Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
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If you're aiming to understand the minds of top business leaders and how they've carved out profits, "The Profit Zone" could be your playbook. You'll find it dissecting the moves of industry giants and their strategies in a way that's insightful. It can offer you a unique perspective on how to approach business design and profit-making in your own ventures.
Future Perfect: The Case for Progress in a Networked Age
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If you're intrigued by the transformative power of technology and connectivity, "Future Perfect" is up your alley. Steven Johnson weaves a compelling narrative around how networked intelligence can revolutionize various aspects of society. It’s a thought-provoking read that provides an optimistic outlook on the potential for collective problem-solving in the digital age.
David Stark Design
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David Stark | The Monacelli Press

David Stark Design

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Goodreads rating: 3.83

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If you're someone fascinated by the fusion of aesthetic appeal and environmental consciousness, "David Stark Design" might just be the book that piques your interest. It's like walking through a gallery of innovative event spaces where each turn is a delightful surprise. Stark transforms the ordinary into extraordinary, and his eco-friendly approach will resonate with your sustainable values while sparking endless inspiration for your next big occasion.
Computer Security: Art and Science
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If you're looking to deepen your understanding of computer security, this book by Matt Bishop acts as a treasure chest of information. It's both comprehensive and practical, offering insights into real systems, technologies, and policies. Think of it as your personal security consultant, walking you through complexities with clear and engaging writing. Whether you're a student, professional, or self-learner, this could serve as your robust roadmap in the ever-evolving landscape of computer security.
Electronic Commerce: A Managerial Perspective - Thryft
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Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

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If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
The Brandgym - A Practical Workout for Boosting Brand and Business - Thryft
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David Taylor | Wiley

The Brandgym - A Practical Workout for Boosting Brand and Business

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Goodreads rating: 4.14

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If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
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As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Sun Tzu, The Art of War - Thryft
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Sun Tzu, Norman Stone  | Wordsworth Editions Ltd

Sun Tzu, The Art of War

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Goodreads rating: 3.96

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If you're navigating complex challenges, "The Art of War" is invaluable. Its age-old tactics transcend the battlefield, offering wisdom for anyone facing a competitive situation. The commentary in this edition clarifies the cryptic text, making it accessible. It's a guide to outmaneuvering obstacles with strategic thinking and minimal conflict, perfect for thought leaders and strategists alike.
Money-Making Mom: How Every Woman Can Earn More and Make a Difference - Thryft
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Crystal Paine | Thomas Nelson

Money-Making Mom: How Every Woman Can Earn More and Make a Difference

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Goodreads rating: 3.96

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Imagine stepping into a life where financial stress is a distant memory, where every dollar you earn fuels not just your bank balance but also your passions and the causes you believe in. "Money-Making Mom" by Crystal Paine isn't just a stepping stone towards financial liberation; it's a catalyst for personal triumph and making a meaningful impact. This read is for you if you're looking to blend purpose with your pursuit of financial independence.
Winning Motivation for Business, Sport & Life - Thryft
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Frank Dick | Abingdon Press

Winning Motivation for Business, Sport & Life

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Goodreads rating: 4.13

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If you're always aiming to reach the top in your field, "Winning" could be your playbook. Frank Dick distills lessons from sports that apply to business and personal growth. This book has pragmatic tips that could change your mindset about success and teach you how to cultivate the discipline and focus of an athlete. It's not just about victory; it's about the journey towards excellence.
Rising Above a Toxic Workplace: Taking Care of Yourself in an Unhealthy Environment - Thryft
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Feeling drained by work? You’re not alone. "Rising Above a Toxic Workplace" provides a lifeline with real stories and actionable strategies. The authors empathize with your struggle and equip you with tools to safeguard your well-being or find an exit. It's not just advice; it's a companion for those tough days.
The Moment of Lift: How Empowering Women Changes the World - Thryft
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Melinda French Gates | Pan Macmillan Uk

The Moment of Lift: How Empowering Women Changes the World

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Goodreads rating: 4.28

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"The Moment of Lift" is a catalyst for change. If you feel strongly about women's empowerment and social reform, Melinda Gates captures this brilliantly. Her personal journey entwined with global stories will not only inspire you but might also galvanize you to be part of the movement for equity and justice. It's more than just a book; it's an invitation to contribute to a larger and noble cause.
Up! Your Service: Great Ideas, Tools, Tips and Proven Techniques to Lift Your Service Higher
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Think about this: You want to stand out in a crowded market, right? 'Up! Your Service' is more than a book; it's an action plan for elevating your service game. Ron Kaufman lays out practical, actionable strategies that can help you deepen relationships with customers and drive your business forward. With decades of experience and a knack for communicating powerful concepts in an accessible way, Kaufman's guide could be your playbook for winning in the service sector.
21 Leaders for the 21st Century - Thryft
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Fons Trompenaars, Charles Hampden-Turner  | Mcgraw-hill

21 Leaders for the 21st Century

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Goodreads rating: 4.0

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If you're navigating today's fast-paced business environment, "21 Leaders for the 21st Century" might resonate with you. The authors, Trompenaars and Hampden-Turner, offer a window into the minds of top business figures, providing you with foresight and strategies to lead successfully in the digital age. Whether you're a budding entrepreneur or a seasoned executive, this book's exploration of innovative leadership will spark inspiration and guide you through the challenges of the new economy.
Well Connected: Releasing Power and Restoring Hope Through Kingdom Partnerships - Thryft
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Phill Butler | World Vision

Well Connected: Releasing Power and Restoring Hope Through Kingdom Partnerships

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Goodreads rating: 3.63

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If you're looking for a way to live out Jesus's prayer in John 17 and make a real impact in your faith community, "Well Connected" could be a guiding light. Phillip Butler shares a roadmap for cultivating unity within the church through collaboration. It's an inspiring read that not only presents powerful case studies but also practical steps that could bridge the gaps that sometimes hinder the effectiveness of the church's mission.
A Sense of Urgency
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John P. Kotter | Harvard Business Press

A Sense of Urgency

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Goodreads rating: 3.74

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If you're looking at your team or company and feeling stuck in the "we've always done it this way" mindset, Kotter's "A Sense of Urgency" can be your catalyst. It dissects the pivotal role of urgency in initiating change and breaks it down into actionable steps. You'll find the wisdom here practical if you're trying to shake things up and get people on board with a new vision.
Everyone Communicates, Few Connect - Thryft
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John C. Maxwell | Thomas Nelson Inc

Everyone Communicates, Few Connect

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Goodreads rating: 4.11

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If you're looking to enhance your personal or professional relationships, "Everyone Communicates, Few Connect" could be just what you need. John Maxwell doesn't just preach about the importance of connecting with others; he provides practical strategies to actually do it. The book breaks down the complexity of communication into relatable principles, making it an accessible read that could potentially transform the way you interact with the world around you. Whether you're a leader, a team member, or simply looking to improve your interpersonal skills, Maxwell's insights are as actionable as they are enlightening.
There Is Life After College - What Parents And Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow - Thryft
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If you're feeling the post-graduation blues or worrying about your child's future, "There Is Life After College" is a must-read. Jeffrey Selingo doesn't just dwell on the challenges new grads face; he provides a clear roadmap to success in today's tough job market. This book is more than a comfort; it's a strategic guide that addresses worries with actionable advice, making it invaluable for students and parents alike.
Big Magic: Creative Living Beyond Fear - Thryft
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Elizabeth Gilbert | Bloomsbury

Big Magic: Creative Living Beyond Fear

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Goodreads rating: 3.96

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Elizabeth Gilbert, the bestselling author of Eat Pray Love, delves into the mysterious nature of inspiration and creativity in this insightful book. She encourages readers to embrace curiosity, let go of needless suffering, and pursue their passions fearlessly. Whether you are an aspiring writer, artist, or simply seeking more mindfulness in your life, Big Magic offers a world of wonder and joy. Sorry! Book description for this title is not available.
Out of Our Minds: Learning to Be Creative
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Ken Robinson | John Wiley & Sons

Out of Our Minds: Learning to Be Creative

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Goodreads rating: 3.94

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If you've ever felt that traditional education stifled your creative spark, "Out of Our Minds" resonates deeply. Ken Robinson masterfully articulates the need for fostering creativity within the workforce—a pressing issue in today's ever-evolving business landscape. His insights provide a provocative and compelling case for revising the way we develop talent and nurture innovation. It's a must-read for forward-thinking leaders and anyone invested in shaping a vibrant, imaginative future in the workplace.
Leadership: Theory and Practice - Thryft
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Peter G. Northouse | Sage Publications, Inc

Leadership: Theory and Practice

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Goodreads rating: 3.85

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If you're looking to understand leadership inside out, "Leadership: Theory and Practice" is a treasure trove of insights. The way Northouse marries rich, theoretical concepts with hands-on exercises makes for a unique educational experience. It's particularly well-regarded in academic circles, yet remains surprisingly accessible, making it an ideal read for both students and aspiring leaders eager to develop a robust foundation in leadership skills.
Management Accounting for Decision Makers - Thryft
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Peter Atrill, Eddie McLaney  | Pearson Education

Management Accounting for Decision Makers

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Goodreads rating: 3.76

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If you're looking to sharpen your management skills, "Management Accounting for Decision Makers" is your go-to guide. It breaks down complex accounting principles into real-world applications, enhancing your ability to make informed decisions in a business setting. With an array of exercises and fresh case studies, this book promises not just to inform but to engage you actively in the learning process.
Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist - Thryft
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If you're intrigued by the idea that the principles of economics can actually influence and improve your daily decisions, Tyler Cowen's book is for you. It's a smart read that applies complex economic concepts to everyday life in a way that's both accessible and entertaining. Whether it's choosing a meal or handling a tedious meeting, you'll learn how to use incentives to better your life and interactions with others. Turn the dry world of economic theory into practical strategies for your personal growth and betterment.
How To Talk So People Listen - Thryft
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sonya-hamlin | Thorsons

How To Talk So People Listen

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Goodreads rating: 3.2

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Struggling to capture attention during conversations or meetings? Sonya Hamlin's guide offers practical advice on refining your communication style for a variety of situations. Whether it's with your boss or your peers, this book will help you to be heard and, more importantly, understood. It's a powerful tool for anyone looking to improve their interpersonal interactions.
Successful Consulting - Thryft
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Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Creativity, Inc: Building an Inventive Organization - Thryft
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If you're interested in how constant creativity can fuel a company's growth, "Creativity, Inc." would be a perfect read for you. With concrete examples like Steelcase and others, it's an approachable text for understanding how to embed systemic innovation in company culture. It’s especially recommended if you’re looking to inspire your team or company to think creatively and maintain competitive relevance in a rapidly changing market.
Women Don't Ask : The High Cost of Avoiding Negotiation--And Positive Strategies for Change - Thryft
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If the thought of negotiating makes you uneasy, "Women Don't Ask" could be exactly what you need. This book doesn't just highlight the disparity between men and women in negotiations; it empowers you with the insight to break personal barriers and societal stereotypes. You'll finish this read feeling prepared to assert your worth in personal and professional spheres, equipped with strategies that can potentially change the entire trajectory of your career and personal life.
The Five Steps to a Winning Mindset: What Sport Can Teach Us About Great Leadership - Thryft
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Damian Hughes | Macmillan Uk

The Five Steps to a Winning Mindset: What Sport Can Teach Us About Great Leadership

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Goodreads rating: 4.12

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If you're passionate about sports and keen to translate that into leadership excellence, "The Five Steps to a Winning Mindset" could be a slam dunk for you. Damian Hughes lays out relatable principles that harness the dynamism and strategy of sports to empower your professional or personal leadership journey. It's not just about managing a team; it's about sculpting an environment that breeds success, where every story and emotion plays a critical role. This book could help you elevate your game in management and teamwork.
The Culture of Contentment - Thryft
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John Kenneth Galbraith | Houghton Mifflin Harcourt

The Culture of Contentment

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Goodreads rating: 4.01

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If you're intrigued by the intricate relationship between politics, economics, and social stagnation, "The Culture of Contentment" could be an insightful read for you. Galbraith masterfully uses the climate of the late 20th century to probe into the sense of satisfaction that can often precede serious societal challenges. Whether you're a history buff or just keen on understanding the cyclic nature of contentment and crisis, this book will offer a thought-provoking analysis.
Unstoppable					Using the Power of Focus to Take Action and Achieve Your Goals - Thryft
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Pete Wilkinson | Capstone

Unstoppable Using the Power of Focus to Take Action and Achieve Your Goals

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Goodreads rating: 3.88

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If you've been feeling stuck in a rut and your to-do lists are piling up with little to show for them, "Unstoppable" might just be the catalyst you need. Pete Wilkinson uses his experience as a coach and triathlete to give you an actionable blueprint to not just dream, but do. This book could be the running mate you need to finally cross those finish lines in your life.
The Power of Noticing: What the Best Leaders See - Thryft
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Max H. Bazerman | Simon & Schuster

The Power of Noticing: What the Best Leaders See

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Goodreads rating: 3.39

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This book could be a game-changer for the detail-oriented leader in you. Max Bazerman doesn't just talk theory; he equips you with the tools to spot the nuances and subtleties that often go unnoticed but are vital for smart leadership and decisions. If you're looking to refine your executive vision and cultivate a keener awareness in both your professional and personal life, "The Power of Noticing" can be your guide to a more discerning and informed approach.
Leadership and the Art of Struggle					How Great Leaders Grow Through Challenge and Adversity - Thryft
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If you've ever felt the pressure of leading through tough times, this book could be a lighthouse for you. It doesn't sugarcoat the reality of leadership struggles. Instead, it provides a meaningful roadmap for enduring and growing from the challenges you face, making it an essential resource for any leader dedicated to their personal and professional growth.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
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Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

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Goodreads rating: 3.99

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If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
How Successful People Think: Change Your Thinking, Change Your Life
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If you've ever wondered how visionaries and industry leaders sculpt their paths, "How Successful People Think" can be your roadmap. Maxwell doesn't just arm you with theoretical knowledge; he provides actionable steps that encourage you not just to think, but to think expansively and with intention. It's for you if you're ready to elevate your mental game and step confidently towards your goals.
Making Strategy : Mapping Out Strategic Success - Thryft
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Colin Eden, Fran Ackermann  | Sage Publications Ltd

Making Strategy : Mapping Out Strategic Success

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Goodreads rating: 4.14

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If strategy has always seemed like a complex maze to you, "Making Strategy: Mapping Out Strategic Success" could be your guide through it. The authors, acknowledged by field experts, distill the essence of formulating a robust, actionable strategy in a way that applies from small departments to large corporations. This is the resource you might find invaluable when piecing together the puzzle of your organization's future path.
The Culture Fix: Bring Your Culture Alive, Make It Thrive, and Use It to Drive Performance - Thryft
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Given how vital company morale is to success, "The Culture Fix" could shift your perspective on leadership. It's not just about dry theory; Will Scott offers actionable steps to overhaul your workplace environment. If you're aiming to make your company's atmosphere one that employees genuinely enjoy, this book promises to deliver the wisdom to foster both employee satisfaction and business performance in a practical time frame.
Miller's Collectables Price Guide 1997-98 - Thryft
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Judith H. Miller, Madeleine Marsh  | Antique Collectors Club Ltd

Miller's Collectables Price Guide 1997-98

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Goodreads rating: 3.83

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If you’re a collector, you'll find this guide invaluable. Whether you’re into traditional collectibles or the quirkier side of collecting, like milk bottles or desirable denim, this edition of Miller's Collectables Price Guide has you covered. It’s a treasure trove of prices and practical tips that could make all the difference in your next auction or garage sale find.
Lawyer: A Life of Counsel and Controversy - Thryft
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Arthur L. Liman | Publicaffairs

Lawyer: A Life of Counsel and Controversy

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Goodreads rating: 3.81

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If the intricacies of a legal career and the stories behind major cases pique your interest, Arthur L. Liman's memoir will be an engaging read. You'll get an insider's perspective on the evolution of the legal profession and reflecting on controversial decisions, it's a real treat for anyone fascinated by the ethics and drama of the courtroom.
Think Better: An Innovator's Guide To Productive Thinking - Thryft
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Tim Hurson | Mcgraw-hill

Think Better: An Innovator's Guide To Productive Thinking

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Goodreads rating: 3.86

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"Think Better" isn't just a read; it's an investment in your cognitive toolkit. Tim Hurson lays out a practical, structured method to enhance your problem-solving prowess, blending creative with critical thinking. It's especially potent if you're feeling stuck in a creative rut or navigating complex business challenges. By embracing Hurson's Productive Thinking model, you can transform obstacles into opportunities, ensuring each idea matures into actionable strategies. This could be the brainpower boost you've been searching for.
Six Capitals: The Revolution Capitalism Has to Have - or Can Accountants Save the Planet?
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If you're someone fascinated by the fusion of economy and ecology, "Six Capitals" might redefine the way you perceive capitalism's future. Jane Gleeson-White champions a revolutionary accounting system that could balance financial prosperity with environmental stewardship. By delving into this book, you'll explore the radical idea that accountants could be our planet's unexpected saviors, orchestrating a transition to a more sustainable world. It's an enlightening perspective that thoughtfully integrates intellectual, human, social, and natural wealth alongside traditional financial metrics.
The Greatest Company In The World? The Story Of Tata - Thryft
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How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.
Industry X.0 - Thryft
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Eric Schaeffer | Redline

Industry X.0

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Goodreads rating: 3.64

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Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by Accenture, Industry X.0 explores critical aspects of the Industrial Internet of Things (IIoT), discussing and defining them in an engaging and accessible manner. These include managing smart data, handling digital product development, skilling up the workforce, mastering innovation, making the most of platforms and ecosystems, and much more.Meticulously researched and clearly explained, Industry X.0 makes a stringent case for companies to actively shift mind-sets away from products, towards services, value and outcomes. Complemented by a wealth of case studies and real world examples, this book provides invaluable, practical 'how-to' advice for business organizations as they embark on their journeys into the era of the IIoT.
Be Gender Smart: The Key to Career Success for Women - Thryft
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Women have already proven they can get to the top. Now is the time for the next wave and to see more women bring their unique contribution to work and leadership roles. Learn the latest insights from Neuroscience, and be gender smart. Build a career and dare to be yourself. Be more confident about your own value. Get better projects, promoted faster, and paid more.
Busting Vegas: The MIT Whiz Kid Who Brought the Casinos to Their Knees - Thryft
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He played in casinos around the world with a plan to make himself richer than anyone could possibly imagine -- but it would nearly cost him his life. Semyon Dukach was known as the Darling of Las Vegas. A legend at age twenty-one, this cocky hotshot was the biggest high roller to appear in Sin City in decades, a mathematical genius with a system the casinos had never seen before and couldn't stop — a system that has never been revealed until now; that has nothing to do with card counting, wasn't illegal, and was more powerful than anything that had been tried before. Las Vegas. Atlantic City. Aruba. Barcelona. London. And the jewel of the gambling crown — Monte Carlo. Dukach and his fellow MIT students hit them all and made millions. They came in hard, with stacks of cash; big, seemingly insane bets; women hanging on their arms; and fake identities. Although they were taking classes and studying for exams during the week, over the weekends they stormed the blackjack tables only to be harassed, banned from casinos, threatened at gunpoint, and beaten in Vegas's notorious back rooms. The stakes were high, the dangers very real, but the players were up to the challenges, consequences be damned. There was Semyon Dukach himself, bored with school and broke; Victor Cassius, the slick, brilliant MIT grad student who galvanized the team; Owen Keller, with stunning ability but a dark past that would catch up to him; and Allie Simpson, bright, clever, and a feast for the eyes. In the classroom, they were geeks. On the casino floor, they were unstoppable. Busting Vega$  is Dukach's unbelievably true story; a riveting account of monumental greed, excess, hubris, sex, love, violence, fear, and statistics that is high-stakes entertainment at its best.
CQ: Developing Cultural Intelligence at Work (Stanford Business Books - Thryft
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This book explains to those living and working in another country how to identify and develop their Cultural Intelligence, or CQ. Cultural intelligence is an outsider’s natural ability to interpret and respond to unfamiliar cultural signals in an appropriate manner. CQ is distinguished by three core the head, or the ability to discover new information about a culture; the heart, or one’s motivation and confidence in dealing with a culture; and the body, or the capability to adapt actions and behavior so that they are appropriate in a new culture. A manager with a high CQ can enter into new cultural settings―national, professional, organizational, regional―and immediately understand what is happening and why, confidently interact with people, and engage in the right actions. Filled with real-world examples and case studies, this book explains how to assess one’s own skills and improve one’s CQ.
Endorsed by one of the few Thailand richest men and recommended by plenty of celebrities and TV host. "What if you can retire financially free in the next 5 years time?"
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Thryft
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If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.
The Storyteller's Secret : How TED Speakers and Inspirational Leaders Turn Their Passion into Performance - Thryft
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How did an American immigrant without a college education go from Venice Beach t-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?
Built-In Social: Essential Social Marketing Practices for Every Small Business
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Jeff Korhan | Wiley

Built-In Social: Essential Social Marketing Practices for Every Small Business

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Goodreads rating: 3.69

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If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
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Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.