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The Long Tail
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Embracing the hidden gems in a sea of popularity.
This book, "The Long Tail," is a must-read for those who are curious about the untapped potential of niche markets. Chris Anderson explores the concept of the long tail, which highlights the rising success of products that are not mainstream bestsellers. With the advent of the digital and online world, this book sheds light on how businesses can thrive by catering to the diverse interests and demands of consumers. Anderson's insightful analysis and examples will inspire you to delve into the realm of untapped opportunities and discover the hidden gems that lie beyond popular trends.
Sale
The Long Tail
by
Regular price
$10.90
$3.90
64% off
- Unit price
- / per
50% off
64% off
61% off
56% off
ISBN: 9781905211210
Description
Like the 'tipping point', the 'long tail' is a concept that is so obvious and so right that it seems extraordinary that no-one has articulated it before. The long tail refers to the hundreds of thousands of products that are not number one bestsellers i.e. all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space. Last autumn, Chris Anderson identified this trend in Wired magazine and called it 'the long tail'. The term has since caught fire in tech and media circles. He says that in an era of almost limitless choice, many consumers will gravitate toward the most popular mass-market items, but just as many will move toward items that only a few, niche-market people want. Like music in an age of Amazon.com and iTunes. A lot of music buyers want the hot new releases. But just as many buy music by lesser-known artists or older music songs that record stores never would be able to carry but that can be offered online. All that small-market, niche music makes up the long tail. Sorry! Book description for this title is not available.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Embracing the hidden gems in a sea of popularity.
This book, "The Long Tail," is a must-read for those who are curious about the untapped potential of niche markets. Chris Anderson explores the concept of the long tail, which highlights the rising success of products that are not mainstream bestsellers. With the advent of the digital and online world, this book sheds light on how businesses can thrive by catering to the diverse interests and demands of consumers. Anderson's insightful analysis and examples will inspire you to delve into the realm of untapped opportunities and discover the hidden gems that lie beyond popular trends.
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