Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Managerial Accounting: An Asian Perspective - Thryft
Eric W. Noreen, Ray H. Garrison, Peter C. Brewer  | Mcgraw Hill

Managerial Accounting: An Asian Perspective

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Goodreads rating: 3.59

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If you're navigating the complexities of managerial accounting and want insights tailored to the Asia-Pacific context, this book is your companion. It's packed with relatable examples, grounded in real business scenarios that illuminate accounting concepts beyond mere theory. This isn't just about learning to crunch numbers; it's about understanding how those numbers can tell a story and guide decisions in an Asian business setting. The clear explanations and practical applications make it a solid choice for both students and professionals looking to deepen their understanding of managerial accounting with a regional twist.
The End of Cheap China : Economic and Cultural Trends That Will Disrupt the World - Thryft
Shaun Rein | Wiley

The End of Cheap China : Economic and Cultural Trends That Will Disrupt the World

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Goodreads rating: 3.77

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The End of Cheap China explains how China's fast-improving economy and shift from exports to domestic consumption will impact the global economy. The book focuses on eight megatrends that are changing China, including rising labor and real estate costs, increasing incomes, and domestic consumption, among others. The author draws on personal stories and experiences to provide valuable insights into China's economic and cultural transformation. This book is a must-read for anyone interested in understanding China's impact on the world, and how companies can succeed in the new world order.
Creating the Service Culture: Strategies for Canadian Business - Thryft
Stanley A. Brown | Prentice-hall

Creating the Service Culture: Strategies for Canadian Business

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This book is a must-read for business owners and managers looking to provide excellent customer service that lasts. It provides strategies specifically tailored for Canadian businesses, offering valuable insights and practical solutions for fostering a positive service culture. Users can expect to walk away with a clear understanding of how to improve their company's service culture and create a lasting impact on customers.
The Lexus and the Olive Tree - Thryft
Thomas L. Friedman | Anchor Books

The Lexus and the Olive Tree

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Goodreads rating: 3.6

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If you're fascinated by the intertwining of international trade, culture, and politics, "The Lexus and the Olive Tree" might be your next favorite read. It takes you on a tour of our globalized world through Thomas Friedman's experienced eyes, helping you grasp why local identities clash with sweeping economic forces. It's a thorough yet approachable look at the mechanics behind the news headlines and shifts in the global economy that are shaping our daily lives and futures.
The Future Is Small: The Future of Business
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Phoebe Wong | Kanyin Publications

The Future Is Small: The Future of Business

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Goodreads rating: 3.83

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If you're curious about where the business world is heading, Phoebe Wong's "The Future Is Small" provides a unique perspective. It's a compact guide to staying ahead in an ever-evolving marketplace, illustrating that size doesn't always equate to success. It could nudge you to think innovatively about your business strategies or start-up plans, especially in an age where agility and adaptability are king.
Introduction to Managerial Accounting - Thryft
Peter C. Brewer | Mcgraw-hill Higher Education

Introduction to Managerial Accounting

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Goodreads rating: 3.54

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If you're venturing into the managerial accounting landscape or freshening up your skills, this book is a smart pick. It distills complex concepts into digestible pieces—stripping away the intimidating extras. You'll appreciate its clarity and practical examples, bridging the gap between theory and real-world application. Plus, with its focus on essentials, it's a time-effective study tool as well.
Electronic Commerce: A Managerial Perspective - Thryft
Jae Kyu Lee, Efraim Turban, Jae Kuy Lee  | Prentice Hall

Electronic Commerce: A Managerial Perspective

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Recommended for users who want to understand the ins and outs of managing businesses online. This book provides a comprehensive and authoritative perspective on the opportunities, challenges, and strategies in global e-commerce. With the authors' rich experience and expertise, it serves as a valuable guide for anyone interested in thriving in the digital marketplace.
The Great Reckoning : How the World Will Change in the Depression of the 1990s - Thryft

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This book could be a good read for individuals interested in understanding the potential consequences of economic depressions and how to prepare for them. With its well-researched and insightful guidance on investments, migration trends, and even social order, readers will come away with a sobering but practical assessment of the future. One of the most distinctive features of this book is its focus on megapolitical analysis, which offers a big-picture perspective that sets it apart from other investment guides.
The Great Fragmentation : And Why the Future of Business is Small - Thryft

The Great Fragmentation : And Why the Future of Business is Small

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Goodreads rating: 3.96

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The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.
The Gilded Age, or, The Hazard of New Functions

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If you're intrigued by how historical epochs shape a nation, "The Gilded Age" by Mark Wahlgren Summers could be a gripping choice for you. This book delves into the complex mix of innovation and tradition during a pivotal time in American history, providing context and clarity. It's a narrative rich in details that not only recounts events but also analyses their impact on society, economy, and culture—an enlightening read that brings a crucial era of American history to life.
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

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If you're intrigued by the impact of loyalty on a company's success, "The Loyalty Effect" could offer you profound insights. Reading this book means uncovering the connections between loyalty and the overall performance of a business. It could change how you view customer and employee relations, potentially redefining your strategies for sustainable success.
Smarter Investing: Simpler Decisions for Better Results

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If you're overwhelmed by complex investment advice and want guidance that's straightforward and reliable, "Smarter Investing" might be just what you need. Tim Hale translates his extensive experience into accessible strategies that aim to make your money work harder. This book strips away the noise and offers a clear path to build and maintain a balanced portfolio, making it a solid choice if you're seeking better investment outcomes without the hassle.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
The Motley Fool's Rule Breakers, Rule Makers : A Foolish Guide to Picking Stocks - Thryft
Tom Gardner, David Gardner  | Simon & Schuster

The Motley Fool's Rule Breakers, Rule Makers : A Foolish Guide to Picking Stocks

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Goodreads rating: 3.44

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The Motley Fool's Rule Breakers, Rule Makers is a great read for those interested in learning about a unique investment approach that is both successful and irreverent. The book offers a guide to picking stocks and provides insights into the successful investment strategies adopted by the operators of the popular Motley Fool website. With its practical advice and witty banter, this book is perfect for anyone looking to learn more about successful investing and how to apply it to their own portfolio.
The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers

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If you're feeling boxed in by the traditional corporate ladder and curious about more dynamic ways of running a business, "The Horizontal Organization" could offer you a fresh perspective. Ostroff's ideas can be particularly eye-opening if you're in a leadership position looking to drive innovation and better serve customers in a rapidly changing business environment.
Around the World on a Trillion Dollars a Day - Thryft
Gregory J. Millman | Bantam Pr Ltd

Around the World on a Trillion Dollars a Day

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Goodreads rating: 4.0

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This book takes you deep into the clandestine world of international finance, shifting your perspective on how governments and markets interact. Its unique vantage point on the sheer power wielded by traders can be both enlightening and unsettling for anyone intrigued by the intricacies of the global economy. Millman offers an insightful critique that remains relevant for understanding current financial dynamics.
Information Rules: A Strategic Guide to the Network Economy - Thryft
Carl Shapiro, Hal R. Varian  | Harvard Business Review Press

Information Rules: A Strategic Guide to the Network Economy

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Goodreads rating: 4.06

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Think of "Information Rules" as your digital era compass. It's perfect for you if you're grappling with how to adapt traditional business strategies to the rapidly changing landscape of the information age. Shapiro and Varian translate dense economic theories into actionable advice, helping you to make informed decisions about pricing, protecting, and planning digital products and services. This book is like having an economist and a strategist right by your side.
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

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If your pulse quickens with the promise of marketing that resonates and connects deeply with your audience, Joe Pulizzi's "Epic Content Marketing" should be on your radar. Rather than bombarding customers with forgettable content, Pulizzi details a better path: crafting content so valuable and engaging that customers can't help but be drawn in. It's perfect for those seeking a transformation in their approach to marketing, loaded with actionable advice backed by compelling case studies. This book is like a GPS for navigating the content marketing landscape—and it's geared towards getting you results.
Handbook of Purchasing and Materials Management - An In-Depth Hands-On Reference

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If you're delving into the niche world of purchasing and supply chain management, this handbook could serve as your anchor. Kalman I. Perlman’s depth of knowledge translates into detailed, practical advice that has stood the test of time. While it’s from 1990, the fundamental principles encapsulated could give you a solid foundation in materials management.
The Financial Times Guide to Business Start Up 2013 : The most comprehensive annually updated guide for entrepreneurs - Thryft

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This annually updated and bestselling small business guide covers everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting. This new edition reflects all the latest changes that the small business market is currently going through, including changes in employment law and tax and all the latest budget changes.
Financial Institutions Management - A Risk Management Approach - Thryft

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This book is a comprehensive guide for financial professionals looking to understand and navigate the complex world of risk management within financial institutions. With a focus on managing return and risk, it offers insights and strategies for effectively mitigating risks in various sectors, including commercial banking, investment banking, and insurance. Whether you're a seasoned professional or just starting out in the industry, this book will equip you with the knowledge and tools you need to excel in risk management and make informed decisions to maximize profitability.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

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Goodreads rating: 3.57

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If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
Profit or Growth? - Why You Don't Have to Choose - Thryft

Profit or Growth? - Why You Don't Have to Choose

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If you're at a crossroads with your business, striving for both growth and profit but unsure how to attain them simultaneously, "Profit Or Growth? Why You Don't Have To Choose" might offer the insights you're seeking. With a blend of theoretical framework and practical case studies, this book captures the essence of successful corporate strategies and execution methods from global industry leaders. It's ideal for business leaders who are in search of a blueprint to navigate the complex landscape of sustainable business growth.
Turning the Tables: A Machiavellian Strategy for Dealing with Japan - Thryft
Dan Burstein | Simon & Schuster

Turning the Tables: A Machiavellian Strategy for Dealing with Japan

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Goodreads rating: 2.5

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Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.
International Business - Thryft
Charles W.L. Hill | Mcgraw- Hill International Edition

International Business

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Goodreads rating: 3.75

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If you're currently studying or planning to dive into the world of international trade and commerce, this book presents a unique viewpoint often overlooked in other texts—the Asian perspective. It could give you valuable insights into one of the most influential markets in the world, deeply enriching your understanding of the complexities of global business.
Money Talks: Quotations on Money and Investing - Thryft
Rosalie Maggio | Prentice Hall Pr

Money Talks: Quotations on Money and Investing

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Goodreads rating: 3.33

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Interested in gaining insight and inspiration about money and investing? "Money Talks: Quotations on Money and Investing" offers a diverse collection of over five hundred quotes from renowned figures like Warren Buffet, Woody Allen, and more. Whether you're a seasoned investor or simply intrigued by money matters, this anthology provides a valuable resource filled with wisdom and perspective on the art of financial investment.
The Cost-Benefit Revolution - Thryft
The Cost-Benefit Revolution - Thryft

The Cost-Benefit Revolution

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If you’ve ever felt baffled by government decisions, "The Cost-Benefit Revolution" might shine a light on a clearer path. Cass Sunstein pushes for a pragmatic approach to policy-making—one where numbers outweigh opinions. It’s a compelling read if you crave a method to the madness of political decision-making, and it gives a nod to the kind of strategic thinking that could level-up governance in any era, even beyond Sunstein's own tenure in the Obama administration.
Bulls in the China Shop and Other Sino-American Business Encounters

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Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives - Thryft

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If the Silicon Valley drama draws you in, you’ll be engrossed by "Battle of the Titans." This book isn't just a tech enthusiast's delve into Apple and Google’s corporate combat—it’s a front-row seat to the personality conflicts and strategic moves that continue to shape the gadgets and services integral to our daily lives. A compelling read for anyone captivated by the ever-evolving tech landscape.
The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution - Thryft

The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution

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Goodreads rating: 3.55

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The Company of the Future is an essential read for managers at all levels who want to stay ahead in our rapidly changing digital landscape. The book emphasizes the need to embrace and exploit the technology that is disrupting traditional business models, and to focus on building strong relationships among employees, customers, suppliers, and partners. Cairncross lays out ten critical capabilities for success in this new era, making this book a valuable roadmap for navigating the challenges and opportunities of the communications revolution.
Investing in Oil and Gas - Thryft
Mike May | Investors Press

Investing in Oil and Gas

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Goodreads rating: 3.71

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This book is a comprehensive guide for those looking to invest in the oil and gas industry. Written by an experienced professional, it covers everything from geology and petroleum to drilling operations and financial analyses. The 800-point checklist for evaluating oil and gas investments is especially useful for ensuring informed decision making. This book is ideal for individual investors who want to feel confident when entering the field.
Fundamental Methods of Mathematical Economics - Thryft
Alpha C.; Wainwright Chiang, Kevin Wainwright  | Mcgraw Hill

Fundamental Methods of Mathematical Economics

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Goodreads rating: 4.02

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If economics paired with mathematics often seems daunting to you, this book might change your mind. Wainwright's update on Chiang's classic text maintains its precision while refreshing it with current examples. Understanding economic theory becomes more approachable, and for those keen on the numerical side of economics, this comprehensive guide is an invaluable asset. It's a hefty book, but it's the clarity within those 800 pages that could give you an edge in your studies or career.
Operational Research: Problems, Techniques and Exercises

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If you're fascinated by optimizing complex systems, this vintage gem is for you. It's like a time capsule that offers a foundational understanding of Operational Research with hands-on practice, allowing you to grapple with problems just like the pioneers of the field. Plus, digging into methods of the past gives an appreciation for today's advances.
Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft
Ashish Malik, Chris Rowley  | Routledge

Business Models and People Management in the Indian IT Industry: From People to Profits

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This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.
The Next Global Stage: Challenges and Opportunities in Our Borderless World - Thryft
Kenichi Ohmae | Wharton School Pub

The Next Global Stage: Challenges and Opportunities in Our Borderless World

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If the future of business fascinates you or if you're looking to understand how globalization shapes strategies on the global stage, Kenichi Ohmae's "The Next Global Stage" provides thought-provoking insights. Ohmae has a reputable foresight into economic trends, and he maps out the dynamics with a clarity that's invaluable for businesses and individuals aiming to prosper in the increasingly interconnected world. This is a guide from a seasoned strategist to help steer you successfully through the intricacies of a borderless economy.
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business

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If you've ever been curious about how the stock market ties together with the everyday businesses you're familiar with, "Learn to Earn" is a must-read. Peter Lynch, a seasoned investor, teams up with John Rothchild to break down financial concepts in an approachable manner. This isn't just a book, it’s a potential turning point in your financial literacy journey, especially if you're starting early and looking to make informed choices for your future.
Mutual Funds - An Introduction To The Core Concepts - Thryft
Mark Mobius | Wiley

Mutual Funds - An Introduction To The Core Concepts

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- This book is a must-read for anyone looking to navigate the complex world of mutual funds. Mark Mobius, a renowned expert, breaks down the jargon and makes the concepts easy to understand. With valuable insights, entertaining cartoons, and real-life anecdotes, this book offers a unique learning experience. Don't miss out on the opportunity to gain a clear picture of how and why financial markets function.
A Bull in China: Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Random House

A Bull in China: Investing Profitably in the World's Greatest Market

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As China continues to emerge as a global economic powerhouse, "A Bull in China" could serve as your compass in this vast and sometimes overwhelming market. Jim Rogers, a seasoned investor with an eye for potential, offers his insights and experiences to help you recognize investment opportunities and understand the nuances of Chinese industries. Whether you're a seasoned investor or new to the international scene, this book has the potential to unlock the mysteries of profiting from China's dramatic growth.
CEO, China: The Rise of Xi Jinping
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Kerry Brown | I.b.tauris

CEO, China: The Rise of Xi Jinping

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Goodreads rating: 3.65

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If you're fascinated by the intersections of politics and personal history, "CEO, China" is a compelling dive into Xi Jinping's ascent and China's political climate under his leadership. Kerry Brown's expertise offers a window into the enigmatic world of Chinese political power, analyzing not just a man, but the global reverberations of his rule. It's a must-read if you're intrigued by the mechanisms of power and want to understand how China has become what it is today.
The Economics of Attention: Style and Substance in the Age of Information

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Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond  | Taylor & Francis

Strategic Marketing Planning and Control

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If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.
The Resilient Investor					A Plan for Your Life, Not Just Your Money - Thryft

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Looking at the world with fresh eyes often means seeing familiar landscapes transformed by new ideas. "The Resilient Investor" does just that for your assets, painting a panoramic view of investment that transcends traditional stocks and bonds. It's about investing in your lifestyle and community as much as your portfolio. It encourages a holistic approach to preparing for an unpredictable future, promoting a balance between personal and global well-being. If you're looking to align your life goals with your investment strategy, this book could forge the way.
Funky Business : Talent Makes Capital Dance - Thryft
Kjell Nordström, Kjell Nordstrom, Jonas Ridderstrale  | Financial Times Management

Funky Business : Talent Makes Capital Dance

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Goodreads rating: 3.88

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This book is a must-read for anyone looking to break free from traditional business practices and embrace a more innovative and exciting approach. It not only teaches you how to build a company that thrives on creativity and risk-taking, but also provides valuable insights on effective leadership and employee engagement. Get ready to unleash your inner funk and take your business to the next level!
Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet - Thryft
Geoffrey A. Moore | Harper Business

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

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Goodreads rating: 3.69

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This book is a must-read for managers and business leaders who are grappling with the challenges posed by the digital age. It offers a fresh perspective on how to thrive in an era of constant disruption and change. With insights from renowned author Geoffrey Moore, this book provides practical strategies for managing shareholder value in the digital world. It emphasizes the importance of being adaptable and responsive to shifts in the market, as well as the need to leverage stock price as a leading indicator. By reading this book, you'll gain valuable insights into the new management paradigms needed to navigate the fault line between traditional business models and the disruptive forces of the internet age.
Management Accounting - Information For Creating And Managing Value - Thryft

Management Accounting - Information For Creating And Managing Value

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Recommendation: - This book is for aspiring managers who want to understand how management accounting can create and enhance value in a business. It offers real-world examples and case studies from Australia, New Zealand, and beyond to help readers apply theory to practical situations. With interactive activities and immediate feedback, this book provides a comprehensive learning experience for mastering management accounting.
Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins  | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

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Goodreads rating: 4.33

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This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.
Contemporary Strategy Analysis : Text Only - Thryft

Contemporary Strategy Analysis : Text Only

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Goodreads rating: 3.82

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Contemporary Strategy Analysis is a must-read book for MBA and advanced undergraduate students who want to learn about the core concepts of strategy, which are combined with current real-world examples. The book's most distinctive feature is its focus on strategy implementation, which is updated in this 7th edition with additional content. The use of Strategy Capsules in every chapter is another unique feature that provides detailed examples of each strategy being implemented by a real company and the impacts it has on their operation. The book's comprehensive and logical approach makes it easy to understand and useful in real-world situations.
Small Business Management Fundamentals - Thryft
Dan Steinhoff | Mcgraw-hill Companies

Small Business Management Fundamentals

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Goodreads rating: 4.0

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This book is a great read for anyone interested in starting or managing a small business. It covers all the fundamental concepts of small business management and provides practical tips for success based on real-world experience. The "Developing A Business Plan" exercise is especially valuable for anyone looking to turn their business idea into a reality. The addition of new chapters on ethics and social responsibility, the development of the business plan, and operations management make this an up-to-date and comprehensive guide for small business owners. Readers would appreciate the practical exercises and real-world vignettes that add depth and context to the concepts discussed.
The Undeveloping Nation - Thryft
David McLoughlin | Penguin Books Australia

The Undeveloping Nation

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Goodreads rating: 2.0

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Recommendation: "The Undeveloping Nation" is a must-read for those interested in understanding the reasons behind New Zealand's economic decline and how to prevent the country from collapsing into a Third World state. McLoughlin's analysis is powerful, and provides thought-provoking answers to the problem at hand.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.