Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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What They Don't Teach You at Harvard Business School
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If you've ever felt that your business degree didn’t quite prepare you for the realities of the working world, Mark McCormack's "What They Don't Teach You at Harvard Business School" might be the missing piece of your puzzle. McCormack's hands-on experience translates into savvy advice, covering the nuances of networking, negotiation, and career advancement. It's a must-read for understanding the unspoken rules of business from someone who's conquered the field.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.
The New Art Of The Leader Revised - Thryft
William A. Cohen | Prentice Hall Press

The New Art Of The Leader Revised

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Goodreads rating: 3.7

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This book could be a good read for ambitious individuals looking to enhance their leadership skills. With its focus on applying military strategies to the business world, it offers a fresh and unique perspective on effective leadership. Through real-life examples from both combat and civilian organizations, the author showcases the power of military leadership techniques and their applicability in modern businesses. If you're seeking practical guidance and inspiration from accomplished leaders like General Schwarzkopf and Colin Powell, this book is a must-read. Get ready to elevate your leadership game!
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

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Goodreads rating: 3.6

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If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Management Accounting for Decision Makers - Thryft
Peter Atrill, Eddie McLaney  | Pearson Education

Management Accounting for Decision Makers

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Goodreads rating: 3.76

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If you're looking to sharpen your management skills, "Management Accounting for Decision Makers" is your go-to guide. It breaks down complex accounting principles into real-world applications, enhancing your ability to make informed decisions in a business setting. With an array of exercises and fresh case studies, this book promises not just to inform but to engage you actively in the learning process.
From the Top Down - The Executive Role in Successful Volunteer Involvement

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If you're looking to reshape or refine your organization's approach to volunteer engagement, "From The Top Down" is a must-read. Susan J. Ellis targets the pressing need for senior leaders to understand and value the role of volunteers. With this book, you’ll be empowered with the knowledge to create impactful, sustainable volunteer strategies that truly benefit your organization. It dives deep into policy creation, budget considerations, and the nuances of volunteer appreciation, making it an essential tool for executives who want to lead with empathy and efficiency.
Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks | Routledge

Crisis Communications - A Casebook Approach

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Goodreads rating: 3.84

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This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.
Investments - Thryft
Zvi; Kane Bodie | Mcgraw - Hill

Investments

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Goodreads rating: 3.89

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If you're seeking to deepen your understanding of finance, "Investments" by Zvi Bodie could be your guide. It's a treasure trove meticulously blending theory with practical application, ensuring you not only learn but also apply your knowledge. The structured end-of-chapter problems, categorized by difficulty, allow for self-paced learning, making complex investment concepts digestible regardless of your financial acumen. Whether you're a student or a seasoned professional, this book can be a cornerstone for your financial expertise.
The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

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If you're aiming to understand the minds of top business leaders and how they've carved out profits, "The Profit Zone" could be your playbook. You'll find it dissecting the moves of industry giants and their strategies in a way that's insightful. It can offer you a unique perspective on how to approach business design and profit-making in your own ventures.
Leadership When the Heat's on - Thryft
Danny Cox | Mcgraw-hill

Leadership When the Heat's on

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Goodreads rating: 3.7

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Danny Cox is a master of motivation. He has received the National Speakers Association's Council of Peers Award for Excellence, a distinction that places him in the company of such giants as Norman Vincent Peale ane Zig Ziglar. He's brought innovative and imaginative leadership concepts to hundreds of companies around the world--and this book brilliantly distills his unique, inspirational wisdom. Cox writes for achievement-oriented managers faced with the responsibilities of leadership in the shake-out driven world of the nineties. He shows how to survive and thrive by cultivating seven simple management skills, based on abilities that readers will find to be reassuringly familiar.
Electronic Commerce - Thryft
Gary P. Schneider | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book would be a good read for anyone looking to understand the vast possibilities and challenges of electronic commerce. Through real-world case studies and examples, it offers a comprehensive exploration of the technical and business aspects of online business. It not only highlights successful implementations but also emphasizes the lessons learned from unsuccessful endeavors. "Electronic Commerce" will give you the knowledge and insights to unlock the potential of online business and navigate the ever-evolving world of e-commerce.
Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet - Thryft
Geoffrey A. Moore | Harper Business

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

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Goodreads rating: 3.69

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This book is a must-read for managers and business leaders who are grappling with the challenges posed by the digital age. It offers a fresh perspective on how to thrive in an era of constant disruption and change. With insights from renowned author Geoffrey Moore, this book provides practical strategies for managing shareholder value in the digital world. It emphasizes the importance of being adaptable and responsive to shifts in the market, as well as the need to leverage stock price as a leading indicator. By reading this book, you'll gain valuable insights into the new management paradigms needed to navigate the fault line between traditional business models and the disruptive forces of the internet age.
All About Asset Allocation: The Easy Way to Get Started
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If you've ever felt lost in the world of investing, this book is a compass that can guide you. It breaks down the complexities of asset allocation into digestible, actionable advice. Perfect for the novice investor seeking a solid foundation in how to diversify investments effectively. It's practical, well-explained, and could be your first step toward making informed decisions that align with your financial goals.
The One-Page Sales Coach: New and Revised - Thryft
Dean Minuto | Createspace Independent Publishing Platform

The One-Page Sales Coach: New and Revised

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Goodreads rating: 3.88

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This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.
Questions Are the Answers
Allan Pease | Harper Collins

Questions Are the Answers

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Goodreads rating: 4.01

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If network marketing feels like a puzzle to you, Allan Pease's "Questions are the Answers" could be your missing piece. Pease offers techniques that promise to elevate your business game dramatically. Packed with simple yet powerful strategies, this book is a guide to achieving peak success in a career where the right interpersonal approach can make all the difference.
How to Make People Like You in 90 Seconds or Less
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Whether you're networking, dating, or interviewing, "How to Make People Like You in 90 Seconds or Less" can be a game-changer. Nicholas Boothman's approach will equip you with the skills to create instant trust and connection using body language and effective communication. It's an insightful read that can transform your interactions and help you connect with anyone swiftly and genuinely. Give it a read, and watch as your personal and professional relationships flourish.
Innovation and Entrepreneurship: Practice and Principles

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If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Making News : A Straight-Shooting Guide to Media Relations - Thryft
David Henderson | Iuniverse

Making News : A Straight-Shooting Guide to Media Relations

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Goodreads rating: 3.6

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This book is a must-read for anyone working in public relations or trying to gain media coverage. The author provides valuable insight into how the news business functions, and offers practical advice on how to best communicate with the media to achieve the desired outcome. The book is unique in that it features perspectives from over 100 leading journalists in the United States and Britain, making it a comprehensive guide to media relations.
Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding - Thryft
Chin-Ning Chu | Balance

Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding

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Goodreads rating: 4.06

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This book could be a good read for individuals who are interested in learning how ancient Chinese military wisdom can be applied in the modern competitive world of business. It is an insightful guide that helps readers develop an unbreakable spirit and approach problems without fear, by adopting an ancient military philosophy. Readers could appreciate its clear and straightforward writing style that helps convey the author’s message effectively.
Managerial Accounting - Thryft
Ray H.; Noreen Garrison | Richard D Irwin

Managerial Accounting

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Goodreads rating: 3.59

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This book would be a great read for anyone studying or working in the field of managerial accounting. With its comprehensive coverage, relevant examples, and clear explanations, it serves as a reliable guide for understanding complex concepts. The book's unique feature lies in its author-written supplements and end-of-chapter material, providing valuable support for both students and instructors. Dive into this book to gain a solid foundation in managerial accounting principles and apply them to real-world scenarios.
The Etiquette Advantage in Business: Personal Skills for Professional Success - Thryft

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This book could be a good read for someone who wants to enhance their professional image and succeed in the business world. With practical advice on personal etiquette and treating others with respect and courtesy, Peggy Post's expertise helps readers navigate the complex social dynamics of the workplace, making them stand out and gain a competitive advantage.
The Complete Start-to-Finish MBA Admissions Guide - Thryft
Jeremy Shinewald | Manhattan Prep Publishing

The Complete Start-to-Finish MBA Admissions Guide

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Goodreads rating: 3.67

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If you're looking to pursue an MBA degree, The Complete Start-to-Finish MBA Admissions Guide could be a great resource for you. With practical advice and exercises, this book helps you differentiate yourself from other MBA applicants, from long-term planning to ensuring a competitive candidacy to writing dynamic personal goal statements, obtaining compelling recommendations, and preparing for the interview process. Reading this book might help you stand out from the pack and ultimately get that coveted acceptance letter.
The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft

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"The Art of Innovation" could be a great read for entrepreneurs and business leaders looking to incorporate more creativity into their companies. This book provides valuable insights into IDEO's revolutionary principle of team creativity which is based on collaboration, willingness to change and flexibility. The book is inspiring and informative, and offers a unique perspective on how to boost morale, productivity and consumer satisfaction in the workplace.
Effective Project Management: With Microsoft Project CD-Rom - Thryft
Jack Gido, James P. Clements  | Cengage

Effective Project Management: With Microsoft Project CD-Rom

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Goodreads rating: 3.67

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This book is a great resource for anyone looking to improve their project management skills. The Real World Project Management vignettes provide practical examples of how to apply project management concepts in real-life scenarios. The Critical Success Factor boxes highlight the most important concepts covered in each chapter. The inclusion of a trial version of Microsoft" Office Project 2007 is particularly useful for students looking to gain hands-on experience with project management software.
The Leadership Challenge: How to Get Extraordinary Things Done in Organizations
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If you've ever felt that leadership is a nebulous concept, "The Leadership Challenge" might just change your perspective. Kouzes and Posner pack this book with actionable insights based on extensive research. It's tailored not just for corporate honchos but also for leaders in education and nonprofits. Dive in to discover how you can make extraordinary things happen wherever you are.
The Creative Priority : Driving Innovative Business in the Real World - Thryft
Jerry Hirshberg | Harper Business

The Creative Priority : Driving Innovative Business in the Real World

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Goodreads rating: 3.77

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Recommendation: This book is perfect for business owners and managers looking to drive innovation and creativity in their teams. The author's twelve essential principles are backed by real-world examples from the automobile design industry, making it an engaging and informative read. Readers will appreciate the actionable insights presented throughout the book, making it a must-read for any business looking to stay ahead of the curve in today's competitive landscape.
Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

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This book is perfect for recent college grads or new hires who are looking to make a positive and lasting impression in their first job. Effective Immediately offers practical advice and useful resources for navigating the challenges of the workplace, and teaches valuable skills like conflict resolution, project management, and leadership. The book's emphasis on using every task as an opportunity to shine, no matter how small, makes it stand out as a unique and empowering career guide for young professionals.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft

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Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
Rise and Fall of Strategic Planning
Henry Mintzberg | Free Press

Rise and Fall of Strategic Planning

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Goodreads rating: 3.83

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If you're puzzled by how strategic planning often misses the mark in practice, Mintzberg's critique is a refreshing deep dive. His book shifts the narrative from the rigid frameworks we're used to, revealing the unpredictable nature of strategy and the value of adaptability. It's a compelling read for anyone in management who's looking to foster a more dynamic approach to strategy within their organization.
Cutting Edge Advertising
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Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

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Goodreads rating: 4.02

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If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
All About Investing - Thryft
Esmé Faerber | Mcgraw Hill

All About Investing

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Goodreads rating: 3.53

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This book could be a good read for you if you're a new investor looking to navigate the world of investing with confidence. All About Investing breaks down complex concepts into clear, easy-to-understand language, making it accessible for beginners. With practical techniques and tips, this book will help you establish realistic investment goals, choose appropriate assets, and build a diversified portfolio. By the end, you'll be equipped with the knowledge and strategies to navigate the investment world with ease, ensuring a worry-free and successful financial future.
Reorganize for Resilience: Putting Customers at the Center of Your Business - Thryft
Ranjay Gulati | Harvard Business Press

Reorganize for Resilience: Putting Customers at the Center of Your Business

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Goodreads rating: 3.75

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If you've ever felt that pressing need to pivot your business towards what truly matters to the customers, "Reorganize for Resilience" is your guide. Ranjay Gulati doesn't just theorize; he provides a pragmatic blueprint to dismantle the silos and reform your company around customer needs. This book could be your roadmap to weather industry storms and emerge profitable by nurturing genuine customer connections and foresight.
The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning - Thryft
Richard Marcinko | Pocket

The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning

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Goodreads rating: 3.94

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This book is perfect for individuals who are looking for unconventional and aggressive strategies to succeed in both their personal and professional lives. With insights from a former Navy commando, readers can expect to gain valuable skills and tactics that can help them overcome challenges and reach their goals faster. The book's distinct feature is its focus on unconventional and unorthodox thinking, which could be appealing for readers who are looking for unconventional approaches to success.
Photo Portfolio Success - Thryft
John Kaplan | Writer's Digest Books

Photo Portfolio Success

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Goodreads rating: 4.08

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This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.
Innovation and Entrepreneurship: Practice and Principles - Thryft
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

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Goodreads rating: 4.07

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This book could be a good read for someone looking to dive into the world of innovation and entrepreneurship. With its comprehensive exploration of policies, decisions, opportunities, and risks, it offers a practical approach to understanding and implementing the principles of innovation and entrepreneurship. By emphasizing the importance of creativity, strategies, and staffing, it guides readers to unleash their own creative potential and seize entrepreneurial opportunities in any context. So whether you are a business professional, a budding entrepreneur, or simply curious about the power of innovation, this book will provide valuable insights and guidance to help you succeed.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

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Goodreads rating: 3.65

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If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
Say It Like Obama and Win! The Power of Speaking With Purpose and Vision - Thryft
Shelly Leanne | Mcgraw-hill

Say It Like Obama and Win! The Power of Speaking With Purpose and Vision

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Goodreads rating: 3.66

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If you've ever wanted to hold an audience's attention the way Obama does, this book is your masterclass. Shel Leanne breaks down the former President's powerful oratory and makes it accessible. Imagine galvanizing a crowd or impressing in a boardroom with the same confidence and vision. This read might just transform your public speaking into an art form.
1,000 Dollars and an Idea: Entrepreneur to Billionaire
Sam Wyly | Newmarket Pr

1,000 Dollars and an Idea: Entrepreneur to Billionaire

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Goodreads rating: 3.73

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If you're captivated by the raw grit behind self-made success, "1,000 Dollars and an Idea" will resonate with you. Sam Wyly's memoir is more than an autobiography; it's a source of inspiration, providing real-world insights into how perseverance, innovative thinking, and a dash of daring can shape a remarkable business career. His story could motivate you to consider how your own ideas might change your life.
Jack Straight from the Gut - Thryft
Jack Welch | Warner Books

Jack Straight from the Gut

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Goodreads rating: 3.82

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This book takes you inside the mind of one of the most effective CEOs in history. Welch’s unfiltered insights into corporate leadership and management strategies make "Jack: Straight from the Gut" a compelling read for anyone interested in business and leadership. It’s like sitting down with a mentor who has transformed the corporate world with his groundbreaking ideas and practices.
What Is Lean Six Sigma

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If you're aiming to make your workplace more efficient and your customers happier, "What is Lean Six Sigma" can be your stepping stone. The book simplifies a complex subject with diagrams, cartoons, and real-world scenarios that make the methodology accessible. It's not just about theory; this book arms you with practical tools to tackle waste and enhance quality in your job, potentially transforming your company's performance and your own career.
The Essays of Warren Buffett: Lessons for Investors and Managers

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Considering you're looking to sharpen your financial acumen, this book is like grabbing a coffee with Warren Buffett himself. The wisdom inside is distilled from decades of Buffett's own letters to shareholders, providing timeless advice that's applicable whether you're a budding investor or a seasoned manager. Its clear, pragmatic guidance is a compendium that doubles as both a solid grounding in the philosophy of value investing and a master class in business leadership.
The Individualized Corporation : A Fundamentally New Approach to Management - Thryft

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Recommendation: This book is a must-read for managers who wish to stay relevant in the ever-evolving corporate landscape. The authors provide insightful case studies and arguments that challenge the conventional approach to management. The book's most unique and distinctive feature is its emphasis on individuality as the driver of value creation in a company. By reading this book, managers can learn how to leverage their employees' unique talents and skills to achieve competitive advantage.
2010 Culture Book
Various | Zappos Ip, Inc.

2010 Culture Book

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Goodreads rating: 4.1

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The 2010 Culture Book by Zappos is a perfect read for individuals who value and prioritize company culture within their workplace. The book provides a creative and unique glimpse into the inner structure and core values of Zappos. The unedited submissions from employees, partners, and customers further add transparency to the company's culture, making it an inspiring and informative read for those interested in building a stronger company culture.
Easy Peasey : People Skills for Life - Thryft
Allan Pease, Barbara Pease  | Pease International

Easy Peasey : People Skills for Life

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Goodreads rating: 3.69

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This book is a great read for individuals who struggle with communication and social skills. Allan Pease's expertise in body language and communication shines through the pages, providing practical tips and tricks to make a lasting impression on those around you. Readers will appreciate the straightforward language and easy-to-follow advice, making it a must-read for anyone looking to improve their people skills.
Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams | Rotovision

Annabel Williams Book of Wedding and Portrait Photography

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Goodreads rating: 3.91

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If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.
Project Planning, Scheduling & Control, 4E - Thryft
James P. Lewis | Mcgraw-hill

Project Planning, Scheduling & Control, 4E

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Goodreads rating: 3.77

Regular price $16.90 from $7.90 Save up to 53%

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In stock: Well Read

If you're seeking to solidify your project management skills, this book is for you. James Lewis's extensive experience is distilled into practical guidelines that are easy to understand, making complex projects more manageable. It's particularly valuable for those preparing for the PMP® exam, as it provides crucial insights and tips that could be the difference between failing and achieving certification.
Crash Proof 2.0: How to Profit from the Economic Collapse

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In stock: Well Read

If the recent economic fluctuations have left you worried, "Crash Proof 2.0" by Peter Schiff could be your financial compass. Schiff, known for his prophetic insights before the 2008 financial crisis, offers not just a breakdown of what's gone wrong, but a pragmatic three-step plan for what you can do right now. Think of this book as a survival kit for your savings in an unpredictable economy.
How To Get A Job You'll Love - A Practical Guide To Unlocking Your Talents And Finding Your Ideal Career - Thryft
John Lees | Mcgraw-hill

How To Get A Job You'll Love - A Practical Guide To Unlocking Your Talents And Finding Your Ideal Career

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Goodreads rating: 3.66

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Recommendation: This book could be a good read for anyone feeling stuck in their current job or unsure about their career path. John Lees provides practical advice on how to identify your strengths, develop a career plan and successfully navigate the job search process. The book is especially helpful for MBA students and those interested in pursuing portfolio careers. Overall, readers will benefit from Lees' step-by-step approach and encouragement to pursue a fulfilling career.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

Regular price $14.90 from $6.90 Save up to 54%

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.

Why Invest in Personal Development?

Personal development is after all an ongoing journey, and necessary for all of us! Here at Thryft, our collection spans relevant topics such as mindfulness, productivity and emotional intelligence. Learn from thought leaders, who can offer perspectives that empower you to achieve personal growth and fulfilment. Help yourself to our collection if you desire to improve yourself, one book at a time.