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The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
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Winning strategies for unparalleled customer loyalty.
Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.
Sale
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
Regular price
$27.90
$13.90
50% off
- Unit price
- / per
37% off
49% off
49% off
50% off
ISBN: 9780471549178
Publisher: Wiley
Date of Publication: 1991-10-01
Format: Paperback
Goodreads rating: 5.0
(rated by 1 readers)
Description
How can a company maintain its profitability in today's competitive environment? Based on extensive research at a wide variety of companies (including Boeing, Federal Express, Jaguar, Maytag, Northwestern Mutual Life, Xerox and Swissair) the authors show that the best way a company can meet competition in the marketplace is by providing products and services which increase customer satisfaction above and beyond the levels given by competitors. In the long term, the company that keeps its customers happy obtains a crucial advantage: loyal customers usually willing to pay a premium for the firm's products. And having customers less likely to switch brands allows the company more time to adapt to changing market conditions. Management can increase profits by charging a little more for a better product (rather than just by reducing costs), obtain more repeat business, and reduce marketing and sales expenses.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Winning strategies for unparalleled customer loyalty.
Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.
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