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The Business of Writing The Victoria College Lectures
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Kevin J. Harty
Strategies for Business and Technical Writing
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If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
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The One Club
One Show 25
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If you're keen on advertising or creative design, "One Show 25" is a treasure trove that can't be missed. Imagine flipping through vibrant, artistic pages filled with award-winning campaigns that have left their mark on the industry – it’s like a masterclass in what makes advertising tick. This volume will not only reveal the trends shaping the market but also spark that creative flame within you.
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Philip Ward Burton, Philip Ward Burotn
Advertising Copywriting
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This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
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Steven E. Landsburg
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
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If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
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The Medium Is The Message - And 50 Other Ridiculous Advertising Rules
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If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
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David Howard, Edward Mabley
The Tools Of Screenwriting
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In The Tools of Screenwriting, David Howard and Edward Mabley illuminate the essential elements of cinematic storytelling, and reveal the central principles that all good screenplays share. The authors address questions of dramatic structure, plot, dialogue, character development, setting, imagery, and other crucial topics as they apply to the special art of filmmaking.Howard and Mabley also demonstrate how, on a practical level, the tools of screenwriting work in sixteen notable films, including Citizen Cane, E.T., One Flew Over the Cuckoo's Nest, Rashomon, The Godfather, North by Northwest, Chinatown, and sex, lies, and videotape.
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The One Club
One Show Interactive, Volume XIII : To Steal is Genius
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Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2010 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XIII showcases the best of this past year’s winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XIII is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more.
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Carol Harris
Producing Successful Magazines
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Recommendation: "Producing Successful Magazines" provides a comprehensive guide to setting up and running a magazine or newsletter. From choosing the right type of publication to attracting articles and paying ads, the book covers the important aspects of publishing. Additionally, readers can learn about interviewing and writing skills, and access useful contacts and resources. This book is perfect for aspiring publishers or anyone interested in the magazine industry.
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Gordon Wells
The Craft of Writing Articles
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The Craft of Writing Articles by Gordon Wells is a must-read for writers who want to learn the ins and outs of crafting compelling articles. Wells draws from his vast experience as an author of over forty non-fiction books to provide practical guidance on finding topics, researching, and structuring your work. This book serves as an excellent guide for writers looking to hone their craft and produce high-quality work that will be well-received by readers.
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Brian Kasbar
Essays That Worked Business Schools
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With thousands applying every year to business schools, sometimes the only thing that can make an applicant stand out, is the application essay. Here are 35 essays that were considered some of the best by admssions officer at the natino's top business schools. They are bold, brief, sincere, or off-the-wall. But they are unique and they worked!
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Brendan Hennessy
Writing Feature Articles
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Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets.Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online.Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing.Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers.
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