Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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A Brief History of How the Industrial Revolution Changed the World - Thryft
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This book is highly recommended for those interested in the significant historical event that shaped the world as we know it. Crump takes the readers on a journey starting from the eighteenth century and highlights the transformation that occurred due to technological advancements. His narrative gives insight on the various individuals like inventors, scientists, businessmen, and explorers who played fundamental roles in this revolution. His writing style is authoritative and well-researched, and this is a must-read for history buffs and anyone interested in modernization and industrialization.
Business Modeling with Spreadsheets (CD) - Thryft
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The true potential of spreadsheet software lies in their application in problem discovery and situation analysis, which enables business and financial analysts to work rapidly on unstructured problems. Business Modeling with Spreadsheets offers a rich set of business contexts and notes that make learning spreadsheets interesting and acquiring of skills more effective and enduring. Arises from the authors extensive experience in teaching spreadsheet modeling in undergraduate s and master s courses in SMU, this book is wholly dedicated to the art of exploratory spreadsheet modeling. Unlike other books, it is designed to be modeling-centric, i.e. using the spreadsheet mainly as a computing tool. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice. Undergraduates, graduate students and professionals whose work involves managing business development, finance, accounting and operations will find this book a refreshing learning guide and handy reference resource. The book now offers 101 spreadsheet exercises and tools, and includes a new chapter featuring an additional 101 business challenges that the readers can do as modeling projects. The coverage now spans Excel 2007, Excel 2003, as well as OpenOffice.org Calc in dedicated sections, making it easier for any person, whether a novice, beginner, or expert user, to learn business modeling using basic and advanced spreadsheet features, as well as programming in Visual Basic for Application and OpenOffice.org Basic. Completed spreadsheet workbooks in all three spreadsheet versions are also provided.
Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities - Thryft
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Data Crush could be a good read for business owners and entrepreneurs who are trying to keep up with today's technology-driven landscape. The book elaborates on the importance of collecting and analyzing customer data to understand preferences and predict future behavior. The book provides real-world examples of companies like Amazon, Home Depot and Ford, as well as newer players like Groupon and scores of niche-market winners, who have succeeded by leveraging big data. Readers will gain an understanding of the key drivers of data proliferation, including cloud computing and digital commerce, and will be provided with insights on how to make sense of this constantly updated universe of valuable information.
Statistics for Managers Using Microsoft Excel, Global Edition - Thryft
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Statistics for Managers Using Microsoft Excel
Building Brandwidth : Closing the Sale Online - Thryft
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Scott Miller, Sergio Zyman  | Harpercollins S Inc

Building Brandwidth : Closing the Sale Online

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Goodreads rating: 2.8

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Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing-building a brand online takes discipline and sweat, just as it does offline.Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic-to create instant brand awareness, build traffic, develop commerce, create buzz, and enable the brand to rise to the top. But "irreverent" too often means "irrelevant." Meanwhile, sales stagnate-or nosedive. Ever since the Internet bubble burst, Web companies live by the law-of-the-jungle rules of all companies.In this illuminating book you'll learn why:• Building brandwidth isn't about being trendy. It's about closing the sale online and using some of the back-to-the principles of e-merchanting to do that.• Everything you knew about mass marketing is over. Today, customization rules, and that means customer-ization rules.• Customers don't care if your Web site has the coolest technology-they want to know how it can do something for them that they need or want and how it can do it differently than any other site.• Creativity isn't about being obscure. Creativity means doing the hard work of communicating what your business can do that the competition can't.• What applies to e-companies now applies to all companies. The new and old economies have fused into one hypercompetitive transformed economy.Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.
The Power of Japanese Candlestick Charts : Advanced Filtering Techniques for Trading Stocks, Futures, and Forex - Thryft
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A practical, must-read guide to candlestick charting techniques Japanese candlestick charting is a highly effective method for timing the market for short-term profits. Unlike most western techniques--moving average, relative strength index, MACD, stochastic, Bollinger bands, or Elliot waves--candlestick charting signals are based on very close analysis of product price, producing accurate buy or sell signals between two and ten periods earlier than other techniques. In The Power of Japanese Candlestick Charts, noted author and futures trading expert Fred Tam offers a full and sophisticated range of charting techniques using candlestick methodology.Written by Fred K. H. Tam, a noted pioneer in exploring the Japanese candlestick methodology Ideal for anyone who wants to invest or trade in both the futures and stock markets Includes hundreds of illustrated charts The Power of Japanese Candlestick Charts is a comprehensive and valuable guide to candlestick charting that is perfect for analysts, stock or day traders, and short-term position traders.
Stock Market Math : Essential formulas for selecting and managing stock and risk - Thryft
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Stock Market Math shows you how to calculate return, leverage, risk, fundamental and technical analysis problems, price, volume, momentum and moving averages, including over 125 formulas and Excel programs for each, enabling readers to simply plug formulas into a spread sheet. This book is the definitive reference for all investors and traders. It introduces the many formulas and legends every investor needs, and explains their application through examples and narrative discussions providing the Excel spreadsheet programs for each. Readers can find instant answers to every calculation required to pick the best trades for your portfolio, quantify risk, evaluate leverage, and utilize the best technical indicators. Michael C. Thomsett is a market expert, author, speaker and coach. His many books include Mathematics of Options, Real Estate Investor's Pocket Calculator, and A Technical Approach to Trend Analysis. In Stock Market Math, the author advances the science of risk management and stock evaluation with more than 50 endnotes, 50 figures and tables, and a practical but thoughtful exploration of how investors and traders may best quantify their portfolio decisions.
Strategic Outsourcing : Risk Management, Methods and Benefits - Thryft
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This book is a must-read for managers responsible for outsourcing who want to avoid common pitfalls and achieve success. It provides a clear methodology to determine core competencies that should be kept in-house, align outsourcing with corporate strategy, select vendors, and negotiate contracts that benefit both parties. It also covers handling recomposition as contracts end, an important topic in today's fast-changing business environment.
Marketing High Technology - Thryft
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William H. Davidow

Marketing High Technology

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Goodreads rating: 3.99

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Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Planning Construction Projects - Thryft
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Construction project management planning, scheduling and controlling a project is a mission. Completing a project on time, keeping quality, costs resources and schedules in line with efficient planning is the objective of this mission. "Construction Project Management" provides a thorough understanding of construction project management by providing various concepts, practical insights, real life examples and skills to execute large and small projects. The book arises out of the author's several years of experience in managing large construction projects in India, Iraq, Saudi Arabia, Sultanate of Oman and UAE. It dwells at length on planning, a topic of concern to project managers. Numerous examples, problems, exhibits and data have been included to demystify the subject. The book contains 18 chapters, divided into four Construction Project Management project management process, project failures, planning, scheduling and controlling; Time Methodologies for breaking down project work into activities, activity duration estimation, modeling and time analysis of CPM, PERT and Precedence networks; preparation of time-limited and resources-limited schedules; Resource strategies for planning manpower, construction materials, plant machinery, production costs and project budgets; and, Planning Control Organisation of control systems, methodologies for controlling resource productivity, costs, time, codification of planning systems and management of information systems using information technology. The book will be useful for project managers, their team member, trainers, project consultants, architects and students of civil engineering and business management.
The World is Flat : The Globalized World in the Twenty-first Century - Thryft
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Thomas L. Friedman | Penguin Books

The World is Flat : The Globalized World in the Twenty-first Century

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Goodreads rating: 3.69

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"The World is Flat" offers a timely update on globalization and its effects. Friedman provides a compelling account of how advanced technologies have connected the world, and how this "flattening" affects us all. Through his impressive writing, Friedman helps readers understand the opportunities and challenges of the new global age. If you'd like to understand the workings of the global economy and how technology is shaping our future, this book is for you.
Crypto Currency Wizards: the key movers and shakers in Asia that you need to know - Thryft
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This book is a great guide for businesspeople and researchers who want to be well-informed of the trends in the Asia-Pacific region. It details the implications of globalization, integration, and disintegration, American dominance, as well as the proliferation of nuclear states. It explores the changing political landscape and economic recovery in Asia and how this relates to the conduct of business and global finance. The book is authored by Tsao Yuan Lee, and it is published by Times Academic Press, Singapore.
Machine That Changed the World - Thryft
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James P. Womack, Daniel T. Jones, Daniel Roos  | Simon & Schuster Australia

Machine That Changed the World

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Goodreads rating: 4.04

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"The Machine That Changed the World" is a must-read for business owners looking to revolutionize their operations and cut costs. This book explains Toyota's unique method of lean production with real-world examples, showing how this strategy is effective beyond just the auto industry. Although it was first published over 30 years ago, its principles of waste reduction, continuous improvement, and respect for employees are still relevant today. This book is ideal for those who want to understand how to make their business more efficient and competitive.
Apple : The inside Story of Intrigue, Egomania, and Business Blunders - Thryft
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This book is a gripping and informative read for anyone interested in the history of the tech industry. The author's exclusive interviews with key insiders provide unique insights into the personality conflicts, corporate intrigues, and major mistakes that led to Apple's fall from grace in the late 90s. Readers will come away with a new understanding of the challenges and subtleties of running a successful business in the fast-paced world of technology.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
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Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others. Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible! Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.
The Econometric Modelling of Financial Time Series - Thryft
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This book is a must-read for scholars, practitioners, and graduate students interested in advancing their understanding of the empirical analysis of financial markets. With comprehensive coverage of various models and techniques, this book provides a valuable resource for those looking to stay updated on the latest research findings in the field. Whether you want to explore linear and non-linear stochastic models, GARCH models, or regression models, this book offers detailed explanations and practical insights. Get ready to delve into the world of econometric modeling and enhance your knowledge of financial time series analysis.
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue - Thryft
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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
When The Knowledge-Creating Company (OUP; nearly 40,000 copies sold) appeared, it was hailed as a landmark work in the field of knowledge management. Now, Enabling Knowledge Creation ventures even further into this all-important territory, showing how firms can generate and nurture ideas by using the concepts introduced in the first book.Weaving together lessons from such international leaders as Siemens, Unilever, Skandia, and Sony, along with their own first-hand consulting experiences, the authors introduce knowledge enabling--the overall set of organizational activities that promote knowledge creation--and demonstrate its power to transform an organization's knowledge into value-creating actions. They describe the five key "knowledge enablers" and outline what it takes to instill a knowledge vision, manage conversations, mobilize knowledge activists, create the right context for knowledge creation, and globalize local knowledge.The authors stress that knowledge creation must be more than the exclusive purview of one individual--or designated "knowledge" officer. Indeed, it demands new roles and responsibilities for everyone in the organization--from the elite in the executive suite to the frontline workers on the shop floor. Whether an activist, a caring expert, or a corporate epistemologist who focuses on the theory of knowledge itself, everyone in an organization has a vital role to play in making "care" an integral part of the everyday experience; in supporting, nurturing, and encouraging microcommunities of innovation and fun; and in creating a shared space where knowledge is created, exchanged, and used for sustained, competitive advantage.This much-anticipated sequel puts practical tools into the hands of managers and executives who are struggling to unleash the power of knowledge in their organization.
This book could be a good read for those in leadership positions in product development who are looking to implement efficient processes. The unique feature of this book is its focus on combining design and Six Sigma methodologies to achieve optimal results. Users could potentially review the book as practical and informative for improving product development processes.
Principles of Marketing: An Asian Perspective - Thryft
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"Principles of Marketing: An Asian Perspective" is perfect for anyone looking for an in-depth, comprehensive guide to marketing, with a particular focus on the unique and exciting world of Asian marketing. With practical examples and real-life stories, this book is not only informative but also engaging and enjoyable to read. Whether you are a marketing student or a business professional looking to expand your knowledge in this field, this book is an excellent choice.
E Boys - The First Inside Account Of Venture Capitalists At Work - Thryft
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Randall Stross looks at how Silicon Valley creates wealth through the eyes of leading venture capitalist firm Benchmark Capital. In offices along six blocks of Sand Hill Road in Melo Park, California, these venture capitalists will provide most of the $50 billion likely to be invested this year alone in the new technologies of the information age. This fly-on-the-wall book follows Benchmark's five partners in their pursuit of a finite number of sensible business ideas. It is an environment in which relatively few successes must pay for many failures. Against such a background, there are compelling stories of instant decision, multi-million dollar deals, and high risk-taking. As Silicon Valley drives fundamental changes in today's global technology, Randall Stross gives us an intriguing glimpse of the money men behind the constant innovations of the digital era.
U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft
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An account of the landmark antitrust case chronicles the investigation of Microsoft, examines the key events and personalities of the trial, and discusses the impact of the verdict.
Behind a Billion Screens : What Television Tells Us About Modern India - Thryft
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Nalin Mehta | Harpercollins

Behind a Billion Screens : What Television Tells Us About Modern India

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Goodreads rating: 3.92

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"Behind a Billion Screens" is a must-read for anyone interested in gaining insight into the inner workings of India's television industry. Mehta's comprehensive research reveals the power struggles and political influence behind the scenes. The book also provides a critical analysis of the content that appears on Indian television, making it a unique and distinct read.
Breaking Windows - How Bill Gates Fumbled The Future Of Microsoft - Thryft
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This book would be a good read for those interested in technology, business strategy, and the history of Microsoft. The author provides an insightful commentary on the company's growth and the unique personalities that influenced it. Readers will appreciate the detailed profiles of the key players and how they navigated Microsoft's complex organizational structure. Ultimately, the book raises important questions about the ethical and legal implications of monopoly-building in the tech industry.
Strategic Information Management : Challenges and Strategies in Managing Information Systems - Thryft
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This new title focuses on strategic information management and its repercussions for business and management practice. The authors have made a thorough survey of key information management issues amongst senior executives (both IT and non-IT) in order to reach the best possible selection of readings. The editors include a wide range of contemporary and classic articles from North America and the United Kingdom on key information systems management themes, IT developments in an historical review and management implications; Key information systems management issues; international comparisons, historical trends, and global issues; Information systems strategy - formulation, implementation, and business process redesign; Building a flexible IT architecture; Strategic information systems; Organizing and outsourcing information systems services; Bridging the cultural gap between information systems and business professionals; Measuring and managing benefits from information systems.
Business Marketing Management - A Strategic View Of Industrial And Organizational Markets - Thryft
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This book offers a strategic view on business marketing management, providing insights and tools to effectively navigate the complex landscape of industrial and organizational markets. With real-world examples and practical frameworks, readers can apply their learnings to make informed decisions and drive growth for their businesses. Highly recommended for marketing professionals and students alike.
Predictive Analytics For Human Resources - Thryft
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Jac Fitz-Enz, John Mattox  | Wiley

Predictive Analytics For Human Resources

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Goodreads rating: 3.94

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Predictive Analytics For Human Resources is a comprehensive guide that equips HR professionals to create and run analytic projects with confidence. The book offers a logical framework of questions to follow, while also providing statistical applications for case simulations. What sets this book apart is its focus on predictability fundamentals, coaching, mentoring, and sponsoring. It also includes valuable information on building an analytics function, and adding value through systems analysis. Overall, this book is a must-read for anyone seeking to launch an analytics project or program for HR.
Next Convergence - Thryft
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Michael Spence | Picador

Next Convergence

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Goodreads rating: 3.76

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A Washington Post Notable Nonfiction BookMichael Spence, winner of the Nobel Prize in Economic Sciences, clearly and boldly describes what's at stake for all of us as he looks ahead to how the global economy will develop over the next fifty yearsWith the British Industrial Revolution, part of the world's population started to experience extraordinary economic growth―leading to enormous gaps in wealth and living standards between the industrialized West and the rest of the world. This pattern of divergence reversed after World War II, and now we are midway through a century of high and accelerating growth in the developing world and a new convergence with the advanced countries―a trend that is set to reshape the world.Nobel Prize winner Michael Spence explains what happened to cause this dramatic shift in the prospects of the five billion people who live in developing countries. The growth rates are extraordinary, and continuing them presents unprecedented challenges in governance, international coordination, and ecological sustainability. The implications for those living in the advanced countries are great but little understood.Spence clearly and boldly describes what's at stake for all of us as he looks ahead to how the global economy will develop over the next fifty years. The Next Convergence is certain to spark a heated debate how best to move forward in the post-crisis period and reset the balance between national and international economic interests, and short-term fixes and long-term sustainability.
Metacapitalism : The E-business Revolution and the Design of 21st Century Companies and Markets - Thryft
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This book is essential reading for business leaders looking to transform their companies into e-business models. Through case studies of major corporations and industries, the authors reveal how market leaders are leveraging global expansion, capital, and technology to accelerate growth and value creation. They introduce new concepts that will become a natural part of the business lexicon in the near future, such as "value-added communities" and "brand-owning" companies. If you want to stay ahead of the game, MetaCapitalism is the book for you.
Marketing Analytics - A Practical Guide To Real Marketing Science - Thryft
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Marketing Analytics is an essential guide for business analysts and marketers who want to solve real-world problems effectively. The book aims to equip practitioners with relevant marketing science knowledge and techniques. By introducing data modelling options to solve specific marketing challenges, the book makes marketing science accessible for beginners while helping seasoned practitioners fine-tune their marketing skills. Readers can expect to gain confidence in applying statistical concepts, segmentation, and campaign testing to their work. Additionally, the book provides full workings and critical analyses to reinforce key concepts, making learning comprehensive and interactive.
Frequently Asked Questions in Quantitative Finance - Thryft
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Getting agreement between finance theory and finance practice is important like never before. In the last decade the derivatives business has grown to a staggering size, such that the outstanding notional of all contracts is now many multiples of the underlying world economy. No longer are derivatives for helping people control and manage their financial risks from other business and industries, no, it seems that the people are toiling away in the fields to keep the derivatives market afloat! (Apologies for the mixed metaphor!) If you work in derivatives, risk, development, trading, etc. you'd better know what you are doing, there's now a big responsibility on your shoulders. In this second edition of "Frequently Asked Questions in Quantitative Finance" I continue in my mission to pull quant finance up from the dumbed-down depths, and to drag it back down to earth from the super-sophisticated stratosphere. Readers of my work and blogs will know that I think both extremes are dangerous. Quant finance should inhabit the middle ground, the mathematics sweet spot, where the models are robust and understandable, and easy to mend....And that's what this book is about.This book contains important FAQs and answers that cover both theory and practice. There are sections on how to derive Black-Scholes (a dozen different ways!), the popular models, equations, formulae and probability distributions, critical essays, brainteasers, and the commonest quant mistakes. The quant mistakes section alone is worth trillions of dollars!I hope you enjoy this book, and that it shows you how interesting this important subject can be. And I hope you'll join me and others in this industry on the discussion forum on wilmott.com. See you there!""FAQQF2."..including key models, important formulae, popular contracts, essays and opinions, a history of quantitative finance, sundry lists, the commonest mistakes in quant finance, brainteasers, plenty of straight-talking, the Modellers' Manifesto and lots more.
Guppy Trading : Essential Methods for Modern Trading - Thryft
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A compilation of the very best of Daryl Guppy Daryl Guppy has been one of Australia's foremost experts on share trading and charting for almost 20 years. His first book, Share Trading , is still a must-read for people wanting to learn about the market and is widely accepted as the best-selling trading book ever in Australia. Guppy Trading contains detailed analysis of many topics, Guppy Trading contains 23 of the most enduring and important chapters from Guppy's earlier books, completely revised, and combines them with 10 entirely new chapters. These new chapters detail new trading methods and instruments that have been developed to create additional opportunities and ensure survival in interconnected modern markets. This comprehensive compendium is critical reading for traders looking to maximise their returns.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.