Economics Books

"Remix" is an invigorating tale that brings to life the intermingling worlds of music and relationships. If you resonate with stories of friendship tested by the thrilling, yet challenging, terrains of creative endeavors, this book could sing to your soul. It's for anyone who finds joy in the rhythm of life's unpredictable melodies.

If you're someone who's intrigued by the intersection of innovative design, technology, and social change, "Massive Change" could be a fascinating read for you. The book will make you think about the role design plays in every aspect of our lives, from the foods we eat to the way cities are built. It's a visionary and thought-provoking journey guided by compelling interviews and breathtaking imagery. "Massive Change" might just change the way you see the world and the future.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands

"Cities of Opportunities" explores the critical connection between culture and innovation in the context of global cities today. Through a wide range of perspectives from thought leaders, this book provides invaluable insights to shape the cities of tomorrow. For readers interested in urban challenges and how to approach them, in order to create thriving and innovative cities, this book is a must-read.