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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Marketing Planning and Strategy - Thryft
Subhash C. Jain | South-western College Pub

Marketing Planning and Strategy

$66.90

Goodreads rating: 3.6

$66.90

Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management.

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At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.