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Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

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Optimize PR success with evidence-based evaluation.

This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

Regular price $10.90 Now $4.90 Save 55% more
Unit price
per
ISBN: 9780749443061
Authors: Paul Noble
Date of Publication: 2005-05-01
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 3.71
(rated by 14 readers)

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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
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Similar Reads

Optimize PR success with evidence-based evaluation.

This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.