Bestselling Nonfiction
Browse popular, highly rated secondhand nonfiction books at affordable prices, starting from just S$3.90! Titles in this collection boast above 4 stars on Goodreads, with at least 500 ratings.
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Nassim Nicholas Taleb
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Penguin
Antifragile: Things That Gain from Disorder
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Goodreads rating: 4.1
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In stock: Well Read
Dive into "Antifragile" if you're curious about how disorder can actually strengthen systems, be it in finance, biology, or your personal life. Taleb will challenge your views on vulnerability and control with riveting ideas that turn traditional wisdom on its head. Imagine finding a way to not just withstand the storms of life, but to dance in the rain and come out stronger. That's the allure of this book – it's a perspective shift waiting to happen.
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In stock: Very Good
If you're fascinated by the blend of biography and true crime, "Fall" could enthrall you. John Preston meticulously chronicles Robert Maxwell's dramatic journey from war hero and media mogul to a symbol of corruption. It's a tale that promises not just the intrigue of a scandalous downfall but an introspective look at a complex figure whose life story reads like a riveting cautionary tale.
Reeves Wiedeman
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Little,
Brown
And
Company
Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
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Goodreads rating: 4.09
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In stock: Very Good
"Billion Dollar Loser" could resonate with you if you're intrigued by the intricate dance of entrepreneurship and excess. Reeves Wiedeman offers an engrossing narrative that not only charts the meteoric rise and staggering fall of WeWork but also serves as a cautionary tale about the fragility of startups in the Silicon Valley era. It’s a human story, rich with details that reveal how ambition blends with hubris, ultimately challenging the very notion of success in the tech world.
Mike Isaac
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W.
W.
Norton
&
Company
Super Pumped: The Battle for Uber
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Goodreads rating: 4.14
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In stock: Very Good
Dive into the maelstrom of Uber's scandalous rise with 'Super Pumped.' It's a compelling read not just for tech enthusiasts or business strategists, but for anyone fascinated by the convergence of unbridled ambition and questionable ethics in the race to revolutionize an industry. Mike Isaac has meticulously researched this saga, giving a raw look at the chaos behind the tech curtain.
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Kurt Eichenwald
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Portobello
Books
Ltd
The Informant
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Goodreads rating: 3.96
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In stock: Very Good
If you're fascinated by the intricate webs of corporate fraud and the complexities of legal drama, "The Informant" is a compelling narrative that reads like a high-stakes thriller. Mark Whitacre's descent into the role of an informant—and subsequent twist as a double-crosser—provides an unusual glimpse into corporate corruption and the psychological play at its core. It's a true story with enough twists to keep any lover of suspense turning its pages.
Michael Lewis
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W.
W.
Norton
&
Company
Flash Boys: A Wall Street Revolt
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Goodreads rating: 4.14
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In stock: Well Read
"Flash Boys: A Wall Street Revolt" is a gripping exposé perfect for those intrigued by the murky waters of financial markets. Michael Lewis masterfully reveals how a brave few challenged the status quo, making it an enlightening read for anyone invested in understanding the intricate injustices of modern-day trading, whether you're an industry professional or simply have a retirement account.
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Michael Lewis
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W.
W.
Norton
&
Company
Moneyball: The Art of Winning an Unfair Game
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Goodreads rating: 4.26
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If you’re into the intersection of sports and smart, strategic thinking, "Moneyball" is right in your ballpark. Michael Lewis presents a David vs. Goliath tale where intellect and analytical data play the slingshot. As you dive into the world of Billy Beane and his unconventional approach, you won’t just find baseball – you’ll find inspiration that challenges the status quo, whether you're a business aficionado or a sports enthusiast.
Anthony Robbins
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Pocket
Books
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny
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Goodreads rating: 4.15
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In stock: Well Read
This book could be a good read for anyone feeling stuck in life and looking to regain control. With Tony Robbins as your guide, you'll learn how to tap into your inner potential and take charge of your destiny. Awaken The Giant Within is a powerful and inspiring read that will ignite your motivation, help you overcome obstacles, and unleash the true power within you. Get ready to embrace personal growth and seize control of your life like never before.
Sallie Krawcheck
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Crown
Currency
Own It: The Power of Women at Work
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Goodreads rating: 4.03
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In stock: Very Good
Imagine you're at a crossroads in your career, feeling the traditional corporate ladder isn’t quite the right fit. "Own It" provides a refreshing beacon of guidance, distilling Sallie Krawcheck's wealth of experience into a manifesto for women to leverage their unique strengths. It's a resonant mix of a battle cry and a strategic playbook, inspiring not just adaptation but also a bold redefinition of success in the workplace. For anyone feeling the old rules don't apply, this book could be your catalyst for change.
Martin Schwartz, Amy Hempel |
Harper
Business
Pit Bull Lessons from Wall Street's Champion Trader
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Goodreads rating: 4.19
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If you're looking to understand what it takes to win (and sometimes lose) big in the high-stakes arena of professional trading, "Pit Bull" is a mentor in book form. Marty Schwartz's candid narrative and valuable lessons give an unvarnished look into the mindset and methods that garnered him legendary status. It's a captivating tale sprinkled with actionable advice for anyone interested in the craft of trading or the sheer human drama of Wall Street.
Crystal Paine
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Thomas
Nelson
Money-Making Mom: How Every Woman Can Earn More and Make a Difference
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Goodreads rating: 3.96
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In stock: Very Good
Imagine stepping into a life where financial stress is a distant memory, where every dollar you earn fuels not just your bank balance but also your passions and the causes you believe in. "Money-Making Mom" by Crystal Paine isn't just a stepping stone towards financial liberation; it's a catalyst for personal triumph and making a meaningful impact. This read is for you if you're looking to blend purpose with your pursuit of financial independence.
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Jason Mendelson, Brad Feld |
Wiley
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
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Goodreads rating: 4.11
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In stock: Well Read
If you're setting sail in the startup world, the currents of venture capital can be treacherous. "Venture Deals" is your navigation chart. Feld and Mendelson map out not just the dry terrain of Term Sheets but also the human ecosystem that animates venture financing. Exciting for aspiring entrepreneurs and founders, it’s like having experienced captains whispering over your shoulder, steering you away from the reefs of financial injury.
KEVIN LANE KELLER PHILIP KOTLER
|
Pearson
Education
Limited
Marketing Management, Global Edition
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Goodreads rating: 4.05
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In stock: Very Good
If you're diving into the nitty-gritty of marketing management or gearing up for a course on the subject, this book could be your go-to resource. Not only does it integrate current marketing theories and practices, but it's written by Philip Kotler—a name synonymous with marketing expertise. Without a doubt, this text could help you stay ahead in a rapidly changing field, whether you're a student or a seasoned professional looking to update your knowledge base.
Harvey MacKay
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Harper
Business
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
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Goodreads rating: 3.93
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In stock: Well Read
If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Robert T. Kiyosaki
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Business
Plus
Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money
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Goodreads rating: 4.02
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In stock: Well Read
Considering the economic turbulence and uncertainty, this book might strike a chord with you if you're eager to understand not just how we got here, but also what to do moving forward. Kiyosaki offers a unique perspective on wealth and the economy that challenges conventional beliefs. It's interactive, it comes with insights from a diverse global community, and it promises practical advice that could help weather financial storms. The book's collaborative nature virtually guarantees insights that are broad-ranging and deeply scrutinized.
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Steven D. Levitt, Stephen J. Dubner |
Penguin
Freakonomics
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Goodreads rating: 4.01
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In stock: Well Read
If you enjoy having your mind playfully challenged with unexpected perspectives on everyday phenomena, "Freakonomics" might just be the intellectual rollercoaster you're looking for. It's not your typical economics book; it delves into the hidden side of things you thought you knew. Steven Levitt invites you on a journey through intriguing questions, revealing that at times, what you thought was cause and effect might just be a blend of coincidence and incentive.
Butterworth-Heinemann Ltd
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Butterworth-heinemann
Ltd
Innovation and Entrepreneurship: Practice and Principles
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Goodreads rating: 4.07
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In stock: Well Read
This book could be a good read for someone looking to dive into the world of innovation and entrepreneurship. With its comprehensive exploration of policies, decisions, opportunities, and risks, it offers a practical approach to understanding and implementing the principles of innovation and entrepreneurship. By emphasizing the importance of creativity, strategies, and staffing, it guides readers to unleash their own creative potential and seize entrepreneurial opportunities in any context. So whether you are a business professional, a budding entrepreneur, or simply curious about the power of innovation, this book will provide valuable insights and guidance to help you succeed.
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John Coates
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Penguin
Press,
The
The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust
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Goodreads rating: 3.93
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If the stock market’s volatility both intrigues and baffles you, "The Hour Between Dog and Wolf" could help demystify the science behind financial risks. It dives into the compelling intersection of trading psychology and biology, exploring how our bodies react and adapt to the stresses and triumphs of the trading world. A perfect pick for anyone interested in the human side of economics and the biological underpinnings of decision-making in high stakes environments.
Jim Rogers
|
Random
House
Publishing
Group
Adventure Capitalist: The Ultimate Road Trip
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Goodreads rating: 4.0
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In stock: Well Read
Imagine a blend of exotic travel tales with sharp financial insights—that's what "Adventure Capitalist" delivers. If you love the thrill of exploring remote pockets of the globe while simultaneously unraveling the complexities of the world market, Jim Rogers's journey will fascinate you. It's not just about the adventure; it's an education in global economics and culture from the driver's seat of a sunburst-yellow Mercedes.
Joel Bakan
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Free
Press
The Corporation: The Pathological Pursuit of Profit and Power
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Goodreads rating: 4.07
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"The Corporation" by Joel Bakan might resonate with you if you're curious about the inner workings and moral implications of modern economic giants. It poses the controversial comparison of corporations to psychopathic personalities, a notion that challenges the reader to reconsider the structure and impact of corporate power on society. Moreover, it's not just a critique but a platform for potential reforms, offering a balance between analysis and solutions.
KEVIN LANE KELLER PHILIP KOTLER
|
Pearson
Education
Limited
Marketing Management, Global Edition
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Goodreads rating: 4.05
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This book is a must-read for anyone interested in understanding the complexities of global marketing. With a focus on key strategies, it provides valuable insights into the ever-evolving world of marketing management. From market research to brand positioning, this book covers it all, equipping readers with the necessary knowledge and skills to navigate the global marketplace successfully. Whether you're a marketing student or a professional seeking to expand your global reach, this book will guide you in developing effective marketing campaigns and strategies that will set you apart from your competitors. Get ready to dive into the exciting world of global marketing and transform your business!
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Joe Studwell
|
Profile
Books
Asian Godfathers: Money and Power in Hong Kong and South-East Asia
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Goodreads rating: 3.96
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In stock: Very Good
"Asian Godfathers" is a must if you're fascinated by the intersection of wealth, power, and secrecy in business. Joe Studwell isn't just gossiping; he's providing a masterclass in how a few families maintain control over significant parts of Asia's economy. The book offers a deep dive into the mechanisms that these magnates use to shape entire regions. Engaging and insightful, it's like peeling back the curtain on an often misunderstood and cloaked part of the global economy.
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Lawrence A. Cunningham, Warren Buffett |
The
Cunningham
Group
The Essays of Warren Buffett - Lessons for Corporate America
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Goodreads rating: 4.31
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In stock: Very Good
If you're keen on investing or understanding corporate America through a seasoned expert's eyes, dive into 'The Essays of Warren Buffett.' It's not just a book; it's a mentorship in print, offering practical insights from decades of Buffett's shareholder letters. The updated content on pressing issues like CEO compensation and derivatives adds contemporary relevance, making it a solid choice for anyone serious about business acumen.
John Kenneth Galbraith
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Harper
Business
The Great Crash 1929
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Goodreads rating: 3.92
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In stock: Very Good
If you're intrigued by history and want to delve into the intricacies of one of the most dramatic economic events, "The Great Crash 1929" offers a compelling synthesis. John Kenneth Galbraith guides you through the complexities with wit, making the economic analysis as enjoyable as it is educational. It's a fascinating lens on the past with lessons that echo into today's financial world.
Bob Proctor
|
Lifesuccess
Productions
You Were Born Rich
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Goodreads rating: 4.35
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In stock: Well Read
This book is for individuals who are ready to tap into their inner wealth and create a life of abundance. With Bob Proctor's guidance, you'll discover the extraordinary power of your mind and learn how to manifest prosperity effortlessly. It's a roadmap to unlocking your full potential and embracing a life filled with riches and success. Get ready to transform your mindset and embrace the limitless possibilities that await you.
Robert T. Kiyosaki, Sharon L. Lechter |
Techpress
Incorporated
The Cashflow Quadrant : The Rich Dad's Guide to Financial Freedom
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Goodreads rating: 4.14
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This book is a must-read for anyone looking to understand how to achieve financial freedom. With clear explanations and practical advice, Robert T. Kiyosaki guides readers through the different quadrants of income generation, helping them understand the mindset and strategies necessary to move from being an employee to becoming a successful business owner or investor. Through real-life examples and thought-provoking questions, this book will inspire and motivate readers to take control of their financial future and create lasting wealth.
Sharon L. Lechter, Robert T. Kiyosaki |
Business
Plus
Before You Quit Your Job
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Goodreads rating: 4.12
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In stock: Well Read
If you've been feeling stuck in your 9-to-5 job, dreaming of starting your own venture, "Before You Quit Your Job" might just be the push you need. Kiyosaki delivers wisdom gained from personal experience, addressing the fears and challenges of leaving a stable job for the uncertainty of entrepreneurship. It's a must-read for anyone ready to take a leap of faith into business ownership.
Mark Stevens
|
Createspace
Independent
Publishing
Platform
King Icahn: The Biography of a Renegade Capitalist
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Goodreads rating: 3.93
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Immerse yourself in the narrative of a self-made tycoon whose name sends shivers down the spines of CEOs everywhere. "King Icahn" delves into Carl Icahn's world, providing an insider perspective full of confrontations and boardroom battles that could inspire or intimidate any aspiring maverick in the business sphere. It's an honest, unflinching portrait of a financial titan that reads like a thriller and educates like a textbook.
Capital Ideas : Improbable Origins of Modern Wall Street
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Goodreads rating: 3.98
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In stock: Very Good
Capital Ideas is a must-read for anyone interested in the history of the financial industry. It offers a unique insight into the development of modern investing and shows how the unlikely contributions of a few academics transformed the art of investing. Reviewers praise the book for its informative and engaging writing style, making it an accessible and enjoyable read for both finance professionals and lay readers alike.
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Thomas J. Stanley, William D. Danko |
Gallery
Books
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
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Goodreads rating: 4.06
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In stock: Well Read
If you're curious about the habits that could lead to financial independence, "The Millionaire Next Door" might just reshape your perspectives. It's not just a collection of success stories; it’s a deep dive into the behaviors and choices of those who've quietly amassed wealth. Plus, it's a wake-up call that the path to becoming a millionaire may not be as elusive as you think.
Richard A. Brealey
|
Mcgraw-hill
Principles Of Corporate Finance
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Goodreads rating: 3.93
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In stock: Very Good
This book is a great read for anyone looking to understand corporate finance easily. The book offers solutions to all practice problems and challenge problems with examples and chapter summaries for easy understanding. With this book, you can learn corporate finance at your pace and level.
Robert G. Allen, Mark Victor Hansen |
Harmony
Books
One Minute Millioniare : The Enlightened Way to Wealth
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Goodreads rating: 4.04
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The book presents a revolutionary approach to building wealth. Its unique combination of fiction and non-fiction guide you through a life-changing "millionaire system." The book teaches you how to leverage power, take reasonable risks and build wealth habits over time. It's suitable for anyone who desires to create, make, keep and ethically share their wealth.
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Peter Lynch, John Rothchild |
Simon
&
Schuster
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business
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Goodreads rating: 4.04
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If you've ever been curious about how the stock market ties together with the everyday businesses you're familiar with, "Learn to Earn" is a must-read. Peter Lynch, a seasoned investor, teams up with John Rothchild to break down financial concepts in an approachable manner. This isn't just a book, it’s a potential turning point in your financial literacy journey, especially if you're starting early and looking to make informed choices for your future.
Dave Ramsey
|
Thomas
Nelson
The Total Money Makeover: A Proven Plan for Financial Fitness
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Goodreads rating: 4.23
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If managing money feels like a foreign language, let Dave Ramsey be your interpreter. "The Total Money Makeover" isn't just a handbook; it's a financial life preserver thrown into the choppy seas of economic uncertainty. With Ramsey's straightforward approach, you won't just learn; you'll apply simple steps to break bad habits, crush debt, and build a future that doesn’t scare you when you think about your bank account.
Frank Partnoy
|
Profile
Books
Ltd
Fiasco: Blood in the Water on Wall Street
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Goodreads rating: 3.92
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Imagine diving into the chaotic heart of the '90s financial scene. "Fiasco: Blood In the Water on Wall Street" offers that adrenaline rush via Frank Partnoy's first-hand account. You'll practically feel the tension and frenzy of an era where the complexity of securities bewilder even their creators. It's a must-read if you're fascinated by the intricate, often murky world of high finance and want a genuine peek behind the curtain.
Butterworth-Heinemann Ltd
|
Butterworth-heinemann
Ltd
Innovation and Entrepreneurship: Practice and Principles
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Goodreads rating: 4.07
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If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Robert T. Kiyosaki, Sharon L. Lechter |
Warner
Business
Books
Rich Dad's Before You Quit Your Job - 10 Real-life Lessons Every Entrepreneur Should Know about Building a Multimillion-dollar Business
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Goodreads rating: 4.12
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This book is a must-read for aspiring entrepreneurs who are looking to transition from their jobs to start their own businesses. With firsthand accounts and real-life experiences, it offers invaluable lessons on building a multimillion-dollar business. Packed with practical advice and insights, it will guide you through the challenges and provide the motivation needed to succeed in the world of entrepreneurship.
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Jack D. Schwager
|
Harper
Business
The New Market Wizards: Conversations with America's Top Traders
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Goodreads rating: 4.24
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The New Market Wizards is a great book for those interested in learning from the best in financial trading. The book features interviews with some of the most successful traders in America, sharing their experiences in the financial markets and the strategies that have helped them to success. Readers can gain valuable insights and tips from these interviews, making this a must-read for anyone looking to improve their own financial trading strategies.
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Peter L. Bernstein
|
Wiley
Capital Ideas: The Improbable Origins of Modern Wall Street
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Goodreads rating: 3.99
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If you're intrigued by how theory shapes reality, especially in the complex world of finance, "Capital Ideas" is an enlightening read. It's a well-drawn map of the intellectual journeys that created contemporary Wall Street. Bernstein's storytelling melds history, biography, and economics to explain not just the 'what' but the 'how' and 'why' behind modern investment practices. It feels as much a tribute to the unsung financial pioneers as it is a narrative of innovation and transformation.
Ruchir Sharma
|
W.
W.
Norton
&
Company
The Rise and Fall of Nations: Forces of Change in the Post-Crisis World
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Goodreads rating: 4.14
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You might find "The Rise and Fall of Nations" by Ruchir Sharma particularly enlightening if you're interested in how political and economic climates interlace with global events. Sharma provides a front-row seat to understanding economic nuances by simplifying complex concepts into ten accessible rules. His blend of personal encounters and analytical acumen makes it a thought-provoking read for anyone looking to grasp the intricacies of national fortunes in a post-crisis world.
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Robert G. Hagstrom
|
Wiley
The Warren Buffett Way
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Goodreads rating: 4.18
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"The Warren Buffett Way" takes you beyond just financial tips; it's like sitting down with the sage of Omaha himself. Delving into this book could transform your approach to investing, instilling in you the long-term vision and psychological resilience that has made Warren Buffett an icon. Expect to come away with a more profound understanding of how the greatest investor of our times consistently beats the market, not by chasing trends, but through steadfast principles and deep-rooted rationality.
Maurice Obstfeld, Marc Melitz, Paul Krugman |
Pearson
Education
International Economics: Global Edition
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Goodreads rating: 3.93
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International Economics is a comprehensive book that provides an intuitive introduction to theory and ensures that the readers understand the key policy applications. Written by Nobel Prize winner Paul Krugman and Maurice Obstfeld, the book is a market leader in the field of international economics and has a proven approach that ensures you have a strong grasp of the concepts. The book is available with MyEconLab, an online tool that provides students with instant feedback and targeted support, making learning more efficient and effective.
Kim Kiyosaki
|
Rich
Press
Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life
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Goodreads rating: 4.03
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In stock: Very Good
If you're looking to shatter the glass ceiling of personal finance, "Rich Woman" by Kim Kiyosaki is a must-read. It's more than just investment tips; it's a call to action, empowering you to take control of your money and your life. The book strips away the intimidating jargon and breaks down the world of investing into manageable pieces, making it an ideal read for anyone who's ready to change their mindset about money and build a financially independent future.
Tim Hale
|
Prentice
Hall
Smarter Investing: Simpler Decisions for Better Results
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Goodreads rating: 4.09
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If you're overwhelmed by complex investment advice and want guidance that's straightforward and reliable, "Smarter Investing" might be just what you need. Tim Hale translates his extensive experience into accessible strategies that aim to make your money work harder. This book strips away the noise and offers a clear path to build and maintain a balanced portfolio, making it a solid choice if you're seeking better investment outcomes without the hassle.
Paul Midler
|
Wiley
Poorly Made in China : An Insider's Account of the China Production Game
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Goodreads rating: 4.08
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If you've ever wondered why that 'made in China' label makes many cautious, Midler's 'Poorly Made in China' will clarify your suspicions. Reading it feels like you're getting an undercover tour through the back alleys of Chinese factories. Midler's experiences offer a gritty, eye-opening narrative that could change the way you view products on your shelves and the global economy itself.
New
William J. Bernstein
|
Mcgraw-hill
The Four Pillars of Investing: Lessons for Building a Winning Portfolio
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Goodreads rating: 4.24
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Imagine feeling confident about your investment choices, navigating the market with a stronger foundation. 'The Four Pillars of Investing' is your roadmap to building that foundation. It's written to offer clarity in the complexity of the market, helping you understand not just the 'how' but also the 'why' behind successful investing, all distilled into four core principles. It's a favorite among both beginners and seasoned investors for its relatable guidance and practical wisdom.
Tony Robbins
|
Simon
&
Schuster
Money Master the Game : 7 Simple Steps to Financial Freedom
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Goodreads rating: 3.98
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If achieving financial freedom is your quest, think of Tony Robbins as your wise guide through the monetary wilderness. His expertise is layered with wisdom from the financial greats, simplifying what can often feel like a complex and inaccessible subject. "Money Master the Game" imparts not just knowledge but practical steps that can fit into any lifestyle or income, setting you on a path towards your own financial liberation.
philip-kotler
|
Fisicalbook
Marketing Management : International Edition
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Goodreads rating: 4.05
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Marketing Management is a must-read for MBA and undergraduate students who want to understand the complexities of modern marketing. The book delves into Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing, providing practical examples and case studies to help readers grasp the concepts. Philip Kotler is a renowned author in this field, and his expertise and insights make this book invaluable for professionals as well.
Robert T. Kiyosaki
|
Plata
Publishing
Rich Dads Conspiracy of the Rich
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Goodreads rating: 4.02
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If you're curious about the roots of financial crises and how they affect you, Robert Kiyosaki's "Conspiracy of the Rich" could be a real eye-opener. His interactive writing style invites you to be more than just a passive reader but rather to engage with the content. For those wanting to understand the economic systems that shape our lives and how to navigate them during hard times, this book feels immediate and practical.
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C.K. Prahalad
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Wharton
School
Publishing
Fortune at the Bottom of the Pyramid
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Imagine discovering a market of untapped potential — billions of individuals whose needs and entrepreneurial spirit have been largely ignored. This book doesn't just paint a hopeful picture; it provides concrete case studies where real-world companies have turned these insights into profit, while making a significant impact on poverty. If you're inclined towards social entrepreneurship or corporate innovation with a conscience, Prahalad's updated canonical work could reinvent how you think about business at the intersection of social change and economic growth.