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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
New
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

from $11.90

Goodreads rating: 3.84

from $11.90

In stock: Very Good

If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
The Economics of Attention: Style and Substance in the Age of Information
Richard A. Lanham | University Of Chicago Press

The Economics of Attention: Style and Substance in the Age of Information

from $11.90

Goodreads rating: 3.54

from $11.90

In stock: Like New

Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

from $8.90

Goodreads rating: 3.5

from $8.90

In stock: Well Read

This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Growth Is Dead - Now What? : Law Firms On The Brink - Thryft
Peter J. Kalis Esq., Bruce Macewen  | Createspace Independent Publishing Platform

Growth Is Dead - Now What? : Law Firms On The Brink

$8.90 from $5.90 Save up to 37%

Goodreads rating: 4.08

$8.90 from $5.90 Save up to 37%

In stock: Very Good

If you work in or around the legal sector, Bruce MacEwen's "Growth Is Dead" could revolutionize your understanding of today's market challenges. It's more than an analysis of post-2008 financial woes; it's a collection of insights urging law firm leaders to rethink their business models. The book's direct impact on industry leaders recommends it as vital reading for understanding and navigating the evolving legal landscape.
Game-Changer: Game Theory and the Art of Transforming Strategic Situations
David McAdams | W. W. Norton & Company

Game-Changer: Game Theory and the Art of Transforming Strategic Situations

from $8.90

Goodreads rating: 3.73

from $8.90

In stock: Very Good

If you're looking to sharpen your strategic thinking, "Game-Changer" is a must-read. David McAdams distills complex game theory into accessible strategies that can transform your approach to life's challenges. Whether you're a professional or simply love strategic problem-solving, this book offers tools to turn situations in your favor seamlessly.
Extreme Trust - Turning Proactive Honesty And Flawless Execution Into Long-Term Profits, Revised Edition - Thryft
Martha Rogers, Don Peppers  | Portfolio

Extreme Trust - Turning Proactive Honesty And Flawless Execution Into Long-Term Profits, Revised Edition

$5.90 from $3.90 Save up to 51%

Goodreads rating: 4.05

$5.90 from $3.90 Save up to 51%

In stock: Very Good

Recommendation: - This book is a must-read for business owners and executives looking to establish and maintain trust in today's hyper-connected world. With practical insights and real-life examples, the authors guide you on how to navigate the challenges of transparency and build extreme trust with your customers and stakeholders. By prioritizing proactive honesty and flawless execution, you'll pave the way for long-term profits and a solid brand reputation.
A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio  | Routledge

A Short Guide to Contract Risk

$24.71 from $14.90 Save up to 40%

Goodreads rating: 4.0

$24.71 from $14.90 Save up to 40%

In stock: Very Good

If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

$27.90 from $10.90 Save up to 61%

Goodreads rating: 0.0

$27.90 from $10.90 Save up to 61%

In stock: Well Read

This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Marketing
Carl D. McDaniel | Longman

Marketing

from $10.90

Goodreads rating: 3.5

from $10.90

In stock: Well Read

If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan | Nus Press

Renaissance Singapore? Economy, Culture, and Politics

$8.90 from $5.90 Save up to 34%

Goodreads rating: 3.5

$8.90 from $5.90 Save up to 34%

In stock: Well Read

If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

$10.90 from $4.90 Save up to 55%

Goodreads rating: 3.0

$10.90 from $4.90 Save up to 55%

In stock: Well Read

Bulls in the China Shop and Other Sino-American Business Encounters
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

from $8.90

Goodreads rating: 4.25

from $8.90

In stock: Very Good

Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
A Business Miscellany - Thryft

A Business Miscellany

$9.90 from $5.90 Save up to 47%

$9.90 from $5.90 Save up to 47%

In stock: Well Read

If you're one to appreciate the quirky anecdotes and the cold, hard stats of the corporate world, "A Business Miscellany" might just become your new coffee table favorite. Dive into a neatly packaged world of greatest hits and misses in the business sector—perfect for impressing colleagues or sating your dinner party factoid needs.
The Publisher: Henry Luce and His American Century - Thryft
Alan Brinkley | Knopf

The Publisher: Henry Luce and His American Century

$8.90 from $5.90 Save up to 37%

Goodreads rating: 3.71

$8.90 from $5.90 Save up to 37%

In stock: Very Good

If you're intrigued by the colossal figures who have shaped the media landscape, "The Publisher: Henry Luce and His American Century" is a title you can't pass up. Alan Brinkley's biography isn't just a tale of a man; it's the story of an era. Luce’s influence on journalism and the global narrative is both a captivating success and a poignant reflection on power's personal toll. You'll walk away with a richer understanding of how media giants are woven into the fabric of history.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
James Manyika, Jonathan Woetzel, Richard Dobbs  | Publicaffairs

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

from $9.90

Goodreads rating: 3.67

from $9.90

In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

$14.90 from $6.90 Save up to 57%

Goodreads rating: 3.36

$14.90 from $6.90 Save up to 57%

In stock: Very Good

The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

$16.90 from $7.90 Save up to 53%

Goodreads rating: 3.37

$16.90 from $7.90 Save up to 53%

In stock: Very Good

"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

$7.90 from $3.90 Save up to 56%

Goodreads rating: 4.09

$7.90 from $3.90 Save up to 56%

In stock: Well Read

Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Global Marketing Strategy - Thryft

Global Marketing Strategy

$9.90 from $4.90 Save up to 55%

$9.90 from $4.90 Save up to 55%

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

$8.90 from $5.90 Save up to 34%

Goodreads rating: 3.64

$8.90 from $5.90 Save up to 34%

In stock: Well Read

If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
The World In 2020 - Power, Culture And Prosperity - Thryft
Hamish McRae | Harvard Business Review Press

The World In 2020 - Power, Culture And Prosperity

$10.90 from $6.90 Save up to 39%

Goodreads rating: 3.67

$10.90 from $6.90 Save up to 39%

In stock: Well Read

If you're fascinated by the intersection of culture, economics, and future studies, "The World in 2020" might be your next intriguing read. Hamish McRae offers a thought-provoking look at how qualitative factors like creativity and social responsibility will likely drive the success of nations. It challenges conventional economic wisdom and invites readers to consider what shapes prosperity in a rapidly levelling global playing field.
The Father of Spin : Edward L. Bernays and the Birth of Public Relations - Thryft
Larry Tye | Crown

The Father of Spin : Edward L. Bernays and the Birth of Public Relations

$8.90 from $3.90 Save up to 56%

Goodreads rating: 3.93

$8.90 from $3.90 Save up to 56%

In stock: Well Read

Recommendation: This book is an eye-opening account of the life and work of Edward L. Bernays, the pioneer of modern public relations. Readers interested in the history of advertising, marketing, and politics will appreciate this engaging narrative that exposes the techniques Bernays used to shape public opinion and bring about change.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

$13.90 from $9.90 Save up to 30%

$13.90 from $9.90 Save up to 30%

In stock: Very Good

If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
Lawrence Friedman, Neil Rackham, Richard Ruff  | Mcgraw-hill

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

$8.68 from $5.90 Save up to 36%

Goodreads rating: 3.72

$8.68 from $5.90 Save up to 36%

In stock: Well Read

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

$6.90 from $3.90 Save up to 56%

Goodreads rating: 3.78

$6.90 from $3.90 Save up to 56%

In stock: Well Read

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
How Audiences Decide : A Cognitive Approach to Business Communication - Thryft
Richard O. Young | Routledge

How Audiences Decide : A Cognitive Approach to Business Communication

$27.90 from $10.90 Save up to 61%

Goodreads rating: 3.86

$27.90 from $10.90 Save up to 61%

In stock: Very Good

Recommendation: If you are interested in understanding the cognitive processes that inform business communication, then "How Audiences Decide" is a must-read for you. Richard Young presents a meticulously researched and comprehensive analysis of his chosen topic. This book is an excellent resource for MBA students, professors, and anyone interested in improving their communication skills.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

$31.90 from $17.90 Save up to 46%

Goodreads rating: 3.87

$31.90 from $17.90 Save up to 46%

In stock: Very Good

If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

$9.90 from $7.90 Save up to 20%

Goodreads rating: 3.88

$9.90 from $7.90 Save up to 20%

In stock: Well Read

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

$7.90 from $3.90 Save up to 56%

Goodreads rating: 0.0

$7.90 from $3.90 Save up to 56%

In stock: Well Read

This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
New
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

from $9.90

Goodreads rating: 3.84

from $9.90

In stock: Very Good

If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

$8.90 from $4.90 Save up to 46%

Goodreads rating: 3.64

$8.90 from $4.90 Save up to 46%

In stock: Very Good

As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

$18.90 from $7.90 Save up to 58%

$18.90 from $7.90 Save up to 58%

In stock: Well Read

This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
Internet Commerce - Thryft

Internet Commerce

$8.90 from $4.90 Save up to 46%

$8.90 from $4.90 Save up to 46%

In stock: Very Good

If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from $16.90

Goodreads rating: 3.99

from $16.90

In stock: Well Read

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Readings in International Enterprise - Thryft
John M.L. Drew | Cengage Learning Emea

Readings in International Enterprise

$7.90 from $3.90 Save up to 56%

Goodreads rating: 0.0

$7.90 from $3.90 Save up to 56%

In stock: Very Good

"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.
Network Advantage: How to Unlock Value From Your Alliances and Partnerships
Andrew Shipilov, Henrich Greve, Tim Rowley  | Jossey-bass

Network Advantage: How to Unlock Value From Your Alliances and Partnerships

from $22.90

Goodreads rating: 3.0

from $22.90

In stock: Very Good

Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

$32.90 from $25.90 Save up to 21%

Goodreads rating: 4.0

$32.90 from $25.90 Save up to 21%

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

from $34.90

Goodreads rating: 3.36

from $34.90

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
The Nissan Report - Thryft

The Nissan Report

$5.90 from $3.90 Save up to 51%

$5.90 from $3.90 Save up to 51%

In stock: Very Good

The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 from $3.90 Save up to 56%

Goodreads rating: 3.29

$8.90 from $3.90 Save up to 56%

In stock: Well Read

If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.76

$5.90 from $3.90 Save up to 51%

In stock: Well Read

The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
The Curve: Turning Followers Into Superfans
Nicholas Lovell | Portfolio Penguin

The Curve: Turning Followers Into Superfans

from $8.90

Goodreads rating: 4.1

from $8.90

In stock: Well Read

If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

$13.90 from $5.90 Save up to 58%

Goodreads rating: 3.74

$13.90 from $5.90 Save up to 58%

In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
The Culture Map : Breaking Through the Invisible Boundaries of Global Business - Thryft
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Erin Meyer | Publicaffairs

The Culture Map : Breaking Through the Invisible Boundaries of Global Business

from $12.39

Goodreads rating: 4.33

from $12.39

Out of stock

This book could be a good read for individuals who are interested in building a successful global career. Erin Meyer's "The Culture Map" sheds light on cultural differences and how it can impact international business. It offers practical solutions and a specific analytical framework to help readers understand these differences and chart a path to success in a globalized world. With anecdotes and examples from different countries and cultures, it helps readers identify the impact of cultural differences on business practices, and provides actionable advice to mitigate these challenges. This book is a must-read for anyone looking to work with diverse teams, partners, or customers.
Never Split the Difference : Negotiating as if Your Life Depended on It - Thryft
Sold out
Tahl Raz, Chris Voss  | Random House Business

Never Split the Difference : Negotiating as if Your Life Depended on It

from $6.32

Goodreads rating: 4.36

from $6.32

Out of stock

This book provides practical negotiation techniques developed by an FBI negotiator. It teaches how to listen actively, ask open-ended questions, assert oneself without aggression, and use emotional intelligence to identify common ground. The author uses real-life examples to demonstrate how these skills were applied in hostage and terrorist situations. Readers can learn how to apply these principles in their personal and professional lives to improve their negotiation skills and build stronger relationships.
All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - Thryft
Sold out
Seth Godin | Penguin Publishing Group

All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

from $6.62

Goodreads rating: 3.88

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Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?”  All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.   As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.   Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.   But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.   But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time - Thryft
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Tahl Raz | Fisicalbook

Never Eat Alone : And Other Secrets to Success, One Relationship at a Time

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Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
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Robert B. Cialdini | Random House Business

Pre-Suasion - A Revolutionary Way To Influence And Persuade

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Pre-Suasion is a must-read for anyone interested in mastering the art of persuasion. The book explores the concept of pre-suasion, which refers to the strategic groundwork that persuaders lay before delivering their message. Through a host of case studies and insights into human psychology, author Robert Cialdini shows readers how to effectively leverage pre-suasion techniques to influence and persuade others. This book is an essential guide for anyone seeking to improve their communication skills and ability to influence others.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
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Robert B. Cialdini | Random House Business

Pre-Suasion - A Revolutionary Way To Influence And Persuade

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Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
How To Win Friends And Influence People - Thryft
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Dale Carnegie | Harpercollins Publishers

How To Win Friends And Influence People

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Since it was first published in 1936, Dale Carnegie's all-time classic has helped millions of readers get along with people. How to Win Friends and Influence People provides advice on: Discovering new ambitions Making friends quickly and easily Increasing your popularity Handling complaints and avoiding arguments

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.