's bottom line while also creating a positive work environment, this book is a must-read.
Trading Stategies For Capital Markets - Thryft
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Joseph Benning | Mcgraw Hill

Trading Stategies For Capital Markets

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Recommended for traders seeking practical guidance, insights on risk management and behavioral finance. Offers historical context, instruments such as debt and equity securities, and analysis of current market realities.
Investment Banking - Thryft
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Pratap Subramanyam | Mcgraw Hill Education

Investment Banking

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This book provides a comprehensive understanding of investment banking, with a focus on the management of public offers, raising capital, and corporate advisory services. It presents a balanced blend of theoretical and practical aspects, making it a valuable resource for professionals and students interested in the Indian context. The book explains financial and capital market concepts and different financial instruments used in the capital market, making it an essential guide for anyone looking to venture into the field of investment banking in India.
Japan and the United States in the Developing World - Thryft
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This book provides a comprehensive guide to understanding and managing international finances for multinational corporations. It covers everything from global financial analysis to treasury management, making it a must-read for anyone working in a global business environment. Reading this book will provide a clear understanding of how to navigate the complexities of managing finances in multiple countries.
The Quick And Easy Way To Effective Speaking - Thryft
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Good public speakers are made, not born - or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person's ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called 'the most brilliant book of its kind'. It takes you step by step through:-Acquiring basic public speaking skills-Building confidence -Speaking effectively the quick and easy way -Earning the right to talk -Vitalising your talk -Sharing the talk with the audience as well as organisation and presentation skills

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.