Special Offer
Buy 3 Preloved Items Below S$10 and Get Another Free
Discount applied automatically when you add them to your cart!
Sale
The Event Marketing Handbook : Beyond Logistics and Planning
Regular price
$5.71
$3.90
32% off
- Unit price
- / per
17% off
32% off
24% off
14% off
Maximize ROI with Strategic Event Marketing.
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Sale
The Event Marketing Handbook : Beyond Logistics and Planning
Regular price
$5.71
$3.90
32% off
- Unit price
- / per
17% off
32% off
24% off
14% off
ISBN: 9781419515064
Estimated First-hand Retail Price: $30.52
Publisher: Kaplan Publishing
Date of Publication: 2006-01-01
Format: Paperback
Goodreads rating: 3.58
(rated by 12 readers)
Description
Event marketing is big U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences. In The Event Marketing Handbook , industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic, dynamic discipline linked to a firm’s business objectives and sales goals. The key, according to Saget, is a great BLT-Brand recognition, Lead generation, and Thought leadership. In this A-to-Z guide, Saget shows professionals how to drive results through integrated marketing activities, such as advertising, direct mail, and public relations. She also answers crucial questions ""How do I reach my target audiences?"" ""Why and when should we use celebrities at our events?"" and ""How do I plan a press and analyst program within an event?"" Packed with case studies, planning templates, sample time frames, event programs, and names of associations, The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results. Beginners and seasoned veterans alike should own this book. Highlights In The Event Marketing Handbook , readers will •An end-to-end process, from planning through measurement •Cautionary advice to help them avoid pitfalls and problems •Myriad tricks of the trade from industry insiders, such as event producers, management companies, exhibit houses, and event moguls
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Availability
Quantity selected exceeds current stock
Thanks for signing up for restock notifications!
There was an error signing up for restock notifications. Please try again.
Be the first to know when we restock this title!
Notify Me
Adding product to your cart
You may also like
Maximize ROI with Strategic Event Marketing.
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
You may also like
You may also like
You may also like
Stay in touch and win free books
Enter our giveaways, keep up with our latest sales and events, and receive recommendations direct to your inbox. We'll only send the good stuff, promise!
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.