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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Asia Rising
Jim Rohwer | Unknown

Asia Rising

$18.90 $6.90 63% off

Goodreads rating: 3.0

$18.90 $6.90 63% off

"Asia Rising" by Jim Rohwer might just change how you view the global economy's future. Bringing insights from his time as an Economist correspondent, Rohwer paints an optimistic picture of a thriving Asian middle class. If you're interested in how this shift could mean opportunities not just in Asia, but also for American industries, this book offers well-reasoned forecasts that could reframe your business expectations for the 21st century.
Strategic Management in the Global Economy - Thryft
Lawrence H. Wortzel, Heidi Vernon-Wortzel  | Wiley

Strategic Management in the Global Economy

$7.90 $3.90 51% off

Goodreads rating: 4.0

$7.90 $3.90 51% off

99% off est. retail
This book would be a great read for professionals and students interested in understanding how to navigate the complexities of managing a business in the global economy. With a wealth of knowledge and practical advice, it provides valuable insights into strategic planning, marketing, finance, and production operations management. Its unique feature lies in its ability to combine contemporary and classic articles, offering alternative points of view and proven forecasting tools. Get ready to gain a deeper understanding of global business strategy and its practical implications through the valuable insights shared in this book.
Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life
Gary Hamel | Penguin Publishing Group

Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life

$13.90 $9.90 29% off

Goodreads rating: 3.83

$13.90 $9.90 29% off

If you're feeling the pressure to keep your business or career on the cutting edge, "Leading the Revolution" could be your guidebook. Gary Hamel doesn't just talk theory; he provides a concrete action plan to stay ahead in a world where industry norms are constantly being upended. It's not just about surviving; it's about being a trailblazer in your field, which makes this book especially relevant in our fast-paced, ever-changing economy.
E-Leader: Reinventing Leadership in a Connected Economy
Robert Hargrove | Basic Books

E-Leader: Reinventing Leadership in a Connected Economy

$22.90 $9.90 57% off

Goodreads rating: 3.67

$22.90 $9.90 57% off

86% off est. retail
If you're navigating the ever-changing waters of today's electronic economy, then "E-leader" by Robert Hargrove might speak to you. It's poised to arm you with the mindset and skills that are crucial in an era where forging relationships and crafting experiences trump traditional product and technology focus. It's like a map for modern leaders seeking to harness the power of e-business and turn it into a source of relentless innovation and growth.
Business Policy: The Art of Strategic Management
William R. Boulton | Prentice Hall

Business Policy: The Art of Strategic Management

$8.90 $5.90 34% off

Goodreads rating: 5.0

$8.90 $5.90 34% off

If understanding the foundational strategies of business in the context of the 1980s interests you, "Business Policy" by William R. Boulton is a piece of history that may provide valuable insights. Its exploration of strategic management during a transformative era for business can help draw parallels to today's challenges and strategies.
Enhancing ASEAN's Connectivity
Sanchita Basu Das | Iseas-yusof Ishak Institute

Enhancing ASEAN's Connectivity

$19.90 $7.90 60% off

Goodreads rating: 0.0

$19.90 $7.90 60% off

83% off est. retail
If you're interested in the complexities and potential of Southeast Asian economies, 'Enhancing ASEAN's Connectivity' is a smart pick. It not only dives deep into ambitious infrastructural plans but also the real-world roadblocks such as funding. Reading this, you'll grasp the delicate dance of policy, investment, and international cooperation needed to unify a region as diverse as ASEAN. A solid read for anyone in international relations or economic development.
Marketing Planning and Strategy - Thryft
Subhash C. Jain | South-western College Pub

Marketing Planning and Strategy

$66.90

Goodreads rating: 3.6

$66.90

Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management.
Managerial Accounting - Thryft
Carl S. Warren | Mcgraw-hill Education

Managerial Accounting

$5.90 $3.90 34% off

Goodreads rating: 3.33

$5.90 $3.90 34% off

Managerial Accounting Textbook
Operational Research: Problems, Techniques and Exercises
Michael Stanley; Williamson Makower | Hodder & Stoughton Ltd

Operational Research: Problems, Techniques and Exercises

$15.90 $3.90 75% off

Goodreads rating: 2.0

$15.90 $3.90 75% off

If you're fascinated by optimizing complex systems, this vintage gem is for you. It's like a time capsule that offers a foundational understanding of Operational Research with hands-on practice, allowing you to grapple with problems just like the pioneers of the field. Plus, digging into methods of the past gives an appreciation for today's advances.
Winning Relationships in Asian Wealth Management
Andrew Crooke | January 1, 2012

Winning Relationships in Asian Wealth Management

$10.71

Goodreads rating: 0.0

$10.71

This book is a must-read for anyone working in the Asian wealth management sector. With its expert insights and practical advice, it offers a comprehensive guide to establishing and maintaining successful relationships with high-net-worth individuals. The author's deep understanding of the Asian market and wealth management industry makes this book an invaluable resource for professionals looking to excel in their careers.
International Financial Management - Thryft
Jeff Madura | South-western College Pub

International Financial Management

$29.90 $8.90 70% off

Goodreads rating: 3.8

$29.90 $8.90 70% off

89% off est. retail
This book is perfect for individuals interested in learning about economics and financial management within the international context. The book will provide readers with a comprehensive understanding of key financial principles and their practical applications for businesses operating in multiple countries. Readers will appreciate the author's clear explanations and real-world examples throughout the book.
The Creative Edge
William Miller | Basic Books

The Creative Edge

$8.90 $4.90 45% off

Goodreads rating: 0.0

$8.90 $4.90 45% off

If you're feeling like the rapid changes in market trends and workplace dynamics are overwhelming, "The Creative Edge" offers a beacon of clarity. William C. Miller doesn't just talk theory; he provides actionable techniques to harness your creativity and invigorate your organization with fresh, innovative thinking. It's not just about personal growth—it's a team effort, and this book could be your playbook for leading the charge towards a culture that embraces change and fosters innovation.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

$10.90 $3.90 64% off

Goodreads rating: 3.6

$10.90 $3.90 64% off

85% off est. retail
If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Dipak C. Jain, Philip Kotler, Suvit Maesincee  | Harvard Business Review Press

Marketing Moves: A New Approach to Profits, Growth, and Renewal

$18.90 $11.90 37% off

Goodreads rating: 3.62

$18.90 $11.90 37% off

77% off est. retail
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
Solaris 9: The Complete Reference - Thryft
Orville C. Walker Jr. | Tata Mcgraw Hill

Solaris 9: The Complete Reference

$5.90 $3.90 34% off

Goodreads rating: 3.69

$5.90 $3.90 34% off

Recommendation: This book is a must-have for anyone working with or learning about the Solaris 9 operating system. It provides in-depth coverage of all aspects, from installation to administration, making it a valuable resource for both beginners and experienced professionals. Its comprehensive approach and clear explanations make it easy to understand and follow along.
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

$11.90 $8.90 25% off

Goodreads rating: 4.0

$11.90 $8.90 25% off

89% off est. retail
e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
Management Consulting - Thryft
Philip A. Wickham | Financial Times Management

Management Consulting

$15.90 $7.90 50% off

Goodreads rating: 0.0

$15.90 $7.90 50% off

89% off est. retail
This book is a must-read for anyone looking to pursue a career in management consulting. It provides a comprehensive guide to various skills required for consulting projects such as project management, analytical skills, and relationship building. The book not only covers these skills in detail but also provides insights into potential career opportunities in the field. So if you're someone who wants to excel in consultancy projects, this book is a great place to start.
Brokerage and Closure An Introduction to Social Capital - Clarendon Lectures in Management Studies - Thryft
Ronald S. Burt | Oxford University Press

Brokerage and Closure: An Introduction to Social Capital

$18.90 $8.90 53% off

Goodreads rating: 3.9

$18.90 $8.90 53% off

If you're intrigued by the intersection of sociology and business, Burt's exploration of social capital could illuminate how relationships and networks fuel success in the corporate world. It breaks down complex social phenomena into understandable concepts, explaining why who you know could be as important as what you know, especially in the rapidly changing landscape of modern business. This read could change the way you network.
International Financial Statement Analysis - Thryft
Hennie van Greuning CFA, David Tweedie, Thomas R. Robinson  | Wiley

International Financial Statement Analysis

$48.90 $14.90 70% off

Goodreads rating: 4.25

$48.90 $14.90 70% off

90% off est. retail
Whether you're a seasoned finance professional or looking to break into the field, 'International Financial Statement Analysis' offers a deep dive into how financial statements can vary internationally and how to interpret these differences effectively. It stands out by not just teaching you how to read the statements but also how to extract the sort of insights that can inform smarter investment decisions. This knowledge is pivotal for understanding the global economic landscape and could give you an edge in your professional journey.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

$9.90 $5.90 40% off

Goodreads rating: 3.6

$9.90 $5.90 40% off

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Project Management - Operations 06.06
Deeprose, Donna Deeprose  | Capstone

Project Management - Operations 06.06

$10.90 $3.90 64% off

Goodreads rating: 4.0

$10.90 $3.90 64% off

79% off est. retail
Imagine having a concise roadmap to effective operations management; this is what "Project Management - Operations 06.06" offers. It distills complex ideas into actionable insights, ideal for quick learning and application. The book's blend of expert thinking and real-world examples could be your stepping stone to mastering business operations.
The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution - Thryft

The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution

$9.90 $3.90 61% off

Goodreads rating: 3.55

$9.90 $3.90 61% off

79% off est. retail
The Company of the Future is an essential read for managers at all levels who want to stay ahead in our rapidly changing digital landscape. The book emphasizes the need to embrace and exploit the technology that is disrupting traditional business models, and to focus on building strong relationships among employees, customers, suppliers, and partners. Cairncross lays out ten critical capabilities for success in this new era, making this book a valuable roadmap for navigating the challenges and opportunities of the communications revolution.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

$10.90 $3.90 64% off

Goodreads rating: 5.0

$10.90 $3.90 64% off

If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers
Frank Ostroff | Oxford University Press

The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers

$10.90 $5.90 46% off

Goodreads rating: 3.31

$10.90 $5.90 46% off

89% off est. retail
If you're feeling boxed in by the traditional corporate ladder and curious about more dynamic ways of running a business, "The Horizontal Organization" could offer you a fresh perspective. Ostroff's ideas can be particularly eye-opening if you're in a leadership position looking to drive innovation and better serve customers in a rapidly changing business environment.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

$8.90 $5.90 34% off

Goodreads rating: 4.0

$8.90 $5.90 34% off

90% off est. retail
If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
Channel Champions : How Leading Companies Build New Strategies to Serve Customers - Thryft
Steven Wheeler, Evan Hirsh  | Jossey-bass

Channel Champions : How Leading Companies Build New Strategies to Serve Customers

$5.90

Goodreads rating: 3.5

$5.90

88% off est. retail
The book explores the success of "Channel Champions" such as Dell, Lexus, and Amazon.com and how they excelled in the channel-driven economy by focusing on customer service and exploring new channels like e-commerce. It is a must-read for anyone who wants to understand what it takes to thrive in today's channel-based economy.
Small Business Management: An Entrepreneurial Emphasis
J. William Petty II, Carlos W. Moore, Justin G. Longenecker  | South-western College Pub

Small Business Management: An Entrepreneurial Emphasis

$8.90

Goodreads rating: 3.78

$8.90

If you're dreaming of launching your own business or want to infuse your small business with fresh ideas, "Small Business Management" is like having a mentor in book form. It strikes a balance between theoretical concepts and real-world application, packing in short cases that align with the chapters to illustrate the lessons vividly. With tools like BizPlanBuilder and integrated learning resources, this book doesn't just educate; it arms you with the instruments to plan and grow your business venture.
Corporate Groupings in the KLSE - Thryft
Sally Cheong | Bukmas

Corporate Groupings in the KLSE

$114.90 $10.90 91% off

Goodreads rating: 0.0

$114.90 $10.90 91% off

If you're looking to understand the intricacies of corporate Malaysia in the early days of the Kuala Lumpur Stock Exchange, Sally Cheong's book is poignant. Delving into the corporate groupings, this book could equip you with historical perspectives, potentially enriching your analysis on current and future market trends in Malaysia. It's a deep dive into the past that could illuminate the present.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

$14.90

Goodreads rating: 3.85

$14.90

90% off est. retail
If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
Civilised Market : Corporations, Conviction and the Real Business of Capitalism - Thryft
Ivan Alexander | Capstone

Civilised Market : Corporations, Conviction and the Real Business of Capitalism

$7.90 $6.90 13% off

Goodreads rating: 0.0

$7.90 $6.90 13% off

89% off est. retail
The Civilised Market offers a nuanced exploration of corporate governance and its role in society. This book is highly recommended for readers who are interested in thoughtful analysis of how corporations can be managed in a principled way that prioritizes accountability, individualism, and democracy. Alexander's enjoyable and stimulating writing style makes this book an approachable read for anyone looking to engage with one of the most pressing topics of our time.
Cultivating Communities of Practice: A Guide to Managing Knowledge
William M. Snyder, Richard McDermott, Etienne Wenger  | Harvard Business Review Press

Cultivating Communities of Practice: A Guide to Managing Knowledge

$14.90 $5.90 60% off

Goodreads rating: 3.85

$14.90 $5.90 60% off

If you're seeking to transform the knowledge landscape of your organization, this book will resonate with you. You'll discover practical ways to tap into the collective wisdom within your team, creating communities that not only share expertise but also foster innovation. It's perfect for leaders and managers looking to harness the full potential of their workforce in a methodical and impactful way.
Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region
George S. Yip | Basic Books

Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

$10.90

Goodreads rating: 3.5

$10.90

78% off est. retail
Looking to expand your business into the Asia-Pacific region? "Asian Advantage" is the strategic companion you need. Blending rigorous analysis with tangible strategies, this book by George S. Yip presents essential data and insights into the cultural and economic dynamics of the area. It's an invaluable resource for navigating one of the world's most promising economic landscapes.
IT and the East: How China and India Are Altering the Future of Technology and Innovation
James M. Popkin, Partha Iyengar  | Harvard Business Review Press

IT and the East: How China and India Are Altering the Future of Technology and Innovation

$25.90 $15.90 39% off

Goodreads rating: 2.56

$25.90 $15.90 39% off

If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
Principles of Managerial Finance - Thryft

Principles of Managerial Finance

$11.90 $3.90 67% off

$11.90 $3.90 67% off

This book could be a good read for you if you are a manager or aspiring to be one. It provides practical insights and techniques to help you understand and manage finance effectively in any organization. With straightforward language and real-world examples, Principles of Managerial Finance is a comprehensive guide that breaks down complex financial concepts into easily understandable terms. Whether you are looking to enhance your financial decision-making skills or gain a deeper understanding of financial management, this book is an invaluable resource that will equip you with the knowledge and tools needed to succeed in the corporate world.
Retail Power Plays - From Trading to Brand Leadership
Michael Jary | Palgrave Macmillan

Retail Power Plays - From Trading to Brand Leadership

$10.90 $7.90 28% off

Goodreads rating: 4.5

$10.90 $7.90 28% off

90% off est. retail
If you're intrigued by the interplay of major retail brands and their strategies for market dominance, "Retail Power Plays" can provide you with a comprehensive analysis peppered with real-world case studies. Diving into this book could offer you the foresight into retail trends and strategic insights that are applicable even in today's rapidly evolving market landscape. It's perfect if you appreciate a blend of theory with practical, actionable business insights.
Catastrophe Modeling: A New Approach to Managing Risk
Howard Kunreuther, Patricia Grossi  | Springer

Catastrophe Modeling: A New Approach to Managing Risk

$103.90 $77.90 25% off

Goodreads rating: 3.75

$103.90 $77.90 25% off

Given the unpredictable nature of life, this book offers a practical and insightful look into managing the risks associated with catastrophic events. Whether you're a professional in the field of risk management or simply someone intrigued by the analytics behind disaster preparedness, you'll appreciate the comprehensive strategies and clear definitions provided to navigate future uncertainties.
Fundamentals of Financial Management - Thryft

Fundamentals of Financial Management

$12.90 $3.90 70% off

$12.90 $3.90 70% off

If you're diving into the world of financial management, Van Horne's book is a rich resource. It's designed not just to inform but to challenge and build your understanding with self-correcting problems and comprehensive questions. Engaging with this guide can elevate your financial acumen, whether you’re a student or a budding corporate mogul. The blend of theory and practice makes it a suitable companion for solidifying your knowledge base.
Business Adventures: Twelve Classic Tales from the World of Wall Street
John Brooks | John Murray Learning

Business Adventures: Twelve Classic Tales from the World of Wall Street

$10.90 $7.90 28% off

Goodreads rating: 3.81

$10.90 $7.90 28% off

67% off est. retail
If you're intrigued by the intricacies of the corporate and financial worlds, "Business Adventures" might just become your next favorite read. Brooks offers a front-row view of some of Wall Street's most momentous events, which isn't just informative but also surprisingly engaging. It's like having an elegant dinner conversation with a savvy insider who knows all the juicy details about America's business giants.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

$10.90 $5.90 46% off

Goodreads rating: 3.26

$10.90 $5.90 46% off

88% off est. retail
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
Fundamentals of Business Statistics, International Edition - Thryft

Fundamentals of Business Statistics, International Edition

$29.90 $11.90 60% off

$29.90 $11.90 60% off

90% off est. retail
If you're looking to get a grasp on how statistics inform real-world business decisions, this book breaks it down for you. The authors do a great job of connecting statistical techniques to the kinds of problems you might actually encounter in the business arena, making the material much more approachable and relevant. Plus, the mixed-media product includes a printed access card, enhancing your learning experience with additional resources. Whether you're a student or a professional sharpening your skills, the practical approach of this book can help turn abstract statistical concepts into tools you can use to address business challenges.
Asian Financial Statement Analysis - Detecting Financial Irregularities - Thryft
Tan Chin Hwee | Wiley

Asian Financial Statement Analysis: Detecting Financial Irregularities

$29.90 $20.90 30% off

Goodreads rating: 3.81

$29.90 $20.90 30% off

This book is a must-read for investors and financial professionals who want to gain a deeper understanding of the complexities and nuances of analyzing financial statements in the Asian market. With a focus on detecting irregularities and manipulation, the authors provide a comprehensive framework and real-world examples to help readers navigate the unique challenges of Asian accounting techniques. This groundbreaking study is the first of its kind and positions the authors as top authorities in the field. Be prepared to enhance your investment analysis skills with this invaluable resource.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

$14.90 $8.90 40% off

Goodreads rating: 3.03

$14.90 $8.90 40% off

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
A World Without Walls: Freedom, Development, Free Trade and Global Governance
Mike Moore | Cambridge University Press

A World Without Walls: Freedom, Development, Free Trade and Global Governance

$19.90 $11.90 40% off

Goodreads rating: 3.33

$19.90 $11.90 40% off

86% off est. retail
"A World Without Walls" is a fascinating memoir for anyone interested in the intersections of politics, global trade, and personal growth. It's not just a story of political advancement but a firsthand account of behind-the-scenes actions in world governance. Moreover, for readers who appreciate a deeper understanding of globalization and its defenders, Mike Moore provides a persuasive argument on the virtues of free trade that's anchored in his extraordinary life experiences.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

$13.90 $5.90 58% off

Goodreads rating: 0.0

$13.90 $5.90 58% off

90% off est. retail
"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
Quality System Development Handbook, The: With ISO 9002 - Thryft

Quality System Development Handbook, The: With ISO 9002

$4.90 $3.90 20% off

Goodreads rating: 4.0

$4.90 $3.90 20% off

95% off est. retail
This book provides a pragmatic approach to quality certification, breaking down ISO complexities into manageable steps, providing real-life examples, and highlighting the benefits of quality management systems.
Success in Investment - Thryft
Stephanie Curry | John Murray

Success in Investment

$5.90 $3.90 34% off

Goodreads rating: 0.0

$5.90 $3.90 34% off

93% off est. retail
This book is perfect for anyone looking to invest and gain control over their finances. It discusses the essentials of investment, how to choose the right stocks, and how to invest in property or the stock market. The unique feature of this book lies in its simplicity, as concepts are explained in easily understandable terms without using technical jargon. Overall, readers can gain a realistic insight into the dos and don'ts of investment, and how to ultimately achieve financial success.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

$10.90 $6.90 37% off

Goodreads rating: 4.09

$10.90 $6.90 37% off

90% off est. retail
This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology - Thryft

Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology

$13.90 $5.90 58% off

Goodreads rating: 3.0

$13.90 $5.90 58% off

89% off est. retail
This book offers a comprehensive reinvention model which helps businesses make the necessary changes to adapt to technological advancements. It provides real-life examples of businesses that have reinvented themselves successfully, making the book an excellent guide for executives and entrepreneurs.
Management: A Global Perspective
heinz-weihrich-harold-koontz | Mcgraw-hill Education (ise Editions)

Management: A Global Perspective

$10.90 $6.90 37% off

Goodreads rating: 4.13

$10.90 $6.90 37% off

If you're dipping your toes into the world of international management or seeking to diversify your understanding of global business practices, this book is a trusty compass. It's a bit of a classic in the field, offering perspectives that have shaped modern management thought. Despite its publication date, its core principles remain relevant and can provide a solid foundation for your management strategies.
Managerial Economics & Business Strategy - Thryft
Michael R. Baye | Mcgraw-hill

Managerial Economics & Business Strategy

$19.90 $11.90 40% off

Goodreads rating: 3.56

$19.90 $11.90 40% off

89% off est. retail
If you're leaning into the world of managerial economics, Baye's textbook will be a sturdy bridge, helping you understand complex concepts with real-world examples that stick. Its balanced approach to traditional and modern economic tools will prepare you to make informed decisions in a business environment. Plus, its coverage of game theory and industrial organization is unmatched, giving you an edge in strategic thinking.

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