Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
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Nanette DeLuca, Matthew J. DeLuca

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

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If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.

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Trust Inc. : Strategies for Building Your Company's Most Valuable Asset - Thryft
Barbara Brooks Kimmel

Trust Inc. : Strategies for Building Your Company's Most Valuable Asset

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Trust Inc. is a must-read for business owners and leaders who want to understand the value of building trust within their organizations. The book offers a holistic perspective on the role of all stakeholders in advancing trust and trustworthiness, through case studies and insights from more than 30 leading experts. With practical solutions and real-life examples, it provides a clear roadmap for building and maintaining trust in any business setting.

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The Healthy Company: Eight Strategies to Develop People, Productivity, and Profits - The New Manager's Guide to Corporate Health
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Robert H. Rosen, Lisa Berger

The Healthy Company: Eight Strategies to Develop People, Productivity, and Profits - The New Manager's Guide to Corporate Health

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If you’re stepping into management, "The Healthy Company" could be your next best read. Bob Rosen shares practical advice that bridges the gap between employee satisfaction and profit growth. It's not just theory; the book is packed with real-world cases that illustrate how a healthy corporate culture can indeed drive a company's success. This could be the guide that helps you understand and implement strategies that benefit both the people and the balance sheet.

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Key Person of Influence - Thryft

Key Person of Influence

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This book is for anyone looking to become a recognized expert in their field. With practical strategies and actionable advice, "Key Person of Influence" shows you how to build your personal brand and establish yourself as a go-to authority. By following the principles outlined in this book, you can differentiate yourself from the competition and position yourself as a key person of influence in your industry. So, if you're ready to take your career or business to the next level, this book is a must-read!

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Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire - Thryft
Kathy Lubar, Belle Linda Halpern

Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire

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This book is a must-read for anyone looking to enhance their leadership skills and make a lasting impact. Through the use of techniques borrowed from the stage, the authors provide actionable strategies to help you become a confident and influential leader. From handling tough situations with grace to building strong relationships, this book will empower you to express yourself authentically and motivate others. Unleash your inner performer and unlock your full leadership potential with "Leadership Presence."

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Business Class - Lessons From High Fliers: Celebrating 45 Years, NUS Business School - Thryft

Business Class - Lessons From High Fliers: Celebrating 45 Years, NUS Business School

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If you're interested in the evolution of business education, "Business Class" offers a wealth of insights. This book serves as a celebration of the NUS Business School's 45-year journey, packed with lessons from high flyers. It's perfect if you want to glean success tips from some of Singapore's finest in the corporate world.

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Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft
Paul Noble

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

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This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.

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Up Your Service - Thryft
Ron Kaufman

Up Your Service

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Recommendation: This book is a must-read for anyone looking to improve their service and create exceptional customer experiences. With practical strategies and action steps, it guides you on how to elevate your service to new heights. By implementing the techniques and building a service culture, you can boost customer loyalty, increase profits, and enjoy the reputation you deserve. With its engaging writing style and wealth of examples, this book will inspire you to take your service to the next level.

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How to Keep Score in Business					Accounting and Financial Analysis for the Non-Accountant - Thryft
Robert Follett

How to Keep Score in Business Accounting and Financial Analysis for the Non-Accountant

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If numbers seem like a foreign language to you, then "How to Keep Score in Business" might just be your Rosetta Stone. The author, Robert J. R. Follett, breaks down balance sheets and income statements in a way that makes financial analysis accessible for the non-accountant. It's a pragmatic book that could empower you to make more informed decisions whether you're managing a business or deciding on your next investment. Understanding the financial game is essential, and this book is a coach in paper form.

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Who Killed Creativity? - ...And How Do We Get It Back? - Thryft
Jason Gallate, Gaia Grant, Andrew Grant

Who Killed Creativity? - ...And How Do We Get It Back?

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Recommendation: This book is a must-read for anyone who feels like creativity is slowly slipping away in their lives. With its unique detective-style approach, it takes you on a thought-provoking journey filled with surprising insights and cleverly researched facts. You'll be captivated by the authors' ability to blend humor and critical thinking as they explore the reasons behind the decline of creativity. But fear not, as they also provide practical strategies to reignite your creative spark and foster innovation in both personal and professional realms. Get ready to be inspired, challenged, and left wondering about the potential of happily ever after.

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Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns

Business Research Methods and Statistics Using SPSS

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This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.

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Generation Y: Thriving (& Surviving) wit - Thryft
Peter Sheahan

Generation Y: Thriving (& Surviving) wit

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This book is an insightful guide to managing the unique characteristics of Generation Y employees. It offers practical solutions for attracting, developing, and retaining talent in the workplace. The book provides a deep understanding of the mindset of this new generation, making it a recommended read for HR managers and Generation Y employees themselves. Overall, it offers valuable advice for improving management skills and relationships with colleagues.

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Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer

Big Picture Economics: How to Navigate the New Global Economy

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If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.

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Elegant Solution - Thryft
Matthew E. May

Elegant Solution

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Recommendation: Hey there! If you're looking to take your business to the next level and tap into the power of innovation, "Elegant Solution" is the perfect read for you. Through a captivating inside look at Toyota's groundbreaking methodology, Matthew May reveals the secrets behind their consistent success. You'll learn how Toyota generates over a million new ideas every year, inspiring you to create an environment of everyday innovation within your own company. Prepare to discover the game-changing power of elegant solutions and revolutionize your business!

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Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

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"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.

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Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

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"Predatory Marketing" provides insightful research and unique strategies to help businesses improve their advertising, public relations, customer service, and strategic planning. The book is a must-read for anyone in retail, manufacturing, or the service industry looking to stay ahead of the competition. With its practical approach and groundbreaking ideas, it is highly recommended for those seeking to increase their knowledge and excel in today's market.

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ITIL V3 Service Strategy - Thryft
David Cannon

ITIL V3 Service Strategy

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ITIL V3 Service Strategy is the perfect read for IT executives and business leaders who want to streamline and improve their IT services in order to achieve their business goals. The book provides a detailed guide on how to develop and implement an effective service strategy that aligns with the needs of the business and delivers results. The unique feature of this book is its focus on achieving business success through IT services, making it a valuable resource for anyone looking to improve their organization's IT capabilities.

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Decision Economics : Get Control of the Decision Making Process - Thryft
Alfred R. Oxenfeldt

Decision Economics : Get Control of the Decision Making Process

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This book could be a good read for managers and aspiring financial planners who want to improve their expertise in making sound economic decisions. The book provides practical tools to confidently turn financial models into actionable plans for both short and long-term planning, making it a valuable resource for any business decision-maker.

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Economics - Thryft
John Sloman

Economics

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This book is the go-to resource for anyone looking to understand the fundamental concepts of economics. With its comprehensive and up-to-date content, it provides a clear and concise introduction to the subject. Whether you're a student studying economics for the first time or someone interested in expanding their knowledge, this book is the perfect choice. It is carefully designed to enhance learning and improve your understanding of the subject, ensuring you'll be able to apply economic principles to real-world situations. Don't miss out on this invaluable resource that will help you excel in your economics studies.

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The Sales Success Handbook					20 Lessons to Open and Close Sales Now
							- McGraw-Hill Professional Education - Thryft
Linda Richardson

The Sales Success Handbook 20 Lessons to Open and Close Sales Now - McGraw-Hill Professional Education

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If you're pressed for time but eager to refine your sales approach, "The Sales Success Handbook" is like a concentrated business seminar that fits in your briefcase. Its six-step program emphasizes customer needs, offering you a playbook for meaningful engagement rather than just product pushing. This book decodes the intricacies of sales into actionable insights you can use immediately.

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Business French - Thryft

Business French

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This book is a must-read for business professionals looking to acquire practical French skills for their career. With carefully graded units covering both written and spoken French, along with reading passages on economic life in France and French-speaking North Africa, this book offers comprehensive language training specifically tailored for the business context. Whether you're a manager or a secretary, this book will equip you with the necessary skills and vocabulary to excel in the French-speaking business world.

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Introduction to Managerial Accounting 8th Edition - Thryft
Ray Garrison, Peter Brewer, Eric Noreen

Introduction to Managerial Accounting 8th Edition

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If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.

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Model Business Letters, E-mails & Other Business Documents - Thryft
Shirley Taylor

Model Business Letters, E-mails & Other Business Documents

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Recommendation: 1. Model Business Letters is the perfect book for anyone seeking to improve their business writing. Shirley Taylor's comprehensive guide offers invaluable tips and techniques for crafting clear, effective documents. With step-by-step guidance and practical examples, readers will learn to write with confidence, clarity, and impact. 2. This book is an essential resource for professionals who want to enhance their communication skills and make a lasting impression with their writing. Whether you're drafting emails, memos, or reports, Model Business Letters will help you achieve your goals with ease.

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Communication and Reports - Thryft
Peter Padget

Communication and Reports

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This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.

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How to Remember Anything: Improve Your Memory and Progress Your Career - Thryft
Mark Channon

How to Remember Anything: Improve Your Memory and Progress Your Career

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If you often find yourself forgetting the little details or struggling to retain important information, "How to Remember Anything" could be the game changer you're seeking. It's not just about improving memory recall; it’s about changing the way you process information to enhance both your career and personal life. The practical applications Mark Channon details could simplify complexities in your day-to-day routine, giving you an edge professionally and a more rewarding personal experience.

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Managing With Carrots - Using Recognition to Attract and Retain the Best People
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Adrian Gostick, Chester Elton

Managing With Carrots - Using Recognition to Attract and Retain the Best People

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This book is like a manual for nurturing a vibrant work environment where recognition isn't just a buzzword but the cornerstone of a thriving corporate culture. It could transform your management style by showing you how to genuinely value your team, which ultimately can make all the difference in employee satisfaction and retention. It's a picture-rich guide that promises to inject life into your leadership approach.

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How to Implement Lean Manufacturing - Thryft
Lonnie Wilson

How to Implement Lean Manufacturing

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If you're involved in manufacturing and looking to improve efficiency, "How to Implement Lean Manufacturing" is for you. It's not just theory; this book gives you practical, hands-on advice backed up by real-world case studies. The author, Lonnie Wilson, shows you exactly how to apply lean principles to achieve significant financial gains quickly. Plus, it's a great guide to help establish a lean culture in your workplace, ensuring that improvements are sustainable and that you can continue to reap benefits long after initial implementation.

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Harvard Business Review on Reinventing Your Marketing - Thryft
Various

Harvard Business Review on Reinventing Your Marketing

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This book would be a great read for anyone who wants to learn about the shift from traditional marketing to modern marketing techniques based on building strong customer relationships. The book provides 10 perspectives from "HBR" articles, covering a wide range of topics from figuring out your real business to delivering superior value to customers. Users can expect to learn how to collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, and how to tap into larger markets. This book also helps to create a balance between sales and marketing, giving users a better understanding of their brand's strengths and weaknesses.

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The Top Performer's Guide to Change : Overcoming Fear to Turn Change into Opportunity - Thryft

The Top Performer's Guide to Change : Overcoming Fear to Turn Change into Opportunity

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The Top Performer's Guide to Change is an essential read for those who want to succeed in a fast-paced business world, and for those facing daily changes. This book provides easy-to-follow guidance and simple strategies that can be easily implemented to overcome the challenges associated with change. It also teaches readers how to take charge, impact others, and lead during times of transition. Overall, this book is perfect for anyone who wants to adapt, grow, and thrive in a constantly changing environment.

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Marketing With Cd-Rom and Powerweb - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius

Marketing With Cd-Rom and Powerweb

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If you're navigating the ever-evolving marketing landscape, this book seems tailored for you. Its approach combines robust academic insights with practical applications, enhanced by multimedia supplements for a deeper understanding. Whether you prefer a traditional text or interactive online learning, it caters to both needs, making it a versatile choice for modern marketing education.

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Reinvent : A Leader's Playbook for Serial Success - Thryft

Reinvent : A Leader's Playbook for Serial Success

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Reinvent by Fred Hassan could be a good read for leaders and executives who are struggling to transform their struggling businesses. The book provides practical guidance on how to reinvent the culture, attitude, and behaviors of organizations and people to achieve real success. It emphasizes the importance of having a clear vision, being authentic, purposeful, and connected with your organization as a leader. Moreover, it provides insights on leading groups, being a role model, and winning and innovating to fuel smarter strategies, more effective execution, and better governance. Readers would find this book insightful, practical, and helpful.

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Branding For The Public Sector - Creating, Building And Managing Brands People Will Value - Thryft
Paul Temporal

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value

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Recommendation: This book is a must-read for anyone working in the public sector or involved with non-profit organizations. With its practical strategies and real-life case studies, it provides valuable insights on how to apply effective branding techniques to create, build, and manage brands that will be valued by the public. By reading this book, you will gain a deep understanding of the importance of branding in the non-profit sector and learn how to use it as a tool for growth and prosperity. Don't miss out on the opportunity to transform your organization and make a meaningful impact in the public sector!

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The New Dynamics of Goal Setting : Flextactics for a Fast-Changing World - Thryft
Denis Waitley

The New Dynamics of Goal Setting : Flextactics for a Fast-Changing World

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The New Dynamics of Goal Setting is a great read for anyone looking to improve their goal setting skills. Denis Waitley offers a fresh perspective on goal setting, introducing his innovative Flextactics program. His Twenty-One-Day Action Plan promises immediate results and allows readers to thrive in competitive environments, eliminate time-wasting activities, and find hidden opportunities. This book is a great resource for anyone looking to achieve success in their personal or professional life.

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Personal Financial Planning - 2nd Edition - Thryft

Personal Financial Planning - 2nd Edition

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If plotting out your financial road map feels overwhelming, Chan and Chin's guide might be just the compass you need. This second edition is a thorough resource for anyone looking to understand the ins and outs of financial planning, with a clear, step-by-step approach that can help you make informed decisions about your money. It's practical, detailed, and designed to empower you to build a secure future on your terms.

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Retail Management: International Edition - Thryft
Barry Berman

Retail Management: International Edition

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Retail Management: International Edition could be a valuable read for undergraduate and graduate students studying retail management. The book focuses on a strategic approach to retail, helping retailers adapt to the constantly changing industry. It highlights the need for a well-integrated strategy for any retail firm to thrive and provides decision-making approaches to cope with the complex retail environment. Users will appreciate how the book presents a modern approach to retail and gives practical insights.

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The New Maximarketing - Thryft
Stan Rapp

The New Maximarketing

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If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.

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Property Valuation - Secrets of the Roman Decision Model - Thryft

Property Valuation - Secrets of the Roman Decision Model

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If you’re intrigued by the idea of blending historical insight with modern practices, "Property Valuation - Secrets of the Roman Decision Model" breathes new life into the technical world of real estate valuation. Eric Alagan's book could offer you a fresh lens to view property appraisal, marrying the time-tested strategies of Roman decision-making with today's market complexities. It’s an enlightening read for those fascinated by history, eager for innovative business strategies, or professionals seeking to enhance their valuation toolkit with a touch of ancient flair.

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Technology Outsourcing					A Practitioner's Guide - Thryft
John Angel

Technology Outsourcing A Practitioner's Guide

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If you're looking to delve into the intricacies of technology outsourcing, this book is a valuable resource. It’s like having a mentor guide you through the complexities of contracting in tech, offering a clear, step-by-step approach that's particularly useful for professionals who advise or negotiate in this field. Published in 2003, it provides foundational knowledge that remains relevant for understanding the basics in an ever-evolving industry.

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Corporate Boards : New Strategies for Adding Value at the Top - Thryft
Edward E. Lawler III, David Finegold, Jay A. Conger

Corporate Boards : New Strategies for Adding Value at the Top

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This book is great for business leaders who want to modernize their company's governance structure with a stakeholder mindset. It offers practical strategies for aligning principles with practices, and emphasizes the importance of behavior over protocol. Conger's systematic approach makes it easy for readers to identify and implement board reforms.

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Value Investing For Beginners - Building A Multi-Million Dollar Net Worth Is As Simple As ABC - Thryft

Value Investing For Beginners - Building A Multi-Million Dollar Net Worth Is As Simple As ABC

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Value Investing For Beginners offers a practical approach to building wealth through value investing. Ken Chee's clear writing style makes the book accessible for beginners, while offering insights into the strategies of successful investors. The book's unique feature is its focus on a simple ABC formula for value investing, making it easy to understand and apply. Overall, readers can expect to gain a solid understanding of the fundamentals of value investing and a practical plan to build their net worth.

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In the Sphere of Silence
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Vijay Eswaran

In the Sphere of Silence

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If you're searching for a quiet escape that leads to personal clarity and professional success, consider "In the Sphere of Silence." Vijay Eswaran shares a contemplative approach to living that's rarely discussed in our noisy world. It's a blend of wisdom that might just be the key to unlocking a more serene you.

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Corporate Finance Fundamentals - Thryft
Stephen A. Ross

Corporate Finance Fundamentals

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- This book is an excellent resource for anyone looking to understand the essential principles and practices of corporate finance. The author, Stephen A. Ross, provides clear explanations and practical examples that make complex concepts easy to comprehend. Whether you're a student or a professional in the business world, this book will help you develop a solid foundation in corporate finance. - Corporate Finance Fundamentals is a must-read for anyone looking to gain a deeper understanding of financial decision making in a corporate setting. The book covers a wide range of topics, including capital budgeting, risk management, and capital structure. The author's expertise and real-world examples make this book both informative and engaging. Whether you're a finance student or a finance professional, this book will enhance your understanding of corporate finance principles and help you make better financial decisions. - If you want to master the fundamentals of corporate finance, this book is for you. Stephen A. Ross breaks down complex financial concepts in a way that's easy to grasp, making it a valuable resource for both students and professionals. The comprehensive coverage of topics, combined with the practical examples and exercises, ensures that you'll develop a solid understanding of corporate finance principles and be able to apply them in real-world scenarios. Don't miss out on this essential guide to corporate finance.

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When Professionals Have To Lead - A New Model For High Performance - Thryft
Robert J. Lees, Thomas J. DeLong, John J. Gabarro

When Professionals Have To Lead - A New Model For High Performance

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For too long, professional services firms have relied on the “producer-manager” model, which works well in uncomplicated business environments. However, today’s managing directors must balance often conflicting roles, more demanding clients, tougher competitors, and associates with higher expectations of partners at all levels.When Professionals Have to Lead presents an overarching framework better suited to such complexity. It identifies the four critical activities for effective PSF leadership: setting strategic direction, securing commitment to this direction, facilitating execution, and setting a personal example. Through examples from consulting practices, accounting firms, investment banks, and other professional service organizations, industry veterans DeLong, Gabarro, and Lees show how this model works to:• Align your firm’s culture and key organizational components.• Satisfy your clients’ needs without sacrificing essential managerial responsibilities.• Address matters of size, scale, and complexity while maintaining the qualities that make professional services firms unique.A valuable new resource, this book redefines the role of leadership in professional services firms.

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The Innovation-Friendly Organization: How to cultivate new ideas and embrace the change they bring - Thryft
Anna Simpson

The Innovation-Friendly Organization: How to cultivate new ideas and embrace the change they bring

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If you're grappling with how to steer your organization toward more inventive waters, this book could be your compass. Anna Simpson lays out a clear map showing the essential cultural traits for fostering innovation. It's about transforming the workplace atmosphere to allow ideas to flourish—perfect if the aim is not just to innovate but to make it a sustainable practice within your team or organization.

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The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
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Adrian Gostick, Chester Elton

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

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If you're striving to be a more effective manager, "The Carrot Principle" offers valuable insights. With relatable examples from top executives, it's more than just a managerial guide—it’s a transformative approach to leadership, emphasizing the importance of recognition in empowering teams. It could change the way you lead, inspire, and achieve goals.

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Jack Welch Speaks : Wisdom from the World's Greatest Business Leader - Thryft
Janet Lowe

Jack Welch Speaks : Wisdom from the World's Greatest Business Leader

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This book is a must-read for anyone looking to gain insights from one of the most revered business leaders of our time. Jack Welch's unconventional approach to business, combined with his relentless pursuit of success, makes this book a treasure trove of valuable lessons. From demanding earnings growth every year to emphasizing the importance of fun and excitement in business, Welch's words will challenge and inspire you to think differently. Get ready to learn from the best and embark on a journey of transformation and success.

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Negotiation: Smart Skills - Thryft
Anthony Jacks

Negotiation: Smart Skills

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This book, Negotiation: Smart Skills, is a must-read for anyone who wants to become a master negotiator. With practical tips and expert strategies, this book will empower you to navigate any negotiation with confidence. From understanding the core approaches to mastering effective tactics, this book covers every aspect of negotiation. Whether you're a business professional or simply looking to improve your personal relationships, Negotiation: Smart Skills will teach you how to achieve the best possible outcomes in any negotiation.

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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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George S. Day

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.

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Bank and Insurance Capital Management
Frans de Weert

Bank and Insurance Capital Management

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Capital is the lifeblood of finance, and in the unpredictable seas of the financial industry, "Bank and Insurance Capital Management" is your trusty compass. De Weert doesn’t just navigate you through the complexities; he provides a toolkit to manage stakeholder expectations and align risk with capital management. If you're in banking or insurance and need to steer your firm's capital toward its best performance, this book is your chart to value creation.

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New Products Management - Thryft
C. Anthony Di Benedetto, C. Merle Crawford

New Products Management

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If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.