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Working Backwards: Insights, Stories, and Secrets from Inside Amazon

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Insider tactics from Amazon's groundbreaking success.

Imagine unpacking Amazon's colossal toolbox of ingenuity and strategic know-how—that's what "Working Backwards" offers. If you're fascinated by the mechanisms that catapulted a once humble online bookstore into a global powerhouse, this read is for you. It's not just a trove of anecdotes but a manual to adopt Amazon's innovative principles in your own business terrain, regardless of scale. Dive in to transform your leadership and cultural ethos with the same rigor that fueled Amazon's storied ascension.

New

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Regular price $8.90
Unit price
per
ISBN: 9781529033847
Publisher: Pan MacMillan
Date of Publication: 2022-08-18
Format: Paperback
Goodreads rating: 4.22
(rated by 6245 readers)

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Description

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business. Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has
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Insider tactics from Amazon's groundbreaking success.

Imagine unpacking Amazon's colossal toolbox of ingenuity and strategic know-how—that's what "Working Backwards" offers. If you're fascinated by the mechanisms that catapulted a once humble online bookstore into a global powerhouse, this read is for you. It's not just a trove of anecdotes but a manual to adopt Amazon's innovative principles in your own business terrain, regardless of scale. Dive in to transform your leadership and cultural ethos with the same rigor that fueled Amazon's storied ascension.