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The Buying Brain: Secrets for Selling to the Subconscious Mind

by A.K. Pradeep
$13.90
The Buying Brain: Secrets for Selling to the Subconscious Mind
The Buying Brain: Secrets for Selling to the Subconscious Mind

Unlock neuroscience for effective marketing strategies.

Delving into 'The Buying Brain' will be a game-changer if you're into marketing or sales, keen to understand the gray matter behind consumer choices. It's not just about selling; it’s about creating products and experiences that resonate with the hidden impulses of the subconscious. This book could give you edge, offering insights that turn passive browsing into eager buying.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Buying Brain: Secrets for Selling to the Subconscious Mind

by A.K. Pradeep
$13.90
ISBN: 9780470601778
Authors: A.K. Pradeep
Publisher: Wiley
Date of Publication: 2010-07-22
Format: Hardcover
Related Collections: Business, Economics, Science, Personal Development
Related Topics: Self Help, Management, Personal Development, Neuroscience, Psychology, Business, Personal Development, Psychology
Goodreads rating: 3.71
(rated by 343 readers)

Description

If you understand brain basics, you'll sell more. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to brain-friendly product concepts, design, prototypes, and formulation; highly effective packaging, pricing, advertising, and in-store marketing; and building stronger brands that attract deeper consumer loyalty. A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Unlock neuroscience for effective marketing strategies.

Delving into 'The Buying Brain' will be a game-changer if you're into marketing or sales, keen to understand the gray matter behind consumer choices. It's not just about selling; it’s about creating products and experiences that resonate with the hidden impulses of the subconscious. This book could give you edge, offering insights that turn passive browsing into eager buying.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.