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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Applied Research Design for Business Management - Thryft
Carole Page, Denny Meyer

Applied Research Design for Business Management

$17.90 from $7.90 Save up to 56%

Recommendation: If you want a comprehensive and practical guide to understanding research design for business, this book is for you. It covers both quantitative and qualitative approaches and takes you from basic descriptive statistics to advanced multivariate techniques. The author's accessible writing style ensures that this book is not just informative but also easy to understand, making it a valuable tool for graduate students and professionals alike.

$17.90 from $7.90 Save up to 56%

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The Observational Research Handbook - Thryft
American Marketing Association, Bill Abrams

The Observational Research Handbook

$12.90 from $4.90 Save up to 62%

The Observational Research Handbook would be a valuable read for marketing and advertising professionals, market researchers, and manufacturers of consumer products who want to gain insights into consumer behavior. The book provides a comprehensive guide on how to conduct an observational research study, including tips on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, and analyzing the results. The most unique and distinctive feature of the book is the in-depth case study included in the appendix, which provides readers with a real proposal and analysis of the results. Overall, The Observational Research Handbook is a must-read for anyone interested in conducting observational research.

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Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič

Public Relations Metrics : Research and Evaluation

$23.90 from $9.90 Save up to 59%

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

$23.90 from $9.90 Save up to 59%

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Methodology for Creating Business Knowledge - Thryft
Björn Bjerke, Ingeman Arbnor

Methodology for Creating Business Knowledge

$19.90 from $7.90 Save up to 60%

"Methodology for Creating Business Knowledge" is a valuable guide for business and social science research students, providing a clear overview of different methodological approaches for understanding complex business problems. The authors discuss in detail the analytical, systems and actor approaches and the techniques employed for collecting data, measurement and controlling reliability, which help students refine their methodology skills. The book's emphasis on historical studies, case studies, and language development make it an ideal resource for research investigations, making it well-suited for research students in business and the social sciences.

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A Student's Guide to Methodology - Thryft
Peter Clough, Cathy Nutbrown

A Student's Guide to Methodology

$17.90 from $7.90 Save up to 56%

This book is an indispensable tool for anyone undertaking research for the purpose of writing their dissertation. It provides clear and straightforward information on the process and functions of methodology, from framing research questions to drawing conclusions. The authors differentiate between methodology and methods, clarify their relationship, and provide guidance on using the internet as a research tool and resource. Additionally, the book has updated readings and suggestions on how to improve academic writing, and further guidance on ethical issues.

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Research Methods for Managers - Thryft
Phil Johnson, John Gill

Research Methods for Managers

$15.90 from $6.90 Save up to 61%

This book would be a great read for anyone who is starting their research project, whether at a first degree, diploma, MBA or Doctorate level. The authors emphasize the importance of understanding the philosophical aspects of research methodologies and provide helpful advice on the advantages and disadvantages of different methods. The book also includes in-depth suggestions for further reading at the end of each chapter, which makes it an excellent guide for those who want to dive into the world of management research.

$15.90 from $6.90 Save up to 61%

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.