Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Direct From Dell : Strategies that Revolutionized an Industry - Thryft
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Direct from Dell is an excellent read for entrepreneurs who want to learn from one of the world's most successful businessmen. It offers practical advice on how to gain a competitive edge, the importance of studying customers instead of competition, and how to take advantage of weaknesses in the market. Michael Dell's story of success and his ideas for revolutionizing industry make this book an inspiring and informative read.
Shoe Dog : A Memoir by the Creator of NIKE - Thryft
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Na | Simon & Schuster

Shoe Dog : A Memoir by the Creator of NIKE

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Goodreads rating: 4.47

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"Shoe Dog: A Memoir by the Creator of NIKE" is a fascinating tale of Phil Knight's journey and the creation of Nike. With honesty and humor, Knight takes you on a rollercoaster ride of his experiences from his early years of selling shoes from the back of his car to the global success of Nike. The book is not only inspiring, but also packed with valuable lessons on entrepreneurship and overcoming challenges."
Recommended for readers interested in finance and business. The book provides a behind-the-scenes look and never-before-revealed details about how Blackstone and private equity transformed themselves from gamblers to disciplined investors. It also serves as a model for how financing will work in the future.
Procurement, Principles & Management - Thryft
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Peter J.H. Baily, Barry Crocker, David Jessop  | Pearson College Div

Procurement, Principles & Management

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Goodreads rating: 4.06

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This book would be recommended for anyone seeking a comprehensive understanding of procurement practices. It covers both established and emerging ideas, and is up-to-date with the latest developments in the field. The addition of new chapters on outsourcing, corporate social responsibility, and e-procurement systems make it particularly relevant for those interested in modern procurement practices. The case studies and research boxes throughout the chapters provide real-world examples and insights into procurement industry practices. Overall, this book is an indispensable resource for anyone involved in procurement management or studying procurement as a subject.
Outliers : The Story of Success - Thryft
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"Outliers is a great read for those who are looking for a different perspective on success. Gladwell challenges the traditional narrative of success and explains how external factors such as birthplace, family, and birthdate can play a crucial role in determining success. His unique insights and storytelling make for an engaging and thought-provoking read."
The Tipping Point : How Little Things Can Make a Big Difference - Thryft
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"The Tipping Point" is a great read for those interested in understanding how the world can change so rapidly. Through Gladwell's brilliant writing, readers are taken on a journey that examines the volatility of social issues and how they can be addressed with the right intervention. This book will help readers develop new strategies and ways of viewing the world that can be applied to everyday life. Gladwell's unique perspective provides readers with an engaging and insightful look into the world around us.
From Third World To First : The Singapore Story: 1965-2000 - Thryft
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This book is a must-read for those interested in the history of Singapore. Lee Kuan Yew offers a frank and unique perspective on how a tiny country managed to transform into a prosperous and secure modern society in just a few decades. He shares his disapproving approach to political opponents and his unorthodox views, making this a candid and insightful account of Singapore's survival. Lee's relationships with political peers such as Margaret Thatcher and Ronald Reagan also add to the interest. Overall, this book is a brilliant portrayal of an influential man and his role in Singapore's incredible journey towards development.
This book could be a good option for business students and professionals who are interested in understanding how to formulate and implement strategic plans effectively. It offers a comprehensive approach that combines a resource-based view of the firm with the classic industrial organization model, providing a complete understanding of how businesses use strategic management to achieve sustained competitive advantage. The book also offers more than 30 compelling cases, engaging video cases, and online learning tools that help readers apply strategic management concepts and techniques to real-world situations.
How To Win Friends And Influence People - Thryft
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Dale Carnegie | Harpercollins Publishers

How To Win Friends And Influence People

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Goodreads rating: 4.22

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This book could be a good read for anyone who wants to improve their social skills, whether it be in work or personal life. The unique feature of this book is its practical advice on how to handle difficult situations and people, and how to make lasting connections with others. Users would likely review this book as a valuable tool for improving their social intelligence and communication abilities.
The Four : The Hidden DNA of Amazon, Apple, Facebook and Google - Thryft
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'The Four' is a great read for tech enthusiasts who want to learn about the strategies of four of the biggest companies in the world and how they became so influential. Galloway's irreverent style and insightful analysis offer great takeaways for anyone in business, as he deconstructs the strategies of these companies and reveals how you can apply their lessons to your own career or business. Overall, an entertaining and informative read for those interested in the tech industry.
Measure What Matters: OKRs - The Simple Idea that Drives 10x Growth
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This book is recommended for managers who want to improve their decision-making abilities. It provides proven strategies for measuring progress and staying focused on priorities to help organizations achieve their goals. Through real-life examples, the author highlights the importance of having defined objectives and key results in driving business growth.
The Firm: The Story of McKinsey and Its Secret Influence on American Business
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"The Firm provides a fascinating look at the inner workings of McKinsey & Company, the consulting firm behind some of the biggest and best American organizations. Author Duff McDonald delves into the successes and failures of McKinsey, exposing its powerful influence on American business. This book is a must-read for anyone interested in the world of management consulting and its impact on the corporate world."
The Everything Store: Jeff Bezos and the Age of Amazon - Thryft
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Stone Brad | Random House Uk

The Everything Store: Jeff Bezos and the Age of Amazon

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Goodreads rating: 4.14

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"The Everything Store" offers an unparalleled look into the creation of Amazon, the largest company in the world. Through his exhaustive research, Brad Stone uncovers the man behind the success, Jeff Bezos, and his unrelenting drive to revolutionize retail. This book would be a great read for anyone interested in the story of one of the most influential companies in the world and its visionary founder.
This book would be great for managers and leaders who want to stay current on important ideas from Harvard Business Review. With a wide range of topics covered, from design thinking to cross-cultural negotiation, readers can gain valuable knowledge and insights that they can apply in their own organizations. The bonus article on disruptive innovation is particularly noteworthy, as it challenges readers to rethink the way they approach innovation. Overall, HBR's 10 Must Reads 2017 is an essential resource for anyone seeking to stay ahead in today's fast-paced business environment.
Superbosses : How Exceptional Leaders Master the Flow of Talent - Thryft
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Sydney Finkelstein | Penguin Group

Superbosses : How Exceptional Leaders Master the Flow of Talent

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Goodreads rating: 3.59

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Superbosses is an inspiring read for managers and leaders looking to create a powerful network of talented individuals within their organization. Finkelstein's research and insights into the tactics of successful superbosses such as Larry Ellison and Ralph Lauren make this book a must-read for any ambitious leader. The book provides actionable advice on nurturing and developing talent, making it highly valuable for readers looking to improve their leadership skills and build a culture of success within their organization.
The Third Wave : An Entrepreneur's Vision of the Future - Thryft
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Steve Case | Simon & Schuster India

The Third Wave : An Entrepreneur's Vision of the Future

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Goodreads rating: 3.66

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"The Third Wave" could be a good read for individuals interested in technology and entrepreneurship. Steve Case shares his experience and insights on how entrepreneurs, through the Internet, will transform real-world sectors such as education, transportation, and healthcare. His explanation of the Third Wave of the Internet is a unique and thought-provoking concept that will make readers see the world in a different way.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
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Pre-Suasion is a must-read for anyone interested in mastering the art of persuasion. The book explores the concept of pre-suasion, which refers to the strategic groundwork that persuaders lay before delivering their message. Through a host of case studies and insights into human psychology, author Robert Cialdini shows readers how to effectively leverage pre-suasion techniques to influence and persuade others. This book is an essential guide for anyone seeking to improve their communication skills and ability to influence others.
The Goal : A Process of Ongoing Improvement - Thryft
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Jeff Cox, Eliyahu M. Goldratt  | Routledge

The Goal : A Process of Ongoing Improvement

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Goodreads rating: 4.08

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The Goal provides an insightful look into the Theory of Constraints and how it can be applied to improve efficiency and productivity in any industry. The fast-paced, thriller style of writing keeps readers engaged while the detailed case studies provide real-world examples of the methodology in action. This book is perfect for managers and business owners who are looking to improve their operations and achieve their goals.
International Management: Culture, Strategy, and Behavior - Thryft
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Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

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Goodreads rating: 3.77

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This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
The 100-Year Life : Living and Working in an Age of Longevity - Thryft
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The 100-Year Life could be a good read for users who are seeking guidance on how to navigate the changing landscape of work and retirement. This book offers practical solutions for rethinking their finances, career, education, and relationships in a world where people are living longer and facing multiple careers. The most unique and distinctive feature is its focus on experimenting with new ways of living, working, and learning to create a shifting balance between work and leisure. This book is a wake-up call that describes what to expect and considers the choices and options that users will face, offering a hopeful and inspiring message for individuals, businesses, and governments alike.
The Mind Of The CEO - Thryft
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Jeffrey E. Garten | Basic Books

The Mind Of The CEO

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Goodreads rating: 3.39

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"The Mind of the CEO" could be a good read for individuals interested in the intricacies of corporate power and management strategy. The book's unique feature lies in the exclusive and personal interviews with forty top chief executives, providing readers with a rare insight into their daily challenges and decision-making processes. Through the stories and experiences shared by well-known CEOs such as GE's Jack Welch and AOL's Steve Case, the book challenges traditional ideas of CEO goals and responsibilities. It's a must-read for anyone looking to broaden their understanding of the corporate world and its leaders.
The Handbook of Leadership Theory and Practice is an essential read for anyone interested in leadership, whether they are a current or aspiring leader. This comprehensive volume brings together the most important scholars across various fields to provide a deep and rich understanding of leadership as a professional and personal responsibility. The book serves as a catalyst for elevating leadership to a higher intellectual plane, setting an agenda for future research, and shaping the next generation of leadership scholars.
Imagining India, Ideas for the New Century
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This book offers a comprehensive perspective on India's ongoing transformation. It examines the country's evolution in social, political, and economic realms. Nilekani argues that the future of India depends on far more than economic growth, specifically reform and innovation in all aspects of public life. He examines the role of technology, its impact on society, economy and governance. The book distills the key factors that have contributed to India's progress, as well as those that held it back. It also lays out the questions that need answering to create a safety net of ideas for India's future. For readers interested in the direction of change and ideas to address India's challenges, this book is a must-read.
Thinking, Fast and Slow - Thryft
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Daniel Kahneman | Farrar, Straus And Giroux

Thinking, Fast and Slow

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Goodreads rating: 4.18

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A highly recommended book for those who are interested in understanding how the human mind works and its impact on making decisions. The book provides a clear insight into the two systems that drive the way we think and helps to understand cognitive biases that may create obstacles in decision-making processes. Kahneman offers useful techniques and practical insights that can help in making more deliberate and logical choices.
Strategic Management - Competitiveness And Globalization : Concepts And Cases - Thryft
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This book is highly recommended for business students, entrepreneurs, and managers looking for practical guidance on creating a competitive advantage. The unique model of blending industrial organization with a resource-based view offers key insights on how to build a sustained competitive advantage. The case studies provide real-world examples and are engaging and exemplary, making the book a valuable resource for those seeking to apply strategic management principles in real-world situations.
The Toyota Way - Thryft
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Jeffrey K. Liker | Tata Mcgraw-hill

The Toyota Way

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Goodreads rating: 4.07

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The Toyota Way is a must-read for anyone looking to improve their organization's efficiency and quality control. It provides practical insights into Toyota's unique management philosophy and principles, which have consistently delivered superior results. With this book, you will learn how to create a culture of continuous improvement and transform your business into a lean, learning enterprise. Readers will appreciate the detailed examples of how these principles create a culture of continuous improvement and learning.
The Airbnb Story : How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies - Thryft
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The Airbnb Story tells the captivating tale of how Airbnb came to be one of the largest providers of accommodations in the world in less than a decade. This book is fit for entrepreneurs and business enthusiasts who are looking to learn more about one of Silicon Valley's top-tier startups. It not only captures the remarkable journey of Airbnb, but also dives into the disruptive nature of the hotel industry. Leigh Gallagher provides insights into the controversies that the company has faced, along with the challenges that arose as a result of public rental in private neighbourhoods. The book also takes an in-depth look at Brian Chesky, the curious co-founder and CEO of Airbnb. Anyone looking to be inspired by unconventional ideas would find this book an exciting read.
Profit At The Bottom Of The Ladder - Creating Value By Investing In Your Workforce - Thryft
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In this book, Heymann and Barrera present a compelling case for companies to prioritize investing in their employees, even those at the lowest rungs of the corporate ladder. They highlight the success stories and benefits of doing so, such as higher job satisfaction and employee loyalty, leading to increased productivity and profit. For users looking to improve their company's bottom line while also creating a positive work environment, this book is a must-read.
Management - Thryft
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Peter F. Drucker | Routledge

Management

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Goodreads rating: 4.28

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This book could be a good read for entrepreneurs, executives, and public service managers who want to understand the best practices and challenges of modern-day management. The author takes an international perspective, offering insights into management problems faced in various parts of the world, and providing solutions to tackle these challenges. Drucker's deep insight and clear writing style make this an essential guide for those interested in effective management.
Small Businesses in Singapore : Case Studies in Entrepreneurship & Strategic Management - Thryft
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Recommendation: This book offers valuable insights into how entrepreneurs in Singapore navigate the challenging business landscape, highlighting their strategies for success as well as lessons learned from their failures. It is a must-read for aspiring entrepreneurs and business owners looking to gain practical knowledge and inspiration from real-life stories.
"Harvard Business Review" on Managing Uncertainty - Thryft
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This book is a must-read for managers looking to make strategic decisions in today's fast-moving business world. The collection of leading-edge ideas will help readers navigate uncertainty, build resilience, and stay competitive. The landmark piece "Competing for the Future" by Gary Hamel and C.K. Prahalad is a highlight, offering new perspectives on creating a successful business strategy.
Thinking, Fast and Slow - Thryft
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Daniel Kahneman | Farrar, Straus And Giroux

Thinking, Fast and Slow

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Goodreads rating: 4.18

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This book is an insightful and practical guide to understanding how we think and make decisions. It explores the fast and intuitive System 1 and the slower, more logical System 2 and how they shape our judgments and choices in our personal and professional lives. Through engaging conversations, Kahneman provides practical and enlightening insights into how we can tap into the benefits of slow thinking and guard ourselves against mental glitches. This book is a must-read for anyone looking to improve their decision-making skills.
Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Back Bay Books

Outliers : The Story of Success

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Goodreads rating: 4.19

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Outliers by Malcolm Gladwell is a must-read for those seeking to understand what it takes to be successful. Gladwell provides insightful analysis on the factors and circumstances that contribute to extraordinary success, challenging common perceptions of what it truly means to be an outlier. This book is perfect for anyone who wants to learn how culture, family, and generation can shape one's potential for success.
Business Adventures: Twelve Classic Tales from the World of Wall Street - Thryft
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John Brooks | Open Road Media

Business Adventures: Twelve Classic Tales from the World of Wall Street

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Goodreads rating: 3.82

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Business Adventures is a must-read for business enthusiasts, as it offers valuable insight into the intricacies of corporate life. The book's unique feature lies in its engaging storytelling style that turns complex business events into easily comprehensible and memorable tales. By reading this book, users can learn from the successes and failures of iconic companies such as Ford, Xerox, General Electric, and Texas Gulf Sulphur, and apply those lessons to their own business ventures.
Strategy in Action - Thryft
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Boris Yavitz, William H. Newman  | Free Press

Strategy in Action

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Goodreads rating: 0.0

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This book is a practical guide that emphasizes how to implement successful strategies. With concrete examples from real-world companies, Boris Yavitz provides readers with a clear understanding of how to navigate the complexities of executing in a competitive landscape. This book is a must-read for anyone looking to improve their strategic planning capabilities and ensure business growth.
The Collaborative Enterprise - Thryft
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Michael Goold, Andrew Campbell  | Basic Books

The Collaborative Enterprise

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Goodreads rating: 4.2

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This book offers practical solutions for large companies struggling with collaboration barriers. It's perfect for managers looking to establish effective roles and foster commitment to collaboration at all levels of the organization. The authors offer a highly practical approach to evaluating opportunities within and outside the company and locating appropriate roles for corporate headquarters and business units.
The Drucker Foundation : The Organization of the Future - Thryft
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The book offers a compilation of forty essays from bestselling authors, management scholars, Fortune 500 CEOs, and top consultants. With contributions from such heavyweights, the book offers practical and thought-provoking advice on critical business challenges. It particularly focuses on building a nimble and adaptable organization capable of withstanding the challenges of the future. The book, therefore, is a must-read for business leaders and managers seeking to transform their organizations into high-performing entities capable of withstanding the test of time.
Co-Opetition - Thryft
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Barry J. Nalebuff, Adam M. Brandenburger  | Currency Doubleday

Co-Opetition

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Goodreads rating: 3.99

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Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.
Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies - Thryft
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Blitzscaling could be a good read for entrepreneurs and founders who wish to take their businesses to the next level. The book provides valuable insights and techniques for designing business models, hiring and managing employees, and evolving company culture as the business matures. The unique challenges at each stage of a company's life cycle are addressed and the author's experiences and expertise make this an essential playbook for achieving success in today's competitive business world.
This book provides a comprehensive approach for managing labor relations and creating strategic advantage through partnerships. It focuses on the importance of collaboration between management and employees, as well as the key issues and challenges that arise during the labor management process. Reviewers have praised the book's practical insights and its ability to help organizations improve their labor relations and competitiveness.
Finding The Next Steve Jobs - How To Find, Keep And Nurture Creative Talent - Thryft
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This book is a perfect read for entrepreneurs who are looking to expand their companies and build a team of creative individuals. Nolan Bushnell shares his experiences and insights on how to find, hire, and nurture the right talent. Readers can expect valuable tips and advice on how to create a work environment that fosters creativity and innovation, making it a must-read book for anyone who wants to build a successful business.
Predictive Analytics For Human Resources - Thryft
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Jac Fitz-Enz, John Mattox  | Wiley

Predictive Analytics For Human Resources

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Goodreads rating: 3.94

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Predictive Analytics For Human Resources is a comprehensive guide that equips HR professionals to create and run analytic projects with confidence. The book offers a logical framework of questions to follow, while also providing statistical applications for case simulations. What sets this book apart is its focus on predictability fundamentals, coaching, mentoring, and sponsoring. It also includes valuable information on building an analytics function, and adding value through systems analysis. Overall, this book is a must-read for anyone seeking to launch an analytics project or program for HR.
The Optimist's Telescope : Thinking Ahead in a Reckless Age - Thryft
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The Optimist's Telescope offers practical solutions for making better long-term decisions for individuals, businesses, and society as a whole. Venkataraman draws from her experience as a former climate adviser to the Obama administration and shares stories from around the world to showcase how we can adopt practices that benefit us over time. She highlights the importance of thinking ahead and dispels the myth that human nature is impossibly reckless. This book is recommended for anyone looking to make positive changes for themselves and the world around them.
What Then Must We Do? : Straight Talk about the Next American Revolution - Thryft
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What Then Must We Do? : Straight Talk about the Next American Revolution

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Goodreads rating: 3.92

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What Then Must We Do? is a must-read for those frustrated with the current economic system. Gar Alperovitz proposes a new system entirely, democratizing wealth and strengthening communities. Written in an accessible yet elegant style, this book is perfect for anyone looking to move from anger to strategy and be a part of a new-economy movement.
Organizational Behavior : Concepts, Controversies and Applications - Thryft
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Organizational Behavior : Concepts, Controversies and Applications

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This book could be a good read for managers who are seeking practical insights on organizational theory. The real-world examples from publications such as "The Wall Street Journal," "Business Week," and "Forbes" make it relatable and engaging. The addition of case studies of well-known corporations and a revised chapter on strategy with new material on types of strategy, Porter's competitive strategies, and Miller's integrative framework make it a valuable resource for implementing change in organizations.
The 100-Year Life : Living and Working in an Age of Longevity - Thryft
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Lynda Gratton, Andrew Scott  | Bloomsbury Information

The 100-Year Life : Living and Working in an Age of Longevity

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Goodreads rating: 3.83

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The 100-Year Life could be a good read for anyone who wants to reimagine their long-term goals in life. This book offers valuable insights and solutions on how to make the most of the extra time that a longer lifespan provides. Gratton and Scott cover an extensive range of topics, including the challenges and opportunities of an extended career, how to increase your physical and mental wellbeing, and how to cultivate meaningful relationships over a lifetime. Overall, The 100-Year Life is an excellent resource for anyone seeking to create a more rewarding and fulfilling life that transcends traditional notions of career and retirement.
The Tipping Point : How Little Things Can Make a Difference - Thryft
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The Tipping Point is an insightful read for those interested in understanding how minor changes can make a massive difference. Gladwell's unique perspective and blend of case studies and data make this book a great choice for those looking to expand their knowledge of social dynamics and consumer behavior. Readers will likely appreciate the real-life examples provided, making complex theories easy to digest.
Blue Ocean Classics - Thryft
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Blue Ocean Classics could be a good read for business leaders looking to stay ahead of the curve. The book offers a path-breaking strategy for creating uncontested markets, and provides clear guidelines for leaders to inspire and unlock the potential of their employees. Kim and Mauborgne's framework for creating new markets gives a fresh perspective on traditional business thinking, making the book valuable for those seeking to understand the role of innovation and strategy in creating profitable growth.
Foreword by Bill GatesMicrosoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing.It’s about how people, organizations, and societies can and must transform "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal. At its core, it’s about us humans and how our one unique quality—empathy—will become ever more valuable in a world where technological advancement will disrupt the status quo as never before.Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders."Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a reflection, meditations, and series of recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.
The Experience : The 5 Principles of Disney Service and Relationship Excellence - Thryft
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Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­― the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book, to show you how to bring that same level of care and value to your own organization. Based on the I. C.A.R.E. model, the five principles ― Impression, Connection, Attitude, Response, and Exceptionals ― give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen. The Walt Disney Company is the most recognized name in the world for customer service. The "Disney Experience" draws customers from all around the world,. This book describes what it takes to achieve that level of Experience, and how any organization can do it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers to ambassadors who will share their Experience with others. Customers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an "experience.” Imagine the kind of value a Disney-level customer experience could bring to your organization. The Experience is a guide to getting there, from an insider's perspective.

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