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The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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Create unforgettable customer experiences for business success.
The Customer Experience Edge provides practical and proven ways to create customer experience programs and overall business strategies. Through combining strategy, leadership, organizational change, and technology, this book aims to help businesses develop products and services that are highly valued by customers, form bonds that keep clients from turning to competitors, and transform customers into a company's best advocates. If you are looking for ways to differentiate your business and delight your customers, this book is definitely worth a read.
Sale
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
Regular price
$11.90
$5.90
50% off
- Unit price
- / per
50% off
51% off
43% off
34% off
ISBN: 9780071786973
Estimated First-hand Retail Price: $63.56
Publisher: McGraw Hill
Date of Publication: 2011-10-14
Format: Hardcover
Goodreads rating: 3.64
(rated by 22 readers)
Description
About the Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail--the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back--and that sets you apart from the competition. You need to seize The Customer Experience Edge.Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooks--foundational and disruptive technologies. These are the authors' main fields of expertise, and these are what make the customer experience profitable.The Customer Experience Edge explains how to combine strategy, leadership, organizational change, and technology It's a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a cost-effective, sustainable way to provide an unforgettable experience that builds loyalty and turns it into real, measurable profits.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Create unforgettable customer experiences for business success.
The Customer Experience Edge provides practical and proven ways to create customer experience programs and overall business strategies. Through combining strategy, leadership, organizational change, and technology, this book aims to help businesses develop products and services that are highly valued by customers, form bonds that keep clients from turning to competitors, and transform customers into a company's best advocates. If you are looking for ways to differentiate your business and delight your customers, this book is definitely worth a read.
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