Business

Sloman's Economics has an exciting and relevant approach to an otherwise dull and intimidating subject. The book offers a straightforward writing style with numerous real-world examples to help students understand economics theory, which makes it an ideal choice for those who find the subject difficult to comprehend. Whether you are a student or someone interested in economics, this book provides a comprehensive and engaging introduction to the subject that will keep you hooked till the very end.

Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed?With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded "abandoned shopping cart." Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars.Graham Jones is an internet psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behavior has adapted to the online world. He lives in the United Kingdom.

If you’ve ever found yourself puzzled or frustrated by differing workplace behaviors in a multicultural setting, this book is a must-read. Vanessa Barros lays out a clear and practical framework, the ACE model, to tackle the persistent issue of intercultural conflict. With this book, you can turn potential misunderstandings into opportunities for collaboration and growth, making it an invaluable resource for anyone working in the increasingly global business environment.

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Holistic Resource Management is a must-read for farmers and land managers who want to promote the health of their land through sustainable practices. The book presents a holistic approach to land management, emphasizing the importance of mimicking nature's processes. It offers practical guidance on implementing holistic management, making it an indispensable guide for individuals who want to make better decisions within their organizations or personal/professional lives. The book's unique feature is its emphasis on sustainable land management through nature-inspired practices, making it a valuable resource for those interested in environmental conservation.

Business Communication: Process and Product is a must-read for anyone looking to improve their communication skills in a professional environment. Guffey's unique 3-x-3 process offers a practical and strategic approach to solving communication problems and creating successful communication products. With over 3,000 student-oriented pages, excellent document models, and unparalleled support, this book is a valuable resource for any student or instructor seeking to improve their business communication skills.

This book provides a comprehensive guide to help you ask the right questions before diving into a social media marketing campaign. With expert insights and practical advice, author David Peck equips you with the knowledge you need to avoid common pitfalls and engage your customers effectively. Whether you're a small business owner or a job seeker, this book will teach you how to harness the power of social media to drive success for your brand or organization. By addressing the essential questions, you'll be able to create and implement a strategic marketing campaign that will keep your customers coming back for more.

This book would be a great read for fresh graduates who are struggling to secure their dream jobs. The unique feature of this book is the practical tips and techniques provided that will help readers communicate their range of employability skills and behaviours effectively to potential employers. Users can expect to gain a clear understanding of what employers are looking for in graduates and develop the necessary skills to stand out in the job market.

This book is a must-read for anyone who struggles with communication and wishes to improve their interpersonal skills. With practical strategies and insightful tips, the author guides you on how to navigate through difficult conversations and avoid putting your foot in your mouth. The book's unique feature lies in teaching you the art of responding right the first time, empowering you to handle any situation with confidence and achieve the desired outcome. It's a valuable resource that will transform the way you communicate and enhance your relationships both personally and professionally.

This book is an essential guide for anyone interested in sustainable building practices. Keith J Moss' extensive experience in the industry and education sector lends an authority to the text that is not easily replicated. Moss' emphasis on high-quality heating and water services design make this book ideal for students of architecture and engineering. Readers who are interested in sustainability and energy efficiency will find the book a comprehensive guide for their interests.