As someone keen on sharpening their marketing strategy and driving their business forward, "Driving Customer Equity" could be an indispensable tool for you. Rust, Zeithaml, and Lemon translate complex concepts into actionable insights, helping you leverage customer relationships in a financial context. Whether you're a decision-maker or a strategist, this book can guide you in investing wisely in customer equity to foster long-term profitability.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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As someone keen on sharpening their marketing strategy and driving their business forward, "Driving Customer Equity" could be an indispensable tool for you. Rust, Zeithaml, and Lemon translate complex concepts into actionable insights, helping you leverage customer relationships in a financial context. Whether you're a decision-maker or a strategist, this book can guide you in investing wisely in customer equity to foster long-term profitability.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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