Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond

Strategic Marketing Planning and Control

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If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.

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Readings in International Enterprise - Thryft
John M.L. Drew

Readings in International Enterprise

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"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.

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International Arbitration and Forum Selection Agreements: Drafting and Enforcing
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Gary B. Born

International Arbitration and Forum Selection Agreements: Drafting and Enforcing

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If the cross-border legal landscape is where you're charting your course, Gary Born's guide becomes invaluable. It translates his rich practical experience into tools you can use to craft solid arbitration and forum selection clauses. Knowing when and how to employ these elements in international contracts can prevent costly legal battles, saving you stress and resources—think of it as your legal compass for international waters.

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Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore - Thryft
Michael E. Porter, Boon Siong Neo, Geraldine Chen

Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore

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If you're intrigued by the principles and practices that underpin successful governments, "Dynamic Governance" offers thoughtful insights into Singapore's ability to adapt and thrive amidst global challenges. It's not just a political textbook; it's an inspiration for organizations and leaders aiming to infuse their structures with agility and responsiveness. This book might just change your perspective on governance and organizational transformation.

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Strategic Management: Concepts & Cases - Thryft
A.J. Strickland III, Arthur A. Thompson Jr.

Strategic Management: Concepts & Cases

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This book is an exceptional guide for anyone looking to understand and navigate the complex world of strategic management. With its comprehensive coverage of the resource-based view of the firm, it offers valuable insights and practical tools for developing effective business strategies. Whether you're a business student or a seasoned professional, this book will equip you with the knowledge and skills needed to drive success and make informed decisions in the ever-changing business landscape.

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The New Individualists: The Generation After "The Organization Man" - Thryft
Bruce Tucker, Paul Leinberger

The New Individualists: The Generation After "The Organization Man"

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This book provides a unique insight into the lives of children born to "organization men," showcasing their evolution from authentic selves to artificial persons. It offers a comparison of their life experiences with those of their parents while exploring occupational rivalry, socioeconomic trends, and the widespread urge to be creative. The book concludes that these children are stout individualists, each in exactly the same way, who express themselves either as humanists or egoists. Recommended for those interested in understanding the impact of organizational culture on individualism and compassion.

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Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Thryft
Ram Charan und Noel M. Tichy

Every Business is a Growth Business: How Your Company Can Prosper Year After Year

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This book could be a good read for you if you are a business owner or leader looking to take your company to the next level. "Every Business is a Growth Business" provides a fresh perspective on how to achieve sustained growth in today's competitive landscape. With its framework based on five key principles, it offers valuable insights and strategies to help you navigate the challenges of the 21st century and unlock the secrets to sustainable business growth. So, if you're ready to transform your company's mindset and drive balanced growth, this book is a must-read.

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Asian Megatrends - Thryft
Rajiv Biswas

Asian Megatrends

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Recommendation: - Asian Megatrends explores the major drivers shaping Asia's future, from the rise of China to the growth of emerging consumer markets. With a meticulous examination of economic, environmental, and geopolitical challenges, this book offers valuable insights for government officials and corporate executives seeking to navigate the evolving risk landscape in Asia. Providing a comprehensive understanding of the region's transformation, it is a must-read for those interested in the future of Asia.

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Operations and Supply Chain Management : World Class Theory and Practice - Thryft
Rohit Verma

Operations and Supply Chain Management : World Class Theory and Practice

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This book is an excellent read for business students, managers, and executives looking to learn more about supply chain management and operations. With a focus on strategy, global supply chain, and service operations, readers will gain a comprehensive understanding of real-world challenges and approaches. Boyes encourages the use of technology, making this an up-to-date resource for anyone looking to be at the forefront of global business practices.

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Media Relations: Issues and Strategies - Thryft
Jane Johnston

Media Relations: Issues and Strategies

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If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.

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The Global Me : Why Nations Will Succeed or Fail in the Next Generation - Thryft

The Global Me : Why Nations Will Succeed or Fail in the Next Generation

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The Global Me is an insightful and thought-provoking read for anyone interested in understanding what makes countries, businesses, and individuals succeed in today's multicultural world. Through vivid examples and stories, G. Pascal Zachary argues that the key to dominance in the next century lies not in a nation's size or military strength, but in its openness to absorbing values and people from around the world. The book's most unique and distinctive feature is its focus on the importance of multiculturalism and how it can foster both creativity and social harmony in a globalized society. Highly recommended for anyone interested in global business, politics, and culture.

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Second Curve : Managing the Velocity of Change - Thryft
ian-morrison

Second Curve : Managing the Velocity of Change

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The book provides insight into the importance of identifying the right curve for sustainable and successful growth in business. It uses real-life examples to support the two-curve concept while explaining what works and what doesn't. It is a good read for business leaders and executives seeking to remain relevant in their industry and maintain market leadership.

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Global Marketing Management : Case Readings - Thryft
Christopher A. Bartlett, Robert D.;Quelch Buzzell, Robert D. Buzzell

Global Marketing Management : Case Readings

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This book would be a good read for entrepreneurs who are eager to tap into the global market. The book is filled with strategies on how to compete globally, how to create successful global marketing programs, and how to organize and control global marketing operations. One of the most appealing features of the book is its case readings, which provide practical examples that readers can relate to and implement in their own businesses. Overall, this book is a must-read for any business owner looking to expand their reach and increase sales.

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Women on board making a real difference - Thryft
Singapore Institute of Directors (SID)

Women on board making a real difference

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Reasons to read: - This book showcases the real-life experiences of women who have made a difference in their respective fields. It provides a valuable insight into the challenges they faced and the strategies they employed to overcome them. - By highlighting the achievements and contributions of women in leadership positions, this book serves as a source of inspiration and motivation for aspiring female leaders. - It offers a unique perspective on the importance of gender diversity in the corporate world and the positive impact it can have on businesses. - Whether you are a woman looking for role models or a professional with an interest in promoting equality and diversity, this book is a must-read.

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International Business - Thryft
Klaus Meyer, Mike W. Peng

International Business

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This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.

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Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft
Ashish Malik, Chris Rowley

Business Models and People Management in the Indian IT Industry: From People to Profits

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This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.

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Mastering Economics - Thryft
Jack Harvey

Mastering Economics

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If the fluid dance of supply and demand, the guiding hand of government intervention, and the complexities of the UK's dance with the EU intrigue you, Jack Harvey's revision in the "Mastering Economics" book is your perfect partner. It unpacks dense economic concepts into more manageable insights, a match for any scholar or enthusiast eager to understand the bones of market dynamics.

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The Post-American World and the Rise of the Rest - Thryft
Fareed Zakaria

The Post-American World and the Rise of the Rest

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If you're intrigued by the geopolitical chessboard and its ever-evolving dynamics, Fareed Zakaria's "The Post-American World" offers a compelling read. It deftly untangles complex international developments and illuminates the exciting yet challenging realities of a multipolar world. Picking up this book would be like receiving an enlightening briefing on our shared global future.

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Branding For The Public Sector - Creating, Building And Managing Brands People Will Value - Thryft
Paul Temporal

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value

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Recommendation: This book is a must-read for anyone working in the public sector or involved with non-profit organizations. With its practical strategies and real-life case studies, it provides valuable insights on how to apply effective branding techniques to create, build, and manage brands that will be valued by the public. By reading this book, you will gain a deep understanding of the importance of branding in the non-profit sector and learn how to use it as a tool for growth and prosperity. Don't miss out on the opportunity to transform your organization and make a meaningful impact in the public sector!

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Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

Think ASEAN

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"Think ASEAN! offers a fresh perspective on the upcoming trends of regionalization in marketing, arguing that companies that want to succeed in the borderless market of ASEAN must implement tailored marketing strategies. With its case studies of companies like AirAsia and Yamaha, this book provides a great opportunity for marketers to learn from successful brands and understand the core marketing strategies necessary to capture this growing market."

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Growth Is Dead - Now What? : Law Firms On The Brink - Thryft
Peter J. Kalis Esq., Bruce Macewen

Growth Is Dead - Now What? : Law Firms On The Brink

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If you work in or around the legal sector, Bruce MacEwen's "Growth Is Dead" could revolutionize your understanding of today's market challenges. It's more than an analysis of post-2008 financial woes; it's a collection of insights urging law firm leaders to rethink their business models. The book's direct impact on industry leaders recommends it as vital reading for understanding and navigating the evolving legal landscape.

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The Signal and the Noise - The Art and Science of Prediction - Thryft
Nate Silver

The Signal and the Noise - The Art and Science of Prediction

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If you've ever felt overwhelmed by the sheer volume of information in our modern age and wondered how to distinguish what's important from mere noise, "The Signal and The Noise" holds the key. Nate Silver doesn't just offer insights into the art of prediction; he teaches you to navigate through the overabundance of data in everyday life, enhancing your decision-making skills at every turn. Whether it's personal finance, politics, or just planning your week, Silver’s wisdom is invaluable.

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Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield

Operations Strategy: Competing in the 21st Century

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If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.

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International Joint Venture Management : Learning to Cooperate and Cooperating to Learn - Thryft
Bettina S. T. Buchel, Charles-Clemens Rüling, Gilbert Probst

International Joint Venture Management : Learning to Cooperate and Cooperating to Learn

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This book is an essential read for business professionals interested in entering joint ventures or practitioners in strategic planning. It offers valuable insights into making joint ventures work by linking them to present thinking on organizational learning and knowledge management. It highlights the key factors of success in joint venture management by focusing on strategy development, structuring, cultural awareness, and human resource management. Using a range of international cases, the book presents an effective model for implementing a successful joint venture management strategy.

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One World, Ready or Not - Thryft
William Greider

One World, Ready or Not

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You might find "One World, Ready or Not" compelling because it strips the sheen off globalization to reveal the raw impact it has on society and individuals alike. It's a thought-provoking journey that isn't just facts and figures but filled with personal stories from across the economic spectrum, providing a human touch to the complex narrative of the global economy. If you're someone interested in how economic shifts shape lives and nations, this book could add depth to your understanding.

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Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan

Renaissance Singapore? Economy, Culture, and Politics

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If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.

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The Internet Challenge to Television - Thryft
Bruce M. Owen

The Internet Challenge to Television

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After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

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Service Process Design For Value Co-Creation - Thryft
Joy M. Field

Service Process Design For Value Co-Creation

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This book is a great read for entrepreneurs or managers of service-based businesses. It emphasizes the importance of co-creating value with customers through service and explores how to design service processes that allow for this. The book offers practical strategies for leveraging the resources of both service provider and customer to achieve better service outcomes. It is an insightful guide that can help businesses adapt to the changing service landscape, and will be particularly useful for those interested in the physical, skills and knowledge resources of their customers.

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Doing Business in Europe - Thryft
Gabriele Suder

Doing Business in Europe

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"Doing Business in Europe is a comprehensive guide that offers valuable insights for students and practitioners who want to learn about the complexities and opportunities present in the region's business landscape. The book covers important topics such as lobbying, SMEs, and globalization and provides real-life case studies to make the learning process more engaging. With an easy-to-read format, this book is a great resource for anyone looking to do business in Europe and beyond."

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International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay

International Business: a Managerial Perspective

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.

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Innovation Management and New Product Development - Thryft
Paul Trott

Innovation Management and New Product Development

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As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.

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Dynamic Supply Chains: Delivering Value Through People - Financial Times Series
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John Gattorna

Dynamic Supply Chains: Delivering Value Through People - Financial Times Series

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If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.

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Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson

Agile Product Development for Mass Customization

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If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.

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The Essence of Capitalism : The Origins of Our Future - Thryft
Humphrey McQueen

The Essence of Capitalism : The Origins of Our Future

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This book would be a good read for those interested in understanding the inner workings of large corporations and their impact on society. McQueen's analysis of the power and single-mindedness of corporations is a unique and intriguing perspective. Readers can expect a thorough exploration of the origins of capitalism and its potential future implications.

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The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - Thryft
Vijay Govindarajan, Anil K. Gupta, Haiyan Wang

The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage

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The Quest for Global Dominance by Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang is recommended for business executives and entrepreneurs seeking to expand their business beyond their domestic market. The authors provide valuable insights into market opportunities worldwide, how to leverage global presence to create a competitive advantage, the importance of cultivating a global mindset, and leveraging the rise of emerging markets. The book offers practical advice with real-world examples to help readers transform their businesses into global powerhouses.

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The Singapore Economy: An Econometric Perspective - Thryft
Keen Meng Choy, Tilak Abeysinghe

The Singapore Economy: An Econometric Perspective

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If you're fascinated by phenomenal national success stories, "The Singapore Economy: An Econometric Perspective" could offer you some in-depth understanding. The book isn't just a narrative; it's a detailed, data-driven analysis of how Singapore leaped from a struggling state to a global powerhouse. Engaging with this text will give you the economic insights, backed by solid research, to appreciate the complexities of such a transformation.

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Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott

Growing Up Digital - The Rise Of The Net Generation

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This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.

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Always Change a Winning Team - Thryft
Peter Robertson

Always Change a Winning Team

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This book is a great read for business owners and managers who want to stay ahead of their competition. It emphasizes the need for constant change and adaptation in order to maintain success. The book offers practical advice on how to avoid the pitfalls of complacency that can lead to failure. The author, who is an expert in organizational behavior, offers a compelling argument for why leaders must be willing to constantly challenge themselves and their teams.

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The Great Reckoning: How the World Will Change in the Depression of the 1990's - Thryft
James Dale Davidson

The Great Reckoning: How the World Will Change in the Depression of the 1990's

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This book could be a good read for those who are worried about their financial future during a crisis. The authors provide investment tips and strategies for businesses and individuals to survive the coming economic depression. The book offers insight into potential changes in society, including higher taxes, migrations away from big cities, and the decriminalization of drugs. The most unique feature of this book is its focus on survival during a crisis and the strategies provided to help readers prepare for it.

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Corporate Social Performance: A Stakeholder Approach - Thryft
Stuart Cooper

Corporate Social Performance: A Stakeholder Approach

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This book could be a good read for business owners and leaders who are interested in incorporating corporate social responsibility into their company's operations. The book offers a stakeholder framework for measuring corporate social performance, with detailed case studies that help readers understand the importance of this aspect of business. It also provides an analysis of social accounting standards and stresses the value of different stakeholder measures, making it an extremely useful guide for those looking to implement changes within their business. By focusing on the importance of recognizing and reacting to global forces, readers will surely appreciate the forward-thinking approach to corporate social responsibility.

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Joining The Modern World: Inside And Outside China - Thryft

Joining The Modern World: Inside And Outside China

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This book would be a great read for someone interested in understanding China's journey towards modernization. Through captivating essays, the author paints a vivid picture of the Chinese people's relentless pursuit of betterment, both within China and abroad. The unique appeal lies in the author's deep understanding of the subject matter, offering readers valuable insights into the challenges and successes faced by the Chinese in their quest to join the modern world. This book is a must-read for anyone seeking to explore the intricate mosaic of Chinese modernization.

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The Strategy Process : Concepts, Context and Cases: International Edition - Thryft
Henry Mintzberg, Robert M. James

The Strategy Process : Concepts, Context and Cases: International Edition

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The Strategy Process is a must-read for individuals seeking to understand and apply modern business strategies. The book is well researched and includes cases from major companies, providing an insightful look into how these organizations act strategically. Its inclusion of new concepts such as core competency strategies and managing hypercompetition make it a valuable resource to stay updated in the evolving world of business.

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Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

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This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.

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China and the WTO : Changing China, Changing World Trade - Thryft
Mark L. Clifford, Supachai Panitchpakdi

China and the WTO : Changing China, Changing World Trade

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This book is recommended for those interested in understanding the impacts of China's entry into the WTO on the global economic order. Dr. Supachai provides a unique perspective as the first director-general from a developing nation. The book delves into the key implications for the USA, Asia, and Europe, the strains that will be placed on the existing order, and the shift in the balance of global power as China overtakes Japan and matches the economic power of the US.

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The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
New
Robert Axelrod

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.

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The Multinational Mission - Thryft
Yves L. Doz, C.K. Prahalad

The Multinational Mission

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"The Multinational Mission" presents an insightful guide for top management to successfully navigate the challenges of managing international corporations in a highly competitive global market. This book offers thought-provoking strategies that businesses can apply to be successful in their international operations. With a focus on innovation, Prahalad's guide will inspire management teams to think outside the box to create value for their multinational corporation.

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Globalization or Regionalization of the American and Asian Car Industry? - Thryft
K. Shimizu, Michel Freyssenet, G. Volpato

Globalization or Regionalization of the American and Asian Car Industry?

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If you're fascinated by the intricate dance between globalization and regional trends, especially in big sectors like the auto industry, this book is a thought-provoking dive. It challenges the accepted narrative of a homogenized global market, presenting the idiosyncrasies of American and Asian car industries and the complex strategies behind their international reach. It's perfect for anyone looking to understand the nuanced interplay of global versus local dynamics in business.

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Industrial Organization: Theory and Applications
Oz Shy

Industrial Organization: Theory and Applications

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If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.

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Ian Goldin, Chris Kutarna

Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance

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Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.

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Mark J. Penn, E. Kinney Zalesne

Microtrends : The Small Forces Behind Today's Big Changes

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Microtrends uncovers popular, under-the-radar forces using scientific study, providing practical implications for politics, business, and society.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.