Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry

Electronic Commerce

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This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!

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Business Vocabulary In Use Elementary - Thryft
Bill Mascull

Business Vocabulary In Use Elementary

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.

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Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid
Mark Ingebretsen

Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid

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It sounds like you're invested in ensuring that your business thrives. "Why Companies Fail" is that insightful mentor guiding you to recognize pitfalls that even giants like Kmart couldn't avoid. The practical advice distilled from those lessons can help you steer clear of similar fates, potentially saving your business from becoming a cautionary tale. It's like having a business guardian angel on your shelf.

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Project Management: A Systems Approach to Planning, Scheduling, and Controlling - Thryft
Harold R. Kerzner

Project Management: A Systems Approach to Planning, Scheduling, and Controlling

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If you're diving into the intricate world of project management, this book is a treasure trove. Harold Kerzner's extensive knowledge is boiled down into a digestible format, making complex frameworks and methodologies accessible. Real-world examples across various industries illustrate the principles in action, enhancing your ability to apply them practically. It's a heavyweight in its field – literally and figuratively – and could be the companion you need to steer your projects toward success.

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First Principles of Economics - Thryft
Richard G. Lipsey

First Principles of Economics

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If you're wading into the waters of economics without prior exposure, "First Principles of Economics" is your life raft. Richard G. Lipsey and Colin Harbury have tailored this book to provide a thorough yet digestible foundation. It eschews jargon, easing you into complex concepts with real-world examples. Perfect for a grasp on the subject without the headache.

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How To Measure Service Quality & Customer Satisfaction - The Informal Field Guide For Tools And Techniques - Thryft
Chuck Chakrapani

How To Measure Service Quality & Customer Satisfaction - The Informal Field Guide For Tools And Techniques

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This book is a go-to resource for anyone interested in understanding and improving service quality and customer satisfaction. With clear explanations, practical examples, and organized exhibits, it takes you through a wide range of measurement tools. What sets it apart is the "P3D3" matrix, which helps you choose the right tool for different measurement needs. Whether you're a beginner or an experienced professional, this book will equip you with the knowledge and insights to make meaningful improvements in service quality.

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The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter

The New Language of Business : SOA & Web 2.0

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0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.

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Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It
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Richard S. Tedlow

Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It

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"Denial" by Richard S. Tedlow is a wake-up call for business professionals. It dives into the psychology behind denial in business — a crucial read if you've ever been puzzled by poor decisions in the corporate world. Tedlow draws from real cases and provides insights that could be game-changers in your professional life, especially if you're in a leadership role and looking to steer clear of such pitfalls.

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The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers - Thryft
Reza Soudagar, Vinay Iyer, Volker Hildebrand

The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

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The Customer Experience Edge provides practical and proven ways to create customer experience programs and overall business strategies. Through combining strategy, leadership, organizational change, and technology, this book aims to help businesses develop products and services that are highly valued by customers, form bonds that keep clients from turning to competitors, and transform customers into a company's best advocates. If you are looking for ways to differentiate your business and delight your customers, this book is definitely worth a read.

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Swoosh: The Unauthorized Story of Nike and the Men Who Played There
J.B. Strasser, Laurie Becklund

Swoosh: The Unauthorized Story of Nike and the Men Who Played There

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If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

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Interviewing Skills - Thryft
Tim Hindle

Interviewing Skills

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This book teaches job-seekers how to prepare suitable questions and structure an interview for recruitment. It also provides practical techniques and power tips to handle real-life situations, and develop first-class interviewing skills. It is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility.

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Business Vocabulary In Use Advanced - Thryft
Bill Mascull

Business Vocabulary In Use Advanced

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Business Vocabulary In Use Advanced could be a good read for you if you're an advanced English learner looking to improve your language skills specifically for business and professional purposes. This book is unique because it offers carefully researched vocabulary that represents how native speakers actually communicate. With its clear presentation and practice exercises, it covers a wide range of up-to-date business topics and concepts, giving you the tools to enhance your communication skills in a professional setting.

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The New Conceptual Selling - Thryft
Robert B. Miller

The New Conceptual Selling

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If you're interested in refining your sales technique with a focus on truly understanding and addressing the needs of your clients, "The New Conceptual Selling" is an essential read. The book's systematic approach is praised for producing tangible improvements in sales outcomes. It's not about manipulative tactics; it's about thorough preparation and genuine customer engagement, which could revolutionize your way of doing business.

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Leading the Revolution
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Gary Hamel

Leading the Revolution

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If you're feeling like your company is hitting a plateau, "Leading the Revolution" will be your wake-up call. Gary Hamel doesn't just mull over the need for innovation; he provides a blueprint for shaking the foundations of any industry. It's assertive and incites the kind of outside-the-box thinking that could turn you from an industry participant into an industry leader. This book isn't just informative; it's a catalyst for bold transformation.

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Management of the Absurd: Paradoxes in Leadership
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Richard Farson

Management of the Absurd: Paradoxes in Leadership

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"Management of the Absurd" isn't your average leadership manual. It's for those who feel the cookie-cutter approach to management falls short and yearn for a deeper understanding of the complexities within human relations and organizational dynamics. Farson will provoke you, challenge you, and potentially alter your approach to leadership with his counterintuitive insights. This book could shift how you navigate the ever-changing terrain of management, making it a refreshing read for seasoned and new managers alike.

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The Globalisation of Poverty: Impacts of IMF and World Bank Reforms
Michel Chossudovsky

The Globalisation of Poverty: Impacts of IMF and World Bank Reforms

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If you're puzzled by the vast economic disparities in our world, Michel Chossudovsky's exploration is a must-read. It's an enlightening dive into the role of major financial institutions on global poverty. Donning the lens of an investigative economist, this book will arm you with a critical understanding of the economic fabrics that shape nations and the lives within them.

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Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence - Thryft
Marvin A. Davis

Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence

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This book could be a good read for someone who wants no-nonsense advice on how to improve their company's performance. It offers hard-hitting strategies and real-life examples of successful corporate transformations. If you're ready to take a no-holds-barred approach to achieving corporate excellence, this book will provide you with the tough love solutions you need. It's time to confront the messy and difficult problems that hinder profitability and take your business to the next level.

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Workbook/Study Guide for Use With Managerial Accounting : Concepts for Planning, Control, Decision Making - Thryft
R. H. Garrison

Workbook/Study Guide for Use With Managerial Accounting : Concepts for Planning, Control, Decision Making

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This workbook is an essential companion for students studying managerial accounting. With a comprehensive coverage of concepts and real-world examples, it helps students relate the material to working managers. The balance of service and manufacturing organizations, as well as the inclusion of e-commerce and e-tailers, ensures relevance in today's business world. The clear and well-written supplements provided by the author team make this study guide a reliable resource for students seeking to excel in their managerial accounting course.

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Secrets of Power Problem Solving - Thryft
Roger Dawson

Secrets of Power Problem Solving

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If sleepless nights and daunting challenges sound familiar, "Secrets of Power Problem Solving" could be the game changer you need. Roger Dawson draws from vast experience to offer actionable insights that transform problem-solving from a dreaded task into an opportunity for growth. Think of this book as a toolkit, one that equips you with the mindset and methods to confidently tackle any issue that life throws your way. Whether it's for personal growth or professional development, these pages are bound to make a difference.

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The Metaknowledge Advantage : The Key to Success in the New Economy - Thryft
Rafael Aguayo

The Metaknowledge Advantage : The Key to Success in the New Economy

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The Metaknowledge Advantage is an essential read for business managers looking to stay ahead in a rapidly changing economy. Author Rafael Aguayo offers a unique strategy for good management based on principles that transcend daily occurrences and swings in the market. Drawing from diverse subject areas such as ecology, psychology, chaos theory, and more, the book provides an extremely flexible approach that can be applied to any industry. Aguayo's background studying with W. Edwards Deming, the man who brought quality to Japan, adds credibility to his expertise.

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The Ultimate Banker - Thryft

The Ultimate Banker

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If you find the world of banking a maze, "The Ultimate Banker" might just be the guidebook you need. Edwin Lim decodes financial jargon and industry intricacies in a way that's digestable for someone looking to understand banking from the inside out. You'll feel empowered to navigate the financial landscape more skillfully after diving into this read.

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Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin

Clueless in Public Relations

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Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.

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The Loyalty Advantage - Essential Steps To Energize Your Company, Your Customers, Your Brand - Thryft
Dianne Michonski Durkin

The Loyalty Advantage - Essential Steps To Energize Your Company, Your Customers, Your Brand

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Recommendation: - This book is a must-read for business owners or managers who want to take their company to the next level. With insightful case studies of successful companies like Southwest Airlines and Whole Foods, "The Loyalty Advantage" shows you how to build strong customer loyalty and create a thriving brand. The practical steps and strategies outlined in this book will help you energize your company and achieve long-term success.

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Service at Its Best : Waiter-Waitress Training - Thryft
Ronald Wilkinson, Edward E. Sanders, Paul Paz

Service at Its Best : Waiter-Waitress Training

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Service at Its Best is a must-read for anyone pursuing a career in the food service industry. The book is highly informative and covers everything from industry statistics to handling complaints. The step-by-step approach to server skills makes it easy to read and understand, and the practical knowledge gained from this book can be applied in real-life situations. This book equips readers with the necessary skills to excel in the competitive and dynamic world of food service.

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The New Art Of The Leader Revised - Thryft
William A. Cohen

The New Art Of The Leader Revised

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This book could be a good read for ambitious individuals looking to enhance their leadership skills. With its focus on applying military strategies to the business world, it offers a fresh and unique perspective on effective leadership. Through real-life examples from both combat and civilian organizations, the author showcases the power of military leadership techniques and their applicability in modern businesses. If you're seeking practical guidance and inspiration from accomplished leaders like General Schwarzkopf and Colin Powell, this book is a must-read. Get ready to elevate your leadership game!

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Branding in Asia					The Creation, Development, and Management of Asian Brands for the Global Market - Thryft
Paul Temporal

Branding in Asia The Creation, Development, and Management of Asian Brands for the Global Market

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"Branding in Asia" might be your compass in the intriguing world of Asian brand development for the global arena. Temporal’s expertise shines as he applies global branding principles within the unique fabric of Asian culture. His collection of case studies lends credence to the idea that Asia could be the next breeding ground for worldwide megabrands. It might just change the way you view brand potential on a global scale, particularly through an Asian lens.

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Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line - Thryft
Catherine DeVrye

Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line

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The book offers practical and positive options for business owners to assess the strengths and weaknesses of their overall business in terms of adding value and reducing costs. The author, Catherine Devrye, has successfully run a small business for 17 years and offers valuable insights on client service, thriving on change, and turning obstacles into opportunities. Highly recommended for business owners looking to improve their bottom line.

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Why Teams Don't Work: What Went Wrong and How to Make It Right - Thryft

Why Teams Don't Work: What Went Wrong and How to Make It Right

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Struggling with team dynamics or productivity? "Why Teams Don't Work" might just be your remedy. Robbins and Finley dissect common issues that plague groups and offer tangible methods to tackle them head-on. Perfect for managers and team members alike, it's an insightful read to turn those team woes into wins.

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Event Management: Theory and Practice - Thryft
Abby Gee, Jeff Wrathall

Event Management: Theory and Practice

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This book is a comprehensive guide to event management and covers various aspects of the industry including planning, organizing, legal considerations, and sustainability. It is a perfect read for students pursuing the Certificate III and Diploma of Events in the SIT12 Tourism, Travel, and Hospitality. The book also includes information on jobs in the event management industry, making it a useful read for anyone interested in event management as a career.

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Kiss Bow Or Shake Hands - Thryft
George Borden

Kiss Bow Or Shake Hands

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This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.

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Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Patricia B.; Marshak Ronni Seybold

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

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This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.

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Teaching Skills in Further and Adult Education - Thryft
David Minton

Teaching Skills in Further and Adult Education

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This book would be an excellent choice for an individual looking to acquire insight into practical aspects of teaching FE and adult education teachers. With the author's years of experience in the field, readers can expect to gain valuable skills on classroom management and how to succeed even during difficult circumstances.

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Leader's Block:How Great Leaders Recover After they Stumble - Thryft

Leader's Block:How Great Leaders Recover After they Stumble

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Leader's Block could be a good read for someone who has been feeling demotivated or unengaged at work. The book provides candid interviews with senior professionals who share their struggles with leader's block and the circumstances that caused it. The book also offers solutions and antidotes to this malady, helping readers identify when they are getting into this phase and how to break out of it. Overall, the book is an inspiring read for leaders who want to revitalize their leadership and overcome leader's block.

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Corporate Social Performance: A Stakeholder Approach - Thryft
Stuart Cooper

Corporate Social Performance: A Stakeholder Approach

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This book could be a good read for business owners and leaders who are interested in incorporating corporate social responsibility into their company's operations. The book offers a stakeholder framework for measuring corporate social performance, with detailed case studies that help readers understand the importance of this aspect of business. It also provides an analysis of social accounting standards and stresses the value of different stakeholder measures, making it an extremely useful guide for those looking to implement changes within their business. By focusing on the importance of recognizing and reacting to global forces, readers will surely appreciate the forward-thinking approach to corporate social responsibility.

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Fundamentals of Strategy - Thryft
Gerry Johnson

Fundamentals of Strategy

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If you're diving into the world of strategic planning and business development, "Fundamentals of Strategy" could serve as your compass. It breaks down complex concepts into understandable chunks, pairing theory with practical tools to navigate the corporate seas. Perfect for students and budding strategists looking to ground themselves in the essentials.

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Film Finance Handbook 2007-2008 : How to Fund Your Film - Thryft
Nicol Wistreich, Adam P. Davies, Nic Wistreich

Film Finance Handbook 2007-2008 : How to Fund Your Film

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The Film Finance Handbook is a must-read for filmmakers and producers who are looking for ways to fund their films. More than 1,000 funding awards are featured, and the incentives and tax breaks of 50 countries are explained in detail. The book is full of original case studies and interviews with notable film personnel. This comprehensive guide provides helpful ideas, valuable contacts, and decades of experience to help readers successfully fund their next film.

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Exploring Innovation - Thryft
David Smith

Exploring Innovation

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'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.

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The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night
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Jeffrey E. Garten

The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night

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If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.

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Common-Sense Business - Principles For Profitable Leadership - Thryft

Common-Sense Business - Principles For Profitable Leadership

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Recommendation: 1. This book is an inspiring guide for leaders, entrepreneurs, and businesses who are seeking to make a positive impact on society while driving profits. Through insights from renowned business leaders and historical examples, it emphasizes the importance of ethical decision-making and sustainable economic models. By adopting the principles outlined in this book, readers can expect long-term profitability, stronger customer relationships, and a more meaningful business that aligns with their values. 2. Common-Sense Business is a powerful wake-up call, urging readers across all industries to reevaluate their approach to business. With a compelling blend of research, real-life examples, and wisdom from influential minds, the authors present a convincing argument for the necessity of socially conscious business practices. Through this thought-provoking read, readers will gain a better understanding of the financial and moral advantages that come from prioritizing ethics and the common good.

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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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George S. Day

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.

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Public Relations Writing : An Issue Driven Behavioral Approach - Thryft
Doris Derelian, Kerry Tucker, Donna Rouner

Public Relations Writing : An Issue Driven Behavioral Approach

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If you want to understand how to create effective public relations tactics that can bring about a behavior change in the public, then this book is for you. It emphasizes the importance of using educational and behavioral principles to create communications that transfer the benefits of proposed actions to real-life situations. The book also considers the impact of new technologies on PR writing. It includes examples and case studies of successful PR campaigns, and provides guidance on writing for tactics beyond publicity.

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Building Construction Interior Systems - Thryft
James Ambrose

Building Construction Interior Systems

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If you're ever daunted by the depth and complexity of building construction, this book is a beacon of clarity. It's not just about piling up information; it breaks down how theoretical design considerations influence the tangible aspects of building creation — a true guide for anyone invested in the transformation from blueprint to structure. Whether you're a student, a professional, or simply a construction enthusiast, you'll appreciate how it makes sense of the intricate dance between design and build.

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The Pocket Manager - Thryft
Robert Heller

The Pocket Manager

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The Pocket Manager could be a good read for new managers or students who want to expand their understanding of management jargon. The book is a comprehensive glossary of management terms and concepts, arranged alphabetically for easy reference. Students can use it as a study aid, while new managers can use it as a quick reference guide to improve their management vocabulary.

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Service Process Design For Value Co-Creation - Thryft
Joy M. Field

Service Process Design For Value Co-Creation

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This book is a great read for entrepreneurs or managers of service-based businesses. It emphasizes the importance of co-creating value with customers through service and explores how to design service processes that allow for this. The book offers practical strategies for leveraging the resources of both service provider and customer to achieve better service outcomes. It is an insightful guide that can help businesses adapt to the changing service landscape, and will be particularly useful for those interested in the physical, skills and knowledge resources of their customers.

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The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough
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Vivek Ranadive

The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough

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If you're intrigued by the intersection of technology, brain science, and success, "The Two-Second Advantage" will captivate you. Ranadivé offers insights into gaining a competitive edge by honing our natural and technological forecasting abilities. This could change the way you approach decision-making in both your personal and professional endeavors.

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Value Migration: How to Think Several Moves Ahead of the Competition - Thryft
Adrian J. Slywotzky

Value Migration: How to Think Several Moves Ahead of the Competition

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According to Slywotzky, "value migration" is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth. "A strategy guide that will show you why businesses rise and fall, and how to profit at each phase of a market's life cycle".--Success "[Slywotzky's] far-sighted new book...is likely to shake up the way executives look at their priorities".--Journal of Business Strategy

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Beat The System - 11 Secrets To Building An Entrepreneurial Culture In A Bureaucratic World - Thryft
Robert W. MacDonald

Beat The System - 11 Secrets To Building An Entrepreneurial Culture In A Bureaucratic World

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Beat The System could be a great read for entrepreneurs struggling to break free from the confines of bureaucratic organizations. The book provides practical steps that create a sense of ownership and participation, while fostering an entrepreneurial atmosphere that is essential to long-range business success. The author's real-life advice is proven and can be applied in businesses, departments or even individual jobs. Additionally, the author's background rising from a door-to-door insurance salesman to the CEO of Allianz Life of North America gives readers confidence that the advice provided is practical and effective.

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Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft
William G. Howard

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

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This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.

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The Future of Leadership - Thryft
Randall P. White

The Future of Leadership

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The Future of Leadership provides insights on the necessary skills and new perspectives required for successful leadership in today's corporate environment. Written by authors with global experience in management and leadership, it offers a framework to guide leaders into the next century. Recommended for executives and aspiring leaders looking for cutting-edge leadership advice and organizational skills.

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Secrets of customer relationship management - it's all about how you make them feel - Thryft
James G. Barnes

Secrets of customer relationship management - it's all about how you make them feel

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"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.