Obliquity - Why Our Goals are Best Achieved Indirectly

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Obliquity - Why Our Goals are Best Achieved Indirectly

Regular price $13.96
Unit price
per
ISBN: 9781846682889
Authors: John Kay
Publisher: Profile Books
Date of Publication: 2010-01-01
Format: Hardcover
Goodreads rating: 3.64
(rated by 1101 readers)

Description

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.