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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

$9.90 $3.90 61% off

Goodreads rating: 3.85

$9.90 $3.90 61% off

89% off est. retail
If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Good Luck Have Fun - The Rise Of ESports - Thryft
Roland Li | Skyhorse

Good Luck Have Fun - The Rise Of ESports

$5.90 $3.90 34% off

Goodreads rating: 3.55

$5.90 $3.90 34% off

89% off est. retail
This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

$8.90 $3.90 56% off

Goodreads rating: 3.75

$8.90 $3.90 56% off

87% off est. retail
If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Peter Sheahan, Julie Williamson  | Benbella Books

Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

$13.90 $5.90 58% off

Goodreads rating: 4.03

$13.90 $5.90 58% off

86% off est. retail
If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

$9.90 $3.90 61% off

Goodreads rating: 3.4

$9.90 $3.90 61% off

89% off est. retail
If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

$5.90 $3.90 34% off

Goodreads rating: 3.51

$5.90 $3.90 34% off

96% off est. retail
New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

$9.90 $4.90 51% off

Goodreads rating: 3.67

$9.90 $4.90 51% off

90% off est. retail
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

68% off est. retail
This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Independent Feature Film Production - A Complete Guide From Concept Through Distribution - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production - A Complete Guide From Concept Through Distribution

$11.90 $4.90 59% off

Goodreads rating: 3.76

$11.90 $4.90 59% off

86% off est. retail
This practical guide covers everything from script development to marketing, making it a must-read for any aspiring independent filmmaker looking to bring their vision to the big screen. With detailed advice on casting, finding locations, and securing financing, this book is an essential resource for filmmakers looking to make their mark in the industry. Reviews of this book often mention its clear organization and easy-to-follow advice.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

$34.90 $7.90 77% off

Goodreads rating: 3.0

$34.90 $7.90 77% off

77% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

$9.90 $4.90 51% off

Goodreads rating: 3.36

$9.90 $4.90 51% off

73% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

$11.90 $9.90 17% off

Goodreads rating: 3.42

$11.90 $9.90 17% off

74% off est. retail
If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

$10.90 $3.90 64% off

Goodreads rating: 3.41

$10.90 $3.90 64% off

90% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft
Alessandro Forte | Forte Financial Group

Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition

$12.90 $3.90 70% off

Goodreads rating: 0.0

$12.90 $3.90 70% off

If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

$10.90 $3.90 64% off

$10.90 $3.90 64% off

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

$9.90 $3.90 61% off

Goodreads rating: 2.71

$9.90 $3.90 61% off

90% off est. retail
Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Exploring Innovation - Thryft
David Smith | Mcgraw Hill

Exploring Innovation

$19.90 $8.90 55% off

Goodreads rating: 3.4

$19.90 $8.90 55% off

89% off est. retail
'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
Ogilvy on Advertising
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

$10.90 $8.90 18% off

Goodreads rating: 4.15

$10.90 $8.90 18% off

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
Mavericks at Work: Why the Most Original Minds in Business Win
William C. Taylor, Polly G. LaBarre  | Harper

Mavericks at Work: Why the Most Original Minds in Business Win

$10.90 $4.90 55% off

Goodreads rating: 3.76

$10.90 $4.90 55% off

79% off est. retail
If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

$10.90 $3.90 64% off

Goodreads rating: 4.36

$10.90 $3.90 64% off

87% off est. retail
Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year
Jonathan Gifford, Patrick Forsyth, Marshall Cavendish  | Unkno

More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

$8.90 $4.90 45% off

Goodreads rating: 3.0

$8.90 $4.90 45% off

88% off est. retail
If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

$9.90 $4.90 51% off

Goodreads rating: 3.0

$9.90 $4.90 51% off

88% off est. retail
This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
How Stella Saved the Farm: A Tale About Making Innovation Happen
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

$10.90 $5.90 46% off

Goodreads rating: 3.67

$10.90 $5.90 46% off

77% off est. retail
Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

$5.90 $3.90 34% off

Goodreads rating: 3.82

$5.90 $3.90 34% off

95% off est. retail
Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft
Rob Johnston, The Drucker Foundation, Frances Hesselbein  | Jossey-bass

On Creativity, Innovation, And Renewal - A Leader To Leader Guide

$9.90 $3.90 61% off

Goodreads rating: 3.17

$9.90 $3.90 61% off

85% off est. retail
If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities
Andy Bird, Mhairi McEwan  | John Wiley & Sons

The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities

$11.90 $7.90 34% off

Goodreads rating: 3.33

$11.90 $7.90 34% off

85% off est. retail
If growth is what you're after, 'The Growth Drivers' isn't just a book; it's your roadmap to elevating your marketing game. It breaks down the essentials of what world-class marketing looks like and how it can be the force that propels your organization forward. The blend of case studies and practical tools makes it a hands-on guide that's grounded in real-world application, not just theory. With the evolving market landscape, being customer-centric isn't just an advantage but a necessity, and this book teaches you exactly how to achieve it.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail
If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

$5.90 $3.90 34% off

Goodreads rating: 3.45

$5.90 $3.90 34% off

96% off est. retail
This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

$8.90 $3.90 56% off

$8.90 $3.90 56% off

If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
The Greatest Networker in the World
John Milton Fogg | Crown Currency

The Greatest Networker in the World

$13.90 $6.90 50% off

Goodreads rating: 4.08

$13.90 $6.90 50% off

74% off est. retail
If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

$10.90 $5.90 46% off

Goodreads rating: 3.77

$10.90 $5.90 46% off

86% off est. retail
Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft
Jason Miles, Karen Lacey  | Mcgraw Hill

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

$13.90 $3.90 72% off

Goodreads rating: 3.63

$13.90 $3.90 72% off

90% off est. retail
If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

$13.90 $5.90 58% off

Goodreads rating: 3.64

$13.90 $5.90 58% off

93% off est. retail
"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Advanced Brand Management: From Vision to Valuation
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

$8.90 $5.90 34% off

Goodreads rating: 3.63

$8.90 $5.90 34% off

89% off est. retail
If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

81% off est. retail
"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

$22.90 $4.90 79% off

$22.90 $4.90 79% off

87% off est. retail
Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

$7.90 $3.90 51% off

Goodreads rating: 4.0

$7.90 $3.90 51% off

85% off est. retail
This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

$17.90 $7.90 56% off

Goodreads rating: 3.57

$17.90 $7.90 56% off

77% off est. retail
"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

$7.90 $3.90 51% off

Goodreads rating: 3.5

$7.90 $3.90 51% off

81% off est. retail
Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Foundations of Marketing - Thryft

Foundations of Marketing

$27.90 $7.90 72% off

Goodreads rating: 3.7

$27.90 $7.90 72% off

92% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Facebook Marketing Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

$42.90 $15.90 63% off

Goodreads rating: 3.25

$42.90 $15.90 63% off

59% off est. retail
Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

$8.68 $3.90 55% off

Goodreads rating: 3.66

$8.68 $3.90 55% off

87% off est. retail
Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry - Thryft
Leonard W. Clements | Prima Lifestyles

Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry

$8.90 $3.90 56% off

Goodreads rating: 3.0

$8.90 $3.90 56% off

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Curiosity about network marketing might have led you here, and Leonard W. Clements offers a backstage pass. He unpacks the intricacies of MLM compensation plans and shatters common misconceptions. This book isn't about sugarcoating the industry; it's an assurance that if you're seeking to sift myths from truths and strategic know-how from sales talk, you're on the right page. Clements' experience could be the compass you need in the MLM labyrinth.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

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Goodreads rating: 0.0

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"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

$12.90

Goodreads rating: 4.08

$12.90

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
Joe Vitale, Jo Han Mok  | John Wiley & Sons Inc

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

$8.90 $4.90 45% off

Goodreads rating: 3.43

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Goodreads rating: 3.73

$21.90 $3.90 82% off

90% off est. retail
Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

$8.90 $4.90 45% off

Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.