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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

$10.90 $3.90 64% off

Goodreads rating: 3.41

$10.90 $3.90 64% off

90% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Liquid Leadership
Damian Hughes | Capstone

Liquid Leadership

$10.90 $8.90 18% off

Goodreads rating: 3.66

$10.90 $8.90 18% off

If you're feeling stuck between traditional management practices and the rapidly changing digital world, "Liquid Leadership" could be the bridge you need. It taps into adapting leadership styles to suit a tech-savvy workforce, making it a must-read for anyone looking to lead effectively in today's fluid, dynamic business environment.
Big Al's Super Prospecting - Special Offers And Quick-Start Systems - Thryft
Tom Schreiter | Kaas Publishing

Big Al's Super Prospecting - Special Offers And Quick-Start Systems

$5.90 $3.90 34% off

Goodreads rating: 4.04

$5.90 $3.90 34% off

This book could be a game-changer for anyone looking to excel at prospecting. With its special offers and quick-start systems, it provides a step-by-step approach that is easy to follow and implement. Whether you are a beginner or an experienced professional, Big Al's Super Prospecting will equip you with the tools and strategies to make your prospecting efforts more successful and efficient. Get ready to unlock your full potential and achieve incredible results in your business.
The Arc Of Ambition - Defining The Leadership Journey - Thryft
James Champy, Nitin Nohria  | Wiley

The Arc Of Ambition - Defining The Leadership Journey

$7.90 $3.90 51% off

Goodreads rating: 3.64

$7.90 $3.90 51% off

86% off est. retail
This book is a must-read for anyone with big dreams and the ambition to achieve them. By drawing lessons from the lives of great achievers, both past and present, The Arc of Ambition offers a unique perspective on the journey to success. It not only provides inspiration but also practical guidance on how to turn dreams into reality. Whether you're in business, politics, science, or the arts, this book will empower you to reach your highest potential and leave a lasting legacy of accomplishment. Get ready to embark on a transformative journey towards greatness!
What Were They Thinking? Unconventional Wisdom About Management
Jeffrey Pfeffer | Harvard Business Review Press

What Were They Thinking? Unconventional Wisdom About Management

$8.90 $5.90 34% off

Goodreads rating: 3.65

$8.90 $5.90 34% off

85% off est. retail
"What Were They Thinking?" is more than just a critique—it's a dive into the common missteps in corporate strategy led by anecdotal evidence and research that can transform your company's approach. If you're ready to question the status quo and eager for wisdom to guide you past the pitfalls that snag so many, this book by Jeffrey Pfeffer is your page-turning companion for smarter management decisions. Its concise chapters make it an easy yet potent read for anyone in a leadership role or aiming for one.
How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI
Nichole Kelly | Que Publishing

How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI

$11.90

Goodreads rating: 3.43

$11.90

If you're looking to justify your social media marketing efforts with hard data, "How to Measure Social Media" could be just the guide you need. Nichole Kelly breaks down the process of linking social media strategies directly to ROI, giving professionals like you the tools to communicate the value of your campaigns clearly to stakeholders. It's practical, focused on measurable outcomes, and especially useful if you've faced challenges proving the financial benefits of your social strategies.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft
Mathias Kirchmer, Peter Franz  | Mcgraw Hill

Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage

$24.90 $7.90 68% off

Goodreads rating: 3.81

$24.90 $7.90 68% off

84% off est. retail
Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
Power Plays - Shakespeare's Lessons in Leadership and Management - Thryft
Tina Packer, John O. Whitney  | Simon & Schuster

Power Plays - Shakespeare's Lessons in Leadership and Management

$31.41 $6.90 78% off

Goodreads rating: 3.48

$31.41 $6.90 78% off

83% off est. retail
If you have a keen interest in both classic literature and modern management, "Power Plays" offers a creative bridge between the two worlds. This book dives into Shakespeare's iconic characters and draws out valuable lessons on leadership that you can apply to today's corporate challenges. It's an intriguing mix of historical insight and contemporary strategy, tailor-made for those who appreciate a literary twist on business wisdom.
The Sales Success Handbook 20 Lessons to Open and Close Sales Now - McGraw-Hill Professional Education - Thryft
Linda Richardson | Mcgraw-hill Education

The Sales Success Handbook 20 Lessons to Open and Close Sales Now - McGraw-Hill Professional Education

$7.90 $3.90 51% off

Goodreads rating: 3.11

$7.90 $3.90 51% off

68% off est. retail
If you're pressed for time but eager to refine your sales approach, "The Sales Success Handbook" is like a concentrated business seminar that fits in your briefcase. Its six-step program emphasizes customer needs, offering you a playbook for meaningful engagement rather than just product pushing. This book decodes the intricacies of sales into actionable insights you can use immediately.
The Neatest Little Guide to Stock Market Investing
Jason Kelly | Plume

The Neatest Little Guide to Stock Market Investing

$8.90

Goodreads rating: 3.99

$8.90

If you're looking to dive into stock market investing with a clear, approachable method, this book might be your perfect companion. It distills complex concepts into practical advice, coupled with real-life examples that bring the strategies to life. Think of it as a mentor who simplifies the wisdom of the greats like Buffett and Lynch, making it accessible for everyday investors.
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft
Arthur B. Vangundy, Linda Naiman  | Booksurge Publishing

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

$23.90 $9.90 59% off

Goodreads rating: 4.0

$23.90 $9.90 59% off

88% off est. retail
If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
Leadership When the Heat's on - Thryft
Danny Cox | Mcgraw-hill

Leadership When the Heat's on

$7.90 $3.90 51% off

Goodreads rating: 3.7

$7.90 $3.90 51% off

90% off est. retail
Danny Cox is a master of motivation. He has received the National Speakers Association's Council of Peers Award for Excellence, a distinction that places him in the company of such giants as Norman Vincent Peale ane Zig Ziglar. He's brought innovative and imaginative leadership concepts to hundreds of companies around the world--and this book brilliantly distills his unique, inspirational wisdom. Cox writes for achievement-oriented managers faced with the responsibilities of leadership in the shake-out driven world of the nineties. He shows how to survive and thrive by cultivating seven simple management skills, based on abilities that readers will find to be reassuringly familiar.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft
Rob Johnston, The Drucker Foundation, Frances Hesselbein  | Jossey-bass

On Creativity, Innovation, And Renewal - A Leader To Leader Guide

$9.90 $3.90 61% off

Goodreads rating: 3.17

$9.90 $3.90 61% off

85% off est. retail
If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
Giving 2.0: Transform Your Giving and Our World
Laura Arrillaga-Andreessen | Jossey-bass

Giving 2.0: Transform Your Giving and Our World

$13.90 $9.90 29% off

Goodreads rating: 3.35

$13.90 $9.90 29% off

70% off est. retail
If you’re yearning to make a real difference in the world, "Giving 2.0" could be the guide you’re looking for. It's not just about charity, but about being a change-maker. Laura Arrillaga-Andreessen has made it her mission to redefine giving in the modern age, blending technology, collaboration, and innovation with traditional forms of philanthropy. This book might just change the way you think about your capacity to contribute, no matter the size of your wallet.
Emotional Intelligence: Why It Can Matter More Than IQ
Daniel Goleman | Bloomsbury

Emotional Intelligence: Why It Can Matter More Than IQ

$37.90

Goodreads rating: 4.05

$37.90

If you've ever wondered why some people with high IQs stumble while others with modest IQs succeed, "Emotional Intelligence" offers a fascinating perspective that could illuminate these mysteries for you. Daniel Goleman goes beyond traditional metrics of intelligence, detailing how mastering emotions can shape our success and improve our relationships. Anyone interested in personal development or understanding the complexities of human behavior will find this book especially compelling.
The Barry Diller Story : The Life and Times of America's Greatest Entertainment Mogul - Thryft
George Mair | Wiley

The Barry Diller Story : The Life and Times of America's Greatest Entertainment Mogul

$4.90

Goodreads rating: 3.78

$4.90

85% off est. retail
The Barry Diller Story offers an insider's view on the entertainment industry, charting the meteoric rise of a legend. This book explores Diller's legacy and his influence on Hollywood over his three-decade career, including his groundbreaking work on TV movies and willingness to take bold risks on the silver screen. Media enthusiasts and anyone with an interest in the entertainment industry will find much to enjoy in this riveting biography.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

$10.90 $3.90 64% off

Goodreads rating: 4.09

$10.90 $3.90 64% off

94% off est. retail
This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
The Age of Turbulence: Adventures in a New World
Alan Greenspan | Penguin Books

The Age of Turbulence: Adventures in a New World

$14.90 $10.90 27% off

Goodreads rating: 3.64

$14.90 $10.90 27% off

70% off est. retail
If you're drawn to the intersection of biography and economics, "The Age of Turbulence" offers a front-row seat to the thoughts and experiences of Alan Greenspan, a pivotal figure in global finance. You'll be exploring the compelling narratives behind decisions that shaped the modern financial world, guided by Greenspan's deep understanding and firsthand accounts. This book seems like a match for those interested in the stories behind the economic headlines.
Managerial Communication: Strategies and Applications - Thryft
Hynes | Mcgraw Hill Higher Education

Managerial Communication: Strategies and Applications

$10.71 $5.90 45% off

Goodreads rating: 3.61

$10.71 $5.90 45% off

89% off est. retail
If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.
Google Hacks - Thryft
Tara Calishain, Rael Dornfest  | O'reilly Media

Google Hacks

$8.90 $3.90 56% off

Goodreads rating: 3.68

$8.90 $3.90 56% off

88% off est. retail
Google Hacks is an excellent guide for advanced users who want to utilize the full potential of Google search. With its numerous tips, tricks, and scripts, users can become more efficient and effective in their research, saving hours of searching for the right answers. The book stands out for its focus on using the advanced search interface and the new Google API to build custom business applications. Overall, Google Hacks is an essential resource for anyone who wants to take their Google search skills to the next level.
The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance
Jody Hoffer Gittell | Mcgraw-hill Education

The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance

$12.90

Goodreads rating: 3.76

$12.90

If you're intrigued by how Southwest Airlines consistently soars above the economic turbulence that grounds many competitors, this book is your runway. Jody Hoffer Gittell dissects the unique formula of cultivating high-performance relationships, which could be a game-changer for your business too. It's not just about aviation; it's about inspiring leadership and fostering team spirit that any organization can learn from.
The Leader's Way: Business, Buddhism and Happiness in an Interconnected World
L. The Dalai Lama and Van Den Muyzenberg | Nicholas Brealey Publishing

The Leader's Way: Business, Buddhism and Happiness in an Interconnected World

$11.90 $8.90 25% off

Goodreads rating: 3.74

$11.90 $8.90 25% off

If you've been feeling that the cutthroat world of business needs a breath of fresh air, "The Leader's Way" might just be the read for you. Merging mindfulness with management, this book brings the Dalai Lama's wisdom into the workplace. It proposes a paradigm shift towards compassion and ethical decision-making that can lead not only to personal happiness but to a more productive and sustainable business environment. For those looking to lead with integrity, this book presents compelling principles to guide you.
The Ultimate Question: Driving Good Profits and True Growth
Fred Reichheld | Harvard Business School Press

The Ultimate Question: Driving Good Profits and True Growth

$10.90 $5.90 46% off

Goodreads rating: 3.67

$10.90 $5.90 46% off

88% off est. retail
If you're at the helm of a business and growth is your north star, this book fortifies the journey. Reichheld dissects the pitfalls of prioritizing short-term gains over sustainable growth, offering a fresh perspective on customer engagement. Dive into real-world examples and actionable insights to transform customers into your most vocal advocates – a vital asset in today's market.
Global Financial Regulation: The Essential Guide
Howard Davies, David Green  | Polity

Global Financial Regulation: The Essential Guide

$18.90

Goodreads rating: 3.0

$18.90

55% off est. retail
If the intricate web of global financial regulation seems daunting, "Global Financial Regulation: The Essential Guide" could be your compass. Howard Davies and David Green demystify the labyrinthine systems that influence markets and financial stability worldwide. Stripping away the mysteries of international oversight makes it a critical read for aspiring financial professionals, policymakers, or anyone who seeks a clearer understanding of the forces shaping today's economic landscape.
Intellectual Property Law
Lionel Bently, Brad Sherman  | Oxford University Press

Intellectual Property Law

$65.90

Goodreads rating: 4.0

$65.90

As someone fascinated by the ever-evolving landscape of intellectual rights, you'll appreciate this book's thorough exploration of the subject. Bently and Sherman offer a foundational understanding that's perfect for both new students and seasoned professionals looking to refresh their knowledge. With its up-to-date discussions on international frameworks and domestic regulations, this textbook stands out as a vital resource for grasping the complexities of intellectual property law.
A Bull in China: Investing Profitably in the World's Greatest Market
Jim Rogers | Random House Inc

A Bull in China: Investing Profitably in the World's Greatest Market

$4.90

Goodreads rating: 3.5

$4.90

For anyone fascinated by global economics, "A Bull in China" could be a treasure trove. Jim Rogers, a man who's been on China's economic trail since the '80s, shares his wealth of knowledge on how to capitalize on what may be the century's biggest boom. It's not just facts and figures; it's an action plan for those looking to dive into a market that's bustling with potential. Whether you're an investor or simply curious about economic strategies, this book could change the way you see the world’s next financial frontier.
Doing Business in China For Dummies - Thryft
Carson Block, Robert Collins  | For Dummies

Doing Business in China For Dummies

$9.90 $3.90 61% off

Goodreads rating: 3.59

$9.90 $3.90 61% off

89% off est. retail
"Doing Business in China For Dummies" is a helpful guide for anyone interested in conducting business in China. Written in plain English, it provides a comprehensive overview of the Chinese market and its bureaucracy, while also offering tips on language barriers, travel, and converting money. Readers will appreciate the navigational aids and cheat sheets, making it easy to find information quickly. The book also adds a touch of humor, making it an enjoyable read for anyone interested in expanding their business into China.
Truth About Managing People
Harold Robbins

Truth About Managing People

$9.90

Goodreads rating: 3.82

$9.90

If you're looking to refine your management style with strategies that actually work, "The Truth About Managing People" could be your go-to resource. It's not about trendy practices; it's about proven methods backed by research. For anyone in a managerial role seeking to improve their team's performance and their own leadership skills, Robbins' experience and focus on real-world effectiveness could make this book invaluable to your professional development.
How to Remember Anything: Improve Your Memory and Progress Your Career - Thryft
Mark Channon | Teach Yourself

How to Remember Anything: Improve Your Memory and Progress Your Career

$14.90 $4.90 67% off

Goodreads rating: 3.9

$14.90 $4.90 67% off

79% off est. retail
If you often find yourself forgetting the little details or struggling to retain important information, "How to Remember Anything" could be the game changer you're seeking. It's not just about improving memory recall; it’s about changing the way you process information to enhance both your career and personal life. The practical applications Mark Channon details could simplify complexities in your day-to-day routine, giving you an edge professionally and a more rewarding personal experience.
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
Luc de Brabandere | Kaplan Publishing

The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception

$10.90 $5.90 46% off

Goodreads rating: 3.53

$10.90 $5.90 46% off

83% off est. retail
If innovation is your game but you feel stuck, "The Forgotten Half of Change" might just be the playbook you need. Luc de Brabandere guides you through a paradigm shift that fosters creativity in a world where adaptation is key. This book can reframe your mindset, giving you the tools to inspire and innovate in an ever-changing corporate landscape. It's not just about what you do, but how you see.
Stickier Marketing: How to Win Customers in a Digital Age
Grant Leboff | Kogan Page

Stickier Marketing: How to Win Customers in a Digital Age

$24.90

Goodreads rating: 3.5

$24.90

45% off est. retail
If you're looking to refine your marketing tactics in this fast-paced digital world, "Stickier Marketing" by Grant Leboff is a must-read. The book guides you away from outdated broadcast tactics and towards a new paradigm of building genuine customer engagement. It's particularly effective if creating meaningful, lasting customer relationships is your goal in today's competitive online landscape.
Generation Y: Thriving (& Surviving) wit - Thryft
Peter Sheahan | Hardie Grant Books

Generation Y: Thriving (& Surviving) wit

$7.90 $3.90 51% off

Goodreads rating: 3.33

$7.90 $3.90 51% off

89% off est. retail
This book is an insightful guide to managing the unique characteristics of Generation Y employees. It offers practical solutions for attracting, developing, and retaining talent in the workplace. The book provides a deep understanding of the mindset of this new generation, making it a recommended read for HR managers and Generation Y employees themselves. Overall, it offers valuable advice for improving management skills and relationships with colleagues.
30 Days to Online PR & Marketing Success
Gail Z. Martin | Weiser

30 Days to Online PR & Marketing Success

$11.90 $7.90 34% off

Goodreads rating: 3.64

$11.90 $7.90 34% off

67% off est. retail
If you're aiming to amplify your brand's online presence without breaking the bank, "30 Days to Online PR & Marketing Success" could be your guide. Gail Z. Martin meticulously lays out actionable steps to harness the power of online PR and marketing. Imagine elevating your product's visibility globally, tapping into the tricks that deliver results, all orchestrated in digestible daily efforts that fit even the busiest schedule.
Jack: What I've Learned Leading a Great Company and Great People
Jack Welch | Headline Paperbacks

Jack: What I've Learned Leading a Great Company and Great People

$8.90

Goodreads rating: 3.82

$8.90

If you're fascinated by how a singular vision can reshape a global powerhouse, then Jack Welch's story will captivate you. His pragmatic approach to leadership, focus on transparency, and disdain for inefficiency define this candid narrative. Dive into 'Jack' to explore the mind of a man synonymous with 20th-century corporate success and to understand how acknowledging each individual's contribution can foster a thriving organizational culture.
Strategic Marketing Management: Planning, Implementation and Control - Thryft
Richard M.S. Wilson, Colin Gilligan, David J. Pearson  | Butterworth-heinemann

Strategic Marketing Management: Planning, Implementation and Control

$18.90 $3.90 79% off

Goodreads rating: 4.05

$18.90 $3.90 79% off

95% off est. retail
This book is a must-read for students and professionals alike who are seeking a detailed and comprehensive guide to strategic marketing planning and control. Its unique appeal lies in its structured approach, taking readers through the five major areas of strategic marketing, and its references to recent research and good practices. Whether you are a diploma student or an undergraduate in business studies, this book will provide you with the knowledge and insights necessary to excel in the field of marketing.
Guide to Business Planning
Graham Friend | Bloomberg Press

Guide to Business Planning

$9.90

Goodreads rating: 3.82

$9.90

78% off est. retail
If you're setting out on the entrepreneurial journey, "Guide to Business Planning" could be invaluable. Graham Friend has managed to distill the essence of business planning into a digestible manual, offering step-by-step guidance on every key aspect. Whether you're looking to refine your market analysis or nail that executive summary, this book's practical advice could save you time and help you avoid common pitfalls.
Jump Start Your Brain
Doug Hall | Grand Central Pub

Jump Start Your Brain

$8.90

Goodreads rating: 3.84

$8.90

If you're feeling stuck creatively or looking to reinvent your marketing strategies, "Jump Start Your Brain" by Doug Hall might just be the intellectual spark plug you need. It's not just about generating ideas; it's about cultivating a mindset that continuously breeds innovation and effective marketing. Drawing on experiences with industry giants, Hall offers techniques that could break you out of your mental rut and put you on the path to inventive success.
Leadership Lessons from My Life in Rugby
Eddie Jones | Macmillan Uk

Leadership Lessons from My Life in Rugby

$12.90 $8.90 31% off

Goodreads rating: 3.82

$12.90 $8.90 31% off

62% off est. retail
If you're intrigued by what drives winning teams and effective leadership, "Leadership: Lessons from My Life in Rugby" could resonate with you. Eddie Jones doesn't just share his own experiences but also examines how principles of success in sports can be applied across different areas of life. The candid and practical lessons here could inspire you, whether you're a sports enthusiast or looking to bolster your leadership skills in any field.
The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse | Basic Books

The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy

$10.90 $8.90 18% off

Goodreads rating: 3.5

$10.90 $8.90 18% off

If you're interested in international business or economic strategies, "The China Strategy" could broaden your horizon. As China's economy continues to influence the global market, understanding its unique business environment becomes vital. Edward Tse's insights might equip you with knowledge on how to synergize with or compete in this dynamic powerhouse of growth.
Think Like a Breadwinner: How Women Can Earn More (And Worry Less)
Jennifer Barrett | Bluebird

Think Like a Breadwinner: How Women Can Earn More (And Worry Less)

$13.90 $9.90 29% off

Goodreads rating: 4.06

$13.90 $9.90 29% off

57% off est. retail
If you've ever felt the pressure of financial dependency or the uncertainty that comes with it, "Think Like a Breadwinner" could be a game-changer for you. Jennifer Barrett offers insight and inspiration that challenge societal norms, aiming to shift your perspective towards proactive wealth-building and financial freedom. It's particularly resonant for women at a career crossroads or those wanting to seize control of their financial future.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

$5.71 $3.90 32% off

Goodreads rating: 3.58

$5.71 $3.90 32% off

89% off est. retail
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Performance Management
Herman Aguinis | Pearson

Performance Management

$35.90 $8.26 77% off

Goodreads rating: 3.72

$35.90 $8.26 77% off

97% off est. retail
If you're looking to gain an edge in your professional life, consider "Performance Management" as your next read. Herman Aguinis paves the way in understanding how the backbone of any successful business lies with its employees. You'll uncover insights on motivating talent and enhancing customer service, which are crucial in today's competitive marketplace. Plus, with over forty new case studies, it's not just theory—it’s practical knowledge you can apply immediately.
Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region
Martin Kenney | Stanford Univ Pr

Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region

$8.90

Goodreads rating: 3.84

$8.90

If you're fascinated by innovation hubs and wonder how they tick, this is your must-read. It takes you through Silicon Valley's history, exploring the symbiosis of technology, investment, and academia that's spurred countless startups into global giants. It sheds light on the intricate web of social and business norms that give rise to an entrepreneurial mecca, making a complex ecosystem understandable and intriguing. Whether you're an entrepreneur, an investor, or someone who's simply interested in the mechanics of success, Kenney's insights offer valuable lessons.
Stop Tweeting Boring Sh*T - Thryft
Division of Labor | Chronicle Books

Stop Tweeting Boring Sh*T

$7.90 $3.90 51% off

Goodreads rating: 3.48

$7.90 $3.90 51% off

85% off est. retail
This book would be a great fit for recent graduates or young professionals entering the workforce for the first time. With its vintage-style public service announcements and humorous take on common workplace issues, it provides practical advice in an engaging format. The real workplace statistics peppered throughout also help readers understand the gravity of these issues. The full-size pull-out poster is a fun bonus that will add some personality to any cubicle.
Systems Analysis And Design In A Changing World - Thryft
John W. Satzinger | Course Technology

Systems Analysis And Design In A Changing World

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

This book is perfect for anyone looking to understand and master the art of systems analysis and design. With its comprehensive coverage of both traditional and object-oriented approaches, it provides a roadmap to effectively analyze and design systems. What sets it apart is its emphasis on project management, ensuring that you not only understand the theory but also how to successfully execute projects. Whether you're a student or a professional, this book will equip you with the knowledge and skills to navigate the ever-changing world of systems analysis and design.
Common Stock and Uncommon Profits and Other Writings
Philip A. Fisher | John Wiley & Sons Inc

Common Stock and Uncommon Profits and Other Writings

$8.90

Goodreads rating: 4.14

$8.90

If you're dabbling in stocks and seeking a time-tested strategy, Philip A. Fisher's insights could be priceless. This isn't just about picking stocks; it's about understanding what makes a company truly great and worthy of your investment. Fisher is a pioneer of investing philosophies that still resonate today, making 'Common Stock and Uncommon Profits' a book that could inform your market moves for years to come.
Project Management - A Briefcase Book
Gary R. Heerkens | Mcgraw-hill

Project Management - A Briefcase Book

$12.90

Goodreads rating: 3.52

$12.90

If you're aspiring to lead projects or just looking to refine your skills, this book is like a trusted advisor in print. Embracing it is like taking a masterclass in organizing and controlling the chaos of managing any project. It breaks down complex concepts into practical, bite-sized pieces, perfect for applying in real-world scenarios, whether you're a seasoned pro or a newbie in the project management arena.
100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy
Steve Chandler, Scott Richardson  | Career Pr Inc

100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy

$8.90 $8.26 7% off

Goodreads rating: 3.91

$8.90 $8.26 7% off

64% off est. retail
If leadership is your game, "100 Ways To Motivate Others" should be on your shelf. The book is a pool of actionable strategies cherry-picked from the authors’ experience with workshops and coaching. It's pragmatic, avoiding the fluff that often pads out leadership texts. This book helps you slow down to make more impactful decisions and streamline work processes, a must-read for those looking to inspire their teams without resorting to pressure tactics.
Delivering Happiness: A Path to Profits, Passion and Purpose
Tony Hsieh | Business Plus

Delivering Happiness: A Path to Profits, Passion and Purpose

$8.90 $4.90 45% off

Goodreads rating: 4.03

$8.90 $4.90 45% off

81% off est. retail
"Delivering Happiness" may resonate with you if you're drawn to stories about innovative business practices with a human touch. Tony Hsieh's journey is not just about making profits, it's about fostering a workplace where joy and productivity reinforce each other. With his focus on authentic customer experiences and an employee-led culture, this book is a captivating blueprint for entrepreneurial spirits seeking to blend success with positivity. If you care about leadership, culture, and personal growth in a business context, this is a must-read.
Simple Program Design : A Step by Step Approach - Thryft
Lesley Anne Robertson | Course Technology

Simple Program Design : A Step by Step Approach

$9.29 $3.90 58% off

Goodreads rating: 3.79

$9.29 $3.90 58% off

95% off est. retail
This book would be a great read for beginners and aspiring programmers who want to build a solid foundation in program design. It presents a step-by-step approach to solving programming problems using pseudocode, making it easy to understand and implement. The emphasis on structured programming and modular design ensures that readers develop sound programming skills. Whether you're a student or a professional, "Simple Program Design" is the perfect resource to enhance your programming abilities.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.