Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

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Goodreads rating: 3.5

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Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

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Goodreads rating: 3.79

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94% off est. retail
The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

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Goodreads rating: 3.05

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If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

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Goodreads rating: 3.51

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New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Principles and Practice of Marketing - Thryft

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
How to Manage: The Art of Making Things Happen - Thryft
Jo Owen | Prentice Hall

How to Manage: The Art of Making Things Happen

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Goodreads rating: 3.91

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"How to Manage" delivers a comprehensive playbook for anyone stepping into a management role or those already navigating it. Its conversational approach unpacks complex ideas into digestible steps, offering a bridge between management theory and the messier realities of leadership. It's like having a mentor at your fingertips, guiding you through every challenge with wisdom and wit. Perfect if you want to lead effectively without wading through dense academic jargon.
Effective Leadership - Thryft

Effective Leadership

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If you're on the lookout to elevate your leadership game, "Effective Leadership" could be your playbook. Ditching pure theory, this book throws you into the driver's seat, challenging you to blend concepts with action. It's like a workout for your leadership muscles, offering steps and strategies that can transform how you lead in your daily life. Whether you're a budding manager or looking to refine your skills, this book offers that hands-on approach that can make the difference.
2010 Culture Book
Various | Zappos Ip, Inc.

2010 Culture Book

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Goodreads rating: 4.1

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The 2010 Culture Book by Zappos is a perfect read for individuals who value and prioritize company culture within their workplace. The book provides a creative and unique glimpse into the inner structure and core values of Zappos. The unedited submissions from employees, partners, and customers further add transparency to the company's culture, making it an inspiring and informative read for those interested in building a stronger company culture.
Chess Not Checkers: Elevate Your Leadership Game - Thryft

Chess Not Checkers: Elevate Your Leadership Game

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If you've found yourself at the helm of a growing organization and feel like your usual approach isn't coping with the complexity, "Chess Not Checkers" could be a game-changer for you. Mark Miller's storytelling approach makes the lessons memorable, and the chess metaphor will challenge you to think several moves ahead, just as a great leader should. The strategies outlined could help shift your mindset from reactive to strategic, potentially transforming your leadership style and your organization's performance.
If you're interested in transforming traditional marketing into something more dynamic, 'There's No Business That's Not Show Business' could be a fascinating read. Schmitt and Rogers offer a fresh perspective on how entertainment and spectacle can be woven into marketing strategies to capture attention and create memorable customer experiences. It's a guide to differentiating products in today's crowded marketplace by using a touch of showmanship to forge lasting value.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Leading Ways : Evolving Yield and Effectiveness - Thryft

Leading Ways : Evolving Yield and Effectiveness

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If you're feeling overwhelmed by constant work demands, "Leading Ways" may change your perspective. It's not just advice—it's a paradigm shift wrapped in real-life experiences that teaches leaders and employees alike to master the art of balancing productivity with the joy of living. H.S. Lim's EYE© model can reopen your eyes to what truly matters, redefining success in the workplace and beyond.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

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Goodreads rating: 3.67

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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft

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If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
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Michael Lopp | Apress

Managing Humans: Biting and Humorous Tales of a Software Engineering Manager

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Goodreads rating: 3.93

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If you're looking to understand the dynamics of tech teams beyond just the code, "Managing Humans" is a treasure trove. Michael Lopp uses wit and experience from his storied career to tackle the human side of tech. It’s not just a manual; it’s a collection of stories that will help you navigate the quirks and complexities of managing creative, brilliant, and often eccentric engineers.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.
The Art of Lighting: An International Profile of Home Lighting
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Randall Whitehead | Rockport Pub

The Art of Lighting: An International Profile of Home Lighting

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Goodreads rating: 4.0

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As you ponder giving your space that warm, inviting glow, "The Art of Lighting" could be the beacon you need. Whitehead's work isn't just an array of stunning visuals but an educational journey through the evolution of lighting design. It's a must-read for anyone ready to elevate their home's ambience with the flick of a switch – an ideal fusion of inspiration and practical guidance.
Howard's Gift
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Eric Sinoway | St. Martins Press-3pl

Howard's Gift

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Goodreads rating: 4.0

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"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Eureka! The Entrepreneurial Inventor's Guide to Developing, Protecting, and Profiting from Your Ideas
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If you're tinkering with an invention and dreaming of turning it into a lucrative product, "Eureka!" could be your roadmap. Robert J. Gold lays out a clear path for developing, protecting, and profiting from your ideas, blending insight with practical advice. Ideal for the inventive spirit poised to enter the entrepreneurial arena.
10 Secrets I Learned from The Apprentice
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Beth Gottfried, Anthony Parinello  | Chamberlain Bros.

10 Secrets I Learned from The Apprentice

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Goodreads rating: 3.67

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If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.
Design
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Tom Peters | Dk

Design

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Goodreads rating: 3.95

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If you're someone always on the lookout for engaging, bite-sized insights that can spark your creativity and elevate your understanding of design, this might just be your next page-turner. Reflecting on Tom Peter's passionate take on the subject could be the kind of fuel you need for your next big idea or project.
Competitive Branding: Winning in the Market Place With Value-Added Brands
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Torsten H. Nilson | Wiley

Competitive Branding: Winning in the Market Place With Value-Added Brands

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Goodreads rating: 4.0

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If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave - Thryft
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The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.
Successful Consulting - Thryft
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Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Leadership and the Art of Struggle					How Great Leaders Grow Through Challenge and Adversity - Thryft
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If you've ever felt the pressure of leading through tough times, this book could be a lighthouse for you. It doesn't sugarcoat the reality of leadership struggles. Instead, it provides a meaningful roadmap for enduring and growing from the challenges you face, making it an essential resource for any leader dedicated to their personal and professional growth.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
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Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

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Goodreads rating: 3.99

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If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground - Thryft
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This book could be a good read for individuals interested in learning about innovation and creativity in the business world. The book provides practical tips on how to create an innovative workspace, focusing on the importance of quality and maintaining a childlike sense of wonder in the workplace. The book provides real-life examples of other leading organizations, such as Google and Nike, who have also utilized innovative strategies in their businesses. Overall, this book can inspire readers to unleash their creativity and think outside the box in their work environments.
Managing the Design Factory - Thryft
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Donald G. Reinertsen | Free Press

Managing the Design Factory

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Goodreads rating: 4.19

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This book could be a good read for product developers and managers who want to develop a quantitative approach for decision making. Reinertsen challenges readers to think critically about their product development process and offers practical tools to improve it. The book emphasizes the importance of hitting the "sweet spot" of quality, cost, and time in product development and provides concrete examples from different industries to illustrate these concepts. Overall, Managing the Design Factory is a valuable resource for those looking to optimize their product development process.
Film Production Management - Thryft
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Bastian Clevé | Focal Press

Film Production Management

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Goodreads rating: 4.02

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91% off est. retail
Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance - Thryft
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David Sibbet | Wiley

Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance

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Goodreads rating: 3.87

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This book could be a good read for someone involved in team building and development. By using visual tools and methods, the book provides a unique approach to help teams reach high performance in today's work environment. It explores the principles and practices of creative design teams and introduces the Drexler/Sibbet Team Performance Model, offering a comprehensive framework, best practices, and unique visual tools for becoming an innovative, high-performance team. So, if you want to improve your team's communication, collaboration, and effectiveness, this book will guide you through the power of visualization.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.