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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
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Effective marketing and PR for modern times.
Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
Sale
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Regular price
$10.90
$4.90
55% off
- Unit price
- / per
50% off
55% off
61% off
56% off
ISBN: 9780470547816
Estimated First-hand Retail Price: $36.02
Authors:
David Meerman Scott
Publisher: John Wiley
Date of Publication: 2010-01-12
Format: Paperback
Goodreads rating: 3.84
(rated by 6625 readers)
Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Effective marketing and PR for modern times.
Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
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