Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Michael Lewis
|
W.
W.
Norton
&
Company
Going Infinite: The Rise and Fall of a New Tycoon
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Goodreads rating: 3.83
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If you're mesmerized by the volatile world of cryptocurrencies and high-stakes entrepreneurship, "Going Infinite" could be a thrilling read for you. Michael Lewis is known for his compelling narratives that dive deep into complex financial worlds, and here he uncovers the enigma of Sam Bankman-Fried. It's not just a tale of wealth; it's an exploration of ambition and the ripple effects on the global stage. Consider this if you're up for a real-life saga that reads like fiction.
A.G. Lafley, Mark W. Johnson |
Harvard
Business
Press
Seizing the White Space: Business Model Innovation for Growth and Renewal
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Goodreads rating: 3.98
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If you're feeling stuck in your business approach, "Seizing the White Space" may be the breakthrough you need. Mark Johnson turns the sometimes nebulous idea of business model innovation into actionable steps. He keeps it practical with real-world success stories, offering you a roadmap to rethink your business direction and find opportunities for growth that you might be overlooking. This book could be the catalyst for the next big shift in your career or company.
Michael Lewis
|
Penguin
Going Infinite: The Rise and Fall of a New Tycoon
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Goodreads rating: 3.83
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"Going Infinite" is a gripping ride into the enigma that is Sam Bankman-Fried. Michael Lewis offers you a front-row seat to the unbridled ambition and tumultuous downfall of crypto's wunderkind. If you're fascinated by the volatile dance of fortunes and the human narratives intertwined with cutting-edge finance, this book is a must-read. It's a contemporary Icarus tale, complete with insider insights and compelling storytelling that could only come from a master like Lewis.
Kai-Fu Lee
|
Harper
Business
AI Superpowers: China, Silicon Valley, and the New World Order
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Goodreads rating: 4.09
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Recommendations:
1. This book is a must-read for anyone interested in understanding the impact of AI on the global landscape. Kai-Fu Lee's expertise and insights provide a comprehensive analysis of the AI race between China and Silicon Valley. Through his unique perspective as an AI expert, he explores the profound changes that AI will bring to both blue-collar and white-collar jobs, and offers potential solutions for the future.
2. For those seeking to grasp the scope and implications of AI technology, this book offers a detailed examination of how AI will shape the job market. Lee's in-depth knowledge and clear explanations make this complex topic accessible to all readers. With its thought-provoking analysis, AI Superpowers will leave you with a fresh understanding of the forthcoming AI revolution and the importance of international cooperation in addressing its challenges.
Erik Brynjolfsson, Andrew McAfee |
W.
W.
Norton
&
Company
Machine, Platform, Crowd: Harnessing Our Digital Future
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Goodreads rating: 4.04
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This book is a must-read for anyone who wants to understand and navigate the rapidly changing digital landscape. McAfee and Brynjolfsson provide a deep analysis of the effects of technology on our lives, businesses, and society. They offer insights and practical advice on how to leverage the power of machines, platforms, and the crowd to thrive in this new era. Whether you're a start-up founder or an established business owner, this book will give you the knowledge and tools to stay ahead in the digital revolution. Embrace the future and master the digital-powered shift with this essential read.
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If you've ever felt uncertain or uneasy about how artificial intelligence is shaping our world and future, "The Big Nine" is a must-read. Amy Webb delves deep into the complexities and dangers of unregulated AI development by the biggest tech companies. Her insights provide a revealing look at how these AI titans could dictate our future, making it a compelling read for anyone interested in technology, privacy, and the potential for a future where we might not hold the reins.
Nicholas Davis Klaus Schwab
|
Penguin
Group
Usa
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
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Goodreads rating: 3.52
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If you're at all curious or concerned about how fast technology is changing our lives, this book is like a compass in a digital storm. Klaus Schwab comprehensively discusses the societal shifts imminent with the Fourth Industrial Revolution, offering insight into how we can actively participate in shaping these changes rather than being passive bystanders. It's a guide that empowers you to think critically and act on the intersection of technology, economy, and humanity.
Bill Gates
|
Knopf
Publishing
Group
How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need
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Goodreads rating: 4.12
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If you're someone deeply concerned about the environment and seeking insight from a technologically driven perspective, "How to Avoid a Climate Disaster" could speak to you. Through Bill Gates's eyes, you'll explore pragmatic ways in which technology and innovation can combat climate change. Gates's blend of optimism and actionable steps offers a refreshing look at how we can collectively tackle one of the most pressing issues of our time.
Greg Lindsay, John D. Kasarda |
Farrar,
Straus
And
Giroux
Aerotropolis: The Way We'll Live Next
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Goodreads rating: 3.53
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If you're intrigued by the intersection of urban planning and the evolution of global commerce, "Aerotropolis" is a must-read. It provides a fascinating glimpse into how our cities and lifestyles are adapting to the demands of global connectivity. The vision of a world where the airport is the heart of urban development is as thought-provoking as it is relevant, especially for those curious about the economic and environmental implications of our rapidly globalizing society.
Vikas Shah, Lemn Sissay |
Michael
O'mara
Thought Economics: Conversations With The Remarkable People Shaping Our Century
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Goodreads rating: 3.57
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"Thought Economics" is like having VIP access to a summit of some of the most influential individuals of our time. As you flip through the pages, you'll find yourself absorbed in deep conversations that give you a front-row seat to the intellects and perspectives that are steering our world's course. Perfect for the curious mind looking to understand the current century’s challenges from a first-hand point of view.
Steven Johnson
|
Macmillan
Wonderland: How Play Made the Modern World
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Goodreads rating: 3.84
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If you're fascinated by how seemingly trivial pursuits can revolutionize societies, "Wonderland" is a treasure chest for you. Steven Johnson masterfully bridges the gap between pastime pleasures and pivotal innovations, illustrating how our leisure activities catalyze profound technological advancements. Prepare for an entertaining journey through history, where joy is the unexpected hero of progress.
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Marc J. Epstein
|
Routledge
Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts
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Goodreads rating: 3.63
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As someone looking to navigate the complexities of embedding sustainability into a business's DNA, "Making Sustainability Work" would be an insightful read. Marc Epstein's experience shines through, providing actionable guidance on implementation and measurement that could be transformative for your role in corporate responsibility. The practicality of this book could help you achieve the triple bottom line success your company aims for.
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John J. Murphy
|
Wiley
Trading With Intermarket Analysis: A Visual Approach to Beating the Financial Markets Using Exchange-Traded Funds
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Goodreads rating: 4.27
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If you're keen on navigating the complexities of financial markets, John J. Murphy's book could open your eyes to the interconnected nature of global trading. It's perfect if you're looking for a tactile approach through the use of Exchange-Traded Funds (ETFs), aided by visuals that simplify the intricate world of intermarket analysis. You'll appreciate it for its practicality, enabling you to both spot and seize opportunities while steering clear of downturns.
Andrew McAfee, Erik Brynjolfsson |
W.
W.
Norton
&
Company
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
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Goodreads rating: 3.91
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If you're keen on understanding how technology is reshaping the world and what it means for your career or business, "The Second Machine Age" is a must-read. Brynjolfsson and McAfee take you beyond the headlines, delving into how AI and automation are not just changing the landscape but also offering strategies for adapting to the new digital economy. They couple their deep research with an optimistic viewpoint, making this book a thoughtful guide for anyone looking to thrive amidst rapid technological change.
William L. Jiler
|
Fraser
Pub
Co
How Charts Can Help You in the Stock Market
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Goodreads rating: 3.87
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If you've felt lost in the jargon of the stock market, this book could be the compass you need. William L. Jiler breaks down the complexities of charting into an accessible guide. It's like having a seasoned trader take you under their wing, sharing insights that can help you make more informed decisions when trading stocks.
Hunter Hastings, Jeff Saperstein |
Wharton
School
Pub
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
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Goodreads rating: 3.88
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If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Joshua Cooper Ramo
|
Little,
Brown
And
Company
The Seventh Sense: Power, Fortune, and Survival in the Age of Networks
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Goodreads rating: 3.69
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If you're intrigued by the interconnectedness of modern society and how it shapes our lives and fortunes, "The Seventh Sense" is a compelling read. It's not just for those in business or politics, but for anyone eager to understand the invisible forces defining our era. Ramo offers insights into how today's leaders perceive and navigate this complex networked world, making it a must-read for those who want to be ahead of the curve in understanding the dynamics of power today.
Fred Reichheld
|
Harvard
Business
Review
Press
Winning on Purpose: The Unbeatable Strategy of Loving Customers
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Goodreads rating: 3.98
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If you're passionate about leadership and customer-centric business strategies, "Winning on Purpose" is a vital addition to your shelf. Fred Reichheld takes you beyond the basics of the Net Promoter System, introducing NPS 3.0 with inspiring and practical insights. It's not just theory; the book provides actionable steps to infuse genuine customer love into your business model, promising not just fleeting profits but lasting growth and loyalty. Perfect for visionaries eager to elevate their impact and profits through heartfelt service.
Martin Ford
|
Basic
Books
Rise of the Robots : Technology and the Threat of a Jobless Future
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Goodreads rating: 3.97
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"Rise of the Robots" provides a thought-provoking and well-reasoned argument on how rapid technological advancements could lead to mass unemployment. The book is recommended for individuals who are interested in understanding how artificial intelligence could fundamentally change the labor market and our economy, and want to be equipped with knowledge and ideas for potential solutions to ensure future prosperity."
Suzanne Berger
|
Crown
Business
How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy
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Goodreads rating: 3.49
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If you're grappling with the complexities of global business, "How We Compete" might just offer the clarity you're looking for. Suzanne Berger presents an in-depth analysis of various companies around the world and their strategies to thrive in the global market. You'll find it a compelling read if understanding the shifting sands of international trade and economic policies is up your alley.
Dennis Khoo
|
Marshall
Cavendish
Business
Driving Digital Transformation
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If you're looking to understand the digital overhaul in the banking sector, "Driving Digital Transformation" could be your playbook. It's a front-seat ride through the innovative strategies employed by one of the industry's sharp minds, Dennis Khoo. You’ll find it especially insightful if you're a leader aiming to navigate or spearhead digital initiatives in a traditional industry—this book promises to provide both inspiration and hands-on advice.
John Cassidy
|
Harper
Dot.con: The Greatest Story Ever Sold
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Goodreads rating: 3.91
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If you've ever been curious about the wild era of the '90s tech boom and how it spiraled into the historic dot-com bust, John Cassidy's "Dot.con" is a book you shouldn't miss. Cassidy weaves a narrative that's as informative as it is engaging, perfect for someone looking to understand the intersection of technology, finance, and human ambition. With a sharp journalistic eye, he lays bare the heady mix of innovation and greed that fueled a revolution and eventually led to a meltdown.
Larry Downes, Paul Nunes |
Portfolio
Big Bang Disruption: Strategy in the Age of Devastating Innovation
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Goodreads rating: 3.59
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If you're fascinated by the rapid changes technology brings to the business world, "Big Bang Disruption" is a book that could resonate with you. It's a guide through the tumultuous seas of today's market, where traditional strategies are turned on their heads by newcomers with groundbreaking ideas. The book promises to equip you with insights to not only defend your turf but also to become the disruptor. For someone interested in staying ahead of the curve in a time of transformative change, this could be an essential read.
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Maurits Kaptein
|
Business
Contact;
6
Edition
Persuasion Profiling: How the Internet Knows What Makes You Tick
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Goodreads rating: 3.92
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If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
Leigh Gallagher
|
Harper
Business
The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
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Goodreads rating: 3.86
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If you're inspired by how startups revolutionize industries, "The Airbnb Story" could spark that admiration in you. It's a deep dive into the innovative spirit of a now ubiquitous service, detailing its ascent from a quirky idea to a market giant. You'll witness the challenges, triumphs, and controversies that define the business side of tech revolutions. It’s a must-read for anyone intrigued by the intersection of technology, entrepreneurship, and the ever-evolving sharing economy.
Jerry Kaplan
|
Yale
University
Press
Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence
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Goodreads rating: 3.67
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If you're fascinated by the future of automation, "Humans Need Not Apply" will resonate with you. Kaplan gives you an insider's perspective on AI's rapid development and its implications for society. It's a future-forward read that not only delves into the tech that will shape our lives but also grapples thoughtfully with the economic and social shifts we'll face. Consider it essential reading to prepare for a world where artificial intelligence is ubiquitous.
Richard A. Demillo
|
Mit
Press
Abelard to Apple: The Fate of American Colleges and Universities
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Goodreads rating: 3.38
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If you're involved in or concerned about higher education, "Abelard to Apple" is quite the eye-opener. DeMillo provides an informed critique and a bold vision for universities teetering on the brink of irrelevance. His roadmap for change is not just a wake-up call, it's an invitation to reimagine education in a world where knowledge is a click away. Whether you're an educator, student, or policy-maker, this can be your guide towards meaningful transformation in the educational landscape.
Brad Stone
|
Transworld
Publishers
Limited
The Everything Store: Jeff Bezos and the Age of Amazon
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Goodreads rating: 4.14
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If you've ever been curious about the force behind your smiley packages, "The Everything Store" could be your window into a transformative era of retail. Brad Stone's immersive narrative takes you on a journey through Amazon's audacious transformation, led by Jeff Bezos. The innovation and relentless drive of the company may inspire you, entertain you, and give you a fresh perspective on the clicks that bring the world to your doorstep.
Scott Galloway
|
Penguin
Random
House
Uk
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
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Goodreads rating: 3.83
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If you're intrigued by the titanic forces shaping the modern economy, "The Four" is a must-read. Galloway strips down the facade of these tech behemoths to reveal the primal drives they exploit. It's enlightening not just for competing businesses but for anyone who wonders how these companies have rewoven the fabric of society. Understanding their playbook could serve you in any tech-adjacent field or simply satisfy your curiosity about the digital landscape's architects.
Andrew McAfee
|
Simon
&
Schuster
Uk
More From Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources - And What Happens Next
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Goodreads rating: 3.9
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If you're intrigued by the interplay between economics and sustainability, "More from Less" could offer you some fascinating insights. Andrew McAfee crafts a compelling narrative that challenges the preconception that economic growth is inextricably linked to material consumption. The book paints an optimistic yet thought-provoking picture of our future, one where innovation leads to both prosperity and environmental stewardship. It's a read that might change the way you think about progress and sustainability.
ferguson niall
|
Allen
Lane
The Square and the Tower: Networks, Hierarchies and the Struggle for Global Power
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Goodreads rating: 3.65
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If you've ever felt that history books left out the undercurrents that truly shaped our world, Ferguson's "The Square and the Tower" is likely to resonate with you. It dives into the influence of networks throughout history, challenging the traditional focus on hierarchical power. The lens through which Ferguson examines past events might just shift your perspective on how the world works, especially in light of today's digitally interconnected societies. This is not just history; it's an exploration of the patterns that repeat over time.
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C.K. Prahalad, Gary Hamel |
Harvard
Business
Review
Press
Competing for the Future
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Goodreads rating: 4.03
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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
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David Weinberger, Doc Searls, Christopher Locke |
Pitman
Pub
Ltd
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
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Goodreads rating: 3.82
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If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Andrew McAfee, Erik Brynjolfsson |
W.
W.
Norton
&
Company
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
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Goodreads rating: 3.91
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If you're intrigued by innovation and the future of work, "The Second Machine Age" can fuel your curiosity by examining the intersection of technology and economics. The authors, leading scholars in the field, bring a wealth of research to the table, offering perspectives that might redefine your understanding of progress. It's a book that doesn't just lay out the changes our world is facing but also arms you with strategies to navigate and succeed in this new era. It's as much about the promise of technology as it is about the profound shifts in our social and professional landscapes.
James Manyika, Jonathan Woetzel, Richard Dobbs |
Publicaffairs
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
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Goodreads rating: 3.66
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If you're fascinated by the ever-evolving global economy, "No Ordinary Disruption" could be a treasure trove for you. The authors, all directors at the McKinsey Global Institute, offer a deep dive into the seismic changes shaping our world. They don't just give you facts; they equip you with a new lens to view the ripples in our global markets, making it an indispensable read for forward-thinking leaders and curious minds keen on understanding the future of business and economics.
Martin Ford
|
Basic
Books
Rise Of The Robots - Technology And The Threat Of A Jobless Future
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Goodreads rating: 3.97
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This book is a wake-up call to the potential consequences of advancing technology and artificial intelligence. It explores how automation and robotics will reshape our workforce and the impact it will have on jobs and economic inequality. By delving into the challenges and possible solutions, Rise of the Robots prepares readers to understand and navigate the rapidly changing job market. It's a must-read for anyone interested in the future of work and its implications on society.
Sherman So, J.Christopher Westland |
Marshall
Cavendish
Books
Ltd
Red Wired: China's Internet Revolution
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Goodreads rating: 3.6
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If you're fascinated by the intersection of technology and global economics, "Red Wired" dives right into how China's Internet boom is not only creating wealth but also reshaping its society and marketplace. This book may intrigue you with insider stories and expert analyses, revealing how technology is a game changer in the land of the Red Dragon. It's enlightening for anyone interested in the digital transformation of the world's most populous nation.
Jack Ewing
|
Random
House
Uk
Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal
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Goodreads rating: 4.04
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If you're intrigued by the interplay of big business and ethical breaches, "Faster, Higher, Farther" offers a gripping account of the Volkswagen emissions scandal. Ewing deftly untangles the web of deceit, giving you a front-row seat to the drama and the cautionary tale it presents on corporate responsibility and environmental stewardship.
Larry Downes, Paul Nunes, Omar Abbosh |
Publicaffairs
Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World
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Goodreads rating: 3.81
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This book could be a good read for those who are looking for practical strategies to navigate the challenges of the digital age. It provides a methodical approach to harnessing disruption, releasing trapped value, and reinventing businesses. The authors draw on their own experiences, client work, and a comprehensive study of various industries to offer actionable insights for leaders who are committed to perpetual reinvention. With a focus on the value of continuous pivoting, this book is a valuable resource for those seeking long-term growth and adaptability.
Alex Tapscott, Don Tapscott |
Penguin
Randomhouse
Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World
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Goodreads rating: 3.38
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If you're intrigued by how technological innovation can fundamentally alter the landscape of finance and business, "Blockchain Revolution" is a treasure trove for your curiosity. Don and Alex Tapscott provide a comprehensive deep dive into blockchain, the same technology that underpins Bitcoin, and lay out a compelling vision for its future. It's not about the buzzwords; it's about understanding a seismic shift in how we approach everything from money to personal identity. This book is the key to unlocking a complex topic with ease and insight.
David Stephenson
|
Ft
Publishing
International
Big Data Demystified: How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage
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Goodreads rating: 3.83
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If you're navigating the sea of data and feel like you're drowning rather than sailing, "Big Data Demystified" could be your lifeboat. David Stephenson casts a net wide enough to capture real-world applications that resonate across various industries, making the abstract tangible. Whether you're looking to enhance your KPIs, make savvier decisions, or just get a firm grip on what big data truly means for your business, this book breaks down complex ideas into actionable insights. It's a guiding star for any business leader aiming to harness the power of data to steer their company to new heights.
Porter Erisman
|
Pan
Alibaba's World: How One Remarkable Chinese Company Is Changing the Face of Global Business
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Goodreads rating: 3.9
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If you're fascinated by the blend of innovation, entrepreneurship, and the sheer magnitude of digital marketplace success, then "Alibaba's World" is your backstage pass to understand how a Chinese startup became a global powerhouse. Porter Erisman offers an insider perspective that isn't just about financial triumphs, but a story about cultural bridging and the tenacity of vision. It's a compelling read for anyone interested in the future of global business or for those who seek inspiration from a schoolteacher's leap into tech legend.
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Rollo Tape
|
Booksurge
Publishing
Studies in Tape Reading: Compiled From the Original Magazine Articles
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Goodreads rating: 4.02
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If you're fascinated by the history of trading and stock markets, "Studies in Tape Reading" offers a unique look into the strategies used by one of the pioneers of market analysis, Richard D. Wyckoff. It's a nostalgic dive into the origins of tape reading, and you might find the discussion about market psychology and price movements surprisingly relevant even today. It's a chance to understand where many modern trading principles were born.
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda |
Wiley
Value Proposition Design: How to Create Products and Services Customers Want
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Goodreads rating: 4.21
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If you've ever felt the sting of a product flop, or if ideating around a conference table has left you more confused than confident, "Value Proposition Design" could be your remedy. It demystifies the process of creating products and services that people actually want. Plus, with its visual approach and online companion, you'll find it both engaging and instrumental in transforming your ideas into market successes. This isn't just another business book; it's a workbook that leads you through the concrete steps of crafting offers that resonate with your customers.
Raja Rajamannar
|
Harpercollins
Leadership
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
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Goodreads rating: 3.73
$16.90
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If you're intrigued by the evolution of marketing and how it stands on the brink of a revolutionary shift, "Quantum Marketing" might just be the key to unlocking the future. This book is ripe for anyone looking to stay ahead in a world where traditional branding faces complete transformation. Rajamannar's insider perspective as Mastercard's CMO will offer you cutting-edge insights into adapting and thriving in the marketing revolution that awaits.
Kai-Fu Lee, Rebecca A. Fannin |
Wiley
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
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Goodreads rating: 3.13
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80% off est. retail
If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Geoffrey A. Moore
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Diversion
Books
Zone to Win: Organizing to Compete in an Age of Disruption
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Goodreads rating: 3.85
$10.90
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If you’re navigating the choppy waters of leading a large enterprise wanting to innovate and stay competitive, "Zone to Win" is like your experienced coxswain. Geoffrey Moore, with his enviable reputation, offers concrete strategies for managing growth, M&A, and embracing innovation. This book could be the rudder to help steer your company through the business equivalents of whirlpools and crosswinds, all in the pursuit of not just staying afloat but leading the race.
Robert Siegel
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Mcgraw
Hill
The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
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Goodreads rating: 4.05
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If you're navigating the tightrope of digital transformation without losing the strengths of traditional business, "The Brains and Brawn Company" could offer you a balanced perspective. Robert Siegel cuts through the hype around digital disruption, giving tangible examples of how real-world companies, from fresh disruptors to established giants, strike a smart balance. Engage with this read to discover how blending innovation with time-tested practices can underpin sustainable success in a rapidly evolving commercial landscape.
Chris Anderson
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Hachette
Books
The Long Tail: Why the Future of Business Is Selling Less of More
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$8.90
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Goodreads rating: 3.82
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If you're intrigued by how the digital age is reshaping the economy, "The Long Tail" is a must-read. It taps into the heart of modern consumerism, revealing how tastes are fragmenting and how businesses are leveraging this for success. Anderson clarifies why giant online catalogs from companies like Netflix and iTunes are not anomalies but signposts to a future where variety trumps volume. This book could be a game-changer if you're looking to understand or capitalize on the evolving market dynamics.
Chris Anderson
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Grand
Central
Publishing
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
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Goodreads rating: 3.87
$12.90
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61% off est. retail
If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
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