Economics
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Dana Mackenzie, Judea Pearl |
Basic
Books
The Book of Why : The New Science of Cause and Effect
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Goodreads rating: 3.93
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A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence"Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why .
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Tahl Raz, Chris Voss |
Random
House
Business
Never Split the Difference : Negotiating as if Your Life Depended on It
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Goodreads rating: 4.36
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This book provides practical negotiation techniques developed by an FBI negotiator. It teaches how to listen actively, ask open-ended questions, assert oneself without aggression, and use emotional intelligence to identify common ground. The author uses real-life examples to demonstrate how these skills were applied in hostage and terrorist situations. Readers can learn how to apply these principles in their personal and professional lives to improve their negotiation skills and build stronger relationships.
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Robbie Kellman Baxter
|
Mcgraw
Hill
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Goodreads rating: 3.76
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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
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"How We Choose" offers readers an engaging and insightful look at the complex world of human decision-making. Sheena Iyengar brilliantly explores the psychology of choice, examining how our personal biases, cultural backgrounds, and other factors influence the decisions we make. Through numerous examples and thought-provoking anecdotes, readers will gain a new understanding of how and why we make the choices we do. This book is an excellent choice for anyone interested in learning more about their own decision-making process and the biases that affect us all.
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Stephen J. Dubner, Steven D. Levitt |
William
Morrow
Superfreakonomics : Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
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Goodreads rating: 4.0
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The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary?SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as:How is a street prostitute like a department-store Santa?Why are doctors so bad at washing their hands?How much good do car seats do?What's the best way to catch a terrorist?Did TV cause a rise in crime?What do hurricanes, heart attacks, and highway deaths have in common?Are people hard-wired for altruism or selfishness?Can eating kangaroo save the planet?Which adds more value: a pimp or a Realtor?Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is – good, bad, ugly, and, in the final analysis, super freaky.Freakonomics has been imitated many times over – but only now, with SuperFreakonomics, has it met its match.
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Stephen J. Dubner, Steven D. Levitt |
Allen
Lane
When to Rob a Bank : A Rogue Economist's Guide to the World
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Goodreads rating: 3.52
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"When to Rob a Bank" provides unconventional insights on various topics, including economics, politics, and social issues, in an engaging and witty manner that makes it an interesting read for curious minds. The book covers a wide range of topics, from why flight attendants don't get tipped to why KFC sometimes runs out of fried chicken. Levitt and Dubner's writing style is erudite, yet accessible, making it easy to understand and enjoy. Readers who are interested in novel perspectives on various topics will find this book to be a satisfying read.
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Barry Schwartz
|
Ecco
The Paradox of Choice : Why More Is Less, Revised Edition
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Goodreads rating: 3.84
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The Paradox of Choice could be a helpful read for someone who finds themselves overwhelmed and anxious when faced with an abundance of choices. The author delves into the negative effects of too much choice in multiple areas of life, including shopping, career, and personal relationships. By providing practical steps to limit choices and focus on what is truly important, readers may feel empowered to make decisions with more ease and confidence. The author's counter-intuitive argument encourages readers to embrace limitations and simplify their lives, ultimately leading to greater satisfaction and well-being.
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Robert H. Frank
|
W.
W.
Norton
&
Company
Passions Within Reasons
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Goodreads rating: 4.38
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In this book, I make use of an idea from economics to suggest how noble human tendencies might not only have survived the ruthless pressures of the material world, but actually have been nurtured by them. The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.
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Gary Klein
|
Publicaffairs
Seeing What Others Don't : The Remarkable Ways We Gain Insights
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Goodreads rating: 3.64
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Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed -- or what blocks them. In Seeing What Others Don't , renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings -- scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself -- and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a "smokejumper" see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries.Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.
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Nassim Nicholas Taleb
|
Random
House
Trade
Paperbacks
The Black Swan: Second Edition : The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"
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Goodreads rating: 3.96
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This book is a must-read for those who want to challenge their preconceived notions and understand the hidden forces that shape our world. With captivating storytelling and thought-provoking insights, Nassim Nicholas Taleb takes us on a journey to unravel the mysteries of black swan events – those unexpected, game-changing occurrences that defy our predictions. Through a mix of philosophy and empirical evidence, Taleb challenges our illusion of knowledge and guides us to embrace uncertainty, helping us navigate a world where the unexpected is the norm. Get ready to have your mind blown and your perspective forever altered.
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Dan Ariely
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Harpercoll
Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions
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Goodreads rating: 4.12
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"Predictably Irrational" explains why we make irrational decisions and how they are predictable. The book is well-researched and written in a relatable, easy-to-understand language. It's a great read for anyone who wants to gain insights into their decision-making process and take control of their behavior. The most unique feature of the book is its ability to seamlessly blend academic research and real-life examples to provide readers with a practical guide to understanding their irrational choices.
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Malcolm Gladwell
|
Penguin
Books
Outliers : The Story of Success
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Goodreads rating: 4.19
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In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.From the Publisher (Hachette)
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Seth Godin
|
Penguin
Publishing
Group
All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Goodreads rating: 3.88
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Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
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Tim Harford
|
Abacus
The Logic Of Life : Uncovering the New Economics of Everything
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Goodreads rating: 3.81
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Truly eye-opening . . . There is almost no situation that Harford cannot dissect with his sharp economist's tools . . . economics has never been this cool' NEW STATESMANIf humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don't quite realise it. We are rational beings after all.
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John Naisbitt, Eric Conger |
Harper
Business
Mind Set! : Reset Your Thinking and See the Future
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In his seminal works Megatrends and Megatrends 2000 , John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world. Mind Set! goes beyond that— Mind Set! discloses the secret of forecasting. John Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century. Illustrated by stories about Galileo and Einstein to today's icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions to select and judge what will form the pictures of the future.
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Wallace D. Wattles
|
January
9,
2008
The Science of Getting Rich
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Goodreads rating: 4.13
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The Science of Getting Rich is a classic book on the principles of attracting wealth. The author, Wallace D. Wattles, outlines the steps necessary to achieve financial abundance with "mathematical certainty". This book is recommended for those seeking to gain financial security and learn the principles of creative thinking. The book's unique and distinctive feature is the emphasis on the practical, imaginative, and non-competitive ways to attain wealth, while maintaining a harmonious relationship with life.
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Seth Stephens-Davidowitz
|
Bloomsbury
Publi
Everybody Lies - What the Internet Can Tell Us About Who We Really Are
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Goodreads rating: 3.91
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If you're fascinated by how data can reveal unspoken truths about society, "Everybody Lies" is a must-read. As you dive into the book, you'll discover that what we type into search engines can sometimes be a more accurate reflection of our true selves than what we tell others. Stephens-Davidowitz, with his background in economics and data science, provides an eye-opening perspective that could transform how you think about data and the hidden patterns of human behavior.
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Thomas J. Stanley
|
Andrews
Mcmeel
Publishing
The Millionaire Mind
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Goodreads rating: 4.2
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The Barnes & Noble Review Who is the average millionaire? Does he eat gourmet or fast food? Does he drive fancy cars, take chic vacations, and indulge wherever and whenever he can? Or does he resole his shoes, turn off the air conditioning when he leaves the house, and spend a lot of time at home with close friends and family? Through his surveys of over 1,000 millionaires, Thomas J. Stanley, Ph.D., answers these questions and provides us with further insight into the thoughts and lives of this wealthy segment of the population in The Millionaire Mind. A follow-up to Stanley's New York Times bestseller, The Millionaire Next Door, The Millionaire Mind may surprise readers with its findings about the kinds of people that millionaires really are. Interestingly, many millionaires were not straight-A students in high school, nor did they attend prestigious colleges. Instead, they were often told when they were younger that they were not bright and that they would not be successful. These challenges taught them how to surmount obstacles and motivated them to try harder and to take risks to get ahead financially. The major risks that these millionaires have taken and continue to take are financial ones. They must overcome the fear of taking risks, and they must maintain this courage throughout their adult careers. Stanley discovered that many millionaires share similarities in techniques to allay their anxieties and stay on track financially. Some of these include: Believing in myself Counting my blessings every day Countering negativethoughtswith positive ones Sharing concerns with spouse Visualizing success Outworking, outthinking, out-toughing the competition Hiring talented advisors Constantly upgrading my knowledge about my occupation Spending considerable time planning my success Exercising regularly Having strong religious faith Stanley also reveals that millionaires are very often successful in marriage as well as in work (the typical millionaire has been married to the same spouse for over twenty-five years) and that they usually lead relatively frugal, economically productive lifestyles. Perhaps most interesting to readers will be the section that Stanley devotes to how millionaires chose the career in which they would be most likely to succeed. So don't miss out on picking apart and analyzing the thoughts and habits of millionaires with Thomas Stanley and The Millionaire Mind, a book sure to be as brilliantly revealing and fascinating as his previous bestseller on millionaires. Thomas J. Stanley, Ph.D., is a researcher, author, and lecturer. He has studied the wealthy for more than 25 years. The Millionaire Next Door, published in 1996, has sold more than one million copies in hardcover and nearly one million in paperback. The book has been on The New York Times Best Sellers list for more than 150 combined weeks. His previous books include Marketing to the Affluent, which Best of Business Quarterly named one of 10 outstanding business books, Selling to the Affluent, and Networking with the Affluent. Dr. Stanley lives in Atlanta. He was a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor. He holds his doctorate from the University of Georgia in Athens.
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Martin Lindstrom
|
Random
House
Business
Books
Buy Ology - How Everything We Believe About Why We Buy Is Wrong
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Goodreads rating: 3.76
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
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Dan Gardner, Philip E. Tetlock |
Random
House
Books
Superforecasting
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Goodreads rating: 4.08
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What if we could improve our ability to predict the future?Everything we do involves forecasts about how the future will unfold. Whether buying a new house or changing job, designing a new product or getting married, our decisions are governed by implicit predictions of how things are likely to turn out. The problem is, we're not very good at it.In a landmark, twenty-year study, Wharton professor Philip Tetlock showed that the average expert was only slightly better at predicting the future than a layperson using random guesswork. Tetlock's latest project - an unprecedented, government-funded forecasting tournament involving over a million individual predictions - has since shown that there are, however, some people with real, demonstrable foresight. These are ordinary people, from former ballroom dancers to retired computer programmers, who have an extraordinary ability to predict the future with a degree of accuracy 60% greater than average. They are superforecasters.In Superforecasting, Tetlock and his co-author Dan Gardner offer a fascinating insight into what we can learn from this elite group. They show the methods used by these superforecasters which enable them to outperform even professional intelligence analysts with access to classified data. And they offer practical advice on how we can all use these methods for our own benefit - whether in business, in international affairs, or in everyday life.
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Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.
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Daniel Kahneman
|
Farrar,
Straus
And
Giroux
Thinking, Fast and Slow
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A highly recommended book for those who are interested in understanding how the human mind works and its impact on making decisions. The book provides a clear insight into the two systems that drive the way we think and helps to understand cognitive biases that may create obstacles in decision-making processes. Kahneman offers useful techniques and practical insights that can help in making more deliberate and logical choices.
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Nassim Nicholas Taleb
|
Allen
Lane
Skin in the Game : Hidden Asymmetries in Daily Life
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Goodreads rating: 3.9
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Reasons to read:
- Skin in the Game challenges conventional beliefs about risk, reward, politics, religion, and finance, offering a fresh perspective on these topics.
- Nassim Nicholas Taleb presents a complex worldview that applies to all aspects of our lives, driving history and shaping our decisions.
- Through philosophical tales and practical stories, this book provides a unique understanding of the concept of "skin in the game" and its application in daily life.
- If you're seeking unconventional wisdom and a thought-provoking read, Skin in the Game is an excellent choice.
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Michael Lewis
|
W.
W.
Norton
&
Company
The Undoing Project : A Friendship That Changed Our Minds
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Bestselling author Michael Lewis examines how a Nobel Prize–winning theory of the mind altered our perception of reality.Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments about uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. Kahneman and Tversky are more responsible than anybody for the powerful trend to mistrust human intuition and defer to algorithms.The Undoing Project is about the fascinating collaboration between two men who have the dimensions of great literary figures. They became heroes in the university and on the battlefield―both had important careers in the Israeli military―and their research was deeply linked to their extraordinary life experiences. In the process they may well have changed, for good, mankind’s view of its own mind.
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Tim Harford
|
Random
House
Trade
Paperbacks
The Undercover Economist
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Goodreads rating: 3.81
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This book is a captivating exploration of the complex world of economics, revealing the hidden forces that shape our everyday lives. With engaging examples and witty storytelling, The Undercover Economist demystifies economic concepts and shows how they apply to real-world situations. From understanding the true cost of your morning coffee to unraveling the secrets of pricing strategies, this book will open your eyes to the fascinating world of money and its effects on society. It's a must-read for anyone looking to gain a deeper understanding of how economics impacts our daily choices and the world around us.
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Sendhil Mullainathan, Eldar Shafir |
Picador
Scarcity : The New Science of Having Less and How It Defines Our Lives
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Goodreads rating: 3.94
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Scarcity is a must-read for those struggling to manage with less than they need. Mullainathan and Shafir's cutting-edge research highlights the distinct psychology of scarcity and how it affects decision making in all aspects of life. The book provides insightful solutions for individuals and organizations to better manage scarcity and achieve greater satisfaction and success.
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Michael Lewis
|
W.
W.
Norton
&
Company
The Undoing Project : A Friendship that Changed the World
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From the No. 1 bestselling author of The Big Short and Flash Boys, this is the surprising and profound story of the two men whose ideas changed the world.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of a relationship that became a shared mind: one which created the field of behavioural economics, revolutionising everything from Big Data to medicine, from how we are governed to how we spend, from high finance to football. Kahneman and Tversky, shows Michael Lewis, helped shape the world in which we now live - and may well have changed, for good, humankind's view of its own mind.
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Malcolm Gladwell
|
Abacus
The Tipping Point : How Little Things Can Make a Big Difference
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The Tipping Point is a must-read for anyone who wants to understand how ideas and trends spread and cause change in society. With examples ranging from the sudden popularity of Hush Puppies shoes to the reduction of crime rates in New York City, Gladwell presents a compelling argument for the power of the tipping point. Readers will enjoy the concise, elegant writing style and the fascinating insights into social dynamics that can lead to rapid change.
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Tim Harford
|
Little,
Brown
Book
Group
How to Make the World Add Up : Ten Rules for Thinking Differently About Numbers
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Goodreads rating: 4.13
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When was the last time you read a grand statement, accompanied by a large number, and wondered whether it could really be true? Statistics are vital in helping us tell stories - we see them in the papers, on social media, and we hear them used in everyday conversation - and yet we doubt them more than ever.But numbers - in the right hands - have the power to change the world for the better. Contrary to popular belief, good statistics are not a trick, although they are a kind of magic. Good statistics are not smoke and mirrors; in fact, they help us see more clearly. Good statistics are like a telescope for an astronomer, a microscope for a bacteriologist, or an X-ray for a radiologist. If we are willing to let them, good statistics help us see things about the world around us and about ourselves - both large and small - that we would not be able to see in any other way.In How to Make the World Add Up, Tim Harford draws on his experience as both an economist and presenter of the BBC's radio show 'More or Less'. He takes us deep into the world of disinformation and obfuscation, bad research and misplaced motivation to find those priceless jewels of data and analysis that make communicating with numbers worthwhile. Harford's characters range from the art forger who conned the Nazis to the stripper who fell in love with the most powerful congressman in Washington, to famous data detectives such as John Maynard Keynes, Daniel Kahneman and Florence Nightingale. He reveals how we can evaluate the claims that surround us with confidence, curiosity and a healthy level of scepticism.Using ten simple rules for understanding numbers - plus one golden rule - this extraordinarily insightful book shows how if we keep our wits about us, thinking carefully about the way numbers are sourced and presented, we can look around us and see with crystal clarity how the world adds up.
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Martin Lindstrom
|
Random
House
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Goodreads rating: 3.81
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Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
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Ian Goldin, Chris Kutarna |
St.
Martin's
Press
Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance
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Goodreads rating: 3.98
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Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.
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Daniel Coyle
|
Random
House
Uk
The Culture Code - The Secrets Of Highly Successful Groups
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Goodreads rating: 4.27
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The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
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Daniel Kahneman, Olivier Sibony, Cass R. Sunstein |
Hachette
Book
Group
Usa
Noise : A Flaw in Human Judgment
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Goodreads rating: 3.65
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Imagine that two doctors in the same city give different diagnoses to identical patients — or that two judges in the same court give different sentences to people who have committed the same crime. Suppose that different food inspectors give different ratings to indistinguishable restaurants — or that when a company is handling customer complaints, the resolution depends on who happens to be handling the particular complaint. Now imagine that the same doctor, the same judge, the same inspector, or the same company official make different decisions, depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore to its role in their judgments and in their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with new ideas, and drawing on the same kind of diligent, insightful research that made Thinking, Fast and Slow and Nudge groundbreaking New York Times and international bestsellers, Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.
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Vicki Robin, Joe Dominguez |
Penguin
Books
Your Money or Your Life
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Goodreads rating: 4.0
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This book is a game-changer for anyone seeking financial freedom and a more intentional, meaningful life. With practical steps and timeless wisdom, Vicki Robin guides you to break free from the cycle of debt, cultivate mindful money habits, and invest in a future that aligns with your values. From saving money without strict budgeting to finding fulfillment in simplicity, this book empowers you to take control of your finances and create the life you truly want.
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Daniel J. Levitin
|
Penguin
Randomhouse
India
The Changing Mind : A Neuroscientist's Guide to Ageing Well
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Goodreads rating: 3.92
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What if the best was yet to come? Recent studies show that our happiness levels peak at age 82, and that our decision-making skills improve as we age. As more of us live past the age of 80, in this ground-breaking book, Dr Daniel Levitin uses cutting-edge research from neuroscience and psychology to demonstrate the benefits of getting older.Packed with engaging interviews with individuals who thrived far beyond the conventional age of retirement, this book also reflects on challenges many readers will recognize. Levitin offers a realistic personal plan full of practical, cognitive enhancing tricks for everyone to follow over the years.Successful Ageing is a radical exploration of what we all can learn from those who age joyously. This book will revolutionize the way we plan for old age as individuals, family members, and citizens of a society in which the average life expectancy continues to rise.
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Nassim Nicholas Taleb
|
Penguin
Fooled by Randomness : The Hidden Role of Chance in Life and in the Markets
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Goodreads rating: 4.08
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Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the word-of-mouth sensation that will change the way you think about business and the world. It is all about more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist. This irreverent bestseller has shattered the illusions of people around the world by teaching them how to recognize randomness. Now it can do the same for you.
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Malcolm Gladwell
|
Little,
Brown
And
Company
The Tipping Point : How Little Things Can Make a Big Difference
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Goodreads rating: 4.0
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This book is perfect for those curious about how small actions can have a big impact on the world. Gladwell uses real-world examples and fascinating insights to explain how social behavior and trends can rapidly change. Users will appreciate the unique perspective and newfound understanding of the power of small actions after reading this book.
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Daniel Kahneman
|
Farrar,
Straus
And
Giroux
Thinking, Fast and Slow
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Goodreads rating: 4.18
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This book is an insightful and practical guide to understanding how we think and make decisions. It explores the fast and intuitive System 1 and the slower, more logical System 2 and how they shape our judgments and choices in our personal and professional lives. Through engaging conversations, Kahneman provides practical and enlightening insights into how we can tap into the benefits of slow thinking and guard ourselves against mental glitches. This book is a must-read for anyone looking to improve their decision-making skills.
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The School of Life, Stuart Patience, Alain de Botton |
The
School
Of
Life
Great Thinkers : Simple Tools from 60 Great Thinkers to Improve Your Life Today
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Goodreads rating: 4.36
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This is a collection of some of the most important ideas of Eastern and Western culture — drawn from the works of those philosophers, political theorists, sociologists, artists and novelists whom we believe have the most to offer to us today. We've worked hard to make the thinkers in this book clear, relevant and charming, mining the history of knowledge to bring you the ideas we think have the greatest important to our times. This book contains the canon of The School of Life, the gallery of individuals across the millennia who help to frame our intellectual project — and we will have succeeded if, in the days and years ahead, you find yourself turning to our thinkers to illuminate the multiple dilemmas, joys and griefs of daily life.
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Dan Ariely
|
Harpercollins
Publishers
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves
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Goodreads rating: 3.94
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
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Richard H. Thaler
|
Penguin
Books
India
Misbehaving : The Making of Behavioural Economics
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Goodreads rating: 4.16
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Misbehaving is an eye-opening book that presents an entirely new lens through which to understand human behavior. Through examining our tendency to make decisions that deviate from rationality, Richard Thaler provides insight on how to make better decisions. He uses practical examples to explain complex concepts, making the book highly engaging. It is recommended for anyone looking to understand the intersection of psychology and economics and how it can be applied to everyday life.
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Dan Ariely
|
Harpercollins
Canada
Predictably Irrational - The Hidden Forces That Shape Our Decisions
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Goodreads rating: 4.12
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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.
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Raoul Martinez
|
Canongate
Books
Creating Freedom: Power, Control and the Fight for Our Future
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Goodreads rating: 4.27
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The idea of freedom is at the heart of our political and economic systems. It is foundational to our democracy, our way of life - our very conception of what it is to be human. But are we free in the way that we think we are?In Creating Freedom, Raoul Martinez compellingly dismantles the sacred myth of freedom, showing that our belief that our institutions are free, even our sense of ourselves as agents of free will, is all based on false understanding. From the lottery of our birth, to the coercive influence of our media, to the self-reinforcing, consent-manufacturing realities of power and money, this far-reaching manifesto fiercely demonstrates just how differently we would act if we accepted how the world really is.It shows that freedom is not something we are given; it is not even something we can easily take. But with empathy, imagination, and determination - it is something we can create.
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Leif Babin, Jocko Willink |
St.
Martin's
Press
Extreme Ownership : How U.S. Navy Seals Lead and Win
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Goodreads rating: 4.26
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An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
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Jack D. Schwager
|
Wiley
Market Wizards: Interviews With Top Traders
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Goodreads rating: 4.26
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Market Wizards is a must-read for anyone seeking to learn how to invest successfully. The book features interviews with the world's top traders about their approaches to the markets and the strategies they use to make money. The most unique and distinctive feature of the book is the insights it provides into the minds of successful traders, giving readers a glimpse into the mindset needed to succeed in the world of trading. Overall, Market Wizards is a valuable resource for anyone interested in investing and looking to improve their trading skills.
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Charles Mackay
|
Barnes
&
Noble
Extraordinary Popular Delusions and the Madness of Crowds
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Goodreads rating: 3.83
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"Extraordinary Popular Delusions and the Madness of Crowds is a captivating read for those interested in understanding the psychology of crowds and the irrationality of human behavior. The book explores various swindles, schemes, and scams throughout history and provides an entertaining yet thought-provoking account of why people fall for them. It also delves into fads and delusions that continue to persist today. The author's engaging writing style and in-depth research make this book a must-read for anyone interested in understanding the darker side of human nature."
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Nate Silver
|
Penguin
The Signal and the Noise : Why So Many Predictions Fail-but Some Don't
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Goodreads rating: 3.97
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The Signal and the Noise is a must-read for individuals interested in understanding the art and science of predictions. Nate Silver draws from his experience as a blogger, political forecaster, and founder of website FiveThirtyEight to explore the importance of probability and uncertainty in making predictions. Beyond the importance of probability, Silver emphasizes the importance of humility and hard work in prediction. Silver's unique style of presenting his findings, including an analysis of the most successful forecasters in a range of areas, makes the book an informative and entertaining read.
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James P. Carse
|
Free
Press
Finite and Infinite Games
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Goodreads rating: 3.78
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“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite; the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.”Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change—as long as the game is never allowed to come to an end.What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play—finitely or infinitely? And how can infinite games affect the ways in which we live our lives?Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world—from the finite games of the playing field and playing board to the infinite games found in culture and religion—leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Reading it is the first step in learning to play the infinite game.
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Malcolm Gladwell
|
Abacus
The Tipping Point : How Little Things Can Make a Big Difference
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Goodreads rating: 4.0
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Erin Meyer
|
Publicaffairs
The Culture Map : Breaking Through the Invisible Boundaries of Global Business
from $12.39
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Goodreads rating: 4.33
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This book could be a good read for individuals who are interested in building a successful global career. Erin Meyer's "The Culture Map" sheds light on cultural differences and how it can impact international business. It offers practical solutions and a specific analytical framework to help readers understand these differences and chart a path to success in a globalized world. With anecdotes and examples from different countries and cultures, it helps readers identify the impact of cultural differences on business practices, and provides actionable advice to mitigate these challenges. This book is a must-read for anyone looking to work with diverse teams, partners, or customers.
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