Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins

The Internet Bubble

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If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.

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Small Business Management Fundamentals - Thryft
Dan Steinhoff

Small Business Management Fundamentals

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This book is a great read for anyone interested in starting or managing a small business. It covers all the fundamental concepts of small business management and provides practical tips for success based on real-world experience. The "Developing A Business Plan" exercise is especially valuable for anyone looking to turn their business idea into a reality. The addition of new chapters on ethics and social responsibility, the development of the business plan, and operations management make this an up-to-date and comprehensive guide for small business owners. Readers would appreciate the practical exercises and real-world vignettes that add depth and context to the concepts discussed.

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I Feel Great and You Will Too!: An Inspiring Journey of Success with Practical Tips on How to Score Big in Life - Thryft
Pat Croce

I Feel Great and You Will Too!: An Inspiring Journey of Success with Practical Tips on How to Score Big in Life

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This book could be a good read for anyone who needs a boost of motivation and inspiration. Pat Croce's journey from the training room to the boardroom is a captivating tale of resilience and positivity. With his irrepressible attitude and practical tips on goal setting, communication, and creative thinking, readers are sure to be inspired to achieve greatness in their own lives. Plus, his "Ten Commandments of Customer Service" provide valuable insights for aspiring entrepreneurs. Get ready to feel great and score big in life!

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The Art And Science Of Manufacturing - Thryft

The Art And Science Of Manufacturing

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This book is a comprehensive guide for those who are looking to establish a successful manufacturing business. It highlights the importance of balancing both the art and science of manufacturing, and provides practical insights into improving productivity, efficiency and quality. Readers will appreciate the author's attention to detail, research-backed advice, and easy-to-follow style.

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CAIA Level I - Thryft
Mark J.P. Anson

CAIA Level I

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This book is a must-read for anyone preparing for the CAIA Level I exam as it contains all "need to know" material for candidates and is the official study text. It covers both traditional and alternative investment markets, with a focus on the latter, and is organized with a study guide outline and learning objectives with key terms. Additionally, the book addresses all unique attributes associated with the alternative investments space, making it an invaluable resource for specialists in the field.

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Facebook Marketing For Dummies - Thryft
John Haydon

Facebook Marketing For Dummies

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.

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Electronic Commerce - Thryft
Gary P. Schneider

Electronic Commerce

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This book would be a good read for anyone looking to understand the vast possibilities and challenges of electronic commerce. Through real-world case studies and examples, it offers a comprehensive exploration of the technical and business aspects of online business. It not only highlights successful implementations but also emphasizes the lessons learned from unsuccessful endeavors. "Electronic Commerce" will give you the knowledge and insights to unlock the potential of online business and navigate the ever-evolving world of e-commerce.

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New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility - Thryft
Lutterworth Press, Andrew Griffin

New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility

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"New Strategies for Reputation Management" is an essential read for business owners, managers, and executives. The book provides hands-on strategies and techniques that cover the practical and strategic aspects of reputation management. Andrew Griffin, the author, offers international case studies and an extensively researched guide to help readers deal with unexpected crises, build a good reputation, and gain control of issues, crises and corporate social responsibility. This book is highly recommended for companies looking to improve their reputations effectively.

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Well Said!: Presentations and Conversations That Get Results - Thryft
Darlene Price

Well Said!: Presentations and Conversations That Get Results

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'Well Said!' might just be the game-changer you need if you're looking to sharpen your presentation skills. Darlene Price provides practical and easily digestible advice for anyone wanting to influence and captivate their audience, whether in a boardroom or during a casual conversation. Not just theoretical, this book offers real-life examples that showcase how the right words and body language can make you more persuasive and help you achieve your objectives. Whether you need to nail an elevator pitch or engage stakeholders, 'Well Said!' might just be the collateral to your success.

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Make success a habit - Thryft
Mukul Deva

Make success a habit

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"Make Success a Habit" isn't just a book—it's a catalyst for change. Imagine you're at a point where you know you can do better, be better, but you're stuck. Mukul Deva offers not only motivation but a toolbox for turning your aspirations into regular, tangible accomplishments. His stories resonate, teaching that success is less about sudden leaps and more about the steady dedication to forming new, empowering habits. If you're looking to light that fire within yourself or to guide others with enlightened leadership, this book could be your spark.

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Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick - Thryft
Ros Taylor

Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick

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If you've been feeling stuck or your ideas just don't seem to resonate the way you want them to, "Creativity at Work" could be the catalyst you need. Ros Taylor compiles compelling techniques and a substantial study to help you unlock your creative potential, ensuring your ideas don't just come to life but also stick in the minds of your audience. It's particularly useful if you're keen on understanding and developing your distinctive creative style.

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Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Thryft
Maxwell Sackheim

Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

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This book is a must-read for serious business professionals looking to unlock the secrets of successful marketing. Maxwell Sackheim, a marketing legend, shares his billion-dollar concepts and practical applications that have made him highly successful in the industry. Packed with valuable insights and strategies, this book is a marketing goldmine that will help you take your business to new heights. Get ready to transform your marketing game and achieve extraordinary results!

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Track Record Approach : Key to Successful Personnel Selection - Thryft
Charles Alvin Dailey

Track Record Approach : Key to Successful Personnel Selection

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This book is for managers looking to improve their personnel selection process. It offers a unique "Track Record" approach that focuses on past performance as an indicator of future success. Readers will appreciate the practical insights and actionable advice, and will likely recommend this book for its clear, concise, and effective strategies.

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International Loans, Bonds, Guarantees, Legal Opinions - Law and Practice of International Finance Series
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Philip R. Wood

International Loans, Bonds, Guarantees, Legal Opinions - Law and Practice of International Finance Series

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If you're navigating the complexities of international finance, Philip R. Wood's volume offers an indispensable roadmap. It dissects the specialist area of syndicated bank credits, bond issues, and financial instruments with a lawyer's precision and a teacher's clarity. This in-depth perspective on the legal facets could be the guiding companion for professionals and students looking to deepen their understanding of the financial legalities on a global stage.

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Leadership When the Heat's on - Thryft
Danny Cox

Leadership When the Heat's on

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Danny Cox is a master of motivation. He has received the National Speakers Association's Council of Peers Award for Excellence, a distinction that places him in the company of such giants as Norman Vincent Peale ane Zig Ziglar. He's brought innovative and imaginative leadership concepts to hundreds of companies around the world--and this book brilliantly distills his unique, inspirational wisdom. Cox writes for achievement-oriented managers faced with the responsibilities of leadership in the shake-out driven world of the nineties. He shows how to survive and thrive by cultivating seven simple management skills, based on abilities that readers will find to be reassuringly familiar.

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World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao

World Up-Scale Supermarkets

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If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.

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What the Customer Wants You to Know: How Everybody Needs to Think Differently - Thryft
Ram Charan

What the Customer Wants You to Know: How Everybody Needs to Think Differently

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This book could be a good read for anyone who is tired of traditional selling methods and wants to thrive in today's competitive market. Ram Charan's insights on value creation selling provide a fresh perspective on how to build a successful business by understanding and meeting the needs of customers. Through practical examples and clear explanations, the author guides readers towards a mindset shift that can lead to long-lasting customer relationships and increased profitability. Get ready to revolutionize your approach to selling and unlock the power of customer-centric thinking!

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Business Vocabulary In Use Elementary - Thryft
Bill Mascull

Business Vocabulary In Use Elementary

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.

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Leadership by Choice - Increasing Influence and Effectiveness through Self-Management - Thryft
Eric Papp

Leadership by Choice - Increasing Influence and Effectiveness through Self-Management

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Leadership by Choice could be a good read for someone in a leadership position looking to improve their decision-making skills. The book emphasizes the importance of being a productive and influential leader by focusing on each decision you make and holding yourself accountable. Packed with actionable strategies and relatable stories, this book is a must-read for those who want to become leaders that people want to follow.

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Seven Power Strategies for Building Customer Loyalty
Paul R. Timm

Seven Power Strategies for Building Customer Loyalty

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Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.

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What Color is Your Parachute? 2002 : A Practical Manual for Job-hunters and Career Changers - Thryft
Richard Nelson Bolles

What Color is Your Parachute? 2002 : A Practical Manual for Job-hunters and Career Changers

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What Color is Your Parachute? is a go-to for those seeking career guidance. With a focus on self-reflection, it helps readers determine what they truly want in a job and how they can make it happen. The user reviews praise its practical advice and step-by-step approach. If you're feeling lost in your career, this book might be the right parachute for you.

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What No One Ever Tells You About Financing Your Own Business - Real-Life Financing Advice From 101 Successful Entrepreneurs - Thryft
Jan Norman

What No One Ever Tells You About Financing Your Own Business - Real-Life Financing Advice From 101 Successful Entrepreneurs

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This book offers practical financing advice that is backed by the experiences of 101 successful entrepreneurs. It's a great resource for those starting their own businesses or looking for ways to raise capital. The book's unique feature is that it provides real-life stories and insights, which makes it much more relatable than other finance books. Users are likely to appreciate the practicality of this book and find it helpful in their own journey to financing their businesses.

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Sales Prospecting for Dummies
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Tom Hopkins

Sales Prospecting for Dummies

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If you're feeling uncertain about how to expand your client base, "Sales Prospecting for Dummies" is like a trusted mentor taking you by the hand. It's not just about finding leads; it's about connecting with people in meaningful ways and turning those connections into sales. Tom Hopkins’ expertise shines as he equips you with the tools to confidently approach potential clients, hone your persuasive communication, and leverage every opportunity into success. It's an invaluable companion for anyone in sales seeking to overcome hurdles and skyrocket their prospecting results.

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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft
Cameron S. Foote

The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

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This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.

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Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle

Brand Spirit: How Cause Related Marketing Builds Brands

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If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.

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Investing Without Borders - Thryft
Daniel Frishberg

Investing Without Borders

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"Investing Without Borders" is essentially for the proactive investor aiming to look beyond conventional wisdom. Daniel Frishberg's three-decade financial insight is distilled in these pages, emphasizing critical, independent investment strategies. Especially in today's volatile global market, this read could be your compass for untrodden paths that may lead to rewarding ventures beyond the comfort of familiar borders.

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I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
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Howell J. Malham Jr.

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.

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Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate - Thryft
Ken Rosen

Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate

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Whether you're just beginning or seeking to refine your real estate investment strategies, Ken Rosen's 'Big Six Formula' breaks down complex principles into clear, actionable advice. It's like having a mentor in your pocket, illuminating the path to building genuine wealth through income properties. With his direct and approachable writing style, Rosen demystifies the investment process, helping you to overcome hesitation and make informed decisions aimed at long-term financial success.

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The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them
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Robert J. Herbold

The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

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You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.

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Why Entrepreneurs Eat Bananas - Thryft
Simon Tupman

Why Entrepreneurs Eat Bananas

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This book offers practical tips on how to connect with customers, win new ones, improve relationships with colleagues, and create a better personal life. It empathizes with entrepreneurs and provides "best practices" that will lead to sustained success in business and a more satisfying life. The author's use of bananas as a metaphor for energy and quick fuel underscores his message of the importance of energy-boosting tips and advice for entrepreneurs.

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Turning Good Ideas into Great Businesses - Thryft
Francis Tay

Turning Good Ideas into Great Businesses

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If you're an aspiring entrepreneur or a seasoned business owner, "Turning Good Ideas into Great Businesses" could serve as your roadmap to success. Francis Tay distills over twenty years of business acumen into the SPARK model – a sleek, focused approach to shaping your vision into a thriving enterprise. You'll find pragmatic wisdom here, making it a smart choice if you're ready to transform concepts into concrete results.

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The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach
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Jerry Weissman

The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

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If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.

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Outsmart! - How To Do What Your Competitors Can't - Thryft
Jim Champy

Outsmart! - How To Do What Your Competitors Can't

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Outsmart! is an insightful book that draws on the experiences of companies that have achieved exceptional growth for 3 consecutive years. The book reveals counterintuitive techniques to help ensure that a company always stays one step ahead of its rivals. It contains eight powerful ways to compete in a competitive marketplace, from spotting opportunities that your rivals have missed, to making sense of complexity and tapping the successes of other businesses. This book is great for entrepreneurs who want to thrive in a highly competitive environment.

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Value Investing In Dividend Growth Companies - Thryft

Value Investing In Dividend Growth Companies

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This book is ideal for investors who are looking for a low-risk strategy to generate good returns. The author explains the concept of value investing in a simple language and provides a step-by-step guide to analyze a company's financials. The most distinctive feature of this book is that it provides a well-researched list of dividend growth companies that can help investors make an informed investment decision. Overall, this book is a must-read for every investor who wants to build a stable and profitable portfolio.

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Business Statistics : International Edition - Thryft
Phillip C. Fry, Patrick W. Shannon, David F. Groebner

Business Statistics : International Edition

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This book is a must-read for anyone looking to master the concepts of business statistics. With a step-by-step approach and engaging real-world examples, it breaks down complex ideas into easily understandable terms. Whether you're a beginner or already have some mathematical background, this book will help you develop a solid foundation in business statistics. Get ready to unlock the power of data analysis and make informed business decisions like never before.

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Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model - Thryft
Ray C. Anderson

Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model

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"Mid-Course Correction" is a must-read for anyone interested in the intersection of business and environmental sustainability. Ray Anderson's personal story and his company's journey towards becoming a sustainable enterprise provides valuable insights and inspiration for business people, environmentalists, and educators alike. The book's unique and memorable feature is its emphasis on the personal values and passion that drive businesses towards sustainability.

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Leading Philippine Organizations in a Changing World - Thryft
Ma Regina M Hechanova, Edna P Franco

Leading Philippine Organizations in a Changing World

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This book could be a good read for leaders or executives who are managing organizations in the Philippines, or for those who want to understand the cultural factors that affect organizational behavior in the country. The book offers insights on how to balance and integrate Western organizational frameworks and Filipino culture, and how to effectively lead diverse teams within this context. It is a valuable guide for those seeking to better understand and navigate the complexities of leading Philippine organizations in a changing world.

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Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition - Thryft
James L. Adams

Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition

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This book could be a good read for someone looking to unlock their creativity and break free from the constraints of conventional thinking. James Adams's unique approach, incorporating psychology, engineering, art, and philosophy, helps to identify and overcome the various blocks that hinder the full potential of our minds. With interactive exercises and contemporary examples, Conceptual Blockbusting guides readers on a journey to embrace alternative ways of thinking and discover the joy of creativity.

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Guide to Investment Strategy: How to Understand Markets, Risk, Rewards and Behaviour - Thryft
Peter Stanyer

Guide to Investment Strategy: How to Understand Markets, Risk, Rewards and Behaviour

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Whether you're curious about the stock market or looking to refine your investment skills, "Guide to Investment Strategy" offers a comprehensive look at the nuts and bolts of wealth management. Peter Stanyer gets to the heart of investor behavior, risk assessment, and strategic allocation of assets. Reading this, you'll gain insights that could help tailor your investment strategies to better fit your financial goals and avoid common pitfalls. It's like having a seasoned investment advisor speaking directly to you, demystifying financial strategies with real-world relevance.

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Job Interviews For Dummies - Thryft
Joyce Lain Kennedy

Job Interviews For Dummies

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This comprehensive guide not only teaches you the fundamental steps of a successful interview, but also provides tips on how to research the company, prepare a strong presentation, and effectively answer questions. With the added addition of relatable cartoons, this book is a must-read for any job seeker.

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Games At Work - How To Recognize And Reduce Office Politics - Thryft
Phil Read, Mauricio Goldstein, Kevin Cashman

Games At Work - How To Recognize And Reduce Office Politics

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This book is a perfect fit for those who want to understand and handle office politics more effectively. It offers a practical guide with real-life examples and advice on how to identify and deal with games played in teams and organizations. The book's most unique feature is its focus on practicality and its ability to empower readers with the knowledge needed to manage office politics successfully.

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Foundations of Marketing - Thryft

Foundations of Marketing

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"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.

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Commercial Law in a Changing Economic Climate - Thryft
Clive M. Schmitthoff

Commercial Law in a Changing Economic Climate

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As you navigate the intricate world of commercial law, Schmitthoff's book could be your compass through the complexities of legal landscapes altered by economic changes. Reflecting on the era it was written, it provides historical insights that remain relevant, benefiting legal professionals or students seeking to understand the interplay between commerce and law through different economic seasons.

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Corporate Finance: Theory and Practice - Thryft
Aswath Damodaran

Corporate Finance: Theory and Practice

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This book on Corporate Finance could be a good read for those who want to understand how companies can effectively finance their organizations. It provides a unique applications-oriented approach that emphasizes the importance of data analysis in making investment decisions. The book encourages readers to question the relevance and significance of different details, helping them make informed choices to optimize a company's capital structure.

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Making Your Dreams Come True - Thryft
Marcia Wieder

Making Your Dreams Come True

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Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.

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The Ten Keys to Successful Change Management - Thryft
A. John Pendlebury, Francis Meston, Benoît Grouard

The Ten Keys to Successful Change Management

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Recommendation: "The Ten Keys to Successful Change Management" is a must-read for senior managers who want to drive their business forward and implement change quickly. The book provides a practical way of managing change through 10 specific keys that unlock tools and techniques. With a dynamic vision and operational methods, this book is valuable for any organization embracing change.

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Miller's Buying Affordable Antiques Price Guide 2004 - Thryft
Eric Knowles

Miller's Buying Affordable Antiques Price Guide 2004

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If you've got a flair for vintage charm but are mindful of your wallet, this guide is your ally in treasure hunting. Eric Knowles, with his wealth of expertise, demystifies the antique market, making it accessible and engaging for you. He offers you the know-how to spot deals and understand the worth of what you find, balancing aesthetics and affordability. It’s like having a knowledgeable friend in your quest for the antique that doesn't break the bank.

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Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman

Chasing Cool: Standing Out in Today's Cluttered Marketplace

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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL

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Mastering Money - A Pilgrimage Small Group Guide - Thryft
Amy Simpson, Dudley J. Delffs

Mastering Money - A Pilgrimage Small Group Guide

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This book could be a good read for young adults who want to learn how to manage their money and gain control of their finances. The unique feature of this book is that it approaches financial education through a spiritual lens, using the Bible as a guide to help readers find abundance and freedom in their finances. The book offers interactive tools and exercises to make the learning process engaging and fun, while also providing practical tips and advice on budgeting, saving, and investing. Overall, readers may find this book to be a valuable resource on their journey towards financial freedom.

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The First Move: A Negotiator's Companion
New
Aurelien Colson, Alain Lempereur, Michele Pekar

The First Move: A Negotiator's Companion

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If you're someone who negotiates regularly and feels there's room for improvement, "The First Move: A Negotiator's Companion" could be a game-changer for you. The book offers a fresh perspective combining the best of different global approaches to negotiation. By adopting even a fraction of the strategies outlined, you're bound to become more responsive to your clients' needs, helping you to close deals more effectively and with a greater sense of responsibility. This isn't just about business success; it's about transforming your interactions in a way that yields positive, professional relationships.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.