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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Great Ikea! A Brand for All the People - Great Brand Stories
Elen Lewis | Cyan Communications

Great Ikea! A Brand for All the People - Great Brand Stories

$53.90

Goodreads rating: 3.6

$53.90

Elen Lewis captures IKEA's game-changing strategy in "Great Ikea! A Brand for All the People," offering an insightful backstory to the now-ubiquitous Swedish furniture brand. It delves into how IKEA made good design accessible to the public and succeeded in creating a brand identity known around the world. If you're intrigued by brand evolution or interested in the intersection of design and commerce, this exploration of IKEA's philosophy and business savvy is a compelling read.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.