Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Management And Cost Accounting - Thryft
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Srikant M. Datar, Charles T. Horngren, Alnoor Bhimani  | Pearson Canada

Management And Cost Accounting

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Recommendation: This book is a great resource for accounting students and professionals who are looking to gain a deeper understanding of management and cost accounting. The authors use a variety of real-world examples and case studies to help readers apply technical and theoretical concepts to practical situations. The book's strong international focus makes it a valuable resource for anyone working in global businesses. Overall, this book is a comprehensive guide to management and cost accounting that is both informative and engaging.
The Trans-Pacific Partnership - A Quest For A Twenty-First Century Trade Agreement - Thryft
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This book is a must-read for anyone interested in understanding how the Trans-Pacific Partnership (TPP) could impact global trade. The authors, who have extensive experience in international trade negotiations, provide a nuanced analysis of the TPP's potential benefits and drawbacks. They explain how the agreement could help smaller companies participate in global supply chains, but also highlight concerns about its impact on labor standards and environmental protection. Overall, the book is well-researched and offers valuable insights into the complex world of international trade negotiations.
Profit At The Bottom Of The Ladder - Creating Value By Investing In Your Workforce - Thryft
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In this book, Heymann and Barrera present a compelling case for companies to prioritize investing in their employees, even those at the lowest rungs of the corporate ladder. They highlight the success stories and benefits of doing so, such as higher job satisfaction and employee loyalty, leading to increased productivity and profit. For users looking to improve their company's bottom line while also creating a positive work environment, this book is a must-read.
Management - Thryft
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Peter F. Drucker | Routledge

Management

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Goodreads rating: 4.28

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This book could be a good read for entrepreneurs, executives, and public service managers who want to understand the best practices and challenges of modern-day management. The author takes an international perspective, offering insights into management problems faced in various parts of the world, and providing solutions to tackle these challenges. Drucker's deep insight and clear writing style make this an essential guide for those interested in effective management.
Small Businesses in Singapore : Case Studies in Entrepreneurship & Strategic Management - Thryft
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Recommendation: This book offers valuable insights into how entrepreneurs in Singapore navigate the challenging business landscape, highlighting their strategies for success as well as lessons learned from their failures. It is a must-read for aspiring entrepreneurs and business owners looking to gain practical knowledge and inspiration from real-life stories.
Universities in the Marketplace : The Commercialization of Higher Education - Thryft
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This book is perfect for university students and professors alike, as it addresses the growing problem of the commercialization of higher education. Bok raises concerns on how ventures that pursue profit undermine core academic values. He also delves into the dangers posed by increased secrecy in corporate-funded research, industry-subsidized educational programs, and conflicts of interest in human subject research. With an evenhanded tone, Bok delivers a candid and thought-provoking analysis on the future of higher education.
Operations and Supply Chain Management - Thryft
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Robert Jacobs | Mcgraw Hill

Operations and Supply Chain Management

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Goodreads rating: 3.67

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This book offers a comprehensive coverage of operations and supply chain management, from managing people to applying technology. With Connect, an integrated learning system, students learn precisely what they need to know in an engaging and effective way. The book is ideal for anyone seeking to learn about supply chain management in a resourceful company.
Transportation : A Global Supply Chain Perspective - Thryft
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Recommended for logistics professionals seeking successful transportation strategies. This book covers all aspects of transportation, including cost structure, challenges, and environmental concerns. It offers a valuable framework and foundation for understanding the role of transportation in global supply chains. The author also emphasizes global topics throughout the book and provides up-to-date coverage of hard and soft technology.
Basic Statistics for Business and Economics 8th - Thryft
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Basic Statistics for Business and Economics 8th

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This book is a must-read for business and economics students who require a comprehensive understanding of statistical concepts and tools. The book provides clear explanations and examples, making it easy to understand and apply statistical methods. Users will appreciate the practicality of the book, as it teaches them how to effectively analyze and interpret data using statistical software. Overall, this book is a great resource for those who need to make sense of numerical data in a business context.
Branch's Elements of Shipping - Thryft
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Alan E. Branch, Michael Robarts  | Routledge

Branch's Elements of Shipping

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Goodreads rating: 3.96

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This book is a must-read for shipping executives, students and academics alike. It provides a comprehensive understanding of all the elements of global shipping, including operational, commercial, legal, economic and financial considerations. It is also an excellent resource for those interested in seaports, international trade and logistics. The book is particularly valuable in that it explores how shipping markets behave and provides an overview of the international shipping industry and its impact on the global economy. Overall, it is an essential guide to the shipping industry that provides unique insights into its workings and challenges.
Clicking : 17 Trends That Drive Your Business--and Your Life - Thryft
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Lys Marigold, Faith Popcorn  | Harper Business

Clicking : 17 Trends That Drive Your Business--and Your Life

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Goodreads rating: 3.71

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Clicking is an essential read for anyone interested in understanding future consumer behavior trends. Faith Popcorn, the highly regarded trends forecaster, provides insightful narratives and examples of how individuals and businesses can take advantage of the latest trends. With updated content in this revised edition, the book promises to offer readers more valuable insights into future trends.
The Wealth Creators : 5 Success Styles of the Multi-Millionaires - Thryft
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Roy C. Smith | St. Martin's Griffin

The Wealth Creators : 5 Success Styles of the Multi-Millionaires

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Goodreads rating: 3.5

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The Wealth Creators is a must-read for anyone who wants to learn about the success styles of multi-millionaires. Roy C. Smith, with his vast experience in investment banking and entrepreneurship, provides valuable insights into the key factors that contribute to creating wealth. The most unique and distinctive feature of this book is how it dives into the core areas of opportunity and the career turning points of key individuals who have achieved massive success. Readers will appreciate the practical advice and real-life examples that make this book an inspiration and a guide to achieving financial success.
Introduction to Materials Management : United States Edition - Thryft
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J.R. Tony Arnold | Prentice Hall

Introduction to Materials Management : United States Edition

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Goodreads rating: 4.08

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"Introduction to Materials Management" by J.R. Tony Arnold is an essential guide for those seeking to understand the fundamentals of supply chain management and production and inventory control. This comprehensive textbook is highly recommended for students and anyone seeking to take the American Production and Inventory Control Society (APICS) CPIM certification examination. It is written in a simple and user-friendly style that makes it easy to understand and apply the concepts discussed in real-world situations. The book covers all the basics of supply chain management and production and inventory control, and is an excellent resource for anyone interested in the field.
Essentials of Entrepreneurship and Small Business Management : United States Edition - Thryft
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This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.
Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies - Thryft
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Blitzscaling could be a good read for entrepreneurs and founders who wish to take their businesses to the next level. The book provides valuable insights and techniques for designing business models, hiring and managing employees, and evolving company culture as the business matures. The unique challenges at each stage of a company's life cycle are addressed and the author's experiences and expertise make this an essential playbook for achieving success in today's competitive business world.
This book provides a comprehensive approach for managing labor relations and creating strategic advantage through partnerships. It focuses on the importance of collaboration between management and employees, as well as the key issues and challenges that arise during the labor management process. Reviewers have praised the book's practical insights and its ability to help organizations improve their labor relations and competitiveness.
Predictive Analytics For Human Resources - Thryft
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Jac Fitz-Enz, John Mattox  | Wiley

Predictive Analytics For Human Resources

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Goodreads rating: 3.94

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Predictive Analytics For Human Resources is a comprehensive guide that equips HR professionals to create and run analytic projects with confidence. The book offers a logical framework of questions to follow, while also providing statistical applications for case simulations. What sets this book apart is its focus on predictability fundamentals, coaching, mentoring, and sponsoring. It also includes valuable information on building an analytics function, and adding value through systems analysis. Overall, this book is a must-read for anyone seeking to launch an analytics project or program for HR.
Management Accounting - The Cornerstone For Business Decisions - Thryft
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Maryanne M. Mowen

Management Accounting - The Cornerstone For Business Decisions

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Goodreads rating: 3.44

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"Management Accounting - The Cornerstone For Business Decisions" could be a good read for business students and managers who want to have a strong foundation in making business decisions. The book uses real-world companies as examples, specifically Kicker Car Speakers, to illustrate accounting concepts. Personal Trainer 3.0 is also included as an interactive tool to develop managerial accounting skills. Overall, the book provides a solid foundation for readers to make informed business decisions.
Principles of Marketing: An Asian Perspective - Thryft
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"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.
The Foreign Exchange and Money Markets Guide - Thryft
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Julian Walmsley | Wiley

The Foreign Exchange and Money Markets Guide

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Goodreads rating: 3.57

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This book is a great read for those interested in finance and foreign exchange markets. With clear and concise explanations, it provides an introduction to the subject matter and guides readers through the workings of each market. The unique feature of this book is its practicality, making it a great resource for anyone looking to better understand the foreign exchange and money markets.
Valuation : Measuring and Managing the Value of Companies - Thryft
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"Valuation: Measuring and Managing the Value of Companies" is an essential read for anyone interested in learning how to effectively manage and measure their organization's value. The book provides clear insights and practical advice on financial valuation techniques that are applicable to real-world situations, making it a great resource for managers, investors, and students alike. The numerous case studies provided in the book are an excellent way to engage with the material, making it an engaging and informative read for all.
Regulating Wall Street : The Dodd-Frank Act and the New Architecture of Global Finance - Thryft
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This book is a comprehensive analysis of the impact of the Dodd-Frank Act on the global financial architecture. With insights from leading experts in finance, the book offers a clear understanding of the key components of regulatory reform and its effects on financial firms, markets, and the real economy. This unique combination of expert opinions makes it a must-read for anyone interested in the intricacies of modern finance.
Goldman Sachs : The Culture of Success - Thryft
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Lisa Endlich | Touchstone

Goldman Sachs : The Culture of Success

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Goodreads rating: 3.49

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Recommended for those interested in insider knowledge of financial institutions. Endlich provides a rare opportunity to understand the inner workings of one of the most successful private partnership investment banks. The book delves into the remarkable sense of teamwork, ability to recruit top talent and core values that have contributed to the firm's success. It also addresses significant events that have impacted Goldman Sachs and the financial world, offering a comprehensive and fascinating read for anyone who is interested in how financial institutions work.
The Art Of Profitability - Thryft
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Adrian J. Slywotzky | Business Plus

The Art Of Profitability

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Goodreads rating: 3.95

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The Art of Profitability is a great read for individuals seeking to improve their understanding of business profitability. It presents 23 different business models in a concise and challenging format, with each chapter featuring a dialogue between a young protégé and a teacher called David Zhao. Through this conversation, readers gain insights into the invisible principles that allow businesses to thrive even in tough economic times. The book provides specific actions that organizations can take to improve their bottom line within 90 days, making it an invaluable resource for CEOs, entrepreneurs and business owners seeking to grow their businesses.
Blue Ocean Classics - Thryft
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Blue Ocean Classics could be a good read for business leaders looking to stay ahead of the curve. The book offers a path-breaking strategy for creating uncontested markets, and provides clear guidelines for leaders to inspire and unlock the potential of their employees. Kim and Mauborgne's framework for creating new markets gives a fresh perspective on traditional business thinking, making the book valuable for those seeking to understand the role of innovation and strategy in creating profitable growth.
Business Marketing Management - A Strategic View Of Industrial And Organizational Markets - Thryft
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This book offers a strategic view on business marketing management, providing insights and tools to effectively navigate the complex landscape of industrial and organizational markets. With real-world examples and practical frameworks, readers can apply their learnings to make informed decisions and drive growth for their businesses. Highly recommended for marketing professionals and students alike.
Inside Steve's Brain - Thryft
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Leander Kahney | Atlantic Books

Inside Steve's Brain

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Goodreads rating: 3.95

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"Inside Steve's Brain offers a comprehensive analysis of Steve Jobs' leadership style, his critical thinking, and his unwavering commitment to authenticity. It is an ideal book for anyone who aspires to be a great leader or thrive in the business world. Kahney's book inspires readers to think differently and challenge the status quo, much like Jobs himself."
Global Strategies For Emerging Asia - Thryft
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Toshiro Wakayama, Anil K. Gupta, U. Srinivasa Rangan  | Jossey-bass

Global Strategies For Emerging Asia

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Goodreads rating: 5.0

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The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality―that of Asia as the world's emerging center of gravity.
The Economist: The World of Business : From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys - Thryft
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This book could be a good read for anyone interested in the business world. It includes a wide range of topics that cover famous businesses, bankruptcies, great inventions, leading businessmen, and much more. The book offers answers to various questions about businesses and entrepreneurship. It's informative, entertaining, and gives readers a better understanding of the world of business.
The Mango Story - Thryft
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Humberto Salerno, Andrea Gay Zaragoza  | Lid Publishing

The Mango Story

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Goodreads rating: 2.67

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"The Mango Story is a fascinating read for anyone interested in the fashion industry, especially for those intrigued by the rise of Spanish fashion brands. The book offers a comprehensive look into Mango's business model, advertising strategies, and brand development. It's a recommended read for entrepreneurs, fashion designers, and marketing professionals who want to learn from the success story of Mango in today's consumer world."
Murdoch : The Decline of an Empire - Thryft
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Richard Belfield, Christopher Hird  | Time Warner Books Uk

Murdoch : The Decline of an Empire

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Myth has it that Rupert Murdoch was left with little by his father, but actually he inherited a relatively successful newspaper publishing operation. Murdoch was ambitious and the only way in which he could expand was by buying other papers. And the only way he could pay for them was by borrowing money. Within a few years of his father's death, the debts of his company had rocketed. Murdoch's penchant for expanding by borrowing is often the subject of comment, but in fact he owns relatively little of News Corporation, his mother and three sisters being substantial shareholders. The corporation's heavy borrowing has worked as a strategy in several ways, such as profits financing expansion into other markets, the success of selling unwanted businesses for profit, "creative accounting" and in meeting the variation in the tax laws of different countries. The authors of this book examine the history of News Corporation and offer their conclusion that the net is now closing.
The Experience : The 5 Principles of Disney Service and Relationship Excellence - Thryft
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Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­― the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book, to show you how to bring that same level of care and value to your own organization. Based on the I. C.A.R.E. model, the five principles ― Impression, Connection, Attitude, Response, and Exceptionals ― give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen. The Walt Disney Company is the most recognized name in the world for customer service. The "Disney Experience" draws customers from all around the world,. This book describes what it takes to achieve that level of Experience, and how any organization can do it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers to ambassadors who will share their Experience with others. Customers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an "experience.” Imagine the kind of value a Disney-level customer experience could bring to your organization. The Experience is a guide to getting there, from an insider's perspective.
Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth - Thryft
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Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.In Superconsumers , growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
American Business - Thryft
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C. Jackson Grayson | Free Press

American Business

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"American Business: A Two-Minute Warning" is a wake-up call to all Americans and a call to action to improve productivity in order to stay competitive in the global economy. The authors explain the dire consequences of falling behind, but also provide practical solutions and recommendations for improvement. This book is recommended for anyone interested in the state of the American economy and what can be done to improve it.
Negotiation Excellence: Successful Deal Making - Thryft
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Negotiation Successful Deal Making was written by leading negotiation experts from top-rated universities in the USA and in Asia and its objective is to introduce the readers to the theory and best practices of effective negotiation. The book includes chapters ranging preparing and planning well for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win; understanding and dealing with negotiators from different cultures; and to managing ethical dilemmas. In addition to emphasizing the link between theory and practice, Negotiation Successful Deal Making includes deal examples such Renault-Nissan alliance; mega-merger between Arcelor and Mittal Steel; Kraft Foods' acquisition of Cadbury PLC, Walt Disney Company's negotiation with the Hong Kong government; and Komatsu, a Japanese firm's negotiation with Dresser, an American firm.
Connect the Dots - Thryft
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Rashmi Bansal | Eklavya Education Foundation

Connect the Dots

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Goodreads rating: 3.76

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"Connect the Dots" could be a good read for someone who is looking for a practical guide towards starting and building their own business. The book highlights the journeys of 20 successful entrepreneurs in India from humble beginnings who found success by "connecting the dots". The book also explores the importance of recognizing opportunities and taking bold risks in shaping your future, making it an inspiring read for entrepreneurs.
The Treasury Bond Basis: An In Depth Analysis for Hedgers, Speculators and Arbitrageurs - Thryft
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This book is a must-have for professional traders of Treasury bond and note futures. It provides a comprehensive analysis of the complex relationship between the cash market and futures market for Treasury bonds and notes, giving insights on how to understand and profit from the relationship. The third edition has been updated with new discussions of global bond futures trading, new illustrations, examples, and case studies covering every aspect of the bond basis. The book also offers strategies for hedging with Treasury futures, creating synthetic bonds, and managing duration and yield curve exposure.
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Presents a way for managers to understand the big picture of the system, showing how to explore, observe, and successfully play the political game that is constantly going on in business and financial markets. Also examines how and why people play this game, and how to mitigate and tackle its negative causes and effects.
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Traction : How Any Startup Can Achieve Explosive Customer Growth - Thryft
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin
International Business: An Asia Pacific Perspective - Thryft
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International An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.FeaturesThe material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm s strategy.The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth.The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.In-text examples and text-boxes provided in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text. SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENTSECTION 2: MANAGING INTERNATIONAL GROWTHSECTION 3: MULTINATIONAL MANAGEMENTSECTION 4: CASES
The fundamental question that the book addresses Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow.Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for fi ms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time - Thryft
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Marketing Management : First European Edition - Thryft
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This book is an excellent resource for European marketing practitioners looking to apply the latest strategies and techniques. It includes case studies and exercises that are specifically tailored to the European market, making it a valuable tool for businesses looking to gain a competitive edge. Reviewers have praised the book for its practical, actionable advice and its clear explanations of complex marketing concepts.
With its unique range of international case studies, real-life examples and comprehensive coverage of the latest management control-related tools and techniques, this second edition of Management Control Systems is the ideal guide to this complex and multidimensional subject.
Divergent Capitalisms : The Social Structuring and Change of Business Systems - Thryft
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Recommended for readers interested in understanding the diverse economic systems of late twentieth century, and how they differ. This book provides a framework for describing and explaining the variations in economic organization, and identifies six types of business systems linked to different institutional arrangements. It also analyses the East Asian business systems and how they are changing in the 1990s, and provides a comparison with the new capitalisms emerging in Eastern Europe.
Principles of Marketing, Global Edition - Thryft
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Principles of Marketing : Global Edition - Thryft
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Gary Kotler Philip; Armstron, Gary M. Armstrong  | Pearson

Principles of Marketing : Global Edition

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The book 'Principles of Marketing: Global Edition' provides a comprehensive guide on creating customer value and building loyal customers. It is especially relevant to students outside the United States, as it offers insights for targeting the correct market. The book is an excellent resource for those who want to understand the changing nature of consumer expectations and gain knowledge about the importance of building communities for building brand loyalty.
Understanding Management : The Social Science Foundations - Thryft
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Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management theory as applied social science.Developed out of a core management course at Master's level, this book introduces the field to students who may have little prior knowledge of management. Willman interprets 'management' broadly to embrace the sub-disciplines of strategy, finance, accounting, marketing, organisational behaviour and operations management. The text aims to show how they arose and how they relate, thus engaging the reader in a little history.The book is integrative, in that it seeks to find common concerns in disparate literatures. It is also critical in that it seeks to comparatively evaluate contributions to the management field both in terms of theoretical contribution and practical impact. It is intended to be accessible to a range of readers, presenting technical materials in an informal way. Finally, it is introductory in that it assumes no previous knowledge of the academic management field.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.