Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon

Consumer Behavior: Buying, Having, and Being

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If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.

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Guide to Successful Business Partnerships, The - Thryft
Ian Brooks

Guide to Successful Business Partnerships, The

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If you're considering a joint venture or are about to enter into a business partnership, this book could be an invaluable guide for you. Ian Brooks offers insights into forming, maintaining, and even exiting partnerships successfully. It's like having a mentor walk you through the potential pitfalls and triumphs of collaborative business arrangements.

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The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft
Sharifah Mohamed, Willie Cheng

The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM

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If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.

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The Indian CEO: A Portrait of Excellence - Thryft
Signe M. Spencer

The Indian CEO: A Portrait of Excellence

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You should read "The Indian CEO: A Portrait of Excellence" if you're an aspiring leader looking to navigate the unique challenges and opportunities that come with leading in the Indian business environment. This book offers deep insights into the qualities, skills, and strategies essential for success. Gain a comprehensive understanding of effective leadership in emerging economies and unlock the hidden secrets to excel as a CEO in India.

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Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

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This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.

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iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps - Thryft
Jeffrey Hughes

iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps

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This book is perfect for anyone who has developed an iOS app and is struggling to get it noticed in the crowded App Store. Jeffrey Hughes provides a comprehensive guide on how to market your app effectively, from identifying your target audience to using social media to generate positive word-of-mouth. The book also includes practical tips on timing your launch and pricing your app for maximum revenue. With clear examples and step-by-step instructions, this book is a must-read for any app developer looking to succeed in the competitive app marketplace.

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Information Rules: A Strategic Guide to the Network Economy - Thryft
Carl Shapiro, Hal R. Varian

Information Rules: A Strategic Guide to the Network Economy

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Think of "Information Rules" as your digital era compass. It's perfect for you if you're grappling with how to adapt traditional business strategies to the rapidly changing landscape of the information age. Shapiro and Varian translate dense economic theories into actionable advice, helping you to make informed decisions about pricing, protecting, and planning digital products and services. This book is like having an economist and a strategist right by your side.

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Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft
William G. Howard

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

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This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.

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The Cult of the Luxury Brand					Inside Asia's Love Affair With Luxury - Thryft
Paul Husband, Radha Chadha

The Cult of the Luxury Brand Inside Asia's Love Affair With Luxury

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If you're intrigued by the opulence of Asia's burgeoning markets and how luxury brands have woven themselves into the very fabric of contemporary Asian societies, "The Cult of the Luxury Brand" is a must-read. It's not just an exploration; it's an in-depth dissection of how luxury isn't just for the elite anymore but a widespread marker of social status. This book cleverly unfolds the paradox of exclusivity becoming inclusive, making it a fascinating read for anyone interested in market dynamics and cultural shifts.

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The HP Way : How Bill Hewlett and I Built Our Company - Thryft
David Packard, Karen R. Lewis, David Kirby

The HP Way : How Bill Hewlett and I Built Our Company

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If you're inspired by origin stories of tech giants, "The HP Way" is more than a historical account; it's a blueprint for building a company that balances innovation with a human-centered approach to management. David Packard's retelling is a testament to how foundational values and employee empowerment can drive extraordinary success – a must-read for aspiring entrepreneurs and business leaders.

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Howard's Gift
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Eric Sinoway

Howard's Gift

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"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.

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Re-engineering Your Business - Thryft
Daniel Morris, Joel Brandon

Re-engineering Your Business

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This book is a great resource for business owners who feel that their businesses may need a change. It provides a structured and detailed framework to undertake the process of re-engineering, and guides readers through the process step-by-step. The book's unique feature lies in its ability to be implementation-oriented, making it an excellent option for entrepreneurs seeking practical solutions.

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Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.

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Intellectual Capital in Enterprise Success : Strategy Revisited - Thryft
Lesley Craig, Lindsay Moore

Intellectual Capital in Enterprise Success : Strategy Revisited

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Intellectual Capital in Enterprise Success: Strategy Revisited is a must-read for entrepreneurs and business owners who want to take their companies to greater heights. With its comprehensive insight into intellectual asset management practices, this book offers practical tools, techniques, and frameworks that can help businesses capture, deploy, and maximize their intellectual capital. Lindsay Moore's unique approach will give readers an edge over their competitors and help them stay relevant in today's digital age.

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Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams

Annabel Williams Book of Wedding and Portrait Photography

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If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.

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Guerrilla Marketing Excellence - Thryft
Jay Conrad Levinson

Guerrilla Marketing Excellence

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Recommendation: Guerrilla Marketing Excellence is a must-read for entrepreneurs and marketers looking to improve their marketing skills. The book introduces 50 essential rules, including video marketing, networking, and combining marketing strategies to gain an edge in a competitive market. Reviewed as a practical and action-oriented guide, this book helps readers develop effective marketing strategies to thrive in any business environment.

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Marketing Management : International Edition - Thryft
philip-kotler

Marketing Management : International Edition

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This book is perfect for MBA and undergraduate students who want to gain an in-depth understanding of the latest marketing trends and techniques. With up-to-date coverage, hundreds of new cases, and a special emphasis on four major themes, this book offers a comprehensive look at customer relationship management, technology, brand building, and global marketing. With Philip T. Kotler's expertise, this book serves as a valuable learning tool for students and professionals looking to stay ahead in the ever-changing marketing environment.

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Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

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If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.

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Ahead Of The Market - The Zacks Method For Spotting Stocks Early -- In Any Economy - Thryft
Mitch Zacks

Ahead Of The Market - The Zacks Method For Spotting Stocks Early -- In Any Economy

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Imagine being the savvy investor who always seems to know about the next big stock before it skyrockets. 'Ahead of the Market' offers you a behind-the-scenes look at how to decode Wall Street's complex signals. With Mitch Zacks' expertise, gleaned from a wealth of professional research, you'll learn to navigate the murky waters of analyst reports and emerge with the knowledge to spot investment opportunities that could put you ahead of the game. It's a strategic playbook for those looking to make informed, timely, and profitable stock market moves.

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Deals from Hell: M&A Lessons that Rise Above the Ashes - Thryft
Arthur Levitt Jr., Robert F. Bruner

Deals from Hell: M&A Lessons that Rise Above the Ashes

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If M&A intrigues you, "Deals from Hell" is quite an enlightening read. Bruner provides not just a list of what not to do, but analyzes where others have stumbled, packaging these hard-earned lessons into compelling narratives. For anyone stepping into the complex dance of mergers and acquisitions, understanding these cautionary tales could be the difference between a deal's success or joining the ranks of cautionary tales.

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International Business - Thryft
Chow- Hou Wee Charles W L Hill

International Business

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If you're keen on grasping the nuances of international trade, "INTERNATIONAL BUSINESS" is a trove. The authors, proficient in their field, stitch together insights and practices that are indispensable in today's globalized market. Whether you’re a student or a professional looking to expand your understanding, this book is your ticket to comprehending the breadth of international business with clarity and acumen.

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Product Design and Development - Thryft
Karl T. Ulrich

Product Design and Development

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If you're seeking to bridge the gap between marketing, design, and manufacturing in your career, "Product Design and Development" could prove invaluable. It offers a comprehensive, accessible guide to contemporary design and development processes with a focus on integration and teamwork. Perfect for both students and professionals in the field, it may well become a reference point for your projects and collaborations.

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Turning the Tables: A Machiavellian Strategy for Dealing with Japan - Thryft
Dan Burstein

Turning the Tables: A Machiavellian Strategy for Dealing with Japan

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Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.

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Pocket Strategy - Thryft
Ted Bruning

Pocket Strategy

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Pocket Strategy is a great read for entrepreneurs and business owners who want to hone in on their strategic decision-making skills. The book is organized in an easy-to-navigate format, with concise essays on important strategic issues and an A-Z glossary of key terms and concepts. Readers will appreciate the book's practical guidance and clear, straightforward writing style.

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The AirAsia Story - How A Young Airline Made It Possible For Everyone To Fly And Became A Runaway Success Practically Overnight - Thryft
Sen Ze, Jayne Ng

The AirAsia Story - How A Young Airline Made It Possible For Everyone To Fly And Became A Runaway Success Practically Overnight

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This book could be a good read for anyone interested in the aviation industry and business success stories. The book conveys how a once young airline, AirAsia, made flying affordable to everyone and became a runaway success practically overnight. Readers can expect to learn key strategies that the airline employed to reduce costs and compete successfully in the industry.

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10 Steps to Becoming Customer Driven - Thryft
Ian Brooks

10 Steps to Becoming Customer Driven

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This book is a must-read for business owners who want to retain their customer base. Ian Brooks offers practical steps to create a customer-driven business from understanding customers' needs to building a customer-centric culture. With real-world examples and case studies, the book is easy to read and offers actionable advice to help businesses thrive.

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Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

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If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.

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Confessions of an Entrepreneur					How to Survive the Highs and Lows of Starting Up - Thryft
Chris Robson

Confessions of an Entrepreneur How to Survive the Highs and Lows of Starting Up

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"Confessions of an Entrepreneur" isn't your standard business guide—it's an emotional rollercoaster, a raw insight into the soul of entrepreneurship. If you've got dreams of starting up and are bracing for the highs and gut-wrenching lows, Chris Robson offers a rare look behind the curtains. The book's personal anecdotes from heavy hitters in the entrepreneurial world complement Chris's candid narrative, making it a must-read for anyone ready to embrace the thrills and spills of business making. It's an honest account that will arm you with the emotional fortitude necessary for the startup battlefield.

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Why Entrepreneurs Eat Bananas - Thryft
Simon Tupman

Why Entrepreneurs Eat Bananas

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This book offers practical tips on how to connect with customers, win new ones, improve relationships with colleagues, and create a better personal life. It empathizes with entrepreneurs and provides "best practices" that will lead to sustained success in business and a more satisfying life. The author's use of bananas as a metaphor for energy and quick fuel underscores his message of the importance of energy-boosting tips and advice for entrepreneurs.

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Meet ME at the Top - Thryft
Sarina Russo

Meet ME at the Top

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For users interested in inspiring biographies of successful women, this book details the journey of a typist who built a multi-million dollar empire, and emphasizes the importance of leadership, communication and networking skills in achieving success in business.

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Entrepreneurship and New Venture Formation : United States Edition - Thryft
Norman M. Scarborough, Thomas W. Zimmerer

Entrepreneurship and New Venture Formation : United States Edition

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This book could be a good read for someone who wants practical guidance in starting their own business. It provides a step-by-step approach to the entire process, starting from generating creative ideas to managing a successful venture. Unlike other books in the genre, it focuses on entrepreneurship specifically and offers valuable insights on transitioning from being an entrepreneur to a manager. With its emphasis on practicality and real-world examples, this book is a valuable resource for aspiring entrepreneurs.

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International Arbitration and Forum Selection Agreements: Drafting and Enforcing
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Gary B. Born

International Arbitration and Forum Selection Agreements: Drafting and Enforcing

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If the cross-border legal landscape is where you're charting your course, Gary Born's guide becomes invaluable. It translates his rich practical experience into tools you can use to craft solid arbitration and forum selection clauses. Knowing when and how to employ these elements in international contracts can prevent costly legal battles, saving you stress and resources—think of it as your legal compass for international waters.

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The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
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Adrian Gostick, Chester Elton

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

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If you're striving to be a more effective manager, "The Carrot Principle" offers valuable insights. With relatable examples from top executives, it's more than just a managerial guide—it’s a transformative approach to leadership, emphasizing the importance of recognition in empowering teams. It could change the way you lead, inspire, and achieve goals.

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Keay's Insolvency - Personal and Corporate Law and Practice
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Michael Murray

Keay's Insolvency - Personal and Corporate Law and Practice

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If you're navigating the complexities of insolvency, whether corporate or personal, in Australia, this book is your lifesaver. It offers an intricate breakdown of transformations in legislation and pivotal case law up to 2008. For professionals in law, finance, or academia, this resource provides a reliable, authoritative perspective on important insolvency matters. It's also an essential study aid for law or commerce students needing to grasp the up-to-date legal landscape.

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An Idea A Day... - 365 Great Business Ideas For Each Day Of The Year - Thryft
Marshall Cavendish

An Idea A Day... - 365 Great Business Ideas For Each Day Of The Year

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This book would be a great read for entrepreneurs who are looking for a daily dose of inspiration and ideas to keep their business moving forward. The book is packed with a wide range of business ideas and tips that are presented in an easy-to-understand manner, making it easy for readers to put the insights into action. The book is designed to help entrepreneurs and business owners through every stage of their journey, from starting up to managing growth and reducing costs.

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The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia - Thryft
Murray Weidenbaum, Samuel Hughes

The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia

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This book is perfect for anyone interested in understanding the role of ethnic Chinese families in developing the economies of Southeast Asia and China. The author explores the powerful ties of culture and language that make these entrepreneurs preferable partners for joint ventures. The book examines their contribution to industrialization and modernization, making the region the fastest-growing and most competitive economy in the world, rivaling that of the US and Western Europe as an economic power. It's a must-read for businesses that want to learn more about this sector of the global marketplace.

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Idol To Icon - The Creation Of Celebrity Brands - Thryft
unknown author

Idol To Icon - The Creation Of Celebrity Brands

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"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.

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Profit or Growth? - Why You Don't Have to Choose - Thryft

Profit or Growth? - Why You Don't Have to Choose

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If you're at a crossroads with your business, striving for both growth and profit but unsure how to attain them simultaneously, "Profit Or Growth? Why You Don't Have To Choose" might offer the insights you're seeking. With a blend of theoretical framework and practical case studies, this book captures the essence of successful corporate strategies and execution methods from global industry leaders. It's ideal for business leaders who are in search of a blueprint to navigate the complex landscape of sustainable business growth.

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Judgment: How Winning Leaders Make Great Calls
New
Warren G. Bennis, Noel M. Tichy

Judgment: How Winning Leaders Make Great Calls

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If leadership or decision-making is your game, "Judgment" is like having elite coaches in your corner. It peels back the layers on what makes or breaks leaders at critical moments. The insights of Tichy and Bennis, packed with real-world examples from renowned CEOs, are invaluable. They don't just theorize; they equip you with a framework to make those tough calls yourself. This isn't just another leadership book; it's a guide for anyone who wants to understand the interplay between judgment and success.

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Venture Capital: How to Raise Funds for Your Business - Thryft
Elaine Leong, Wenyou Tan, Kaiwen Leong

Venture Capital: How to Raise Funds for Your Business

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If you're dreaming of being the next big startup success, this book seems like a must-read. Kaiwen Leong offers you a front-row seat to the venture capital world, with insights that could be the difference between making it or not. It's like having a mentor guide you away from common mistakes and towards strategies that could help you join the ranks of the successful few. Plus, learning from the failures of others is a valuable, often underrated, way to avoid the same traps on your own journey.

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Your Perfect Business Match : A Groundbreaking Approach to Surviving and Thriving in Today's Business Battleground - Thryft
Jack A. Tesmer

Your Perfect Business Match : A Groundbreaking Approach to Surviving and Thriving in Today's Business Battleground

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Your Perfect Business Match could be a great fit for entrepreneurs and managers seeking to understand the intricacies of different markets. Tesmer’s four market environments (Kingdoms, Battlegrounds, Jungles, and Frontiers) make it easy to identify where an organization fits. Furthermore, his identification of the four types of organizations (Ruler, Warrior, Hunter, Pioneer) provides a clear understanding of the best strategy to employ in each environment. This book is essential for those trying to make sense of the complexities in today's market.

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Sony : The Private Life - Thryft
John Nathan

Sony : The Private Life

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If you're fascinated by the intersection of technology, culture, and business, "Sony: The Private Life" offers a compelling behind-the-scenes look at how this iconic company has shaped our modern world. John Nathan's insider account, rich with details from Sony's archives and executive interviews, will satisfy anyone interested in the emotional forces driving one of the most influential corporations of our time. It's a deep exploration of innovation, ambition, and the complex human relationships at the heart of this corporate giant.

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Streetwise Small Business Success Kit - Thryft
Suzanne Caplan

Streetwise Small Business Success Kit

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This book is essential for anyone starting or managing a small business. It provides practical advice on every aspect of entrepreneurship, from business planning to financing and marketing. Users would appreciate the book's no-nonsense approach and actionable insights that can be applied to their real-world situations.

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Best of Alex 2009 - Thryft
Charles Peattie

Best of Alex 2009

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If you've ever been curious about bankers' lifestyles and the chaos of the 2009 financial crisis through a satirical lens, 'Best Of Alex 2009' offers some cathartic humor for everyone who has ever found themselves bemused by the world of finance. Charles Peattie delivers a year's worth of comic relief juxtaposed with the very real, and often grim, world of economic downturns.

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Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Thryft
Ram Charan und Noel M. Tichy

Every Business is a Growth Business: How Your Company Can Prosper Year After Year

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This book could be a good read for you if you are a business owner or leader looking to take your company to the next level. "Every Business is a Growth Business" provides a fresh perspective on how to achieve sustained growth in today's competitive landscape. With its framework based on five key principles, it offers valuable insights and strategies to help you navigate the challenges of the 21st century and unlock the secrets to sustainable business growth. So, if you're ready to transform your company's mindset and drive balanced growth, this book is a must-read.

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Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

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This book could be a good read for anyone who struggles with rejection in sales or communication. The author provides innovative strategies that combine body language and persuasion skills to help overcome objections. With a focus on making selling fun again, readers may walk away feeling more confident in their abilities to influence others.

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Click! Work Anytime, Live Anywhere: Uncommon Sense Entrepreneurial Secrets Of A DotCom Millionaire - Thryft
Fabian Lim

Click! Work Anytime, Live Anywhere: Uncommon Sense Entrepreneurial Secrets Of A DotCom Millionaire

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If the daily slog is draining your zest for life, Fabian Lim's blueprint is the refresh button you've been looking for. His guide invites you into the world of the 'New Rich', where traditional career paths give way to a life of freedom and entrepreneurship, powered by the digital landscape. With focus on automation, outsourcing, and mobility, this book is an eye-opener for anyone longing to swap the 9-to-5 for a life designed on their own terms.

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Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton

Valuable Content Marketing: How to make quality content the key to your business success

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If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.

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Business Secrets of Australia's Most Successful Woman Entrepreneur
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James Kirby

Business Secrets of Australia's Most Successful Woman Entrepreneur

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If you're fascinated by self-made success stories, especially those breaking gender norms, Janine Allis's story will inspire you. It's not just a business manual but a narrative of grit, entrepreneurship, and the power of innovation. James Kirby offers a compelling look into the life and strategy of a woman who built a multimillion-dollar empire from scratch, perfect for aspiring entrepreneurs needing motivation.

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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Thryft

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

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If you've ever wondered why giants like Blockbuster or Kodak fell, "The Innovator's Dilemma" is your roadmap to understanding the overwhelming forces of disruptive innovation. Christensen's insights could change how you view business strategy and innovation, shaping your perspective on modern market dynamics. It's essential reading for anyone invested in a firm's longevity or interested in the lifecycle of innovation.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.