Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Who Killed Creativity? - ...And How Do We Get It Back? - Thryft
Jason Gallate, Gaia Grant, Andrew Grant  | Wiley

Who Killed Creativity? - ...And How Do We Get It Back?

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Goodreads rating: 3.33

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Recommendation: This book is a must-read for anyone who feels like creativity is slowly slipping away in their lives. With its unique detective-style approach, it takes you on a thought-provoking journey filled with surprising insights and cleverly researched facts. You'll be captivated by the authors' ability to blend humor and critical thinking as they explore the reasons behind the decline of creativity. But fear not, as they also provide practical strategies to reignite your creative spark and foster innovation in both personal and professional realms. Get ready to be inspired, challenged, and left wondering about the potential of happily ever after.
The Brandgym - A Practical Workout for Boosting Brand and Business - Thryft
David Taylor | Wiley

The Brandgym - A Practical Workout for Boosting Brand and Business

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Goodreads rating: 4.14

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If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

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Goodreads rating: 3.75

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If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot) - Thryft

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B2B Means Back to Basics is a great read if you're looking to ground yourself in classic business wisdom that stands true regardless of the digital era we're in. Bill Quain's straightforward approach reminds us that despite technological advances, the core of business success remains unaltered. This book could be a reality check and a motivational guide all in one, especially if you're navigating the complexities of modern business environments.
Brand Identity Now! - Thryft
Julius Wiedemann | Taschen America Llc

Brand Identity Now!

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Goodreads rating: 4.1

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If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.
Reorganize for Resilience: Putting Customers at the Center of Your Business - Thryft
Ranjay Gulati | Harvard Business Press

Reorganize for Resilience: Putting Customers at the Center of Your Business

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Goodreads rating: 3.75

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If you've ever felt that pressing need to pivot your business towards what truly matters to the customers, "Reorganize for Resilience" is your guide. Ranjay Gulati doesn't just theorize; he provides a pragmatic blueprint to dismantle the silos and reform your company around customer needs. This book could be your roadmap to weather industry storms and emerge profitable by nurturing genuine customer connections and foresight.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
The Escape Manifesto : Quit Your Corporate Job. Do Something Different! - Thryft
Escape the City | Capstone

The Escape Manifesto : Quit Your Corporate Job. Do Something Different!

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Goodreads rating: 4.06

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If you're feeling trapped in your 9-to-5 job, this book isn't just a ray of hope—it's your guide to breaking free. You aren't alone in wanting more from life than a predictable work routine. Let these authors be your mentors in navigating the leap from dissatisfaction to a fulfilling career path that aligns with your passions. Whether it’s starting a business, shifting careers, or embarking on adventure, "The Escape Manifesto" offers the inspiration and practical steps you're seeking.
Decision Making & Problem Solving Strategies - Thryft
John Adair | Kogan Page

Decision Making & Problem Solving Strategies

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Goodreads rating: 3.25

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I believe you'll find this book a valuable resource, especially if you're looking to sharpen your decision-making and problem-solving skills. John Adair's approach is practical and accessible, with straightforward exercises and real-world case studies that make complex concepts digestible. If you're in a management or leadership role, or simply aspire to improve your cognitive abilities in a professional context, the tools and techniques this book provides could be incredibly beneficial in your day-to-day challenges.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

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Goodreads rating: 3.86

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"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
Leading With New Eyes - How Explorer Leaders Unleash Creativity In Their Organizations - Thryft
B.H. Tan | Mcgraw-hill Education (asia)

Leading With New Eyes - How Explorer Leaders Unleash Creativity In Their Organizations

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Goodreads rating: 4.0

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"Leading with New Eyes" is a great read for individuals looking to lead creatively in a rapidly changing world. The author highlights the importance of embracing diverse ideas and tapping into both Western and Eastern knowledge, to transform organizations. The book provides a diagnostic to assess if your corporation has the DNA of an explorer and encourages self-reflection and action through thought-provoking questions at the end of each chapter. It is a must-read for leaders who want to stay ahead of the game and inspire creative thinking.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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If you're diving into the vast world of marketing, especially within the colorful and diverse landscapes of Asia, this book is your compass. Kotler's revered approach is tailored here with relevant case studies that resonate with the dynamic Asian market. It's not just a read; it's a practical toolkit that evolves with the realities of the market, making sure you stay sharp and informed in an arena that never stops changing.
Gund Partnership - Thryft
Paul Goldberger | Images Publishing Dist Ac

Gund Partnership

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If you have an interest in how architecture can narrate a community’s ethos and weave into the very fabric of its environment, you might find this book compelling. It’s a deep dive into Gund Partnership’s approach to architectural design, which skillfully balances respect for context with inventive material use. The visuals and discussions in this book offer a rich insight into spatial design that honors human scale and surprises with delight. Whether you’re a student of design or just appreciate architecture's role in storytelling, this book could be a source of both inspiration and education.
Effective Leadership - Thryft

Effective Leadership

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If you're on the lookout to elevate your leadership game, "Effective Leadership" could be your playbook. Ditching pure theory, this book throws you into the driver's seat, challenging you to blend concepts with action. It's like a workout for your leadership muscles, offering steps and strategies that can transform how you lead in your daily life. Whether you're a budding manager or looking to refine your skills, this book offers that hands-on approach that can make the difference.
Managing Change - Creating Success - Thryft
Patrick Forsyth | Kogan Page

Managing Change - Creating Success

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Goodreads rating: 3.5

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If the winds of change are swirling around you, especially in your professional life, "Managing Change - Creating Success" could be the ally you need. It's like having a wise mentor walk you through the steps of navigating change in a business setting, so you can come out not just unscathed but actually thriving. The approaches here aren’t theoretical musings; they’re battle-tested tactics that have helped others, and they might just make the difference for you too.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

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If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
Managing to Have Fun - Thryft
Matt Weinstein | Matt Weinstein

Managing to Have Fun

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Goodreads rating: 3.52

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"Managing to Have Fun" is a treasure if you're leading a team and feeling the weight of the daily grind. Matt Weinstein's perspective is refreshingly unconventional, advocating for the power of fun in the workplace to elevate spirits and productivity alike. This isn't just about occasional team-building exercises; it's a philosophy that could redefine your team's dynamics and job satisfaction. If you're open to shaking things up at work, this could be the playbook you need.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

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Goodreads rating: 3.05

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If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
The Economics of Attention: Style and Substance in the Age of Information

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Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

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Goodreads rating: 3.51

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New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Killing Giants - 10 Strategies to Topple the Goliath in Your Industry

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If you feel like the underdog in your industry, "Killing Giants" might be just the book you need. Stephen Denny outlines actionable strategies for taking on the big players, showing that agility and innovation can trump sheer size. It's a playbook for smaller businesses eager to outmaneuver their larger counterparts and anyone who loves a good underdog success story.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

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Goodreads rating: 4.0

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This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Stores Of The Year 18 Intl - Thryft
Martin M. Pegler | Harper

Stores Of The Year 18 Intl

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If you're involved in shaping retail spaces, this book is an inspiring trove of modern design ideas. It's packed with over 250 color photos that guide you through the aesthetics of contemporary store interiors. Whether you're looking to revamp a small boutique or a chain department store, the creativity showcased could spark the innovative solutions you need.
Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self

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If you're feeling adrift in the rapidly changing business landscape, "Rules of Thumb" could be your compass. Alan Webber's 52 nuggets of wisdom are like a weekly wake-up call to reinvigorate your approach to leadership and innovation. And they're not just timely; they're time-tested. It's a year's worth of mentorship distilled into a book you can turn to whenever you need it.
The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities
New

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If growth is what you're after, 'The Growth Drivers' isn't just a book; it's your roadmap to elevating your marketing game. It breaks down the essentials of what world-class marketing looks like and how it can be the force that propels your organization forward. The blend of case studies and practical tools makes it a hands-on guide that's grounded in real-world application, not just theory. With the evolving market landscape, being customer-centric isn't just an advantage but a necessity, and this book teaches you exactly how to achieve it.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
It Starts With One					Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

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Goodreads rating: 3.81

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Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
Leading Successful Change: 8 Keys to Making Change Work - Thryft
Gregory P. Shea, Cassie A. Solomon  | Wharton Digital Press

Leading Successful Change: 8 Keys to Making Change Work

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Goodreads rating: 3.61

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If you've felt your change initiatives hitting a wall, this book might just be the sledgehammer you need. Shea and Solomon dissect what makes change efforts fall flat and then hand you the tools to rebuild your strategy from the ground up. It's like having a seasoned change consultant speaking to you, showing you how to craft an environment where new behaviors can thrive and truly transform your organization.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

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If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information - Thryft

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If you often find yourself swamped by data, slides, and reports, "Drinking From The Fire Hose" could be a game-changer for you. Christopher Frank and Paul Magnone share a practical approach, not just to cope with the deluge of information, but to distill it into actionable insights through smart, targeted questioning. It's a lifeline for decision-makers in our data-saturated world.
Milady's Standard Nail Technology - Thryft
Milady | Milady

Milady's Standard Nail Technology

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Goodreads rating: 4.17

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If you're aiming to refine your skills as a nail technician, this book is practically your bible. It's rich with detailed techniques and important safety protocols, an essential for anyone serious about nail care as a profession. It's considered a must-read in the industry, often used in cosmetology courses to prepare students for successful careers.
Project Management: Achieving Competitive Advantage, Global Edition - Thryft
Jeffrey K. Pinto | Pearson

Project Management: Achieving Competitive Advantage, Global Edition

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Goodreads rating: 3.61

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If you're navigating the complexities of project management, this book could be a solid asset. It's crafted to sharpen your strategic skills, blending theory with real-world cases. Great for both academic insights and practical application, especially if you're interested in wielding project management as a competitive advantage in your career. You'll appreciate learning through the interactive exercises and getting hands-on with the included case studies.
Eureka! The Entrepreneurial Inventor's Guide to Developing, Protecting, and Profiting from Your Ideas

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If you're tinkering with an invention and dreaming of turning it into a lucrative product, "Eureka!" could be your roadmap. Robert J. Gold lays out a clear path for developing, protecting, and profiting from your ideas, blending insight with practical advice. Ideal for the inventive spirit poised to enter the entrepreneurial arena.
Competitive Branding: Winning in the Market Place With Value-Added Brands

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If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
Leadership and the Art of Struggle					How Great Leaders Grow Through Challenge and Adversity - Thryft

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If you've ever felt the pressure of leading through tough times, this book could be a lighthouse for you. It doesn't sugarcoat the reality of leadership struggles. Instead, it provides a meaningful roadmap for enduring and growing from the challenges you face, making it an essential resource for any leader dedicated to their personal and professional growth.
Innovation and Entrepreneurship - Thryft
Joe Tidd, John Bessant  | Wiley

Innovation and Entrepreneurship

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Goodreads rating: 3.45

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If you're looking to bridge the theory of innovation with practical entrepreneurial skills, "Innovation and Entrepreneurship" can serve as that bridge. This book is designed with your course in mind, linking crucial concepts of business, engineering, and management with real-world applications. It's not just about coming up with ideas; it's about shaping those ideas into viable business opportunities and understanding the process of innovation as it ties into entrepreneurship. With its clear process model, extensive resources, and contemporary examples, it’s like having an expert mentor explaining the ins and outs of turning innovations into marketable solutions.
The Healthy Company: Eight Strategies to Develop People, Productivity, and Profits - The New Manager's Guide to Corporate Health
If you’re stepping into management, "The Healthy Company" could be your next best read. Bob Rosen shares practical advice that bridges the gap between employee satisfaction and profit growth. It's not just theory; the book is packed with real-world cases that illustrate how a healthy corporate culture can indeed drive a company's success. This could be the guide that helps you understand and implement strategies that benefit both the people and the balance sheet.
The New Strategic Selling - The Unique Sales System Proven Successful By The World's Best Companies - Thryft

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If you're feeling like sales is often a hit-or-miss game for you, "The New Strategic Selling" could be the game changer you need. This book breaks down the haphazard nature of sales and replaces it with something you can actually rely on: a system. Instead of crossing your fingers for each potential deal, you'll learn to apply a method that's stood the test of time in the world's top companies. It's like getting the secret playbook that your competitors wish they had!
Who Killed Creativity? - ...And How Do We Get It Back? - Thryft
Jason Gallate, Gaia Grant, Andrew Grant  | Wiley

Who Killed Creativity? - ...And How Do We Get It Back?

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Goodreads rating: 3.33

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In stock: Very Good

Recommendation: This book is a must-read for anyone who wants to boost their creativity, especially those working in organizations. It presents a unique and engaging approach to understanding and solving the decline of creativity in our society. With its '7 Rescue Strategies,' it provides practical and effective solutions to help individuals and organizations foster and promote creative thinking. The humorous and surprising narrative style of the book makes it a delightful and informative read.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

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Goodreads rating: 3.45

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This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Where Have All the Leaders Gone?
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

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Goodreads rating: 3.71

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Lee Iacocca's final book is a powerful wakeup call. It's for you if you're concerned about the direction leaders are steering our society and crave a no-holds-barred exploration of civic responsibility. Iacocca's experiences with iconic figures add a personal touch to his hard-hitting questions on America's leadership, making this read both an intimate memoir and a passionate charge for change.
Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising - Thryft
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Ryan Holiday | Portfolio Books

Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

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Goodreads rating: 3.77

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Growth Hacker Marketing could be a good read for entrepreneurs who are starting their businesses with a limited marketing budget. Ryan Holiday teaches how to leverage the power of Growth Hacking to promote a brand via social media and other online channels. The book features real-life examples from successful start-ups and provides essential insights to create a strategy around creating sensational success.
Fish! : A remarkable way to boost morale and improve results - Thryft
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Recommendation: - Looking for a way to boost morale and improve results at your workplace? "Fish! : A remarkable way to boost morale and improve results" takes you on a journey with a fictional manager who learns valuable lessons from Seattle's Pike Place Fish market. This engaging parable offers simple yet profound wisdom that can be easily applied to address today's work issues. With its appealing message and instant applicability, this book is perfect for anyone seeking to energize and transform their workplace.
Never Eat Alone and Other Secrets to Success One Relationship at a Time
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Imagine you're scaling a mountain, and "Never Eat Alone" is like having the best gear to help you climb – not just for the sake of reaching the top, but enjoying the camaraderie on the way up. Keith Ferrazzi is that seasoned guide who shares that who you know and how you maintain those relationships can really make the difference in your career. It's like opening a toolbox filled with strategies for connecting genuinely, helping others, and in the process, helping yourself. It goes beyond superficial networking, infusing your professional journey with real human warmth.
Upstream: The Quest to Solve Problems Before They Happen
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Imagine addressing issues long before they turn into emergencies. "Upstream" captivates precisely with this proactive vision. Dan Heath invites you to shift your focus from merely reacting to creatively preventing problems. His practical insights come from those who've made significant strides in this realm, and his engaging storytelling transforms what could seem like an abstract principle into tangible, actionable wisdom. It's the sort of book that doesn't just present ideas; it can fundamentally change the way you approach personal and professional obstacles.
Think Better: An Innovator's Guide To Productive Thinking - Thryft
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Tim Hurson | Mcgraw-hill

Think Better: An Innovator's Guide To Productive Thinking

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Goodreads rating: 3.86

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"Think Better" isn't just a read; it's an investment in your cognitive toolkit. Tim Hurson lays out a practical, structured method to enhance your problem-solving prowess, blending creative with critical thinking. It's especially potent if you're feeling stuck in a creative rut or navigating complex business challenges. By embracing Hurson's Productive Thinking model, you can transform obstacles into opportunities, ensuring each idea matures into actionable strategies. This could be the brainpower boost you've been searching for.
Managing the Design Factory - Thryft
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Donald G. Reinertsen | Free Press

Managing the Design Factory

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Goodreads rating: 4.19

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This book could be a good read for product developers and managers who want to develop a quantitative approach for decision making. Reinertsen challenges readers to think critically about their product development process and offers practical tools to improve it. The book emphasizes the importance of hitting the "sweet spot" of quality, cost, and time in product development and provides concrete examples from different industries to illustrate these concepts. Overall, Managing the Design Factory is a valuable resource for those looking to optimize their product development process.
The Best of Business Card Design 8 - Thryft
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Sibley/Peteet Design (Austin) | Rockport Publishers

The Best of Business Card Design 8

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Goodreads rating: 3.84

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If your aim is to stand out professionally with a business card that captures attention, "The Best of Business Card Design 8" could be a treasure trove for you. It's a visual feast, showcasing a diverse range of styles and innovations that can spark your creativity and give you a competitive edge in personal branding.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.