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New
Boyd Au
|
Marshall
Cavendish
International
(asia)
Pte
Ltd
I Don't Want to Be Poor: The Boyd Au Success Story
from $4.90
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Goodreads rating: 3.0
from $4.90
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In stock: Very Good
This book could be a fantastic read for budding entrepreneurs and established business owners alike, as it not only tells the inspiring story of Boyd Au's success but also provides valuable business tips that can help readers improve their own endeavors. One unique feature of this book is its ability to seamlessly blend personal anecdotes with practical advice, creating a compelling narrative that readers won't want to put down.
New
Patrick Lencioni
|
Fisicalbook
The Five Dysfunctions of a Team
from $10.90
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Goodreads rating: 4.1
from $10.90
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In stock: Well Read
If you're finding team management challenging or you're a keen student of leadership, "The Five Dysfunctions of a Team" offers not just a gripping narrative but valuable, actionable lessons. Lencioni masterfully blends storytelling with practical advice to present a model for transforming dysfunctional dynamics into effective teamwork, which could resonate deeply with your experiences and aspirations as a leader.
New
Mary V. Knackstedt
|
Wiley
Marketing and Client Relations for Interior Designers
from $34.90
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Goodreads rating: 5.0
from $34.90
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In stock: Very Good
If you're looking to elevate your interior design business, this book is a treasure trove. It's packed with insights on how to attract and retain clients in an industry that's as much about networking as it is about talent. With practical advice and real-world examples, you'll learn how to stand out in a competitive market.
New
Hampton Court Holdings LLC, Marcus Lee |
Unkno
How to Outsmart China: The Complete Guide to Successful Business in China
from $8.90
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Goodreads rating: 2.0
from $8.90
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In stock: Well Read
Considering venturing into the robust Chinese market? "How to Outsmart China" could be your essential companion. The author, Marcus Lee, offers a rare, insightful perspective from his personal experiences in China, covering aspects other guides may overlook. It's particularly valuable if you crave authentic anecdotes over textbook theories, potentially giving you an edge in your business endeavors.
New
John Battelle
|
Portfolio
Hardcover
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
from $11.90
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Goodreads rating: 3.84
from $11.90
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In stock: Very Good
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
New
James P. Andrew, John Butman, Harold L. Sirkin |
Harvard
Business
Review
Press
Payback: Reaping the Rewards of Innovation
from $15.90
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Goodreads rating: 3.63
from $15.90
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In stock: Very Good
Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
New
Gayle Laakmann McDowell
|
Wiley
Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or Any Top Tech Company
from $8.90
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Goodreads rating: 4.03
from $8.90
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In stock: Very Good
If you're eyeing a dream job at a tech giant like Google or Microsoft, "Cracking the Tech Career" is more than just your average career advice book—it's a deep dive from an insider's perspective. Gayle Laakmann McDowell, who has been both an engineer and a part of the hiring committee at Google, spills the secrets on standing out. This book isn't just about crafting the perfect resume; it's a comprehensive guide to positioning yourself as the irresistible candidate, the one they just can't say no to. Whether you're a student planning your career or a professional looking to leapfrog into a top company, this book could make the difference in your next job application.
New
Sergio Zyman
|
Harper
Business
The End of Marketing as We Know It
from $3.90
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Goodreads rating: 3.72
from $3.90
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In stock: Well Read
If marketing mystique and high-budget ad campaigns have left you puzzled about their real impact on sales, this book will resonate with you. Authored by the maverick behind Coca-Cola's marketing revolutions, it's a provocative, no-nonsense account that demystifies the art of marketing, turning it into an exact science with one main goal: selling effectively. Whether you're a seasoned marketer or an intrigued business owner, "The End of Marketing As We Know It" will challenge and possibly transform your approach to marketing.
New
Carl W. Stern, George Stalk Jr. |
Wiley
Perspectives on Strategy from the Boston Consulting Group
from $8.90
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Goodreads rating: 3.8
from $8.90
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In stock: Well Read
If you're interested in the bones of great business strategy, this collection is like a master class in competition and innovation. It offers you a treasure trove of the Boston Consulting Group's wisdom, gathered into one volume. Whether you're an executive or an aspiring entrepreneur, the insights within these pages could significantly sharpen your strategic thinking.
New
Andy Bird, Mhairi McEwan |
John
Wiley
&
Sons
The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities
from $8.90
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Goodreads rating: 3.33
from $8.90
- Unit price
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In stock: Like New
If growth is what you're after, 'The Growth Drivers' isn't just a book; it's your roadmap to elevating your marketing game. It breaks down the essentials of what world-class marketing looks like and how it can be the force that propels your organization forward. The blend of case studies and practical tools makes it a hands-on guide that's grounded in real-world application, not just theory. With the evolving market landscape, being customer-centric isn't just an advantage but a necessity, and this book teaches you exactly how to achieve it.
New
Kevin J. Clancy, Robert S. Shulman |
Mcgraw-hill
Marketing Myths That Are Killing Business - The Cure for Death Wish Marketing
from $8.90
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Goodreads rating: 3.56
from $8.90
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In stock: Well Read
This book is a truth-bomb for marketers entrenched in traditional, perhaps outdated thought processes. If you've felt stuck or found that conventional marketing wisdom isn't yielding the results it once promised, Clancy's exploration of these fatal myths offers a refreshing, unorthodox perspective. It's almost like a cheat sheet to revive your marketing strategies and ensure your brand's longevity.
New
Constantinos C. Markides
|
Jossey-bass
Fast Second - How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
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Goodreads rating: 3.64
from $8.90
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In stock: Well Read
You might think innovation is the key to business success, but "Fast Second" reveals a different perspective that's equally compelling. This book explains how entering a market just in time and scaling it up can be a safer and more profitable strategy. It's perfect if you're interested in strategic planning or if you want to understand how companies like Amazon became titans not by inventing new markets, but by dominating them early on.
New
Jack D. Schwager
|
Harper
Business
The New Market Wizards: Conversations with America's Top Traders
from $8.90
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Goodreads rating: 4.24
from $8.90
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In stock: Well Read
The New Market Wizards is a great book for those interested in learning from the best in financial trading. The book features interviews with some of the most successful traders in America, sharing their experiences in the financial markets and the strategies that have helped them to success. Readers can gain valuable insights and tips from these interviews, making this a must-read for anyone looking to improve their own financial trading strategies.
New
from $10.81
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In stock: Like New, Well Read
"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."
New
Jeff Cox, Eliyahu M. Goldratt |
North
River
Press
The Goal: A Process of Ongoing Improvement
from $4.90
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Goodreads rating: 4.08
from $4.90
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In stock: Very Good
"The Goal" isn't just a book; it's a thought revolution in the way one perceives and approaches business challenges. If you're struggling with efficiency or need a fresh perspective on problem-solving within your enterprise, Goldratt's tale provides both an engaging narrative and a practical framework to analyze and improve your processes. It's a game-changer for managers and entrepreneurs alike.
New
from $6.90
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In stock: Very Good
"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
New
Ed Silvoso
|
Baker
Pub
Group
Anointed for Business
from $8.90
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Goodreads rating: 3.93
from $8.90
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In stock: Well Read
If you've ever felt a tug of war between your professional ambitions and spiritual convictions, "Anointed for Business" could reassure and guide you. Ed Silvoso bridges the divide, showing how your entrepreneurial spirit can be a powerful force for faith. This book might change not just how you do business, but why you do it.
New
Brian Tracy
|
Amacom
Books
Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible
from $8.90
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Goodreads rating: 4.02
from $8.90
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In stock: Well Read
Let's face it, we all wish we had more hours in our day, but this book, my fellow time-traveler, is the next best thing. It's not just about squeezing tasks into a crowded agenda; it's about reshaping the way you approach your time. Brian Tracy isn't just offering tips; he's handing over a mindset makeover that promises to turbocharge your productivity and decision-making, giving your 24-hours the impact of 48.
New
Jed Wylie
|
Marshall
Cavendish
Corp/ccb
Make Your Website Sell: The Ultimate Guide to Increasing Your Online Profits
from $27.90
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Goodreads rating: 3.5
from $27.90
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In stock: Well Read
If you feel like your website should be doing more for your business bottom line, "Make Your Website Sell" is the companion you need. It dissects the essentials of e-commerce and digital marketing, offering insights that are practical and immediately applicable. By embracing Jed Wylie's strategies, you'll align your online presence with your commercial goals and turn visitors into loyal customers.
New
Gail Z. Martin
|
Weiser
30 Days to Online PR & Marketing Success
from $9.90
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Goodreads rating: 3.64
from $9.90
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In stock: Very Good
If you're aiming to amplify your brand's online presence without breaking the bank, "30 Days to Online PR & Marketing Success" could be your guide. Gail Z. Martin meticulously lays out actionable steps to harness the power of online PR and marketing. Imagine elevating your product's visibility globally, tapping into the tricks that deliver results, all orchestrated in digestible daily efforts that fit even the busiest schedule.
New
Richard Templar
|
Trans-atlantic
Publications,
Inc.
I Don't Want Any More Cheese: I Just Want Out of the Trap
from $9.90
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Goodreads rating: 3.44
from $9.90
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In stock: Very Good
If you've been eyeing the exit sign above your office door, longing for a leap into the life of your dreams, then "I Don't Want Any More Cheese" might just resonate with you. Richard Templar provides that gentle, yet assertive nudge to shift from passivity to action. His practical wisdom could be the catalyst for your transformation, inspiring you to drop the excuses and embrace the adventure you've been dreaming of.
New
Amina Horozic
|
Tuk
Tuk
Press
Breaking In: Over 100 Product Designers Reveal How to Build a Portfolio That Will Get You Hired
from $15.90
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Goodreads rating: 4.0
from $15.90
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In stock: Very Good
Imagine landing your dream job in product design. "Breaking In" is the mentor you'd wish you had, packed with insider knowledge from over 100 industry leaders. It's more than just a guide; it's a collection of secrets and strategies specifically tailored to help your portfolio stand out to the very people you're eager to impress. Whether you're in the trenches of design school or gearing up for that next big career move, this book is your blueprint for making an impact where it counts.
New
Seth Godin
|
Portfolio
Purple Cow: Transform Your Business by Being Remarkable
from $11.90
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Goodreads rating: 3.78
from $11.90
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In stock: Well Read
If the idea of standing out in a crowded marketplace excites you, 'Purple Cow' is a must-read. Seth Godin's refreshing take on marketing strategies will guide you through the necessity of innovation and distinctiveness. It's for anyone eager to leave behind the safety of the ordinary and embrace the potential of being noteworthy in their field.
New
Richard Borsuk, Nancy Chng |
Iseas-yusof
Ishak
Institute
Liem Sioe Liong's Salim Group: The Business Pillar of Suharto's Indonesia
from $24.90
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Goodreads rating: 4.58
from $24.90
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In stock: Well Read
Are you curious about the intersection of political power and business success? This biography of Liem Sioe Liong takes you on a fascinating journey from humble beginnings to the pinnacle of economic triumph in Indonesia, showcasing what one individual can achieve with the right mix of sharp instincts, circumstances, and connections. If you're intrigued by real-world tales of ascent within complex socio-political landscapes, Liem's story will offer you both historical insight and personal inspiration.
New
David Bornstein
|
Oxford
University
Press
How to Change the World: Social Entrepreneurs and the Power of New Ideas
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Goodreads rating: 3.94
from $8.90
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In stock: Very Good
You might find "How to Change the World" both uplifting and empowering if you're passionate about social activism or entrepreneurship. It showcases real-life tales of individuals who've tackled massive challenges, sparking that can-do spirit and offering insights on making tangible differences in the world. It's like a playbook for anyone with the drive to create meaningful change but needing a spark of inspiration or affirmation that one person's determination can indeed transform lives.
New
Seth Godin
|
Upstart
Pub
Co
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
from $16.90
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Goodreads rating: 3.96
from $16.90
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In stock: Well Read
If you've got a brilliant business idea simmering in your mind but your wallet is echoing empty halls, Seth Godin's "The Bootstrapper's Bible" might just be your guide to turning that idea into reality. Godin is a master at distilling complex business concepts into actionable advice, especially for those with more creativity than capital. You'll find his 'magic rules' and 'commandments' aren't just inspiring—they're practical stepping stones to bootstrap your way to success without a financial safety net.
New
Satya Nadella
|
Harper
Collins
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
from $35.90
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Goodreads rating: 3.79
from $35.90
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In stock: Very Good
"Hit Refresh" isn’t just an autobiography or a business guide; it's a thought-provoking look at how technology is shaping our future. Nadella's unique perspective as both a tech leader and a humanist offers a glimpse into the ethical and innovative considerations driving one of the world's largest tech companies. Perfect for those intrigued by leadership, change, and the societal impact of technology.
New
Reed Hastings, Erin Meyer |
Virgin
Books
No Rules Rules: Netflix and the Culture of Reinvention
from $11.90
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Goodreads rating: 4.28
from $11.90
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In stock: Well Read
If you're intrigued by the inner workings of one of today's most dynamic companies, "No Rules Rules" will be a compelling read. Reed Hastings' unorthodox management principles provide rare insights into fostering creativity and innovation, making it fascinating for anyone interested in leadership, company culture, and the media industry's future. This isn't just about a company; it's about a mindset shift that challenges conventional business norms.
New
Michael Loong
|
Partridgesingapore
My Eco-World, Made in China
from $11.90
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Goodreads rating: 0.0
from $11.90
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In stock: Very Good
Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
New
Mark H. McCormack
|
Profile
Books
What They Don't Teach You at Harvard Business School
from $7.90
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Goodreads rating: 3.61
from $7.90
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In stock: Like New
If you've ever felt that your business degree didn’t quite prepare you for the realities of the working world, Mark McCormack's "What They Don't Teach You at Harvard Business School" might be the missing piece of your puzzle. McCormack's hands-on experience translates into savvy advice, covering the nuances of networking, negotiation, and career advancement. It's a must-read for understanding the unspoken rules of business from someone who's conquered the field.
New
Thomas L. Wheelen, J. David Hunger |
Addison-wesley
Pub
(sd)
Strategic Management and Business Policy
from $8.90
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Goodreads rating: 3.87
from $8.90
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In stock: Like New
If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.
New
David Meerman Scott
|
Wiley
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
from $12.90
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Goodreads rating: 3.85
from $12.90
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In stock: Well Read
If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
New
Jim Aitchison, Neil French |
Prentice
Hall
Ptr
Cutting Edge Advertising
from $5.90
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Goodreads rating: 4.02
from $5.90
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In stock: Well Read
If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
New
Michel Robert
|
Mcgraw-hill
Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
from $8.90
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Goodreads rating: 3.83
from $8.90
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In stock: Very Good
If you're looking to understand how top companies stay ahead with their products, this book provides more than just tips—it's a deep dive into a process that's been refined through a decade of research. Stories from real businesses bring the concepts to life, making it a practical guide for anyone aiming to revitalize their organization's product development.
New
Howard R. Moskowitz
|
Pearson
P
T
R
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
from $8.90
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Goodreads rating: 3.26
from $8.90
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In stock: Very Good
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
New
Fred D. Crawford, Ryan Mathews |
Crown
Business
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
from $10.90
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Goodreads rating: 3.76
from $10.90
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In stock: Like New
If you've ever questioned the prevailing wisdom that a company must excel in all areas to succeed, "The Myth of Excellence" provides a potent counterargument. This intriguing study, based on impressive research and real-world examples, challenges the notion of universal excellence. It's an insightful read that offers a blueprint for focusing on what truly matters to consumers, potentially changing how you approach business strategy and customer engagement.
New
Ram Charan, Larry Bossidy |
Random
House
Execution: The Discipline of Getting Things Done
Regular price
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Goodreads rating: 3.87
Regular price
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from $8.26
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In stock: Like New, Well Read
This book is for individuals who are looking for practical strategies to achieve their goals in business. With insights from acclaimed CEOs and expert advisors, "Execution" provides a step-by-step approach to creating an execution culture within organizations. It emphasizes the importance of setting clear priorities, assigning the right people, setting milestones, measuring performance, and staying aligned with market realities. If you're looking for a results-oriented guide that will help you get things done and drive success in your business, this book is a must-read.
New
Dorothy Leonard-Barton, Jeffrey F. Rayport |
Harvard
Business
Press
Harvard Business Review on Breakthrough Thinking
from $10.90
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Goodreads rating: 3.6
from $10.90
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In stock: Well Read
If you're looking to spark a transformation in how you or your company thinks about and fosters innovation, this book is a treasure trove. It's not just about flashes of creative genius; it's about structuring your strategic processes to nurture and sustain breakthrough thinking. Harvard Business Review's collection gives you access to a mindset that has shaped successful strategies for countless professionals.
New
Trout
|
Mcgraw-hill
Inc.,us
The New Positioning: The Latest on the World's #1 Business Strategy
from $3.90
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Goodreads rating: 5.0
from $3.90
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In stock: Well Read
If you're navigating the ever-shifting landscape of consumer behavior and brand loyalty, "The New Positioning" is like a compass in your hand. Jack Trout, a true pioneer in marketing theory, updates the fundamental concept of positioning with fresh, relevant examples and a deeper dive into the psychology of the audience. Think of it not as a sequel, but as an essential upgrade to your marketing toolkit—helpful whether you’re a start-up entrepreneur or a seasoned executive looking to stay ahead of the curve.
New
Cheryl Liew-Chng
|
Morgan
James
Publishing
The 24-Hour Woman: How High Achieving, Stressed Women Manage It All and Still Find Happiness
from $8.90
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Goodreads rating: 3.8
from $8.90
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In stock: Very Good
If you find yourself constantly overwhelmed by the demands of career, family, and personal aspirations, Cheryl Liew-Chng's "The 24-Hour Woman" is speaking directly to you. It's more than a self-help book; it's a strategic guide to reprioritize and realign your life's ambitions with your deeper goals. Liew-Chng doesn't just pontificate; she provides actionable strategies that have proven successful for women around the globe. Especially, if you're seeking a meaningful shift toward a life of fulfillment and vibrancy, this book could be the blueprint you’ve been looking for.
New
Cyndi Crother, The Crew of the World-Famous Pike Place Fish |
Berrett-koehler
Publishers
Catch! - A Fishmonger's Guide to Greatness
from $8.90
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Goodreads rating: 3.58
from $8.90
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In stock: Very Good
Maybe you're not tossing salmon across a market, but you'll find universal truths in "Catch!" that can transform your work atmosphere. The engaging tales from Pike Place fishmongers serve as metaphors for team building and leadership. You'll not only delight in their energy but also glean insights to apply to any business or team, making your daily hustle not only more effective but more enjoyable.
New
Daniel Priestley
|
Ecademy
Press
Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry
from $8.90
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Goodreads rating: 4.01
from $8.90
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In stock: Like New
If you have aspirations of fast-tracking your career and becoming a go-to person in your field, Daniel Priestley's book might just be your roadmap. It isn't about hard work over decades; it's about strategic moves you can make now. It's an insightful read especially if you're passionate about your industry and eager to make a mark quickly. This could be the guide that changes how you approach your career and influence.
New
Eric Casaburi
|
Egc
Ip
Llc
Just Make Money! The Entrepreneur's Handbook to Building the Life of Your Dreams
from $8.90
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Goodreads rating: 2.88
from $8.90
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In stock: Like New
If you're feeling stuck in your 9-to-5 job and dream of charting your own course, "Just Make Money!" is a wake-up call straight from a seasoned entrepreneur. Eric Casaburi distills his hard-won wisdom into practical insights, tackling everything from idea ignition to managing money and assembling the right team. This isn't just another business book; it's a battle cry for anyone ready to take the leap into entrepreneurship, promising not only profitability but also a life imbued with passion and freedom.
New
Jeffrey J. Fox
|
Hachette
Books
Secrets of Great Rainmakers: The Keys to Success and Wealth
from $10.90
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Goodreads rating: 3.69
from $10.90
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In stock: Like New
If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
New
Callum Laing, Jeremy Harbour |
Rethink
Press
Limited
Agglomerate
from $8.90
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Goodreads rating: 3.97
from $8.90
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In stock: Like New
If you're a small business owner feeling overshadowed by giant corporations, "AGGLOMERATE" could be the strategic companion you need. It provides real-world insights into how smaller companies can band together for growth without losing their autonomy. The book offers a fresh perspective on collaboration and scaling, which might just be the ingredient your business has been missing.
New
David Ogilvy
|
Prion
Books
Ltd
Ogilvy on Advertising
from $10.90
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Goodreads rating: 4.15
from $10.90
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In stock: Very Good
If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
New
Hahn, Caples |
Prentice
Hall
Tested Advertising Methods
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Goodreads rating: 4.23
from $8.90
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In stock: Very Good
Whether you're new to the ad world or a seasoned marketer, "Tested Advertising Methods" is like a masterclass in print. John Caples's work has shaped the industry for decades, and this updated version offers the same candid analysis and award-winning ideas, now aligned with the modern landscape. It's a must-read for anyone wanting to understand how to create ads that truly resonate and drive results.
New
John Harding, Norman Gornbein, May Harding |
Norman
Gornbein
Jewelry
Consultant
Llc
How to Open a Successful Pawnshop
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Goodreads rating: 3.5
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Considering a venture into the pawnshop business? Norman Gornbein's book is the mentor you need on paper. His experience shines through with practical advice and insights you'd only get from someone who has truly walked the talk. From evaluating precious items to setting up shop, it's an investment if you're aiming for success in this unique industry.
New
Lawrence A. Cunningham, Warren Buffett |
The
Cunningham
Group
The Essays of Warren Buffett - Lessons for Corporate America
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Goodreads rating: 4.31
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In stock: Very Good
If you're keen on investing or understanding corporate America through a seasoned expert's eyes, dive into 'The Essays of Warren Buffett.' It's not just a book; it's a mentorship in print, offering practical insights from decades of Buffett's shareholder letters. The updated content on pressing issues like CEO compensation and derivatives adds contemporary relevance, making it a solid choice for anyone serious about business acumen.
New
Callum Laing
|
Rethink
Press
Progressive Partnerships: The Future of Business
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Goodreads rating: 4.14
from $5.90
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In stock: Very Good
If you've hit a growth plateau and are looking to catalyze your business's expansion, "Progressive Partnerships" can be the game-changer you need. Callum Laing lays out an accessible roadmap to foster and leverage partnerships that can drive your enterprise forward. Imagine unlocking new opportunities where you are the one being sought after for collaborations—that's the future of business Laing envisions for his readers.