Business
Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.
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Joseph R. Dominick
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb
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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
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Gerald Stone
Who Killed Channel 9? - The Death Of Kerry Packer's Mighty TV Dream Machine
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This book offers a gripping behind-the-scenes look at the demise of Channel 9, once the leading TV network in Australia. With insightful storytelling and a cast of intriguing characters, Gerald Stone takes you on a journey through the dysfunction, mismanagement, and unexpected twists that led to the network's downfall. Whether you're a media enthusiast or simply curious about the inner workings of a business, this book is a must-read for its eye-opening revelations and riveting storytelling. Go ahead and dive into this dramatic tale that goes beyond what you see on television.
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Travis Vogan
ESPN - The Making Of A Sports Media Empire
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This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
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John L. Sullivan
Media Audiences : Effects, Users, Institutions, and Power
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If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
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David R. Yale
Publicity & Media Relations Checklists
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This book could be a great read for individuals working in the field of publicity and media relations. It is a comprehensive guide that covers every major aspect of the field in a user-friendly format. The checklists in the book are cross-referenced so that all the bases are covered, and they can be used for every publicity effort. The book is an excellent resource not only for newcomers but also for veterans in the field.
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Edward Jay Epstein
The Big Picture: The New Logic of Money and Power in Hollywood
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This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
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Takesato Watanabe, Adam Gamble
A Public Betrayed : An Inside Look at Japanese Media Atrocities and Their Warnings to the West
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This book is a gripping exposé that sheds light on the alarming state of Japanese media. It uncovers the dangerous collusion between the government and the press, highlighting how truth is continually distorted in favor of propaganda. Through real-life stories of persecuted citizens, it exposes the shocking betrayal by the very institution people trust for accurate information. A must-read for those seeking a deep understanding of media manipulation and its potential consequences.
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Joanne Zorian-Lynn
Presenting for TV and Video
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If the thought of speaking on camera fills you with dread, or if you simply want to polish your video presentation skills, this book is a treasure trove of practical advice. Joanne Zorian-Lynn’s expertise could just be the confidence boost you need to shine on screen and nail your next video project or TV appearance.
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Bob Franklin
Newszak and News Media
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"Newszak and News Media" is a great read for individuals interested in understanding how news media has shifted its editorial standards over recent years. It provides an insightful analysis of the changes in the journalism profession, including the growth in freelance work, the plight of editors, and the absence of women and black journalists' voices, as well as the impact of new technologies on news gathering and reporting. The book's in-depth case studies of press coverage of the Princess of Wales and declining news media reporting of Parliamentary and political affairs make for great reading.
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Empower Your Mind and Career
Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.
We offer a wide range including entrepreneurship, start-up guides, corporate strategies, financial management, and leadership books. Explore our curated collection for valuable insights.
Absolutely, our collection includes insightful books on managing personal finance and investment strategies. For broader learning, check out our Economics section as well!
Certainly! We stock practical guides and success stories that are helpful for small business entrepreneurs. These books offer practical advice for overcoming the unique challenges faced by small businesses.
Yes, our collection features books by popular authors such as Simon Sinek, as well as other influential thinkers. Browse through to discover impactful business philosophies!