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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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How the Paper Fish Learned to Swim: A Fable About Inspiring Creativity and Bringing New Ideas to Life
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If you're feeling stuck in a rut, especially professionally, "How the Paper Fish Learned to Swim" can be your springboard to inspiration. It harnesses the power of storytelling to not just charm, but also conceptually liberate your creative instincts. You'll find this book more than an artistic fable; it's a mentor in the guise of a narrative, nudging you towards thinking outside the proverbial box and encouraging new ideas to flourish in your work environment.
Ogilvy on Advertising in the Digital Age
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Miles Young | Goodman

Ogilvy on Advertising in the Digital Age

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Goodreads rating: 3.6

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This book is your modern compass in the ever-evolving landscape of digital advertising. It fuses the timeless strategies of David Ogilvy with cutting-edge insights for today's dynamic market. It's a must-read if you're aspiring to master brand storytelling in a digital world where attention is the prime currency.
Street Coder
Sedat Kapanoglu | Manning

Street Coder

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Goodreads rating: 3.94

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If you're at the start of your coding journey, but traditional guides bore you to tears, Street Coder is your ally. It coaches you through prioritizing your programming tasks and encourages thinking outside the box, all while keeping a devilish grin on your face with its sharp wit. It's not just a manual; it's a mentor with attitude.
Cassidy:Choose Possibility - Thryft
Sukhinder Singh Cassidy | October 11, 2022

Cassidy:Choose Possibility

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Goodreads rating: 3.94

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If you've ever felt paralyzed by career decisions or feared the repercussions of a wrong turn, "Cassidy: Choose Possibility" could be the beacon you need. Sukhinder Singh Cassidy shares her Silicon Valley experiences with candor to illustrate that success is really about embracing risk and learning from the missteps. Her insights could help you reframe your approach to professional choices, encouraging a more adventurous and resilient mindset in the face of uncertainty.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft

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If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
From Nothing - Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, E-Commerce and More¿ Starting With - Thryft

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Recommendation: This book is perfect for anyone looking to finally crack the code of making money online. Ian Pribyl breaks down the process step-by-step, making it easy for beginners or those who have been struggling for years. With a refreshing, no-nonsense approach, Pribyl's book is the trusted guide you've been searching for. Trust this ginger millennial and start your journey to online business success today!
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.
Decode and Conquer: Answers to Product Management Interviews

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If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear
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This book isn't just a testament to streetwear; it's an embodiment of the grit and creativity Bobby Hundreds poured into his brand. Your fingertips will flip through a narrative drenched in the ethos of Southern California's punk scene, transformed into the fabric of an iconic fashion movement. If you're curious about what drives a person to create a community out of clothing, or how a brand echoes the voice of a culture, this read stitches those answers into every page.
Money-Making Mom: How Every Woman Can Earn More and Make a Difference - Thryft
Crystal Paine | Thomas Nelson

Money-Making Mom: How Every Woman Can Earn More and Make a Difference

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Goodreads rating: 3.96

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Imagine stepping into a life where financial stress is a distant memory, where every dollar you earn fuels not just your bank balance but also your passions and the causes you believe in. "Money-Making Mom" by Crystal Paine isn't just a stepping stone towards financial liberation; it's a catalyst for personal triumph and making a meaningful impact. This read is for you if you're looking to blend purpose with your pursuit of financial independence.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life - Thryft
Tyler Gage | Atria Books

Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life

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Goodreads rating: 4.1

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This book is a captivating journey that combines spiritual adventures, business savvy, and the power of Amazonian traditions. It follows Tyler Gage's inspiring story of creating a successful startup, RUNA, which not only became a thriving multi-million-dollar company but also a sustainable source of income for farming families in Ecuador. With practical tools and valuable lessons, "Fully Alive" teaches us how to overcome obstacles, find meaning in our pursuits, and achieve personal and professional growth in uncertain circumstances. It's a must-read for entrepreneurs, adventurers, and anyone seeking inspiration to live their mission in business and life.
Cutting Edge Advertising
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Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

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Goodreads rating: 4.02

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If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

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Goodreads rating: 3.74

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"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Start It Up: Why Running Your Own Business Is Easier Than You Think - Thryft
Luke Johnson | Penguin Uk

Start It Up: Why Running Your Own Business Is Easier Than You Think

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Goodreads rating: 3.44

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If you're toying with the idea of entrepreneurism or just itching for a peek into the mind of someone who's successfully navigated those waters, "Start It Up" might just be the mentor-in-print you need. Luke Johnson's journey could light the spark you've been looking for, giving you a blend of inspiration and practical advice from someone who's built his empire from the ground up.
Harvard Business Review on Change

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If you're looking to understand the dynamics of change within a business, this collection of essays from leading thinkers offers valuable insights. It's not just theory; these pieces give you actionable strategies that you could apply to lead effective change in your own organization. The concepts discussed are backed by Harvard's clout, which often means well-researched, authoritative perspectives.
Exploring Innovation - Thryft
David Smith | Mcgraw Hill

Exploring Innovation

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Goodreads rating: 3.4

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'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

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Goodreads rating: 3.45

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This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

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If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
Innovation and Entrepreneurship - Thryft
Joe Tidd, John Bessant  | Wiley

Innovation and Entrepreneurship

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Goodreads rating: 3.45

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If you're looking to bridge the theory of innovation with practical entrepreneurial skills, "Innovation and Entrepreneurship" can serve as that bridge. This book is designed with your course in mind, linking crucial concepts of business, engineering, and management with real-world applications. It's not just about coming up with ideas; it's about shaping those ideas into viable business opportunities and understanding the process of innovation as it ties into entrepreneurship. With its clear process model, extensive resources, and contemporary examples, it’s like having an expert mentor explaining the ins and outs of turning innovations into marketable solutions.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

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If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Eureka! The Entrepreneurial Inventor's Guide to Developing, Protecting, and Profiting from Your Ideas

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If you're tinkering with an invention and dreaming of turning it into a lucrative product, "Eureka!" could be your roadmap. Robert J. Gold lays out a clear path for developing, protecting, and profiting from your ideas, blending insight with practical advice. Ideal for the inventive spirit poised to enter the entrepreneurial arena.
How Asia Advertises
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Jim Aitchison | Wiley

How Asia Advertises

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Goodreads rating: 3.64

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"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
The New Influencers: A Marketer's Guide to the New Social Media
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If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave - Thryft

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The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

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Goodreads rating: 3.75

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If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

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Goodreads rating: 2.71

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Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot) - Thryft

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B2B Means Back to Basics is a great read if you're looking to ground yourself in classic business wisdom that stands true regardless of the digital era we're in. Bill Quain's straightforward approach reminds us that despite technological advances, the core of business success remains unaltered. This book could be a reality check and a motivational guide all in one, especially if you're navigating the complexities of modern business environments.
The New Strategic Selling - The Unique Sales System Proven Successful By The World's Best Companies - Thryft

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If you're feeling like sales is often a hit-or-miss game for you, "The New Strategic Selling" could be the game changer you need. This book breaks down the haphazard nature of sales and replaces it with something you can actually rely on: a system. Instead of crossing your fingers for each potential deal, you'll learn to apply a method that's stood the test of time in the world's top companies. It's like getting the secret playbook that your competitors wish they had!
Cool Cash: Make Money from Your Hobbies - Thryft
Jörg Dietzel, Ivan Ho  | Marshall Cavendish International (asia) Pte Ltd

Cool Cash: Make Money from Your Hobbies

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Goodreads rating: 4.0

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Imagine transforming your leisure activities into a paycheck. Cool Cash offers a practical blueprint for monetizing your passions, filled with real stories and actionable advice. It breaks down the journey into manageable stages, with a special focus on marketing yourself in the digital age. Dive in, and you might find the inspiration and guidance you need to make your dream hobby-job a reality.
Turning Ideas Into Gold: A Practical Guide for Innovators
John Seah | Everest Innovation Pte Ltd

Turning Ideas Into Gold: A Practical Guide for Innovators

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Goodreads rating: 0.0

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If you're fueled by a desire to innovate and dream of translating creative thoughts into lucrative outcomes, "Turning Ideas Into Gold" is a must-read for you. Author John Seah shares wisdom borne from experience, including methodologies and tools that have proven successful. This isn't just theoretical; it's a trove of actionable guidance to navigate the innovation process—with real-life stories that add depth and relatability, making it an inspiring handbook as you embark on your journey to convert ideas into tangible success.
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community
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The Serving Leader is a great read for anyone interested in leadership and ethics. The book presents a unique approach to leadership and highlights the importance of serving others for success. The authors use a parable to outline the basics of servant leadership and provide practical advice on implementing the approach. The book is based on real-life examples, making it an interesting and informative read. A must-read for anyone looking to become a more effective leader.
Harvard Business Review on Breakthrough Thinking
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If you're looking to spark a transformation in how you or your company thinks about and fosters innovation, this book is a treasure trove. It's not just about flashes of creative genius; it's about structuring your strategic processes to nurture and sustain breakthrough thinking. Harvard Business Review's collection gives you access to a mindset that has shaped successful strategies for countless professionals.
Passion Into Profit: How to Make Big Money From Who You Are and What You Know - Thryft
Andy Harrington | Capstone

Passion Into Profit: How to Make Big Money From Who You Are and What You Know

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Goodreads rating: 3.7

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If the notion of transforming what you've lived through into a lucrative career excites you, "Passion Into Profit" could be your playbook. Andy Harrington walks you through turning your unique life insights and passions into a source of income, emphasizing that formal qualifications are secondary to your personal journey. It's for those ready to inspire others and are determined to make a financial gain from their experiences and knowledge.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Facebook Marketing					Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

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Goodreads rating: 3.25

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Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

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If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

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Goodreads rating: 4.0

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"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

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If you're intrigued by the power of creativity in marketing, "Hey, Whipple, Squeeze This" could be your new favorite read. Luke Sullivan offers a witty and informative dive into the advert world, blending historical perspectives with contemporary insights, especially into digital realms. It's a must-read for anyone aspiring to craft ads that strike a chord and actually sell — a bridge between art and commerce in the quirkiest, most enlightening way.
Pacing for Growth: Why Intelligent Restraint Drives Long-term Success - Thryft
Alison Eyring | Berrett-koehler Publishers

Pacing for Growth: Why Intelligent Restraint Drives Long-term Success

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Goodreads rating: 4.36

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"Pacing for Growth" feels like a coach in book form, really. Alison Eyring brings a fresh perspective by paralleling the principles of endurance training with growing a business. Imagine understanding the limits and maximizing the potential of your team like an athlete who knows when to push and when to conserve energy. It’s about finding that sweet spot – maintaining momentum without risking burnout. This book could change the way you navigate your company's growth, with strategies that are as practical as they are insightful.
The Brandgym - A Practical Workout for Boosting Brand and Business - Thryft
David Taylor | Wiley

The Brandgym - A Practical Workout for Boosting Brand and Business

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Goodreads rating: 4.14

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If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Big Idea - Thryft
Shaoqiang Wang | Page One Publishing

Big Idea

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Goodreads rating: 0.0

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If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.
10 Secrets I Learned from The Apprentice

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If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft

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If you're looking to make a real impact in your field, "Think Write Grow" could become your manual for success. The principles that Grant Butler shares are distilled from the strategies of prominent figures and are designed to help you convert your knowledge into influence. If crafting meaningful content that propels both you and your business forward is your goal, this book promises to guide you through accomplishing just that. With its practical approach, you're likely to find yourself returning to its insights again and again as you build your thought leadership platform.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft

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If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.