Media Literacy

Regular price $38.87
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Media Literacy

Regular price $38.87
Unit price
per
ISBN: 9781452206257
Authors: W. James Potter
Date of Publication: 2012-01-31
Format: Paperback
Goodreads rating: 3.8
(rated by 106 readers)

Description

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.
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