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Research Methods for Business Students

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Appeal: Ultimate guidebook for successful research

This book is essential for anyone pursuing research, providing comprehensive guidance from topic selection to data collection and analysis. The book includes real-life case studies and examples, making it easy to apply learnings to practical research projects. Students will benefit from the book's clear definitions and checklists, which provide step-by-step guidance throughout the entire process. Overall, this book is a necessary tool for students pursuing business research.

Sale

Research Methods for Business Students

Regular price $41.90 $16.90 60% off
Unit price
per
ISBN: 9781292016627
Publisher: Pearson
Date of Publication: 2015-08-02
Format: Paperback
Related Collections: Business, Science, Reference, Education
Related Topics: Business, Management, Education
Goodreads rating: 3.91
(rated by 253 readers)

Description

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' ‘When and what do I need to write? . . . then, open this book to Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
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Appeal: Ultimate guidebook for successful research

This book is essential for anyone pursuing research, providing comprehensive guidance from topic selection to data collection and analysis. The book includes real-life case studies and examples, making it easy to apply learnings to practical research projects. Students will benefit from the book's clear definitions and checklists, which provide step-by-step guidance throughout the entire process. Overall, this book is a necessary tool for students pursuing business research.