Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

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"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.

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Funding for Start-Ups : A Guide to Fundraising - Thryft
Samuel Yuen

Funding for Start-Ups : A Guide to Fundraising

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This book is a must-read for aspiring start-up founders who are looking to raise funds for their ventures. With comprehensive coverage of the legal aspects of fundraising, advice on perfecting a pitch, and insights into the investor mindset, Funding for Start-Ups provides invaluable guidance for navigating the fundraising process. Packed with practical tips and real-life anecdotes, this book will equip you with the knowledge and skills needed to attract investors and secure the financial backing necessary for your start-up's success.

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Funky Business : Talent Makes Capital Dance - Thryft
Kjell Nordström, Kjell Nordstrom, Jonas Ridderstrale

Funky Business : Talent Makes Capital Dance

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This book is a must-read for anyone looking to break free from traditional business practices and embrace a more innovative and exciting approach. It not only teaches you how to build a company that thrives on creativity and risk-taking, but also provides valuable insights on effective leadership and employee engagement. Get ready to unleash your inner funk and take your business to the next level!

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IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology - Thryft
Bryan Maizlish

IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology

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This book is a must-read for IT managers and executives seeking to strategically optimize their IT investments. With practical examples and best practices, it provides a comprehensive framework and process for aligning business and IT to deliver superior value. By implementing IT portfolio management, you can ensure the realization of maximum value and benefit from your IT assets, ultimately impacting your company's bottom line.

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Logistics Management and Strategy - Thryft
Alan Harrison, Remko Van Hoek

Logistics Management and Strategy

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Recommendation: Logistics Management and Strategy is an ideal read for budding logistics students and practitioners seeking to gain insight on both logistical management basics and innovative strategic perspectives. This book is incredibly versatile and provides a comprehensive overview of the field, packaged in a concise, easy-to-understand manner. The book includes supplementary materials such as a helpful instructor's manual and accompanying PowerPoint slides, rounding out a well-rounded learning experience for readers.

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Big in Asia: 30 Strategies for Business Success - Thryft
Michael Backman, C. Butler

Big in Asia: 30 Strategies for Business Success

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If you're considering expanding your business horizons to include the dynamic markets in Asia, "Big in Asia" could be the companion you need. The authors, Backman and Butler, leverage their expertise to navigate through the complexities of Asian business landscapes. It's like having a roadmap that doesn't just show the destination but also the pitfalls to avoid, making it a pragmatic choice for any business professional looking to succeed in this region.

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Gustavo Cisneros, The Pioneer - Thryft
Carlos Fuentes, Edith Grossman, Pablo Bachelet

Gustavo Cisneros, The Pioneer

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If you're intrigued by the minds behind major business transformations, "Gustavo Cisneros, The Pioneer" could offer you a compelling insight. Pablo Bachelet's work isn't just a biography; it's a journey through the risks and innovations that shaped modern Latin American business. You'll get a front-row seat to the strategic decisions and bold moves, including the remarkable story of trumping Pepsi with Coke, which altered corporate landscapes. It's a masterclass in entrepreneurship, painted through the life of a man whose vision extended beyond borders to capture the burgeoning U.S. Hispanic market. This book might just change the way you think about business, media, and leadership.

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Internal Auditor's Manual and Guide: The Practitioner's Guide to Internal Auditing - Thryft
Milton Stevens Fonorow

Internal Auditor's Manual and Guide: The Practitioner's Guide to Internal Auditing

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This book is an essential reference for anyone involved with internal auditing. It offers practical guidance, easy-to-follow procedures, and useful tools for conducting internal audits. It is highly rated by users for its depth and breadth of coverage, clear explanations, and practical examples. It is a must-read for anyone seeking to improve their internal audit skills and knowledge.

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The US Brewing Industry : Data and Economic Analysis - Thryft
Victor J. Tremblay, Carol Horton Tremblay

The US Brewing Industry : Data and Economic Analysis

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This book is an essential read for anyone interested in understanding the economics and dynamics of the US brewing industry. Through a comprehensive analysis of data and economic principles, the authors provide a deep dive into the evolution of the industry, from its fragmented beginnings to the emergence of major players. With its focus on market concentration, technological advancements, brand proliferation, and pricing strategies, this book offers valuable insights for industry analysts, economists, and students of industrial organization. It's a must-have resource that sheds light on the fascinating world of brewing and its economic complexities.

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Microeconomics - Thryft
Harvey Rosen, Michael L. Katz

Microeconomics

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If you've ever felt daunted by dense economic texts, Michael L. Katz's "Microeconomics" could change that. It's a book that simplifies complex concepts without heavy reliance on mathematics, making it ideal for those who want a clear understanding of microeconomic principles. It's specially tailored for students, ensuring that it's pedagogically sound and accessible. Plus, the calculus supplement is a handy bonus for anyone wanting to delve a little deeper.

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Evolution Management : Winning in Tomorrow's Marketplace - Thryft
Marcus van der Erve

Evolution Management : Winning in Tomorrow's Marketplace

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This book could be a good read for managers and entrepreneurs looking to improve their organization and stay competitive in the market. The author's focus on cybernetic principles and creating chances for evolutionary potential offers insightful and practical advice. The book's emphasis on dynamic balance situations can help managers refine ways of achieving differentiation and strategic repositioning. Overall, this book provides an understanding of how evolutionary principles affect businesses, making it a valuable resource for those seeking to create competitive and adaptive organizations.

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Text of the General Agreement on Tariffs and Trade/G181 - Thryft
unknown author

Text of the General Agreement on Tariffs and Trade/G181

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This book would be a good read for individuals interested in international trade and commerce. The most distinctive feature of this book is its clear explanation of the General Agreement on Tariffs and Trade and its provisions on internal taxation, anti-dumping, and balance of payments, making it a great resource for students and professionals alike.

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Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney

Intercultural Business Communication

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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.

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The Synergy Trap : How Companies Lose the Acquisition Game - Thryft
Mark L. Sirower

The Synergy Trap : How Companies Lose the Acquisition Game

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If you're in the corporate world, and mergers and acquisitions (M&A) are on your radar, "The Synergy Trap" is a warning bell you shouldn't ignore. Sirower brings data-driven insights to dismantle over-optimistic beliefs about the automatic benefits of M&A, providing compelling arguments about the real risks and how to approach them. This is your compass through the hazardous territory of corporate mergers.

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Asian Eclipse: Exposing the Dark Side of Business in Asia - Thryft
Michael Backman

Asian Eclipse: Exposing the Dark Side of Business in Asia

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This book exposes the underside of the economic boom that has occurred in Asia over the past few decades. Backman's analysis of dubious business practices is both compelling and unsettling, revealing how endemic cronyism, corruption, inadequate legal protection, and political patronage have all contributed to Asia's economic woes. While much of Backman's analysis is bleak, his final discussion of recent legislation and the lessons that may have been learned provide hope for the future. Recommended for readers interested in the intersection of business and politics in Asia.

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Strategic Marketing Management - Custom Reader for Strathclyde University - Thryft

Strategic Marketing Management - Custom Reader for Strathclyde University

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Considering you're likely associated with Strathclyde University, this reader is curated just for you, with content designed to align with your syllabus. It presents strategic marketing theories and concepts with context that will resonate with your local academic environment, making it a practical pick for anyone looking to dive deep into marketing with a home-field advantage.

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Commodity Trader's Almanac 2008 - Thryft
Jeffrey A. Hirsch

Commodity Trader's Almanac 2008

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The Commodity Trader's Almanac could be a good read for someone interested in understanding the commodities market and making informed trading decisions. This book provides valuable insights and data in an easy-to-access calendar format. With monthly almanac pages and historical statistics, it helps identify market tendencies and potential opportunities throughout the year. Whether you're trading or hedging, this almanac will help you stay informed and make better decisions in the commodities market.

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Solaris 9: The Complete Reference - Thryft
Orville C. Walker Jr.

Solaris 9: The Complete Reference

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Recommendation: This book is a must-have for anyone working with or learning about the Solaris 9 operating system. It provides in-depth coverage of all aspects, from installation to administration, making it a valuable resource for both beginners and experienced professionals. Its comprehensive approach and clear explanations make it easy to understand and follow along.

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Textbook of Computable General Equilibrium Modeling: Programming and Simulations - Thryft
Kenji Gasawa, Hideo Hashimoto, Nobuhiro Hosoe

Textbook of Computable General Equilibrium Modeling: Programming and Simulations

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This book is a must-read for those who are interested in mastering the technical aspects of computable general equilibrium modeling. With a comprehensive A-to-Z guide, it provides step-by-step instructions on programming and simulations. Whether you are an economist, researcher, or student, this book equips you with the necessary tools to analyze complex economic issues empirically. Dive deep into the world of CGE models and unlock the potential to investigate the impacts of economic integration, eco-taxes, regulatory reforms, taxation reforms, and transportation system planning.

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The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft
James Canton

The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years

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The Extreme Future is a must-read for individuals and businesses who want to be prepared for the rapidly changing world. Dr. James Canton offers unique insights into the probable outcomes and future trends in various fields such as business, technology, environment, terrorism, population, and medicine, enabling readers to prepare for potential changes. Furthermore, Canton identifies the rise of China as a new global superpower, and how this can affect the world's power dynamics. The book is perfect for individuals seeking a comprehensive guide on how to navigate the 21st century.

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The Business Environment - Thryft
Adrian Palmer, Bob Hartley

The Business Environment

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This book could be a good read for business students and young professionals who are looking to understand the impact of social responsibility, ethics, and the natural environment on businesses. The author presents a comprehensive overview of various banking systems, money markets, and other key areas that impact the business environment. The case studies included in the book provide practical insights that are useful for young professionals looking to navigate the ever-changing business world.

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Living Smart Home Econ S2 Tb E/N(A) - Thryft

Living Smart Home Econ S2 Tb E/N(A)

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This book is an essential guide to managing a comfortable yet sustainable household. With easy-to-follow tips and practical advice, Living Smart Home Econ equips readers with the knowledge and skills to make informed decisions about their home and lifestyle. Its most distinctive feature is its emphasis on balancing economic efficiency with environmental responsibility, making it an ideal read for anyone who wants to live smart and live well.

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Scenario Planning					Managing for the Future - Thryft
Gill Ringland

Scenario Planning Managing for the Future

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You’re navigating a business through turbulent times, and the predictable methods you've relied on are proving inadequate. "Scenario Planning" illuminates a structured path in the fog of uncertainty. Ditch those linear forecasting models; instead, explore alternative futures with extensive case studies to guide you. This isn't about predicting; it's about preparing. Tailored for both novices and seasoned planners, Gill Ringland’s approach helps devote your energy not to avoiding the inevitable but to sculpting it to your advantage.

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The Rural Marketing Book - Thryft
Pradeep Kashyap, Siddhartha Raut

The Rural Marketing Book

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If you are interested in exploring the rural market opportunities in India, "The Rural Marketing Book" is a must-read for you. This book covers important topics such as rural consumer behavior, market research, and product pricing and positioning, accompanied by practical caselets and latest data tables. The author, Pradeep Kashyap, is a seasoned rural marketing expert with decades of experience, making this book a valuable resource for anyone looking to succeed in this sector.

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The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century - Thryft
Anand Sharma

The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century

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The Antidote is a must-read for any business owner struggling to keep up with the rapidly changing landscape of the 21st century. The book provides practical strategies and insights on how to transform your company to be more agile, innovative, and growth-oriented. One of the most unique features of the book is its emphasis on the need for a paradigm shift in management thinking to successfully navigate these extreme challenges.

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How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft
Brat Swam

How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ...

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"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.

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Sold Short : Uncovering Deception in the Markets - Thryft
Manuel P. Asensio, Jack Barth

Sold Short : Uncovering Deception in the Markets

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The book could be valuable for those who are interested in the behind-the-scenes workings of the stock market, and how short-selling can play a role in exposing fraudulent practices. Asensio's personal experience and anecdotes make for an engaging read, while his techniques for mitigating risk can be helpful for investors. Readers should be aware that Asensio is a controversial figure, and may not necessarily agree with all of his practices or beliefs.

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Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau

Marketing Research (Int'l Ed)

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Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.

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Sustainability in Coffee Production: Creating Shared Value Chains in Colombia - Thryft
Andrea Biswas-Tortajada

Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

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If you're fascinated by the impact of sustainable efforts on global markets, and specifically love coffee, this might just stir your interest. The book delves into how ethical practices can transform an entire industry, securing better outcomes for local farmers and the environment, all while ensuring that your morning cup of joe is a responsible one. It's an enlightening examination of the journey coffee takes from the Colombian hills to your kitchen, made all the more enjoyable knowing it's done right.

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Red Wired : China's Internet Revolution - Thryft
Sherman So, J.Christopher Westland

Red Wired : China's Internet Revolution

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Red Wired could be a good read for individuals interested in understanding how China has adopted the internet and transformed society and businesses along its unique lines of development. The book offers a new perspective on China's growth and role that technology plays. The business lessons from internet companies that succeeded in this complex market make it an essential read for entrepreneurs and investors looking to do business in China's rapidly growing economy.

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New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas

New Product Success Stories : Lessons from Leading Innovators

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"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.

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Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff

Core Concepts of Accounting Information Systems

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.

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The Mathematics of Games of Strategy: Theory and Applications
Melvin Dresher

The Mathematics of Games of Strategy: Theory and Applications

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If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.

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Property Valuation - Secrets of the Roman Decision Model - Thryft

Property Valuation - Secrets of the Roman Decision Model

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If you’re intrigued by the idea of blending historical insight with modern practices, "Property Valuation - Secrets of the Roman Decision Model" breathes new life into the technical world of real estate valuation. Eric Alagan's book could offer you a fresh lens to view property appraisal, marrying the time-tested strategies of Roman decision-making with today's market complexities. It’s an enlightening read for those fascinated by history, eager for innovative business strategies, or professionals seeking to enhance their valuation toolkit with a touch of ancient flair.

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Business Statistics : International Edition - Thryft
Phillip C. Fry, Patrick W. Shannon, David F. Groebner

Business Statistics : International Edition

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This book is a must-read for anyone looking to master the concepts of business statistics. With a step-by-step approach and engaging real-world examples, it breaks down complex ideas into easily understandable terms. Whether you're a beginner or already have some mathematical background, this book will help you develop a solid foundation in business statistics. Get ready to unlock the power of data analysis and make informed business decisions like never before.

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Retail Marketing Management - Thryft
Дэвид Гилберт, David Gilbert

Retail Marketing Management

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This book would be a great read for undergraduate and postgraduate students studying retail marketing and marketing management. The author takes an integrated approach that combines retail marketing theory with newer retail concepts and international examples. It covers important issues such as location strategies, branding, application of IT, and ethics. What makes this book stand out is its unique perspective on the process of internationalization, demonstrated through its use of international examples. Overall, students would find this book both informative and relevant to preparing them for the global market.

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Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent

Money Talks: The 2500 Greatest Business

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This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.

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China Key Success Factors - Thryft
Warren Liu

China Key Success Factors

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China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.

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International Economics : International Edition - Thryft
W. Charles Sawyer, Richard L. Sprinkle

International Economics : International Edition

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This book would be a good read for anyone who wants to expand their understanding of the global economy in an easily accessible way. The book covers a broad range of topics and provides a clear introduction to the tools and principles necessary for understanding international economics. Its approach is suitable for economics majors, business majors, international relations students, and anyone interested in the subject matter. The book is written in a way that is easy to understand and follows a logical progression from basic concepts to more advanced topics.

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Uprising					Will Emerging Markets Shape or Shake the World Economy? - Thryft
George Magnus

Uprising Will Emerging Markets Shape or Shake the World Economy?

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"Uprising" by George Magnus could be just the read for you if you're pondering over the future of the world's economy amidst the rise of emerging markets. Magnus navigates through complex economic terrains with an analytical eye and offers insights that are particularly relevant in the context of current global shifts in power and economy. If the interplay between geopolitical affairs and market dynamics intrigues you, Magnus's expertise might just satisfy your intellectual curiosity.

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International Marketing - A Global Perspective - Thryft
Lee Dahringer, Hans Muhlbacher

International Marketing - A Global Perspective

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This book is an essential read for business owners who are looking to expand their market beyond their domestic borders. It provides an in-depth analysis of global marketing strategies, including case studies and real-life examples. The authors cover diverse topics such as cultural differences, market research, and international product positioning. Reviewed as an informative and comprehensive guide, it is recommended for anyone seeking to venture into the global marketplace.

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Doing Business In Malaysia - Thryft

Doing Business In Malaysia

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Looking to expand your business into Malaysia? "Doing Business In Malaysia" is the ultimate guide that provides invaluable insights into the Malaysian business culture, market trends, and government regulations. With its practical advice, real-life case studies, and historical context, this book equips you with the knowledge and strategies needed to navigate the unique challenges and seize opportunities in the Malaysian market. Whether you're an entrepreneur or a seasoned business professional, this book is your go-to resource for understanding the intricacies of doing business in Malaysia.

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Singapore Inc: A Century of Business Success in Global Markets - Strategies, Innovations, and Insights from Singapore's Top Corporations
Leon Choong, Easwaramoorthy Rangaswamy, Ian Jamieson

Singapore Inc: A Century of Business Success in Global Markets - Strategies, Innovations, and Insights from Singapore's Top Corporations

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Business enthusiasts and entrepreneurial minds will appreciate "Singapore Inc." as it elegantly unpacks the factors contributing to the success of Singapore's top corporations. It's a deep dive into the strategic maneuvers that allowed these businesses to flourish in the global market. If you're looking to understand the fusion of innovation, adaptability, and sustainability in a real-world context, this comprehensive study will provide both inspiration and practical insights.

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Partners in Prosperity : Strategic Industries for the United States and Japan - Thryft
Julian Gresser

Partners in Prosperity : Strategic Industries for the United States and Japan

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This book explores ways in which the United States and Japan can work together to create strategic industries for mutual economic benefit. The author presents a well-researched and insightful analysis of the potential areas for collaboration and provides practical recommendations on how the two nations can achieve long-term prosperity. If you are interested in learning about the complex relationship between these two economic powerhouses, this book is for you.

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Asia's Star Brands - Thryft
Paul Temporal

Asia's Star Brands

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"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."

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Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee

Business Journey to the East

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Business Journey to the East provides a unique insight into the cultural differences between Asian and Western companies. The book suggests that adopting a new business approach, one that blends the best of East and West, can lead to greater success in Asia. Through anecdotes and insights from Asian influencers, as well as the works of Chinese philosophers and strategists, readers will gain a deeper understanding of how Asians strategize and practice business. The authors make a compelling case for why the West needs to urgently reappraise its role in Asia, and how a fresh business approach can substantially increase success rates. Overall, this book is a must-read for anyone seeking to do business in Asia or looking to improve their understanding of Asian business culture.

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Empires of Oil: Corporate Oil in Barbarian Worlds
Duncan Clarke

Empires of Oil: Corporate Oil in Barbarian Worlds

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If you're fascinated by the invisible forces shaping our global economy, you should definitely pick up "Empires of Oil." Clarke's insight into the geopolitical chess game surrounding oil is like getting a backstage pass to the world's power dynamics. His predictions and analyses aren't just academic; they're about the real-world ebb and flow of influence. This is a read that will change how you see global news and the silent battles for the black gold that powers our lives.

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A Practical Guide To Analytics For Governments - Using Big Data For Good - Thryft
Marie Lowman

A Practical Guide To Analytics For Governments - Using Big Data For Good

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Recommendation: This book is a must-read for anyone involved in government and policy-making. It offers real-world examples and practical advice on how analytics can revolutionize the way government works. Whether you're interested in improving healthcare delivery, education, or transportation, this book will show you how to harness the power of big data to make informed decisions and create positive change. Get ready to transform your government organization and serve the populace more effectively with analytics.

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The Years of Living Dangerously : Vines, Stephen - Thryft
Stephen Vines

The Years of Living Dangerously : Vines, Stephen

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This book would be a good read for those who are interested in understanding the Asian economies, companies, and markets in a comprehensive manner. Vines challenges some of the well-established myths and presents a clear picture of the excess and ignorance plaguing the region. The unique feature of this book is the focus on the fundamental weakness of Asian companies, which is often overlooked in discussions about the Asian crisis. Overall, this book provides a myth-busting and informative account of the Asian economies and is highly recommended for those interested in the subject.

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The Valuation of Technology : Business and Financial Issues in R&D - Thryft
F. Peter Boer

The Valuation of Technology : Business and Financial Issues in R&D

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The Valuation of Technology provides mathematical models for the valuation of R&D projects that can assist business people, scientists, and engineers to evaluate new technologies, R&D projects, and R&D budgets, helping to make more informed decisions. It also identifies common fallacies in performing valuation of technology-based properties, offering quick and easy models that can be used straightaway and a quantitative method for valuing technology projects to assign value to research projects.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.