The Future of Global Retail - Learning from China's Retail Revolution

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Decoding China's revolutionary retail strategies.

If you're fascinated by the rapid evolution of retail and hungry to peer into the future of commerce, this book will be your guide. It doesn't just outline China's trailblazing retail innovations; it hands you a roadmap for navigating the changing landscape of global retail. With consumer experience case studies and a strategic framework, it's indispensable for industry leaders and curious minds alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Future of Global Retail - Learning from China's Retail Revolution

Regular price $11.90
Unit price
per
ISBN: 9781032070421
Publisher: Routledge
Date of Publication: 2021-09-27
Format: Paperback
Related Collections: Business, Economics, Sociology
Goodreads rating: 5.0
(rated by 3 readers)

Description

China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp: lifestyle commerce, online-merge-offline retail, social retail, livestream retail, and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores, and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose, and agility for global executives across the entire retail spectrum.
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Similar Reads

Decoding China's revolutionary retail strategies.

If you're fascinated by the rapid evolution of retail and hungry to peer into the future of commerce, this book will be your guide. It doesn't just outline China's trailblazing retail innovations; it hands you a roadmap for navigating the changing landscape of global retail. With consumer experience case studies and a strategic framework, it's indispensable for industry leaders and curious minds alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.