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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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The Logic of Life : Uncovering the New Economics of Everything - Thryft
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Tim Harford | Random House Inc

The Logic of Life : Uncovering the New Economics of Everything

$11.90 $8.33 30% off

Goodreads rating: 3.81

$11.90 $8.33 30% off

82% off est. retail
"The Logic of Life" is a great read because it explains how economics can be applied to decision-making in all aspects of life, from personal choices to societal issues. Author Tim Harford uses engaging stories and characters to illustrate how rational choice theory can be used to understand drug addiction, teenage crime, suburban sprawl, office politics, and more. This book is perfect for those interested in understanding how economics can explain the world around us.
"The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise and Progress " - Thryft
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Virginia Postrel | Free Press

"The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise and Progress "

$7.78 $5.45 30% off

Goodreads rating: 4.08

$7.78 $5.45 30% off

87% off est. retail
Today we have greater wealth, health, opportunity, and choice than at any time in history. Yet a chorus of intellectuals and politicians laments our current condition -- as slaves to technology, coarsened by popular culture, and insecure in the face of economic change. The future, they tell us, is dangerously out of control, and unless we precisely govern the forces of change, we risk disaster.In The Future and Its Enemies, Virginia Postrel explodes the myths behind these claims. Using examples that range from medicine to fashion, she explores how progress truly occurs and demonstrates that human betterment depends not on conformity to one central vision but on creativity and decentralized, open-ended trial and error. She argues that these two opposing world-views -- "stasis" vs. "dynamism" -- are replacing "left" and "right" to define our cultural and political debate as we enter the next century.In this bold exploration of how civilizations learn, Postrel heralds a fundamental shift in the way we view politics, culture, technology, and society as we face an unknown -- and invigorating -- future.
Big Data : The Essential Guide to Work, Life and Learning in the Age of Insight - Thryft
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Kenneth Cukier, Viktor Mayer-Schönberger  | John Murray

Big Data : The Essential Guide to Work, Life and Learning in the Age of Insight

$7.32

Goodreads rating: 3.69

$7.32

In the age of big data, we can crunch an incomprehensible amount of information, providing invaluable insights we wouldn't otherwise have.We're just starting to reap the benefits: tracking vital signs to foresee infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decision? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?In this groundbreaking and fascinating book, two of the world's most-respected big data experts reveal the reality of a new world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.This new and expanded edition also details the effects big data is having on education and learning.
Dictionary of Business Terms - Thryft
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Dictionary of Business Terms

$7.39

$7.39

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Money Meltdown : Restoring Order to the Global Currency System - Thryft
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Judy Shelton | Free Press

Money Meltdown : Restoring Order to the Global Currency System

$9.10

Goodreads rating: 4.0

$9.10

73% off est. retail
Money Meltdown is a great read for anyone interested in understanding how the global currency system works and its impact on the world economy. The book suggests and presents the need for a new Bretton Woods system that prioritizes individual wealth creation over government-led programs. Judy Shelton's insightful analysis elevates the importance of understanding the role of producers in creating wealth in the global economy.
The Communist Manifesto - Thryft
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Karl Marx, Friedrich Engels  | Penguin Books Uk

The Communist Manifesto

$5.40

Goodreads rating: 3.65

$5.40

Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are.
Think Like a Freak : The Authors of Freakonomics Offer to Retrain Your Brain - Thryft
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Steven D. Levitt, Stephen J. Dubner  | William Morrow

Think Like a Freak : The Authors of Freakonomics Offer to Retrain Your Brain

$6.14

Goodreads rating: 3.86

$6.14

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally--to think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you'll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they're from Nigeria.Some of the steps toward thinking like a Freak: First, put away your moral compass--because it's hard to see a problem clearly if you've already decided what to do about it. Learn to say "I don't know"--for until you can admit what you don't yet know, it's virtually impossible to learn what you need to. Think like a child--because you'll come up with better ideas and ask better questions. Take a master class in incentives--because for better or worse, incentives rule our world. Learn to persuade people who don't want to be persuaded--because being right is rarely enough to carry the day. Learn to appreciate the upside of quitting--because you can't solve tomorrow's problem if you aren't willing to abandon today's dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing--and so much fun to read.
The Rise of the Creative Class : And How it's Transforming Work, Leisure, Community and Everyday Life - Thryft
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Richard Florida | Basic Books

The Rise of the Creative Class : And How it's Transforming Work, Leisure, Community and Everyday Life

$5.28

Goodreads rating: 3.68

$5.28

77% off est. retail
"The Rise of the Creative Class" by Richard Florida is a must-read for those curious about the growing role of creativity in our economy. The author skillfully weaves storytelling with masses of updated research to explain how the rise of the Creative Class and their values and tastes are changing our society. Florida's insights into how these shifts impact our personal relationships, work, and leisure will leave readers with a fresh perspective on the future of our cities and workplaces.
International Business: An Asia Pacific Perspective - Thryft
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Jane W. Lu, Andrew Delios, Paul W. Beamish  | Pearson Education

International Business: An Asia Pacific Perspective

$13.27

Goodreads rating: 3.5

$13.27

International An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.FeaturesThe material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm s strategy.The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth.The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.In-text examples and text-boxes provided in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text. SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENTSECTION 2: MANAGING INTERNATIONAL GROWTHSECTION 3: MULTINATIONAL MANAGEMENTSECTION 4: CASES
Capitalism and Modern Social Theory : An Analysis of the Writings of Marx, Durkheim and Max Weber - Thryft
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Anthony Giddens | Cambridge University Press

Capitalism and Modern Social Theory : An Analysis of the Writings of Marx, Durkheim and Max Weber

$10.82

Goodreads rating: 3.9

$10.82

Giddens's analysis of the writings of Marx, Durkheim and Weber has become the classic text for any student seeking to understand the three thinkers who established the basic framework of contemporary sociology. The first three sections of the book, based on close textual examination of the original sources, contain separate treatments of each writer. The author demonstrates the internal coherence of their respective contributions to social theory. The concluding section discusses the principal ways in which Marx can be compared with the other two authors, and discusses misconceptions of some conventional views on the subject.
Starbucked - Thryft
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Taylor Clark | Hodder & Stoughton General Division

Starbucked

$5.47

Goodreads rating: 3.75

$5.47

STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation , part social history, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives and language, from our evolving neighbourhoods and workplaces to the ways we shop, socialise, and self-medicate across the world. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how it helped transform US culture and more than 20 other countries into coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Understanding Management : The Social Science Foundations - Thryft
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Paul Willman | Oxford University Press

Understanding Management : The Social Science Foundations

$10.22

Goodreads rating: 3.08

$10.22

Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management theory as applied social science.Developed out of a core management course at Master's level, this book introduces the field to students who may have little prior knowledge of management. Willman interprets 'management' broadly to embrace the sub-disciplines of strategy, finance, accounting, marketing, organisational behaviour and operations management. The text aims to show how they arose and how they relate, thus engaging the reader in a little history.The book is integrative, in that it seeks to find common concerns in disparate literatures. It is also critical in that it seeks to comparatively evaluate contributions to the management field both in terms of theoretical contribution and practical impact. It is intended to be accessible to a range of readers, presenting technical materials in an informal way. Finally, it is introductory in that it assumes no previous knowledge of the academic management field.
Mullahs, Merchants, and Militants : The Economic Collapse of the Arab World - Thryft
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Stephen Glain | St. Martin's Griffin

Mullahs, Merchants, and Militants : The Economic Collapse of the Arab World

$11.22

Goodreads rating: 3.73

$11.22

A thousand years ago, a vast Arab empire stretched from the Asian steppe across the Mediterranean to Spain, pioneering new technologies, sciences, art and culture. Arab traders and Arab currencies dominated the global economy in ways Western multinationals and the dollar do today.A thousand years later, Arab states are in decay. Official corruption and ineptitude have eroded state authority and created a vacuum that militant Islam has rushed to fill. Glain takes us on a journey through the heart of what were once the great Islamic caliphates, the countries now known as Lebanon, Syria, Jordan, Israel/Palestine, Iraq and Egypt, to illustrate how a once prosperous and enlightened civilization finds itself at a crossroads between a Dark Age and a New Dawn.As late as a century ago, what we call the Levant was a prosperous trading bloc. By carving the region into proxy states and emirates after the First World War, the Western powers Balkanized and undermined the Levantine economy. That in turn prepared the ground for a regional autocracy that rejected economic openness and religious tolerance, qualities that had made the old Islamic caliphates great. Today the Arab world has opted out of the global economy, with tragic consequences. It is up to the new generation of leaders -- and the Western governments that created the modern Middle East -- to reverse the sclerosis and revive the region.
Plutocrats : The Rise of the New Global Super-Rich - Thryft
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Chrystia Freeland | Allen Lane

Plutocrats : The Rise of the New Global Super-Rich

$11.69

Goodreads rating: 3.63

$11.69

78% off est. retail
Plutocrats is a highly-researched examination of the world's wealthiest, detailing their lives, mindsets, and economic policies. It's a great read for those looking to understand the current state of capitalism, and how it influences society. Readers will appreciate the author's objectivity and deep empathy for her subjects.
A Declaration of Interdependence : Why America Should Join the World - Thryft
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Will Hutton | W W Norton & Co Inc

A Declaration of Interdependence : Why America Should Join the World

$7.20

Goodreads rating: 3.8

$7.20

83% off est. retail
Recommendation: This book is a must-read for those interested in social and economic reform. Will Hutton argues that the key to restoring the American dream is through a partnership with Europe, where core values such as an honest and enlightened economy, a vital public realm and a recognition of interdependence are prioritized. Hutton also discusses how rampant materialism and an unquestioning faith in American exceptionalism have led to the deterioration of essential core values. With clear, cogent arguments and calls to action, this book is a game-changer for those seeking a more equitable and just society.
This Is What Inequality Looks Like (Second Edition) - Thryft
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You Yenn Teo | January 1, 2019

This Is What Inequality Looks Like (Second Edition)

$8.48

Goodreads rating: 4.45

$8.48

This book—an ethnography of inequality—addresses these questions. Formed by a series of essays, they are written to be read individually, but have been arranged to be read as a totality and in sequence. Each aims to accomplish two things: first, to introduce a key aspect of the experience of being low-income in contemporary Singapore. Second, to illustrate how people’s experiences are linked to structural conditions of inequality.
Southeast Asia: The Long Road Ahead (2nd Edition) - Thryft
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Chong Yah Lim | World Scientific Pub Co Inc, Hackensack, New Jersey, U.s.a.

Southeast Asia: The Long Road Ahead (2nd Edition)

$7.93

Goodreads rating: 2.0

$7.93

Southeast Asia is going through tremendous changes economically. The market-oriented economies of Brunei, Indonesia, Malaysia, the Philippines, Singapore and Thailand have been showing robust growth since the 1960s. The transitional economies of Cambodia, Laos, Myanmar and Vietnam are exhibiting signs of economic awakening and revival after years of internal political and social turmoil. Despite these encouraging signs, the region still has a long road ahead in its efforts to achieve developed nation status. This book is a serious and concise study of various important economic aspects of Southeast Asia. The existing economic studies of the region are mainly topical in nature. Most books attempt to offer only a partial treatment of the issues and fail to examine these issues in a holistic manner. The objective of this book is to provide a more complete cross-country discussion on the economic issues and problems facing Southeast Asia. Besides critically examining the multiple facets of changes and problems that have been and will be encountered by Southeast Asia, the book presents a lucid exposition of the prospects of the region. However, it does not stop there but moves on to provide pointers and suggestions on how Southeast Asian countries should proceed with their development options and processes. The book should be of interest to economists and graduate students researching on Southeast Asia. It will also be extremely useful to those who want to have a better understanding of the Southeast Asian region.
Hegemony or Survival : America's Quest for Global Dominance - Thryft
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Noam Chomsky | Penguin Books

Hegemony or Survival : America's Quest for Global Dominance

$3.42 $2.05 40% off

Goodreads rating: 3.97

$3.42 $2.05 40% off

Hegemony or Survival is Noam Chomsky's essential polemic on American foreign policy.Noam Chomsky, the world's foremost intellectual activist, presents an irrefutable analysis of America's pursuit of total domination and the catastrophic consequences that are sure to follow.From the funding of repressive regimes to the current 'war on terror', from the toppling of governments opposing its beliefs to the invasion of Iraq, America pursues its global strategy no matter what the cost. With the rigour and insight that have made him our most important unraveller of accredited lies, Noam Chomsky reveals the truth and the true motives behind America's quest for dominance - and seeks also to show how the world may yet step back from the brink.'A devastating history of American foreign policy since 1945 as well as a dissection of the current "war on terror"' Tim Adams, Observer'Anybody who thinks about American foreign policy has to read and contemplate Hegemony or Survival' Independent'One of the radical heroes of our age. A towering intellect' GuardianNoam Chomsky is the author of numerous bestselling political books, including Hegemony or Survival, Failed States, Interventions, What We Say Goes, Hopes and Prospects, How the World Works and Occupy, all of which are published by Hamish Hamilton/Penguin.
The End of History and the Last Man - Thryft
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Francis Fukuyama | Penguin

The End of History and the Last Man

$10.35

Goodreads rating: 3.59

$10.35

71% off est. retail
The End of History and the Last Man is an insightful read for those interested in understanding the fundamental changes that have taken place since the Cold War. Fukuyama's argument that liberal democracy has emerged as the ultimate global ideology still holds weight, making it a must-read for those seeking a deep understanding of contemporary global politics.
The Starfish And The Spider : The Unstoppable Power of Leaderless Organizations - Thryft
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Rod A. Beckstrom, Ori Brafman  | Portfolio

The Starfish And The Spider : The Unstoppable Power of Leaderless Organizations

$9.21

Goodreads rating: 3.83

$9.21

If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider explores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.
Globalisation Fractures : How major nations' interests are now in conflict - Thryft
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Charles Dumas | Ips - Profile Books

Globalisation Fractures : How major nations' interests are now in conflict

$4.84 $2.90 40% off

Goodreads rating: 3.5

$4.84 $2.90 40% off

90% off est. retail
This book would be a good read for those interested in understanding the complex dynamics of the global economy and the conflicts that arise between major nations. Charles Dumas provides an insightful analysis of the current economic climate, discussing how the US, China, and Europe are all pursuing their own interests at the expense of others. His warning about the potential choice between degrading US credit or implementing trade barriers is particularly poignant. Overall, Globalisation Fractures is an important read for anyone seeking to understand the future of the global economy.
The Protestant Ethic and the Spirit - Thryft
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Max Weber, R.H. Tawney, Talcott Parsons  | Dover Publications

The Protestant Ethic and the Spirit

$6.76

Goodreads rating: 3.91

$6.76

The Protestant ethic — a moral code stressing hard work, rigorous self-discipline, and the organization of one's life in the service of God — was made famous by sociologist and political economist Max Weber. In this brilliant study (his best-known and most controversial), he opposes the Marxist concept of dialectical materialism and its view that change takes place through "the struggle of opposites." Instead, he relates the rise of a capitalist economy to the Puritan determination to work out anxiety over salvation or damnation by performing good deeds — an effort that ultimately discouraged belief in predestination and encouraged capitalism. Weber's classic study has long been required reading in college and advanced high school social studies classrooms.
Algebra of Infinite Justice - Thryft
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Arundhati Roy | Penguin

Algebra of Infinite Justice

$3.88

Goodreads rating: 3.99

$3.88

First published in 2001, this book brings together all of Arundhati Roy's political writings so far. This revised paperback edition includes two new essays, written in early 2002: 'Democracy: Who's She When She's Not at Home', which examines the horrific communal violence in Gujarat, and 'War Talk: Summer Games with Nuclear Bombs', about the threat of nuclear war in the Subcontinent.
Guns, Germs, and Steel : The Fates of Human Societies - Thryft
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Jared Diamond | W.w. Norton & Company, Inc.

Guns, Germs, and Steel : The Fates of Human Societies

$10.93

Goodreads rating: 4.04

$10.93

This is a must-read for anyone intrigued by the interconnectedness of geography and history. Jared Diamond tackles the immense question of why some societies thrived while others struggled, and his insights are both captivating and enlightening. Guns, Germs, and Steel not only challenges long-held beliefs about racial superiority but also provides a compelling explanation of how geography and environmental factors have shaped our modern world. Engagingly written and thoroughly researched, this Pulitzer Prize-winning book will change the way you perceive human societies.
Plutocrats : The Rise of the New Global Super-Rich and the Fall of Everyone Else - Thryft
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Chrystia Freeland | Penguin Press

Plutocrats : The Rise of the New Global Super-Rich and the Fall of Everyone Else

$6.03 $3.62 40% off

Goodreads rating: 3.63

$6.03 $3.62 40% off

A Financial Times Best Book of the YearWinner of the 2013 Lionel Gelber Prize There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation--as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed. What’s changed is more than numbers. Today, most colossal fortunes are new, not inherited--amassed by perceptive businessmen who see themselves as deserving victors in a cut-throat international competition. As a transglobal class of successful professionals, today’s self-made oligarchs often feel they have more in common with one another than with their countrymen back home. Bringing together the economics and psychology of these new super-rich, Plutocrats puts us inside a league very much of its own, with its own rules. The closest mirror to our own time is the late nineteenth century Gilded Age--the era of powerful ‘robber barons’ like Andrew Carnegie and John D. Rockefeller. Then as now, emerging markets and innovative technologies collided to produce unprecedented wealth for more people than ever in human history. Yet those at the very top benefited far more than others--and from this pinnacle they exercised immense and unchecked power in their countries. Today’s closest analogue to these robber barons can be found in the turbulent economies of India, Brazil, and China, all home to ferocious market competition and political turmoil. But wealth, corruption, and populism are no longer constrained by national borders, so this new Gilded Age is already transforming the economics of the West as well. Plutocrats demonstrates how  social upheavals generated by the first Gilded Age may pale in comparison to what is in store for us, as the wealth of the entire globalized world is concentrated in fewer and fewer hands. Cracking open the tight-knit world of the new global super-rich is Chrystia Freeland, an acclaimed business journalist who has spent nearly two decades reporting on the new transglobal elite. She parses an internal Citigroup memo that urges clients to design portfolios around the international “Plutonomy” and not the national “rest”; follows Russian, Mexican, and Indian oligarchs during the privatization boom as they manipulate the levers of power to commandeer their local economies; breaks down the gender divide between the vast female-managed ‘middle class’ and the world’s one thousand billionaires; shows how, by controlling both the economic and political institutions of their nation, the richest members of China’s National People’s Congress have amassed more wealth than every branch of American government combined--the president, his cabinet, the justices of the Supreme Court, and both houses of Congress. Though the results can be shocking, Freeland dissects the lives of the world’s wealthiest individuals with empathy, intelligence, and deep insight. Brightly written, powerfully researched, and propelled by fascinating original interviews with the plutocrats themselves, Plutocrats is a tour-de-force of social and economic history, and the definitive examination of inequality in our time.
The Meltdown Years: The Unfolding of the Global Economic Crisis - Thryft
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Wolfgang Munchau | Mcgraw Hill

The Meltdown Years: The Unfolding of the Global Economic Crisis

$5.89 $3.53 40% off

Goodreads rating: 3.83

$5.89 $3.53 40% off

The Meltdown Years offers the most lucid and useful explanation to date about why home values, life savings, job security, and investments around the world are in peril. Rather than focus on who is to blame, though, author Wolfgang Münchau takes the more practical approach of focusing on what is to blame. The fact that individuals were stupid, greedy, and corrupt should come as no surprise. What’s remarkable is that our world’s financial systems―put in place to help stave off such a crisis―failed so miserably. What is inherently wrong with the global monetary system? What happened to the regulatory process? What role did the credit market, hedge funds, and investment banks play? These are the types of questions one must answer in order to truly comprehend what caused the meltdown and, more importantly, to understand what must be done to repair it. Münchau dissects the global financial system, exposing its flaws and weaknesses in the context of the crisis. A decidedly global perspective of the greatest financial crisis of our time, The Meltdown Years examines
The Tipping Point : How Little Things Can Make a Big Difference - Thryft
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Malcolm Gladwell | Boston, Massachusetts, U.s.a.: Little Brown & Co

The Tipping Point : How Little Things Can Make a Big Difference

$11.17

Goodreads rating: 4.0

$11.17

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
The Communist Manifesto: Popular Penguins - Thryft
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Karl Marx | Penguin Books

The Communist Manifesto: Popular Penguins

$9.55

Goodreads rating: 3.65

$9.55

The Communist Manifesto changed the face of the twentieth century beyond recognition, inspiring millions to revolution, forming the basis of political systems that still dominate countless lives and continuing to ignite violent debate about class and capitalism today.
Economics: : A Student's Guide - Thryft
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John Beardshaw | Financal Times Management

Economics: : A Student's Guide

$12.24 $7.34 40% off

Goodreads rating: 3.63

$12.24 $7.34 40% off

96% off est. retail
This book is an excellent choice for students who are new to economics. The author has done a great job in breaking down complex concepts into easily understandable details, making it a great resource for those who may find the subject daunting. Additionally, the book is well-structured and covers new AS/A level economics specifications, providing students with all the necessary information they need to pass exams. Many users have noted that they found this textbook to be a valuable resource for their studies.
Singapore Perspectives 2011: Our Inclusive Society: Going Forward - Thryft
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Faizal Bin Yahya | Wspc

Singapore Perspectives 2011: Our Inclusive Society: Going Forward

$7.13 $4.28 40% off

Goodreads rating: 0.0

$7.13 $4.28 40% off

The Singapore Perspectives series is a yearly publication that provides critical analysis of emerging trends and issues Singapore faces in terms of social, economic and political development. It is a quick and essential reference for understanding the broad policy discussions that animate thought leaders, policy-makers and the public in the country during the immediate period or that are likely to do so in the short and medium term. This volume brings together articles by Singapore authors who shared their experiences and insights on Singapore economics, politics and society at the Singapore Perspectives 2011 Conference, held in Raffles City Convention Centre on 16th January 2011. Topics covered in the volume include Singapore as a global city, nation-state, the disadvantaged, theatre and Singapore spirit from an immigrant's perspective. Co-published by the think-tank, the Institute of Policy Studies, Singapore, this is a useful publication for those with an interest in understanding the governance challenges facing a small, highly globalised economy and nation-state, or those who want a quick feel of the pulse of Singapore.
Co-Opetition: a Win/Win Mindset - Thryft
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Barry J. Nalebuff, Adam M. Brandenburger  | Doubleday Business

Co-Opetition: a Win/Win Mindset

$4.91 $2.95 40% off

Goodreads rating: 3.99

$4.91 $2.95 40% off

91% off est. retail
The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business.
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves - Thryft
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Dan Ariely | Harpercollins Publishers

The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves

$8.23

Goodreads rating: 3.94

$8.23

The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
The Black Swan : The Impact of the Highly Improbable - Thryft
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Nassim Nicholas Taleb | Random House

The Black Swan : The Impact of the Highly Improbable

$11.07

Goodreads rating: 3.96

$11.07

A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them. In this second edition, Taleb has added a new essay, On Robustness and Fragility , which offers tools to navigate and exploit a Black Swan world.
Conquests and Cultures : An International History - Thryft
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Thomas Sowell | Basic Books

Conquests and Cultures : An International History

$10.03

Goodreads rating: 4.41

$10.03

This book is the culmination of 15 years of research and travels that have taken the author completely around the world twice, as well as on other travels in the Mediterranean, the Baltic, and around the Pacific rim. Its purpose has been to try to understand the role of cultural differences within nations and between nations, today and over centuries of history, in shaping the economic and social fates of peoples and of whole civilizations. Focusing on four major cultural areas(that of the British, the Africans (including the African diaspora), the Slavs of Eastern Europe, and the indigenous peoples of the Western Hemisphere -- Conquests and Cultures reveals patterns that encompass not only these peoples but others and help explain the role of cultural evolution in economic, social, and political development.
The Wal-Mart Effect : How the World's Most Powerful Company Really Works--And Howit's Transforming the American Economy - Thryft
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Charles Fishman | Penguin Press Hc, The

The Wal-Mart Effect : How the World's Most Powerful Company Really Works--And Howit's Transforming the American Economy

$10.71

Goodreads rating: 3.83

$10.71

An award-winning senior editor at Fast Company evaluates the ways in which the world's largest retail company and employer affects everyday life on a global level, in an account that reveals the radical ways in which the company impacts American economics, the workforce, and the environment. 50,000 first printing.
Seeing like a State: How Certain Schemes to Improve the Human Condition Have Failed - Thryft
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James C. Scott | Yale University Press

Seeing like a State: How Certain Schemes to Improve the Human Condition Have Failed

$13.72

Goodreads rating: 4.2

$13.72

Compulsory ujamaa villages in Tanzania, collectivization in Russia, Le Corbusier’s urban planning theory realized in Brasilia, the Great Leap Forward in China, agricultural "modernization" in the Tropics—the twentieth century has been racked by grand utopian schemes that have inadvertently brought death and disruption to millions. Why do well-intentioned plans for improving the human condition go tragically awry?In this wide-ranging and original book, James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not—and cannot—be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge. The author builds a persuasive case against "development theory" and imperialistic state planning that disregards the values, desires, and objections of its subjects. He identifies and discusses four conditions common to all planning disasters: administrative ordering of nature and society by the state; a "high-modernist ideology" that places confidence in the ability of science to improve every aspect of human life; a willingness to use authoritarian state power to effect large- scale interventions; and a prostrate civil society that cannot effectively resist such plans.
The Economic Naturalist - In Search Of Explanations For Everyday Enigmas - Thryft
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Robert H. Frank | Basic Books

The Economic Naturalist - In Search Of Explanations For Everyday Enigmas

$5.42 $3.25 40% off

Goodreads rating: 3.46

$5.42 $3.25 40% off

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
Revolutionary Wealth - Thryft
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Alvin Toffler, Heidi Toffler  | Knopf

Revolutionary Wealth

$5.04 $3.02 40% off

Goodreads rating: 3.88

$5.04 $3.02 40% off

92% off est. retail
Starting with the publication of their seminal bestseller, Future Shock , Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”—the unnoticed work we do without pay for some of the biggest corporations in our country.They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities—whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music—pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about—and preparing for—their future.
The Rule Of Three - Surviving And Thriving In Competitive Markets - Thryft
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Jagdish N. Sheth, Raj Sisodia  | Free Press

The Rule Of Three - Surviving And Thriving In Competitive Markets

$4.52 $2.71 40% off

Goodreads rating: 3.39

$4.52 $2.71 40% off

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few
Managing Emerging Technologies And Organizational Transformation In Asia - A Casebook - Thryft
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Ivan Francis Wilde | World Scientific Pub Co Inc

Managing Emerging Technologies And Organizational Transformation In Asia - A Casebook

$13.90 $3.90 72% off

Goodreads rating: 4.0

$13.90 $3.90 72% off

96% off est. retail
This book is perfect for individuals in Asia Pacific who are interested in understanding the impact of emerging technologies on organizational transformation. With insightful case studies on RFID, enterprise systems, KM, e-business, and e-government initiatives, it offers practical lessons that can be applied to real-world settings. Readers will appreciate the detailed analysis of organizational and managerial views on tech adoption, and how it brings about change. Overall, this is an ideal read for those looking to unlock the potential of technology in organizational transformation.
Futurecast - How Superpowers, Populations, And Globalization Will Change The Way You Live And Work - Thryft
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Robert J. Shapiro | St. Martin's Press

Futurecast - How Superpowers, Populations, And Globalization Will Change The Way You Live And Work

$5.09 $3.05 40% off

Goodreads rating: 3.43

$5.09 $3.05 40% off

What will life be like in America, Europe, Japan or China in the year 2020? As everyone’s lives across the world are become increasingly interconnected by globalization and new technologies quicken the pace of everything, the answer to that question depends on the fate and paths of the world’s major nations. In Futurecast , Robert Shapiro, former U.S. Under Secretary of Commerce and Chairman/Co-founder of Sonecon, looks into the future to tell us what our world will over the next dozen years. Though that time span seems brief, Shapiro foresees monumental changes caused by three historic new forces—globalization, the aging of societies, and the rise of America as a sole superpower with no near peer— will determine the paths of nations and the lives of countless millions. What jobs will there be for you and your children? What will happen to your health care? How safe will you be at home or abroad? Answers to these questions will depend, even more than today, on where you live in the • Even as China expands its military and its economy, America will be the world’s sole superpower for at least the next generation, and continue to lead efforts to preserve global security and stability. • The U.S. and China will be the world’s two indispensable economies, dominating the course of globalization. • Globalization will continue to shift most heavy manufacturing and millions of high-end service jobs from advanced countries like the US, to China, India, Indonesia, Mexico, Romania, Turkey and other developing nations. • Europe’s major nations and Japan will face the prospect of genuine economic decline and critical problems in their retirement pension systems, moving further towards the periphery of global economic and geopolitical power. • Every major country—the U.S., Europe, Japan, China—will face critical problems with their health care systems, and the entire world will face a crisis over energy and climate change. If one adds the wildcard of possible, catastrophic terrorist attacks to this mix, the period between now and 2020 will be as challenging as any in modern times. Taking these deep global developments into account when planning for the future isa necessity. Robert Shapiro’s clear-eyed Futurecast is the knowledge portfolio you need to prepare for the years to come.
Dream Hoarders - How The American Upper Middle Class Is Leaving Everyone Else In The Dust, Why That Is A Problem, And What To Do About It - Thryft
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Richard Reeves author of President Kennedy: Profile of Power | Brookings Institution Press

Dream Hoarders - How The American Upper Middle Class Is Leaving Everyone Else In The Dust, Why That Is A Problem, And What To Do About It

$13.78

Goodreads rating: 3.73

$13.78

America is becoming a class-based society .It is now conventional wisdom to focus on the wealth of the top 1 percent—especially the top 0.01 percent—and how the ultra-rich are concentrating income and prosperity while incomes for most other Americans are stagnant. But the most important, consequential, and widening gap in American society is between the upper middle class and everyone else.Reeves defines the upper middle class as those whose incomes are in the top 20 percent of American society. Income is not the only way to measure a society, but in a market economy it is crucial because access to money generally determines who gets the best quality education, housing, health care, and other necessary goods and services.As Reeves shows, the growing separation between the upper middle class and everyone else can be seen in family structure, neighborhoods, attitudes, and lifestyle. Those at the top of the income ladder are becoming more effective at passing on their status to their children, reducing overall social mobility. The result is not just an economic divide but a fracturing of American society along class lines. Upper-middle-class children become upper-middle-class adults.These trends matter because the separation and perpetuation of the upper middle class corrode prospects for more progressive approaches to policy. Various forms of “opportunity hoarding” among the upper middle class make it harder for others to rise up to the top rung. Examples include zoning laws and schooling, occupational licensing, college application procedures, and the allocation of internships. Upper-middle-class opportunity hoarding, Reeves argues, results in a less competitive economy as well as a less open society.Inequality is inevitable and can even be good, within limits. But Reeves argues that society can take effective action to reduce opportunity hoarding and thus promote broader opportunity. This fascinating book shows how American society has become the very class-defined society that earlier Americans rebelled against—and what can be done to restore a more equitable society.
The Fix - How Nations Survive And Thrive In A World In Decline - Thryft
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Jonathan Tepperman | Tim Duggan Books

The Fix - How Nations Survive And Thrive In A World In Decline

$5.87 $2.52 57% off

Goodreads rating: 3.89

$5.87 $2.52 57% off

We all know the bad news. Our economies are stagnant. Wages are flat and income inequality keeps rising. The Middle East is burning and extremism is spreading. Frightened voters are embracing populist outsiders and angry nationalists. And no we are living in an age of unprecedented, irreversible decline—or so we’re constantly being told.        Jonathan Tepperman’s  The Fix  presents a very different picture. It identifies ten pervasive and seemingly impossible challenges—including immigration reform, economic stagnation, political gridlock, corruption, and Islamist extremism—and shows that, contrary to the general consensus, each has a solution, and not merely a hypothetical one. By taking a close look at overlooked success stories—from countries as diverse as Canada, Botswana, and Indonesia—Tepperman discovers practical advice for problem-solvers of all stripes, making a data-driven case for optimism in a time of crushing pessimism.
Having And Being Had - Thryft
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Eula Biss | Faber & Faber

Having And Being Had

$13.52

Goodreads rating: 3.85

$13.52

An incisive collection from award-winning author Eula Biss, Having and Being Had is a personal reckoning with the intricacies of money, class and capitalism.'My adult life can be divided into two distinct parts,' Eula Biss writes, 'the time before I owned a washing machine and the time after.' Having just purchased her first home, she now embarks on a roguish and risky self-audit of the value system she has bought into. The result is a radical interrogation of work, leisure and capitalism. Described by the New York Times as a writer who 'advances from all sides, like a chess player', Biss brings her approach to the lived experience of capitalism. Playfully ranging from IKEA to Beyoncé to Pokémon, across bars and laundromats and universities, she asks, of both herself and her class, 'In what have we invested?''Having and Being Had offers us a probing tour of capitalism and class that sidesteps posturing and jargon in favor of clarity, humility, and incitement.' Maggie Nelson'In this witty, genre-bending book, Eula Biss smashes the taboo against talking about money with exhilarating results . . . [and] disarming honesty and grace.' Jenny Offill'Eula Biss's prescient new book gave me new language for things I didn't know I felt . . . A brilliant, lacerating re-examination of our relationship to what we own and why, and who in turn might own us.' Alexander Chee'No contemporary writer I know explores and confronts her own societal responsibilities better than Eula Biss.' Aleksandar HemonA meditation on race, consumerism and the American caste system. And a wry, vivd assessment of our spiritual moment. It is no accident that Having and Being Had reads like the poems money would write if money wrote poems.' Jeet Thayil
Utopia For Realists - Thryft
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Rutger Bregman | Bloomsbury Publishing

Utopia For Realists

$8.41

Goodreads rating: 4.22

$8.41

From a universal basic income to a 15-hour workweek, from a world without borders to a world without poverty - it's time to return to utopian thinking. Rutger Bregman takes us on a journey through history, beyond the traditional left-right divides, as he introduces ideas whose time has come. Utopia for Realists is one of those rare books that takes you by surprise and challenges what you think you know. In the words of leading social theorist Zygmunt Bauman, it is "brilliant, truly enlightening, and eminently readable." This original Dutch bestseller sparked a national movement for basic income experiments that soon made international headlines.
Political Liberalism - Thryft
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Professor John Rawls | Columbia University Press

Political Liberalism

$8.58

Goodreads rating: 3.95

$8.58

Revising and continuing the idea of justice and fairness in A Theory of Justice, Rawls poses the question of how a stable and just society of free and equal citizens can live in concord when deeply divided by reasonable and incompatible doctrines. With its distinctive form of liberalism----resting on an idea of free public reason---- Political Liberalism yields new insights into the question of justice in our pluralistic society.
Freakonomics - A Rogue Economist Explores the Hidden Side of Everything - Thryft
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Stephen J. Dubner, Steven D. Levitt  | Harpertorch

Freakonomics - A Rogue Economist Explores the Hidden Side of Everything

$3.88

Goodreads rating: 4.01

$3.88

Which is moe dangerous, a gun or a swimming pool?What do schoolteachers and sumo wrestlers have in common?Why do drug dealers still live with their mums?How much do parents really matter? These may not sound like a typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: Freakonomics.
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything - Thryft
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Stephen J. Dubner, Steven D. Levitt  | William Morrow

Freakonomics : A Rogue Economist Explores the Hidden Side of Everything

$8.26

Goodreads rating: 4.01

$8.26

79% off est. retail
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life-; from cheating and crime to sports and child rearing-; and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives-; how people get what they want, or need, especially when other people want or need the same thing. In "Freakonomics," they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and-; if the right questions are asked-; is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to seethrough all the clutter."Freakonomics" establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But "Freakonomics" can provide more than that. It will literally redefine the way we view the modern world.(front flap)
Buy Ology - How Everything We Believe About Why We Buy Is Wrong - Thryft
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Martin Lindstrom | Random House Business Books

Buy Ology - How Everything We Believe About Why We Buy Is Wrong

$7.66

Goodreads rating: 3.76

$7.66

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
FUTURE SHOCK - Thryft
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Alvin Toffler | Pan Books

FUTURE SHOCK

$4.52

Goodreads rating: 3.81

$4.52

71% off est. retail
Future Shock is the disease of change. Its symptoms are already here. Future Shock tells what happens to people overwhelmed by too rapid change. Future Shock looks at the human side of tomorrow. Brilliantly disturbing, it analyses the new and dangerous society now emerging and shows how to come to terms with the future.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.