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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Regular price $8.68 Now $5.90 Save 32%
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Coca-Cola's rise: capitalism, marketing, global dominance.

If you're intrigued by the blend of culture, enterprise, and history, "Secret Formula" is a fascinating dive into how an iconic brand like Coca-Cola became synonymous with the American dream. It's a captivating narrative that's as much about innovative marketing and persistent salesmanship as it is about the beverage that conquered the world. This book is a toast to curiosity about successful business strategies and their cultural impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Regular price $8.68 Now $5.90 Save 32%
Unit price
per
ISBN: 9780887306723
Authors: Frederick Allen
Publisher: Harpercollins
Date of Publication: 1994-01-01
Format: Hardcover
Related Collections: Biographies & Memoirs, Business, History
Goodreads rating: 3.95
(rated by 432 readers)

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Description

A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.
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Similar Reads

Coca-Cola's rise: capitalism, marketing, global dominance.

If you're intrigued by the blend of culture, enterprise, and history, "Secret Formula" is a fascinating dive into how an iconic brand like Coca-Cola became synonymous with the American dream. It's a captivating narrative that's as much about innovative marketing and persistent salesmanship as it is about the beverage that conquered the world. This book is a toast to curiosity about successful business strategies and their cultural impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.